Wilson Real Estate Management

Name

Wilson Real Estate Management

Legal name

Wilson Real Estate Management, LLC

Website

https://wilsonrm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Property management services
• Residential rental properties
• Tenant placement services
• Commercial property management
• Rent collection services

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Fees: Management fee structure where the company only gets paid when the property owner gets paid (contingency-based). This aligns incentives between the management company and property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wilson Real Estate Management is a property management firm that manages rental properties on behalf of property owners across the Yakima Valley. Services include tenant sourcing and screening, leasing, rent collection, property maintenance, financial reporting, and occupancy optimization for residential (single-family, duplexes, triplexes, multi-family, apartments), commercial, and mobile home park properties, delivered through the AppFolio Property Manager platform with dedicated tenant and owner portals.

Product overview

Wilson Real Estate Management operates as a property management firm offering a portfolio of rental and event services powered by AppFolio Property Manager technology. The core offering consists of residential property management (houses, duplexes, triplexes, multi-family units, apartments), commercial property management, and mobile home park management across Yakima Valley. The company supplements its rental business with event venue rental (Baptist Event Center), Wilson Sales, and MLS Sales services. Both tenants and owners are served through dedicated online portals (Tenant Portal and Owner Portal) built on the AppFolio platform, accessible via web and mobile applications. The property management platform itself encompasses marketing, screening, leasing, rent collection, maintenance, and financial recording as integrated service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management offering for investment property owners, covering marketing, tenant screening, leasing, rent collection, property maintenance, and financial reporting. Sold on a contingency-based management fee structure.
• Residential Property Management Management of residential rental properties including single-family homes, duplexes, triplexes, multi-family units, and apartment complexes across the Yakima Valley.
• Commercial Property Management Management services for commercial rental properties in the Yakima area, including listing and leasing of commercial units.
• Mobile Home Park Management Management of mobile home parks and manufactured home communities, including lot rentals and manufactured home units in the Yakima Valley.
• Tenant Portal Online portal for tenants to pay rent, submit maintenance requests, view account information, and communicate with management. Available via web and the AppFolio mobile app on iOS and Android.
• Owner Portal Online portal for property owners to view financial statements, monthly summaries, year-end tax statements, access documents, set up owner contributions, and monitor property performance with 24/7 access.
• Baptist Event Center Event venue rental in downtown Yakima offering two venues with chairs, tables, and full kitchens. Pricing ranges from $500 to $2,500 depending on dates and event opening/closing times.
• MLS Sales Multiple Listing Service integration for property sales transactions handled by the firm.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio Property Manager is the core technology platform used by Wilson Real Estate Management for property management operations. This includes the tenant portal for rent payments and maintenance requests, owner portal for financial reporting, and the property listing and application management system.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FirstService Residential: Large North American residential property manager; competes for the same small-to-mid multifamily and homeowner association mandates with broader geographic reach and deeper bench.
• Greystar: Largest U.S. multifamily and student housing operator; broad incumbent competing for the same owner demand and tenant pool at a national scale that small regional PMs like Wilson cannot match.
• Berkshire Hathaway HomeServices: National real estate franchise network offering property management through local affiliates; overlaps with Wilson on investor-owner clients and rental listings in secondary U.S. markets.
• BH Management Services: Large multifamily property manager with a national portfolio; serves many of the same investor-owner customers as Wilson but operates at institutional scale across all U.S. regions.
• Coldwell Banker Property Management: National brokerage brand with affiliated property management services; comparable in offering owner management and tenant placement but bundled into a much wider real estate platform.

Direct peers

• Real Property Management: Franchise-based residential property management network serving small and mid-sized U.S. markets with a comparable owner-client profile, single-family to multi-family mix, and percentage-of-rent fee structure.
• HomeRiver Group: National residential property manager aggregating local operators; directly comparable to Wilson in serving individual investors and small portfolios of single-family and small multifamily assets.
• Windermere Property Management: Operates residential property management across the Pacific Northwest including Eastern Washington/Yakima-adjacent markets, offering a comparable mix of single-family and multifamily management with similar local-brokerage roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PropertyManagementYakima

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Real Estate Management