FIX

What FIX does

FIX is a private Russian-founded international IT holding and business incubator founded in 2006 in Kazan, operating more than 15 digital products across fintech, e-commerce, and digital marketing, with a reported 1,000+ employees worldwide and offices in Kazan, Moscow, London, Dubai, and Limassol. The holding operates through core subsidiaries: Bank 131, a CBR-licensed private bank providing settlement accounts, cross-border payments, and SBP/MIR participation; Magnetto.pro, a digital marketing agency that is one of the first globally to commercially advertise on Telegram Ads; ePN Affiliate, a CPA platform connecting 780,000+ webmasters with advertiser programs and serving as the exclusive affiliate platform for AliExpress Russia in Russia/CIS; Backit, a cashback service with 3.9 million users and 350+ stores; MadeTask, an international payments and remote-worker formalization service covering 190+ payout countries and 90+ hiring countries; and SellerDen, an ecosystem of analytics, AI, and fulfillment services for marketplace sellers, which includes SellerFox and the SellerDenGPT AI product.

Name

FIX

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu "Fiks"

Website

https://fix.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FIX is a private Russian-founded international IT holding and business incubator operating fintech (Bank 131), e-commerce (ePN, Backit, SellerDen), and digital marketing (Magnetto.pro) products serving enterprises, marketplaces, webmasters, and remote-workforce clients across more than 200 countries.

Ownership category

akta.pro rank

Product category

IT Holding & Business Incubator (Fintech, E-commerce, Digital Marketing)

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Wire/RTP Exception Handling, Investigations & Repairs (FSAMAHAF)

akta.pro secondary industries

Dispute, Chargeback & Refund Automation (FSAGABAI), AML/CFT & Financial Crime Compliance (FSAFAOAD)

Keywords

• Fintech payment solutions
• Affiliate marketing network
• Digital marketing services
• E-commerce platform tools
• Cashback and marketplace services

Headquarters

HQ city

Kazan

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fintech/Banking Services: Transaction services, payment processing, international money transfers, cross-border payments, and settlement account services through Bank 131. Revenue from transaction fees and payment processing commissions.
2. E-commerce Platforms and Services: CPA platform commissions through ePN Affiliate, affiliate fees from AliExpress Russia AE Platform, cashback service revenue, and marketplace seller service fees.
3. Digital Marketing Services: Digital advertising agency services through Magnetto.pro including Telegram Ads, contextual advertising, and targeted advertising. Revenue from advertising campaigns and service fees.
4. Marketplace Seller Ecosystem: SellerDen ecosystem including store management services, analytics subscriptions, fulfillment services, AI tools, and marketplace business buying/selling services.
5. Remote Worker Payment Services: International payment and formalization services for remote workers through MadeTask. Revenue from payment processing fees and service commissions.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

FIX is an international IT holding and business incubator that develops and operates technology products across three directions: fintech (Bank 131 licensed bank, MadeTask international payment gateway), e-commerce (ePN affiliate/CPA platform, Backit cashback service, SellerDen marketplace seller ecosystem, AE Platform for AliExpress Russia), and digital marketing (Magnetto.pro agency, Adstat.pro Telegram Ads analytics). The company incubates, owns and scales digital products serving customers in 200+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Bank 131: High-tech Russian private bank with modern IT infrastructure and Central Bank of Russia license. Provides transactional services including international transfers and cross-border payments.
• Magnetto.pro
• ePN (E-Commerce Partners Network)
• Backit
• MadeTask
• SellerDen
• AE Platform
• SellerFox
• Adstat.pro

Products and services

• Bank 131 High-tech Russian private bank with modern IT infrastructure and Central Bank of Russia license providing transactional services including international money transfers, cross-border payments, settlement accounts, nominal accounts for platforms, and internet acquiring with SBP, MIR and SberPay support.
• Magnetto.pro

Quantifiable outcome

• Webmasters grow 30% faster with ePN support
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

13 partnerships are on record, tiered major and core.

• Skolkovo Innovation CentermajorStrategic or Co-development Partner · 1 January 2024SellerFox analytics service became official Skolkovo resident in 2024, recognized as innovative technology company in Russia's leading innovation center.
• TelegramcoreStrategic or Co-development Partner · 1 January 2021Magnetto.pro became Telegram advertising partners in 2021, enabling early access to Telegram Ads and positioning as experts in the platform. FIX is among the first in the world to launch commercial advertising in Telegram Ads.
• AliExpress RussiacoreStrategic or Co-development Partner · 1 January 2021FIX (through ePN) is exclusive technical partner developing and administering AE Platform for AliExpress Russia. FIX also serves as business partner helping develop affiliate strategy. AE Platform manages all AliExpress traffic in Russia and CIS countries.
• Top-3 Russian Mobile OperatormajorStrategic or Co-development Partner · 1 January 2021FIX created innovative Value-Added Services platform (VAS-P) for one of Russia's top-3 mobile operators. Platform is the most developed VAS platform in Russia and one of the best globally, combining SMS-center technological infrastructure and replacing multiple legacy systems.
• SberSellermajorGTM or Marketing PartnerMagnetto.pro partner network includes SberSeller, one of Russia's largest advertising market players.
• Kokos GroupmajorGTM or Marketing PartnerMagnetto.pro partner network includes Kokos Group for advertising services.
• IngatemajorGTM or Marketing PartnerMagnetto.pro partner network includes Ingate for digital marketing services.
• Click.rumajorGTM or Marketing PartnerMagnetto.pro partner network includes Click.ru for advertising platform integration.
• OnespotmajorGTM or Marketing PartnerMagnetto.pro partner network includes Onespot for advertising services.
• Federal Tax Service of RussiacoreStrategic or Co-development PartnerBank 131 is a partner of the Federal Tax Service of the Russian Federation with direct integration for providing exclusive services to clients.
• NSPK (National Payment Card System)coreTechnology or IntegrationBank 131 is a technological partner of NSPK, authorized participant in the Fast Payment System of the Bank of Russia, and direct participant in the MIR payment system.
• YooMoneymajorTechnology or IntegrationePN developed white-label cashback service for YooMoney electronic payment system in just 1 month from request to launch.
• Wildberries, Ozon, MegamarketmajorGTM or Marketing PartnerSellerDen works directly with press services of Wildberries, Ozon, and Megamarket marketplaces to support clients in marketplace selling operations.

Scale indicators18 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• Deel: Deel is a global Employer-of-Record/payroll platform enabling international hiring without local entity — directly comparable to MadeTask's 90+ country EOR and 190+ country payouts, making it a peer for the cross-border workforce and payment-rails leg of FIX.

Broad incumbents

• Tinkoff / T-Bank ecosystem: Tinkoff / T-Bank is a major Russian digital bank offering consumer and business payments, fintech APIs, and lifestyle marketplaces — a broad incumbent competing with Bank 131's payment processing, settlement, and cross-border services.
• Rakuten Advertising (Affiliate) / Awin: Global affiliate-marketing incumbents like Awin and Rakuten Advertising are peers to FIX's ePN/AE Platform business — all operate CPA/affiliate networks connecting advertisers with webmasters, with Awin providing a benchmark for global scale, technology, and affiliate economics.
• Sberbank ecosystem (SberSeller, SberBusiness): Sberbank and its advertising arm SberSeller are direct Russian fintech/advertising competitors to FIX, particularly Bank 131 (banking/payments) and Magnetto.pro (digital marketing agency), with SberSeller also named as a Magnetto.pro partner, indicating overlapping competitive channels.
• VK ecosystem (VK Ads, Odnoklassniki, Dzen): VK's advertising arm (VK Ads) and social networks (VKontakte, Odnoklassniki, Dzen) compete with Magnetto.pro for digital ad spend and were both a customer (via MadeTask) and an acquirer of FIX's incubated Movika — a peer because of overlapping social/marketing surface and historical engagement.
• Yandex (YooMoney): Yandex operates Russia's dominant digital advertising and consumer-internet stack alongside YooMoney (formerly Yandex.Money) payments — overlapping with FIX's Magnetto.pro advertising agency, ePN/AE Platform affiliate business, and Bank 131 fintech/payment infrastructure.

Regional players

• Wildberries: Wildberries is Russia's largest marketplace and both a Bank 131 settlement-account client and a SellerDen integrated partner — comparable to FIX's marketplace-servicing and fintech-rails business, while operating primarily in Russia/CIS where FIX is concentrated.
• Avito: Avito is Russia's leading classifieds and small-business commerce platform with its own ads/monetisation infrastructure; comparable to FIX's e-commerce-monetisation and digital-marketing services, particularly for affiliate and ad-revenue tools serving Russian SMBs.
• Ozon: Ozon is a top Russian/CIS marketplace and integrates with both Bank 131's payment infrastructure and SellerDen's seller tools; comparable because FIX monetises Ozon GMV via both fintech rails and seller-services, making it a peer on marketplace-side monetization.

Direct peers

• Admitad: Admitad is one of the largest global CPA/affiliate networks, directly comparable to FIX's ePN Affiliate business — both serve thousands of webmasters and affiliate programs for top e-commerce advertisers and monetize traffic at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/FIXGroupofCompanies
• LinkedInlinkedin.com/company/fix-llc
• Xx.com/fix_company
• Facebookfacebook.com/fixcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIX