WARA Seguimiento y Control de Floa

What WARA Seguimiento y Control de Floa does

WARA Seguimiento y Control de Flota is a Mendoza, Argentina-based technology company founded in 2015 by Emmanuel Egea that develops and operates satellite GPS tracking and fleet management solutions for enterprise and government customers across Argentina, Chile, Brazil, and Uruguay. The company builds its own GPS hardware, firmware, and software stack in-house, and supplements the telematics core with CANBus telemetry for heavy vehicles, capacitive fuel-level probes, 10-inch in-cab multimedia screens, panic-button systems, and ADAS+DSM AI cameras. WARA monetizes primarily through recurring subscription contracts (monthly or annual) bundled with hardware provided under a comodato (loan/rental) arrangement, complemented by professional installation and support services.

The platform serves six vertical segments (transport and logistics, mining, agriculture, construction, passenger transport, and government/municipalities) and is anchored by long-running public-sector deployments, most notably the Mendotran Cuando Subo public-transit app in Mendoza (870+ active services, 300,000+ daily sessions) and the Boleto Estudiantil Neuquino system serving 50,000+ students. Distribution is direct enterprise field sales with regional reps across Argentina, Chile, and Brazil, supplemented by an exclusive distributor in Uruguay (Segura Satelital) and CCS membership in Chile. WARA reports 20,000+ units monitored and 1,450+ clients.

The business sits within the CERSAT group and combines fleet back-office telematics with citizen-facing mobility apps and 911-integrated security services (via its VIGILIA partnership), positioning it as a full-stack smart-mobility provider in the Southern Cone rather than a pure fleet-tracking SaaS vendor.

Name

WARA Seguimiento y Control de Floa

Legal name

WARA

Website

https://waragps.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WARA Seguimiento y Control de Flota is an Argentine-founded, Mendoza-headquartered telematics firm that builds proprietary GPS tracking hardware and software to manage commercial fleets and public-transit systems across Argentina, Chile, Brazil, and Uruguay.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Satellite Telecommunications (5174)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)

Keywords

• Fleet management software
• GPS vehicle tracking
• Satellite fleet monitoring
• Fuel consumption tracking
• Driver behavior monitoring

Headquarters

HQ city

Ciudad Universitaria

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Satellite Monitoring Subscription: Recurring subscription for satellite-based GPS monitoring services, billed monthly or annually. Includes hardware provided under a loan/rental model (comodato) for the duration of the service contract.
2. Hardware Sales and Rental: GPS devices, CANBus sensors, fuel level sensors, multimedia screens, and other hardware sold outright or provided under a comodato (loan/rental) arrangement. The device remains property of WARA during the service period.
3. Fleet Management Software Platform: SaaS-style access to the WARA GPS platform for fleet tracking, reporting, driver communication, and operational analytics. Bundled with the monitoring subscription.
4. Professional Installation and Support: Professional installation services, technical support, and after-sales service included with the monitoring contract. Installation takes approximately 45 minutes and includes a conformity certificate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WARA develops and sells satellite GPS tracking hardware and a proprietary fleet management software platform for enterprise fleet operators across Latin America. The company integrates telemetry sensors, in-vehicle hardware, driver behavior cameras (ADAS + DSM), and passenger transport applications into a vertically integrated tracking and monitoring service offered on a recurring subscription basis.

Product overview

WARA GPS is a comprehensive fleet management and satellite tracking platform developed entirely in-house (both hardware and software). The core offering consists of proprietary GPS tracking hardware devices provided under loan/rental arrangements, combined with a web-based management platform accessible at apps.visionblo.com. The platform integrates multiple specialized modules including CANBus telemetry for heavy vehicles, capacitive fuel measurement probes, multimedia driver screens, and panic button systems. Industry-specific solutions cover agriculture, logistics, construction, passenger transport, mining, and general fleet operations. WARA has also developed public transit passenger apps including Mendotran Cuándo Subo (300k+ daily sessions), Cole/Mi Cole, TaxiGo, Arriba Paraná, and the Boleto Estudiantil Neuquino system. The company operates across Argentina, Chile, and Brazil with over 20,000 monitored units and 1,450+ clients.

Differentiator

Problem solved

Functional benefit

Brands

• Wara GPS: GPS tracking and fleet management platform
• Mendotran Cuando Subo
• Mi Cole
• TaxiGo
• Arriba Paraná

Products and services

• WARA GPS Tracking Platform

Named customers71 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• VIGILIAcoreStrategic or Co-development PartnerWARA and VIGILIA formed a strategic partnership making WARA one of the few satellite security providers certified and integrated with Buenos Aires' 911 emergency system. WARA clients with monitoring service can have police directly access real-time vehicle location through VIGILIA's validated platform during robbery events, enabling immediate response without intermediaries. This represents a paradigm shift in satellite security regulation in Argentina.
• Segura SatelitalcoreChannel Partner/ Reseller/ DistributorOfficial exclusive distributor for WARA in Uruguay. Segura Satelital has consolidated its leadership position in Uruguay with consistent growth in recurring revenues. Distribution relationship gives WARA market coverage in Uruguay without maintaining direct local operations.
• CERSATminorOthersWARA is part of the CERSAT group/ecosystem, providing satellite tracking and fleet management solutions within that network.
• Cámara de Comercio de Santiago (CCS)minorOthersWARA is a member of the Santiago Chamber of Commerce in Chile, providing local business legitimacy and network access for commercial expansion in the Chilean market.
• ProMendozaminorGTM or Marketing PartnerProMendoza supported WARA's international expansion, helping facilitate the company's technology export to cities in Chile, Bolivia, Colombia, and Uruguay.
• Municipalidad del Partido de La CostacoreStrategic or Co-development PartnerWARA developed the 'Cole' (Mi Cole) mobile app in partnership with the Municipality of Partido de La Costa, providing real-time bus tracking for citizens. WARA contributed technology infrastructure, precise geolocation, backend/frontend development, and ongoing post-launch support. The municipality provided the strategic vision for citizen-focused technology.
• Gobierno de MendozaflagshipStrategic or Co-development PartnerLong-standing partnership with the Government of Mendoza for the Mendotran public transport system. WARA developed and operates the GPS tracking infrastructure and the Mendotran Cuando Subo passenger app. The system manages over 870 active services with 300,000+ daily sessions, and is credited with transforming public transport in Mendoza. WARA technology has been continuously expanded, including integration with BiciTran micromobility.
• Gobierno de NeuquéncoreStrategic or Co-development PartnerWARA developed the Boleto Estudiantil Neuquino (BEN) system for the Neuquén government, providing smart card validation on transport units, digital enrollment through the Muni Express platform, and real-time monitoring of benefit usage. Over 50,000 students benefit from this system. WARA also supports TaxiGo, the official taxi regulation app for Neuquén.
• Gobierno de San LuisminorStrategic or Co-development PartnerWARA developed the taxi and remise digitalization app for San Luis province, bringing the province's taxi service into a modern, technology-enabled system.
• Gobierno de ParanáminorStrategic or Co-development PartnerWARA provided the GPS infrastructure for the Arriba Paraná urban transport app, enabling real-time bus tracking and route information for the city's public transport system.
• Gobierno de CatamarcaminorStrategic or Co-development PartnerWARA is supporting Catamarca's public management modernization with safe and connected mobility solutions, in line with the province's technology and public safety innovation initiatives.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Autotrac: Brazilian telematics and fleet management company offering GPS tracking, vehicle recovery, and logistics software. Directly comparable in Brazil and increasingly to WARA's cross-border ambitions.
• Onixsat: Brazilian telematics and asset tracking provider serving transportation, logistics, and cargo security. Comparable to WARA for fleet tracking with satellite/cellular hybrid coverage in LatAm geographies.
• Sascar: Brazil's largest fleet tracking and asset management provider, also covering fuel monitoring and driver behavior. A direct regional rival for WARA's Brazil operations and a comparable reference point for the LatAm telematics market.
• Positron (Brasil): Brazilian vehicle security, tracking, and fleet telematics provider. Comparable regional competitor for the Brazil market where WARA has a smaller footprint.

Broad incumbents

• Geotab: Global leader in GPS fleet tracking and telematics. Directly comparable to WARA's core WARA GPS Platform offering targeting enterprise fleets; broader portfolio and channel reach but less localized for LatAm governments.
• Verizon Connect: Enterprise fleet and asset management platform with telematics, video, and routing. Provides the kind of broad fleet SaaS bundle that WARA's government-adjacent customers could move toward at scale.
• Samsara: Public IoT fleet management platform with dashcams, telematics, and AI-driven safety — overlaps directly with WARA's ADAS+DSM, CANBus telemetry, and GPS modules. A direct competitor in any mid-to-large fleet renewal.
• Trimble Transportation: Established telematics, fleet, and logistics suite including Maps and Dispatch. Comparable to WARA's enterprise fleet tracking + logistics customers; broader functionality but less local government presence in Argentina/Chile.
• Stellantis/Octo Telematics adjacent providers: European insurance telematics and connected vehicle platform. Comparable in risk/claims telematics integration (relevant to WARA's insurance, emergency dispatch and panic button verticals).

Emerging players

• Motive (formerly KeepTruckin): AI-powered fleet management platform with dashcams, ELD compliance, and GPS tracking. Comparable offering to WARA's mid-market GPS tracking + driver behavior stack; expanding globally including in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/waragps
• YouTubeyoutube.com/channel/UCWaraGPS
• Facebookfacebook.com/waraargentina
• LinkedInlinkedin.com/company/wara-gps
• Instagraminstagram.com/waragps

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WARA Seguimiento y Control de Floa