GM Cabs
GM Cabs is an Australian private taxi operator running hybrid-fleet point-to-point service across Sydney, Melbourne, and secondary Australian cities, with NDIS-registered disability transport, corporate accounts, and proprietary in-vehicle payment technology.
- Company typePrivate
- Founded2014
- HeadquartersMascot, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GM Cabs does
GM Cabs is an Australian private taxi operator (GM Cabs Pty Limited) running point-to-point passenger transport across Sydney and Melbourne with docket-exchange locations in Brisbane, Gold Coast, Perth, and Tasmania. The company operates a hybrid-fleet of branded vehicles across four tiers — Standard 4-seat sedans/station wagons, Luxury vehicles, 7-11 seat Maxi Cabs, and purpose-built London Taxis imported from Coventry (the latter two configurations offering wheelchair accessibility). Beyond metered point-to-point service, GM Cabs runs dedicated lines for NDIS-registered disability transport (registration current until August 2027), corporate accounts with centralized billing and reporting, airport transfers with flight tracking, event transfers, and MPTP-subsidised fares in Victoria.
The company is built on a payment-processing heritage: its parent entity GM Payment Systems has operated proprietary SIM-enabled in-vehicle payment devices and VeriFone wireless EFTPOS terminals for over 20 years, and GM Cabs holds an exclusive Visa Drivers Card arrangement that enables automated daily payments to drivers. Booking and dispatch run through direct channels (24/7 phone line 131 001, website, GM Cabs Driver App with background location tracking for nearby jobs) and a partnership with the Rydo taxi app, which delivers jobs directly to in-vehicle VeriFone terminals. The company explicitly does not engage in surge pricing — fares follow NSW Urban Taxi Fares (with a 5% electronic payment surcharge and maxi-cab premiums of up to 150% for 5+ passenger or pre-booked hirings), confirmed before the ride begins.
GM Cabs earns revenue through transaction-based metered fares, corporate account bookings, NDIS-funded transport under Assist-Travel/Transport, TTSS and MPTP subsidised fares (up to $60 subsidy per trip), and fixed-or-metered airport/event transfers. The business targets four customer segments: general consumers (primary), corporate/business clients, NDIS participants, and mobility-impaired passengers using wheelchairs or scooters. The model is geographically concentrated in two metropolitan markets with lighter presence across secondary Australian cities via partner dispatch networks.
GM Cabs firmographics
Firmographics- Name
- GM Cabs
- Legal name
- GM Cabs Pty Limited
- Website
- https://gmcabs.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GM Cabs is an Australian private taxi operator running hybrid-fleet point-to-point service across Sydney, Melbourne, and secondary Australian cities, with NDIS-registered disability transport, corporate accounts, and proprietary in-vehicle payment technology.
- Ownership category
- akta.pro rank
GM Cabs industry classification
Industry- Product category
- Ground Transportation / Taxi Services
- NAICS
- Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)
Keywords
Where GM Cabs is headquartered
LocationHeadquarters
- HQ city
- Mascot
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
GM Cabs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Taxi Fares (Metered): Standard metered taxi fares based on NSW Urban Taxi Fares. Revenue generated per trip based on distance, time, and applicable surcharges (peak hours, night rates, maxi-cab premiums).
- Corporate Transfers: Corporate account bookings for businesses with scheduled daily, weekly, or monthly transfers. Includes centralized billing and detailed reporting for expense management.
- NDIS Transport Services: Registered NDIS provider offering transport services funded under Core Supports (Assist-Travel/Transport) for participants with approved NDIS plans including transport funding.
- Wheelchair Accessible Taxi (WAT): Specialized accessible transport services for wheelchair users, scooter users, and mobility-impaired passengers. Supports TTSS subsidy scheme.
- Airport Transfers: Fixed or metered airport transfer services to and from Sydney Airport and other airports, with pricing confirmed before ride starts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Taxi Fares (NSW Urban Maximum) |
| Transaction based/ take rate | Pay-as-you-go | Maxi Cab (5+ passengers) |
| Transaction based/ take rate | Pay-as-you-go | MPTP (Multi Purpose Taxi Program) |
| Transaction based/ take rate | Pay-as-you-go | TTSS (Taxi Transport Subsidy Scheme) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
GM Cabs product offering
Product offeringCore offering
GM Cabs is an Australian taxi company operating a fleet of brand-new hybrid vehicles across Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, and Tasmania. It provides point-to-point passenger transport across four vehicle tiers (Standard, Luxury, Maxi Cab, and London Taxi), alongside specialised services including NDIS-registered disability transport, wheelchair accessible taxi (WAT) services, airport transfers, corporate transfers, and event transfers, with booking via phone (131 001), website, and the Rydo app.
Product overview
GM Cabs is an Australian taxi company operating across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Tasmania with a fleet of brand-new hybrid vehicles and over 30,000 drivers worldwide. The core product is a taxi service offered across four vehicle tiers: Standard Taxi (4-seat hybrid sedan/wagon/maxi), Luxury Taxi (premium hybrid vehicle), Maxi Cab (7–11 seat, wheelchair accessible), and London Taxi (purpose-built UK-import vehicles, wheelchair accessible). Supplementary services include NDIS-registered disability transport, wheelchair-accessible taxi (WAT) services, airport transfers, corporate transfer programs, and event transport. The technology layer consists of the GM Cabs Driver App (driver-side location and job management), a VeriFone EFTPOS payment terminal provided to drivers, and booking availability via the Rydo passenger app (iOS/Android) and online platform. The company also processes MPTP (Multi Purpose Taxi Program) subsidies for Victorian passengers with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Taxi Standard 4-seat sedan taxi service using brand-new hybrid vehicles (sedan, station wagon, or maxi configurations) for individual passenger transport across Sydney, Melbourne, and broader Australia.
- Luxury Taxi Premium-class taxi service using brand-new hybrid luxury vehicles offering higher comfort and style than standard taxis, available in sedan, station wagon, or maxi configurations.
- Maxi Cab Large-capacity taxi service seating 7 to 11 passengers, available in standard white and silver luxury variants, for group transport and event transfers. Doubles as Wheelchair Accessible Taxi when booked as a WAT.
- London Taxi Premium taxi service using purpose-built London Taxis imported from Coventry, England, offering a high-end experience with wheelchair accessibility features including ramps and disabled-passenger seating.
- NDIS Registered Taxi Transport NDIS-registered transport service for participants with approved NDIS plans including transport funding, supporting self-managed, plan-managed, and NDIA-managed participants across Sydney and NSW.
- Wheelchair Accessible Taxi (WAT) Specialised accessible taxi service using purpose-built vehicles with hydraulic or fold-out entry ramps, four-point wheelchair restraint systems, and seats for carers, accommodating standard and powered wheelchairs, scooters, tilt/recline chairs, and bariatric wheelchairs. Supports TTSS subsidy.
- Airport Transfer Taxi transfer service to and from Sydney Airport and other airports, with drivers tracking flights to time pickups and pricing confirmed before the ride begins; fleet ranges from standard to luxury and maxi cabs.
- Corporate Transfer Structured corporate taxi service available Australia-wide on daily, weekly, and monthly schedules, with corporate accounts offering centralised billing, detailed expense reporting, and market-leading pricing for businesses.
- Event Transfer Taxi service for formal events, weddings, and private functions, providing timely group transport using the full GM Cabs fleet including maxi cabs for larger groups.
Quantifiable outcome
- Over 30,000 drivers in network globally
- +1 more outcomes
Companies that use GM Cabs
Customer profileSegments4 records
Ideal customer profiles4 records
GM Cabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
GM Cabs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RydocoreGM Cabs has partnered with Australia's leading taxi app Rydo to deliver bookings to driver terminals. Customers can book via Rydo app with features including rate your driver, select favorite driver, pre-book taxi, and choice of fixed or metered payments. The partnership enables GM Cabs drivers to receive jobs and courier bookings directly on their terminals.
- SilverTop Taxi ServicecoreSilverTop Taxi Service and GM Cabs have been approved by Safe Transport Victoria to process MPTP (Multi Purpose Taxi Program) cards and collect associated data for MPTP services. This partnership enables both operators to serve MPTP members who receive 50% subsidy on fares up to $60.
- VisacoreVisa and GM Cabs created the exclusive Visa Drivers Card available to all GM Cab drivers with an EFTPOS terminal. The card enables automatic daily payments directly to the driver, eliminating the need to pick up cash and providing regular automated cash flow.
- Safe Transport VictoriacoreSafe Transport Victoria administers the MPTP (Multi Purpose Taxi Program) and is responsible for assessing new technology and alternative data collection systems for MPTP services. GM Cabs and SilverTop have been approved to process MPTP cards.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
GM Cabs competitors and assessment
Company assessmentDirect peers
- SilverTop Taxi Service: SilverTop is a major Melbourne-based taxi operator that has partnered with GM Cabs on MPTP card processing. Both serve overlapping corporate, accessible, and standard taxi segments in the Melbourne market with similar fleet and service offerings.
- 13cabs: 13cabs is one of Australia's largest taxi networks, operating across Sydney, Melbourne, and other major cities with a comparable fleet of standard, luxury, and wheelchair-accessible vehicles. It is the most direct competitor to GM Cabs in the multi-city Australian taxi market.
- Yellow Cabs: Yellow Cabs is an Australian taxi operator providing standard and corporate taxi services across multiple states. It competes with GM Cabs in the corporate and consumer taxi segments with similar fleet and digital booking capabilities.
- GoCatch: GoCatch is an Australian taxi and rideshare booking app that connects passengers with taxi and private hire drivers. It directly competes with GM Cabs' Rydo partnership for app-based taxi bookings in Australia.
- Taxi Combined Services: Taxi Combined Services is an Australian taxi booking network that aggregates multiple taxi fleets under a single dispatch brand. It competes with GM Cabs for app-based booking customers and serves as a comparable network operator.
- Premier Cabs: Premier Cabs is a Melbourne-based taxi operator offering standard and maxi-cab services. It directly competes with GM Cabs in the Melbourne metropolitan market for consumer and corporate taxi bookings.
Broad incumbents
- Ola Australia: Ola is an international ridesharing platform that operated in Australia offering app-based passenger transport. It competes with GM Cabs in the Sydney and Melbourne ride-hailing market as a broader incumbent mobility provider.
- Uber Australia: Uber is the dominant ridesharing platform in Australia, offering app-based booking, dynamic pricing, and a broader multimarket mobility ecosystem. It is the primary structural threat to GM Cabs' traditional taxi model across all customer segments.
Others
- Rydo: Rydo is Australia's taxi booking app and platform that delivers job requests directly to taxi driver terminals. GM Cabs is listed and bookable on Rydo, making it both a strategic platform partner and an alternative channel for taxi booking that competes with GM Cabs' direct phone and web booking channels.
- Cab Charge: CabCharge is an Australian payment and account management solution for taxi and ancillary transport services, similar to GM Cabs' GM Payment Systems. It is comparable as an adjacent payment-infrastructure participant in the Australian taxi ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GM Cabs social profiles
Digital presenceGM Cabs compliance and trust
Trust signalCompliance2 records
GM Cabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
GM Cabs leadership team
Management profileNumber of profiles
GM Cabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GM Cabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GM Cabs
What does GM Cabs do?
GM Cabs is an Australian taxi company operating a fleet of brand-new hybrid vehicles across Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, and Tasmania. It provides point-to-point passenger transport across four vehicle tiers (Standard, Luxury, Maxi Cab, and London Taxi), alongside specialised services including NDIS-registered disability transport, wheelchair accessible taxi (WAT) services, airport transfers, corporate transfers, and event transfers, with booking via phone (131 001), website, and the Rydo app.
Is GM Cabs a public or private company?
GM Cabs is a private company. It is classified as unknown and is currently operating.
When was GM Cabs founded?
GM Cabs was founded in 2014. It employs 11 to 50 people.
Where is GM Cabs based?
GM Cabs is headquartered in Mascot, Australia, in the Oceania region.
How does GM Cabs make money?
Five revenue lines are on record. Taxi Fares (Metered) is the primary driver. The others are corporate Transfers, NDIS Transport Services, wheelchair Accessible Taxi (WAT) and airport Transfers.
Who are GM Cabs's main competitors?
Direct peers on record are SilverTop Taxi Service, 13cabs, Yellow Cabs, GoCatch, Taxi Combined Services and Premier Cabs. Broad incumbents are Ola Australia and Uber Australia. Others are Rydo and Cab Charge.
Does GM Cabs have an API?
No public API is recorded for GM Cabs.
What industry is GM Cabs in?
GM Cabs's product category is Ground Transportation / Taxi Services. Its primary akta.pro industry code is THADAJAL, Commercial Vehicle Rental with Driver (Crew/Delivery). Its NAICS code is 4853 and its SIC code is 7510.