Growhouse
Growhouse is a Stockholm-based company offering a video-first visual canvas SaaS product ($29/workspace/month) alongside an agency services line for content strategy, video production, and community management, serving enterprise brands across sports, fashion, healthcare, and events.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Growhouse does
Growhouse is a Stockholm-based private company operating a dual business model: a self-serve SaaS product and an agency services line, both focused on video content production and social media growth for brands. The core product, the Growhouse Video Canvas App, is an infinite visual canvas workspace where content teams can drop in video clips, add visual references, and brief creative ideas in real time; the platform is served from app.growhouse.co and is built on Supabase infrastructure with a YouTube Analytics API integration authenticated via Google OAuth 2.0. The Pro tier is priced at $29 per workspace per month with unlimited team members, advanced media organization, priority support, and 30-day version history, and is gated by a 7-day free trial that requires no credit card. The agency side offers content strategy, video production, and community management services; named clients include STIGA Table Tennis, Stellar Equipment, BKM.health, Dometic, J.Lindeberg, Peak Performance, POC Sport, and Way Out West, spanning sports equipment, fashion/apparel, healthcare, recreation/tourism, and events/music verticals. Growhouse is led by co-founders Lucas Stål Madison (CEO) and Alexander Adolfsson (CTO) with a 7-person team covering prompting, premium visuals, video, client relations, and marketing and communications; the company is bootstrapped, operates primarily from Kocksgatan 25 in Stockholm, and uses its website, a weekly newsletter, LinkedIn, and X for customer acquisition.
Growhouse firmographics
Firmographics- Name
- Growhouse
- Legal name
- Growhouse
- Website
- https://growhouse.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growhouse is a Stockholm-based company offering a video-first visual canvas SaaS product ($29/workspace/month) alongside an agency services line for content strategy, video production, and community management, serving enterprise brands across sports, fashion, healthcare, and events.
- Ownership category
- akta.pro rank
Growhouse industry classification
Industry- Product category
- Video Collaboration Software
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Cloud Rendering & Compute for Post/VFX/Animation (render farms, burst compute) (MPAHANAF)
- akta.pro secondary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Growhouse is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Growhouse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Pro Workspace): Growhouse generates revenue through a per-workspace subscription model at $29/month. Unlimited team members are included per workspace. The Free tier offers a 7-day trial with full Pro access to drive conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 7-day trial with full Pro access |
| Subscription | Monthly | Pro - $29 per workspace per month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Growhouse product offering
Product offeringCore offering
Growhouse fundamentally provides a video content collaboration platform — the Growhouse Video Canvas App — an infinite visual canvas where content teams plan, organize, and collaborate on video content in real time. In parallel, Growhouse sells agency services (content strategy, video production, and community management) to B2B brands that need an outsourced content team or extra production capacity.
Product overview
Growhouse offers a dual offering: a video canvas software product for content collaboration, complemented by agency services for content strategy, video production, and community management. The core Growhouse Video Canvas App is an infinite canvas where content teams plan and brief video ideas in real time, supporting image and video uploads. The agency services side provides professional content savages who deliver strategy, production, and community management to turn brands' audiences into diehard fans.
Differentiator
Problem solved
Functional benefit
Products and services
- Growhouse Video Canvas App SaaS platform providing an infinite visual canvas for content teams to plan, organize, and collaborate on video content in real time. Includes YouTube Analytics API integration, Google OAuth 2.0 authentication, 30-day version history, and advanced media organization. Sold on a per-workspace subscription ($29/workspace/month) with a 7-day free trial.
- Growhouse Agency Services Outsourced content team services for B2B brands covering content strategy, video production, and community management. Customers include STIGA, Stellar Equipment, and BKM.health.
Quantifiable outcome
- 28.1M total views for STIGA Table Tennis over 8 months (Dec 2024 - Jun 2025)
- +6 more outcomes
Companies that use Growhouse
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Growhouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Growhouse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SupabasecoreSupabase is used for data hosting and storage of user analytics data. Growhouse stores user analytics data in a protected Supabase database as part of their YouTube Analytics integration feature.
- YouTube Analytics APIcoreYouTube Analytics API integration allows Growhouse to retrieve statistics about users' YouTube channels and videos, including views, likes, comments, and estimated minutes watched. Access is granted via Google OAuth 2.0 with user permission.
- Google (OAuth 2.0)coreGoogle OAuth 2.0 is used for user authentication and authorization to access YouTube Analytics data on behalf of users.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Growhouse competitors and assessment
Company assessmentBroad incumbents
- Wistia: Wistia is a video hosting, analytics, and marketing platform aimed at businesses using video for marketing and communication. Its YouTube-analytics-adjacent feature set and video-marketing customer base overlap with Growhouse's enterprise brand clients.
- ClickUp: ClickUp is a broad work-management and collaboration platform with whiteboard, docs, and project views. Content teams often use ClickUp in place of dedicated planning canvases, making it an indirect competitor for Growhouse's persona.
- Vimeo: Vimeo is an end-to-end video creation, hosting, and analytics platform serving brands and creators. It overlaps with Growhouse at the video-content-collaboration and distribution layer for the same brand-side customers.
- FigJam (Figma): FigJam is Figma's freeform online whiteboard for team ideation and visual collaboration. It overlaps directly with Growhouse's infinite-canvas positioning while leveraging Figma's enormous user base and design ecosystem.
- Notion: Notion is a broad workspace/collaboration platform used for documentation, planning, and project management. Many content teams use Notion alongside or instead of dedicated canvases like Growhouse for creative briefing and content planning.
Direct peers
- Miro: Miro is the dominant online collaborative whiteboard platform used by teams for visual planning and brainstorming. Growhouse competes for the same 'visual canvas for team content planning' use case, but differentiates by being purpose-built for video rather than general-purpose diagramming.
- Milanote: Milanote is a visual collaboration tool built specifically for creative projects — used by agencies and content teams to organize mood boards, references, and ideas. It is one of the closest competitors to Growhouse's 'visual canvas for content teams' positioning.
- Frame.io (Adobe): Frame.io is a video review, collaboration, and approval platform used by production teams to share cuts, leave timestamped feedback, and manage asset versions — the post-production equivalent of Growhouse's planning canvas. Both target video-content workflows with real-time collaboration.
Emerging players
- Storyboarder (by Wonder Unit): Storyboarder is an open-source storyboarding and shot-planning tool used by video and film teams. It addresses a narrower visual-planning niche adjacent to Growhouse's video-content canvas use case.
- Loom: Loom is an async video messaging and lightweight video creation tool widely used by content and marketing teams. While its core is video capture rather than planning, it competes for budget and share-of-workflow within the same video-content creator persona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Growhouse social profiles
Digital presenceGrowhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growhouse leadership team
Management profileNumber of profiles
Profiles7 records
Growhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growhouse
What does Growhouse do?
Growhouse fundamentally provides a video content collaboration platform — the Growhouse Video Canvas App — an infinite visual canvas where content teams plan, organize, and collaborate on video content in real time. In parallel, Growhouse sells agency services (content strategy, video production, and community management) to B2B brands that need an outsourced content team or extra production capacity.
Is Growhouse a public or private company?
Growhouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growhouse founded?
Growhouse was founded in 2020. It employs 1 to 10 people.
Where is Growhouse based?
Growhouse is headquartered in Stockholm, United States, in the North America region.
How does Growhouse make money?
One revenue line is on record: saaS Subscription (Pro Workspace).
Who are Growhouse's main competitors?
Broad incumbents on record are Wistia, ClickUp, Vimeo, FigJam (Figma) and Notion. Direct peers are Miro, Milanote and Frame.io (Adobe). Emerging players are Storyboarder (by Wonder Unit) and Loom.
Does Growhouse have an API?
No public API is recorded for Growhouse.
What industry is Growhouse in?
Growhouse's product category is Video Collaboration Software. Its primary akta.pro industry code is MPAHANAF, Cloud Rendering & Compute for Post/VFX/Animation (render farms, burst compute), with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 51211 and its SIC code is 7372.