iScooter
iScooter is a Chinese-origin, direct-to-consumer electric scooter brand founded in 2015, selling a four-line portfolio (commuter, off-road, kids, cargo) across 30+ countries through its own localized e-commerce storefronts, targeting urban commuters, recreational riders, families, and students with hardware priced from $129.99 to $999.99.
- Company typePrivate
- Founded2015
- HeadquartersCarteret, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What iScooter does
iScooter is a Chinese-origin, direct-to-consumer electric personal mobility brand founded in 2015 and headquartered operationally out of Carteret, United States, with localized e-commerce storefronts serving customers in over 30 countries. The company designs, sources, and sells a four-line product portfolio — commuter scooters (i8M, i9M, i10, i10Pro), off-road scooters (iX3, iF1, iX7Pro, iX8), children's scooters (iK2, B2, Mini, iK3), and cargo/seated scooters (F7, F7Ultra, DX5, DX5Pro) — spanning motor outputs from 150W (kids) to 2,400W dual-motor (premium off-road) and price points from $129.99 to $999.99. Hardware integrates safety features including IP54 waterproofing, EABS + dual braking, smart battery management, NFC access on the DX5Pro, and Tuya Smart app compatibility for select models providing lock/unlock, gear control, speed settings, and cruise control.
The business model is hardware sales-driven, primarily one-time transactions executed through the company's own e-commerce properties (iscooterglobal.com and country-specific domains for US, CA, AU, MX, DE, UK, BR), supplemented by accessories and replacement parts, a $55.99 annual extended warranty product, an Impact.com affiliate program paying over 5% commission per referral, and a recently launched wholesale dealer channel. Go-to-market is product-led growth with heavy promotional intensity — recurring seasonal campaigns (Black Friday, Spring Sale, Anniversary, Independence Day) offering up to 50% off, bundle deals (10% off when buying any two scooters), a $20 referral coupon, BNPL via Affirm, student discounts, and a points-based loyalty program. The customer base is entirely individual consumers (urban commuters, off-road enthusiasts, families, students, cargo/utility users) with no enterprise or B2B concentration. The company is privately held, appears bootstrapped or founder-financed, and reported 2,081,617+ active riders and a 4.5/5 Trustpilot rating as of the input period.
iScooter firmographics
Firmographics- Name
- iScooter
- Legal name
- iScooter
- Website
- https://iscooterglobal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- iScooter is a Chinese-origin, direct-to-consumer electric scooter brand founded in 2015, selling a four-line portfolio (commuter, off-road, kids, cargo) across 30+ countries through its own localized e-commerce storefronts, targeting urban commuters, recreational riders, families, and students with hardware priced from $129.99 to $999.99.
- Ownership category
- akta.pro rank
iScooter industry classification
Industry- Product category
- Electric Personal Mobility (Electric Scooters)
- NAICS
- Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- Kids & Youth E-Mobility Devices (mini e-bikes/scooters) (CRACASAH), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
Keywords
Where iScooter is headquartered
LocationHeadquarters
- HQ city
- Carteret
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iScooter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric Scooter Hardware Sales: Primary revenue stream from direct-to-consumer sales of electric scooters across multiple product categories including commuter, off-road, kids, and cargo scooters. Products are sold at fixed price points with periodic promotional discounts and bundle deals. One-time purchase model with prices ranging from $129.99 to $999.99.
- Accessories and Replacement Parts: Sales of riding essentials including helmets, locks, storage bags, water bottle holders, and model-specific replacement parts including batteries, chargers, tires, controllers, and brake assemblies. Accessories priced from $15.99 to $79.99 with parts varying by component.
- Extended Warranty: iScooter offers 1-year extended warranty protection plans at $55.99, covering accidental damage, mechanical and electrical breakdowns including motor, cabling, controller, and accessories, plus wear and tear protection with replacement or reimbursement options.
- Affiliate Program Commission: Commission revenue generated through affiliate partnerships via Impact.com where affiliates earn over 5% commission for valid referrals, driving customer acquisition at a cost-per-acquisition model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level commuter scooters (i8, i8M, i9, i9M) |
| Unit Pricing | Pay-as-you-go | Mid-range commuter scooters (i10, i10Pro) |
| Unit Pricing | Pay-as-you-go | Off-road performance scooters (iX3, iF1, iX7Pro, iX8) |
| Unit Pricing | Pay-as-you-go | Kids scooters (iK2, B2, Mini, iK3) |
| Unit Pricing | Pay-as-you-go | Cargo and premium seated scooters (F7, F7Ultra, DX5, DX5Pro, F2) |
| Subscription | Annual | Extended Warranty Protection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
iScooter product offering
Product offeringCore offering
iScooter designs, manufactures, and sells a broad range of electric personal mobility vehicles — commuter, off-road, kids, and cargo electric scooters plus accessories — directly to consumers through its own regional e-commerce storefronts. Products span motor outputs from 150W to 2400W, ranges up to 100 km, and integrate smart app connectivity, BMS safety, IP54 waterproofing, and dual-brake systems. Sales are supported by an extended warranty plan, rewards/affiliate programs, and localized US, CA, AU, MX, DE, UK, and BR sites serving customers in 30+ countries.
Product overview
iScooter offers a diversified portfolio of electric personal mobility solutions across four main product lines: Commuter E-Scooters (i8M, i9M, i10, i10Pro), Off-Road E-Scooters (iX3, iF1, iX7Pro, iX8), Scooters for Kids (iK2, B2, Mini, iK3), and Cargo E-Scooters (F7, F7Ultra, DX5, DX5Pro). The company operates as a direct-to-consumer e-commerce platform selling electric scooters and e-bikes designed for urban commuting, recreational use, off-road adventures, and children's mobility. Founded in 2015, iScooter serves customers in over 30 countries with products ranging from budget-friendly entry-level models under $300 to premium off-road scooters exceeding $900. The product ecosystem includes proprietary mobile app integration (Tuya Smart app for select models) and a rewards membership program for customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- i8M Electric Scooter Budget-friendly entry-level commuter electric scooter with 350W motor, 19 mph top speed, 15 miles maximum range, 8.5-inch pneumatic tires, and front-wheel drive. Targeted at value-conscious commuters and students.
- i9M Electric Scooter Foldable commuter electric scooter with 500W motor, 22 mph top speed, 18 miles maximum range, 10-inch pneumatic tires, and companion Tuya Smart app support for lock/unlock, gear, and cruise control.
- i10 Electric Scooter Commuter electric scooter with 650W motor, 25 mph top speed, 28 miles maximum range, 10-inch pneumatic tires, front and rear suspension, IP54 waterproof rating, and iScooter/Tuya app support.
- i10Pro Electric Scooter High-performance commuter electric scooter with 800W motor, 28 mph top speed, 37 miles maximum range, 10-inch pneumatic road tires, front and rear spring double shock absorbers, and iScooter app connectivity.
- iX3 Electric Scooter Off-road electric scooter with 800W motor, 24 mph top speed, 25 miles maximum range, 10-inch off-road pneumatic tires, and 48.5 lb weight for mixed urban and trail riding.
- iF1 Electric Scooter Off-road electric scooter with 1200W motor designed for thrill-seekers, featuring all-terrain capabilities and enhanced power for demanding terrain and recreational use.
- iX7Pro Electric Scooter High-performance off-road electric scooter with 2000W motor, 38 mph top speed, dual-wheel drive, 10-inch off-road pneumatic tires, and 65.5 lb weight for all-terrain capability.
- iX8 Electric Scooter Premium off-road electric scooter with 2400W dual motor, 43 mph top speed, 20Ah battery, and 12-inch off-road pneumatic tires for extended range and power on challenging terrain.
- iK2 Kids Electric Scooter Three-wheel electric scooter for children ages 3-8 featuring adjustable height, designed as a safe and unique gift option for younger riders.
- B2 Kids Electric Scooter Three-wheel electric scooter for children ages 3-8 featuring light-up design and Bluetooth control functionality.
- Mini Kids Electric Scooter Compact 3-wheel electric scooter for kids with 2-in-1 functionality, designed as an entry-level option for young riders.
- iK3 Kids Electric Scooter Electric scooter for children ages 6-14 featuring 150W motor and LED display, with new design aesthetics for older kids.
- F7 Cargo Electric Scooter Cargo/seated electric scooter with 1000W motor, 28 mph top speed, and 45 miles maximum range for extended urban commutes and recreational use.
- F7Ultra All-Terrain Electric Scooter All-terrain cargo/seated electric scooter with 1000W motor, detachable battery design enabling battery swap for extended range, and 16-inch front / 12-inch rear all-terrain tires for both city commuting and outdoor adventures.
- DX5 Cargo Electric Scooter Cargo electric scooter with 1500W motor, seat option, and design for heavier loads and extended commutes.
- DX5Pro Hybrid Electric Scooter / E-Bike High-power hybrid electric scooter and e-bike with 2000W motor, instrument cluster with 2 NFC cards for secure access and ignition, up to 100 km range, and 16-inch front / 12-inch rear all-terrain tires designed for both city commuting and outdoor adventures.
- F2 Seated Electric Scooter Seated electric scooter with 10-inch pneumatic tire designed for entry-level seated riders seeking comfort and portability.
- iScooter Extended Warranty Protection Plan 1-year extended warranty protection plan at $55.99 covering accidental damage, mechanical and electrical breakdowns (motor, cabling, controller, accessories), and wear and tear, with replacement or reimbursement options if unrepairable. Sold as an annual subscription add-on to any iScooter electric scooter purchase.
- iScooter Accessories and Replacement Parts Catalog of riding essentials (helmets, locks, storage bags, water bottle holders) and model-specific replacement parts (batteries, chargers, tires, controllers, brake assemblies) for the iScooter e-scooter range, priced from $15.99 to $79.99.
Quantifiable outcome
- 2,081,617+ active riders worldwide
- +3 more outcomes
Companies that use iScooter
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
iScooter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
iScooter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impact.comcoreiScooter partners with Impact.com as their affiliate network partner to manage and scale their affiliate marketing program. Content creators and affiliates can join through Impact.com, complete applications for the iscooterglobal.com program, select promotional materials from a resource center, and track clicks and commissions through the Impact interface. Affiliates receive more than 5% commission for valid referrals.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
iScooter competitors and assessment
Company assessmentBroad incumbents
- Bird Global: Bird is a major micromobility operator that has expanded into direct-to-consumer scooter sales alongside its rental fleet business. Comparable category exposure though primarily rental-led rather than retail-led.
Direct peers
- Hiboy: Hiboy sells a similar portfolio of commuter, off-road, and kids electric scooters directly to consumers. Comparable to iScooter on product mix, pricing strategy, and DTC-first go-to-market approach.
- NIU Technologies: NIU is a publicly listed Chinese smart e-mobility company selling e-mopeds, e-bikes, and e-scooters globally. Comparable to iScooter on China-origin supply chain, smart app integration, and e-mobility category breadth.
- Gotrax: Gotrax is a US-based DTC e-scooter brand selling commuter, off-road, and kids scooters through its own website and Amazon. Closely comparable to iScooter on channel strategy, product range, and target customer segments.
- Segway-Ninebot: Segway-Ninebot is the dominant global player in consumer and shared electric scooters, offering commuter, off-road, and kids models. Directly competes with iScooter across the same product categories and price points, and represents the largest benchmark in the category.
- Apollo Scooters: Apollo is a premium DTC e-scooter brand focused on high-performance commuter and off-road models. Comparable to iScooter's premium iX7Pro/iX8 and DX5Pro positioning, though typically at higher ASPs.
- Xiaomi (Mijia): Xiaomi's Mijia line sells mass-market electric scooters globally through DTC e-commerce, with similar China-origin manufacturing and value-to-mid-tier pricing. Directly comparable to iScooter on sourcing, pricing, and distribution model.
- Razor USA: Razor is a long-established US scooter brand with strong kids and entry-level e-scooter presence plus adult commuter models. Directly comparable to iScooter's kids and commuter product lines and brand positioning.
- Unagi Scooters: Unagi is a DTC premium commuter e-scooter brand emphasizing design and lightweight portability. Comparable to iScooter's commuter segment on direct-to-consumer channel and urban commuter target customer.
Emerging players
- NAVEE: NAVEE is a Xiaomi-backed e-scooter brand expanding internationally with commuter-focused models. Comparable emerging DTC peer with similar Chinese sourcing and value-tier positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iScooter social profiles
Digital presenceiScooter compliance and trust
Trust signalCompliance1 record
iScooter financial estimates
Financial estimateRevenue estimate
Valuation estimate
iScooter leadership team
Management profileNumber of profiles
iScooter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iScooter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iScooter
What does iScooter do?
iScooter designs, manufactures, and sells a broad range of electric personal mobility vehicles — commuter, off-road, kids, and cargo electric scooters plus accessories — directly to consumers through its own regional e-commerce storefronts. Products span motor outputs from 150W to 2400W, ranges up to 100 km, and integrate smart app connectivity, BMS safety, IP54 waterproofing, and dual-brake systems. Sales are supported by an extended warranty plan, rewards/affiliate programs, and localized US, CA, AU, MX, DE, UK, and BR sites serving customers in 30+ countries.
Is iScooter a public or private company?
iScooter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iScooter founded?
iScooter was founded in 2015.
Where is iScooter based?
iScooter is headquartered in Carteret, United States, in the North America region.
How does iScooter make money?
Four revenue lines are on record. Electric Scooter Hardware Sales are the primary driver. The others are accessories and Replacement Parts, extended Warranty and affiliate Program Commission.
Who are iScooter's main competitors?
Bird Global is listed as a broad incumbent. Direct peers are Hiboy, NIU Technologies, Gotrax, Segway-Ninebot, Apollo Scooters, Xiaomi (Mijia), Razor USA and Unagi Scooters. NAVEE is listed as an emerging player.
Does iScooter have an API?
No public API is recorded for iScooter.
What industry is iScooter in?
iScooter's product category is Electric Personal Mobility (Electric Scooters). Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAH, Kids & Youth E-Mobility Devices (mini e-bikes/scooters). Its NAICS code is 441 and its SIC code is 3751.