ProTreatment

What ProTreatment does

ProTreatment is a Danish physiotherapy clinic chain founded in October 2006 by Thomas Jørgensen and headquartered in Dragør, Denmark. Operating as part of the Sundhedsgruppen Danmark group, the company runs 22 clinics across Denmark staffed by 200+ physiotherapists and delivers a broad MSK and rehabilitation service line — physiotherapy, osteopathy, manual therapy, sports therapy, group training, and pediatric physiotherapy — through a proprietary clinical framework branded as the ProTreatment Method. The chain serves a mix of self-referred patients, publicly subsidised patients via the Danish health insurance system (sygesikringen), insurance-reimbursed episodes, and corporate clients buying firmaordning health plans.

The business model blends four revenue streams: state subsidies per treated patient, direct private pay (including add-on fees tied to the proprietary method), insurance reimbursements, and B2B corporate agreements. The company has invested in two pieces of internal infrastructure that sit beneath clinical delivery: the ProTreatment Academy, a three-year in-house training program that standardizes its clinical method across the network, and the ProHealth App, a patient-facing mobile product supporting adherence and engagement. Marketing reach is amplified by named ties to elite Danish athletes (Simon Kjær, Mikkel Damsgaard, Joachim Andersen, Michael Lumb) and historical client FC Copenhagen, supporting premium brand positioning.

ProTreatment has grown from a single clinic in 2006 to a nationwide footprint spanning Zealand and Jutland, with locations in Dragør, the Copenhagen area, and Jutland cities including Kolding, Viborg, Aarhus, and Aalborg. In March 2025, Region Sjælland authorized the chain to operate under Denmark's direct access (direkte adgang) scheme, enabling patients to self-refer for evaluation and treatment without a prior physician visit — a regulatory change that materially lowers patient acquisition friction in that region.

Name

ProTreatment

Legal name

ProTreatment

Website

https://protreatment.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

ProTreatment is a Denmark-based physiotherapy chain operating 22 clinics with 200+ physiotherapists, providing musculoskeletal and rehabilitation services via public subsidies, private pay, insurance, and corporate health plans using its proprietary ProTreatment Method.

Ownership category

akta.pro rank

Headquarters

HQ city

Dragør

HQ country

Denmark

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Publicly Subsidized Physiotherapy: ProTreatment's majority of clinics hold agreements with the public health insurance system (Den Offentlige Sygesikring). Patients with a doctor's referral (§51) receive approximately 40% subsidy from the public system. Prices follow official national fee schedules regulated twice yearly. The Dragør clinic does not have a public agreement and operates purely on private payment or insurance.
2. Private Pay / Self-Payment: Patients without a doctor's referral, health insurance, or those visiting clinics without public agreements (Dragør, Parken) pay the full treatment cost themselves. Prices range from 204–850 kr per session depending on treatment type and therapist seniority.
3. Health and Accident Insurance: ProTreatment has agreements with numerous insurance companies. Insured patients receive coverage for treatment, with payment guarantees arranged between the insurer and clinic prior to treatment. Dragør clinic also accepts insurance despite no public agreement.
4. Sygeforsikringen danmark Subsidies: Members of Sygeforsikringen danmark receive additional subsidies on top of public subsidies: 140 kr for first consultations, 90 kr for regular treatments, and 65 kr for short treatments. The same applies to osteopathy treatments.
5. Corporate Health Plans (Firmaordning): ProTreatment offers corporate health arrangements to businesses, providing physiotherapy services either on-site at the company or at one of ProTreatment's clinics. This B2B revenue stream targets employers seeking to improve employee well-being and reduce sick leave.
6. Osteopathy Services: Osteopathy is offered at the Jorcks Passage clinic by osteopath Lasse Lindbjerg and osteopathy students. Pricing is 1,050 kr for first consultation and 950 kr for follow-up sessions (osteopath), with lower rates for students (750/650 kr). Subsidies available from Sygeforsikringen danmark.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ProTreatment operates a nationwide network of 22 physiotherapy clinics across Denmark, staffed by more than 200 authorized physiotherapists delivering physiotherapy, osteopathy, manual therapy, massage, acupuncture, sports therapy, and group training services. The company provides specialized programs for children, babies, pregnant women, and patients with chronic conditions such as osteoarthritis, along with home treatment and a corporate health subscription program.

Product overview

ProTreatment is a nationwide chain of physiotherapy clinics offering a comprehensive portfolio of healthcare services across Denmark. The company operates over 20 clinics with more than 200 physiotherapists. Its core service offering includes physiotherapy, osteopathy, manual therapy, massage, group training, sports therapy, and specialized services for children and babies. The company provides treatment for acute and chronic conditions, rehabilitation, neurological conditions, pregnancy/postpartum care, and home treatment services. ProTreatment also offers supplementary services such as acupuncture, cupping, kinesiotaping, running gait analysis, and GLA:D programs. The business operates through physical clinic locations rather than a software platform, offering its services directly to patients with various payment options including public subsidies, insurance, and self-pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (Fysioterapi)

Quantifiable outcome

• Approximately 40% public subsidy on treatment costs with doctor's referral (§51)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• PhysiTrack: Global patient engagement and home exercise software platform used by physiotherapists to prescribe and monitor exercise programmes. Comparable as a technology enabler in the physiotherapy delivery chain; ProTreatment uses its own ProHealth App and could overlap with PhysiTrack in digital patient engagement tooling.
• GLA:D International: Denmark-originated international evidence-based education and exercise program for hip and knee osteoarthritis, delivered through certified physiotherapists — including at ProTreatment. Comparable as a programme partner rather than direct competitor; supports ProTreatment's clinical differentiation rather than competing for clinic visits.

Emerging players

• Min Doktor: Swedish digital healthcare provider offering online GP appointments and digital physiotherapy referrals across the Nordics. Comparable to ProTreatment in addressing musculoskeletal complaints, though via a digital-first model rather than physical clinics.
• Kry / Livi: Sweden-based digital healthcare platform (operating as Livi across Europe) offering video GP consultations and digital physiotherapy across multiple European markets. Comparable to ProTreatment as a Nordic musculoskeletal and physiotherapy provider, but with a digital-first delivery model that competes for the same patient demand.
• Mindler: Swedish digital physiotherapy platform offering video-based musculoskeletal treatment and psychological care. Comparable to ProTreatment in addressing the same patient demand (back pain, sports injuries, rehabilitation) but via an app-based delivery model rather than owned clinics.

Regional players

• Capio AB: Swedish specialist healthcare provider (acquired by Ramsay Santé in 2022) operating hospitals and primary care clinics across the Nordics, including physiotherapy and rehabilitation services. Comparable business model and patient segments to ProTreatment, but Swedish-centric and at significantly larger scale.

Direct peers

• Falck Healthcare A/S: Danish occupational health and healthcare services provider owned by Falck, delivering workplace physiotherapy, rehabilitation, and employee wellness programmes across Denmark. Directly comparable to ProTreatment's firmaordning offering and broader clinical physiotherapy scope, with overlapping corporate B2B channels and a Danish-only footprint.

Broad incumbents

• Aleris Hamlet Hospitaler: Danish private hospital and clinic group providing physiotherapy, rehabilitation, and a wider range of specialty medical services. Comparable to ProTreatment as a Nordic outpatient physiotherapy provider, but operating at broader healthcare scale with hospital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProTreatment