Tidal Marketing

What Tidal Marketing does

Tidal Marketing is a London-based strategic marketing consultancy founded in January 2018 by Beth Hilson (former Marketing Director at estate agency Marsh & Parsons) and Charlene Burkmar (MBA; Non-Exec Director). The firm operates from a London headquarters at Clapham Business Centre and a South Coast office in Lymington, and positions itself around a dual-expertise "complete brain" model that pairs strategic planning with creative execution. It serves startups, scale-ups, and established brands, with a pronounced focus on the PropTech and real estate sectors.

Tidal's offering is structured around a three-phase framework — Investigate, Interpret, Implement — which packages 18 service modules spanning market research, brand creation, proposition development, communications strategy, content marketing, SEO, paid media, social media, PR, media planning, marketing automation, customer targeting, partnerships, product management, and marketing audits. The core commercial offer is a Retained CMO service providing outsourced senior marketing leadership, supplemented by project-based consultancy engagements. Delivery is human-led professional services with no proprietary technology platform, no app, and no API.

The firm runs a sales-led GTM motion: direct outreach and inbound enquiries via the website ([email protected], 0203 289 1092), referrals, and workshops delivered for ecosystem partners such as Geovation's PropTech/GeoTech startup programmes and Propertymark. Revenue is generated entirely through professional services fees (project-based work and retained CMO arrangements); no pricing is publicly disclosed, and there is no evidence of external investment, acquisitions, or parent-company ownership. The company remains founder-controlled and operates as a private UK entity with a 1–10 employee range.

Name

Tidal Marketing

Legal name

Tidal Marketing

Website

https://tidalmarketing.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tidal Marketing is a London-based strategic marketing consultancy founded in 2018 that delivers marketing strategy, brand development, and Retained CMO services to startups, scale-ups, and established brands, with particular focus on PropTech and real estate.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consultancy: Professional services revenue generated through strategic marketing consulting engagements. Offers both project-based work and retained CMO services. Clients include startups, scale-ups, and established brands across various industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tidal Marketing is a strategic marketing consultancy that helps startups, scale-ups, and established brands define and execute go-to-market, brand, and marketing strategies. Its core deliverable is structured around a three-phase Investigate, Interpret, Implement framework and includes a retained CMO service for ongoing outsourced senior marketing leadership. Engagements are sold on a project or retained basis and combine market research, strategy development, brand creation, proposition development, and tactical campaign execution across digital and traditional channels.

Product overview

Tidal Marketing is a strategic marketing consultancy offering a three-phase service framework (Investigate, Interpret, Implement) to help startups, scale-ups, and established brands with marketing strategy and execution. Their core offering is the Retained CMO service, where they act as outsourced senior marketing leadership. The consultancy provides 18 distinct service modules covering the full marketing lifecycle from market research and strategy development through to campaign execution across digital and traditional channels. Services are delivered either as individual consulting engagements or as ongoing retained support, with particular focus on Go-to-Market strategy, brand development, and marketing automation for property technology (PropTech) and startup clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Investigate Market research and analysis service covering market dynamics, customer segmentation, competitive landscape, and internal business capability assessment to inform strategic decision-making for startups, scale-ups, and established brands.
• Interpret Strategy development service that translates research insights from the Investigate phase into actionable Go-to-Market, Marketing, Brand, and Product strategies aligned to business objectives.
• Implement Marketing execution service delivering tactical campaigns across traditional and digital channels, managed as project-based engagements or as retained CMO support.
• Retained CMO Ongoing retained senior marketing support acting as an interim or outsourced Chief Marketing Officer, providing strategy implementation and campaign delivery for clients that lack senior in-house marketing leadership.
• Go-To-Market Strategy Comprehensive launch strategy encompassing market entry, partner selection, value proposition definition, target audience identification, and messaging framework for startups and scale-ups entering or growing in a market.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Manifest London: London growth marketing consultancy serving startups and scale-ups across B2B and tech. Comparable as a boutique, strategy-led agency targeting similar early- and growth-stage clients with integrated marketing execution.
• Rise at Seven: UK SEO-led digital PR and content marketing agency serving enterprise and high-growth brands. Comparable in channel mix and UK-based founder-led agency model, though distinct in SEO specialization.
• Brands2Life: London-based PR and integrated marketing consultancy focused on technology and B2B brands. Comparable as a strategic consultancy serving tech and startup clients with similar GTM and brand-building mandates.
• Propellernet: Brighton-based digital marketing agency with a strong PropTech and real estate client portfolio. Direct peer given shared UK geography, PropTech/real estate vertical focus, and similar service mix spanning SEO, content, and digital campaigns for high-growth brands.
• Impression Digital: Nottingham-based digital marketing agency working with ambitious startups and scale-ups across the UK. Comparable service portfolio (SEO, content, paid media, digital PR) and similar client stage focus.

Broad incumbents

• Croud: UK-headquartered global digital marketing agency offering paid media, SEO, content, and analytics at scale. Broader incumbent offering overlapping services but operating a much larger, network-driven model rather than a founder-led boutique.
• Bray Leino: UK integrated marketing agency combining brand, digital, and communications for ambitious brands. Comparable marketing services scope, but operates as a broader full-service incumbent rather than a niche PropTech-focused boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bethhilson
• Facebookfacebook.com/tidalmarketingUK
• LinkedInlinkedin.com/company/tidalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal Marketing