Planet Media
Planet Media (New Planet Media SAS) operates Planet.fr, a free, ad-supported French online press portal publishing daily content across 10+ thematic verticals for general French-speaking consumers, with integrated games, weather, horoscope, and newsletter modules plus health-focused sub-brands Medisite.fr and E-santé.fr.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Planet Media does
Planet Media (legally NEW PLANET MEDIA SAS) is a French online press publisher founded in 2000 and headquartered at 26 rue Damrémont, 75018 Paris. It operates Planet.fr, a free, ad-supported consumer internet portal publishing daily editorial content across more than 10 thematic verticals — news, society, politics, weather, practical life advice, home and garden, senior habitat, entertainment, vacations, and health and wellness — alongside integrated lifestyle modules including games (Jeux), weather (Météo), horoscopes, and email newsletters. The group also operates health-focused sub-brands Medisite.fr and E-santé.fr plus the associated Fondation-medisite.fr, serving a broad French-speaking consumer audience ranging from working adults to retirees, with a particular emphasis on senior-oriented content under its Habitat Senior vertical.
The platform is built on a Drupal CMS, uses AT Internet for audience measurement under CNIL exemption (ruling 2020-091), and personalizes content via first-party cookies and integrations with social login providers (Facebook Connect, Google Connect). Planet.fr holds a French CPPAP press publishing license (0526 Y 91368) and is distributed through its own responsive website, social sharing buttons (Facebook, Twitter/X, Pinterest), and Google News as a verified publisher.
The business model is entirely advertising-driven. Monetization occurs through display advertising, sponsored editorial content (publi-info), and behavioral ad targeting enabled by a broad ad-tech partner ecosystem including Cloudmedia, LiveRamp, ID5, Sirdata, Squadata, Notify, and RemailMe. Newsletter subscriptions provide a first-party email database used for direct marketing and audience segmentation. There is no subscription paywall, no transactional commerce, and no disclosed revenue. Note: firmographic data conflicts on public/private status (one source lists epa:ALPLA as a stock symbol while legal entity data describes a privately held SAS with €10,000 share capital); the operating reality described across all sources is that of a small-to-mid-cap private French digital media company.
Planet Media firmographics
Firmographics- Name
- Planet Media
- Legal name
- NEW PLANET MEDIA SAS
- Website
- https://planet.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Planet Media (New Planet Media SAS) operates Planet.fr, a free, ad-supported French online press portal publishing daily content across 10+ thematic verticals for general French-speaking consumers, with integrated games, weather, horoscope, and newsletter modules plus health-focused sub-brands Medisite.fr and E-santé.fr.
- Ownership category
- akta.pro rank
Planet Media industry classification
Industry- Product category
- Online News & Lifestyle Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industries
- Blogging & Website Publishing Platforms (MPACAIAB), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Planet Media is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Planet Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising revenue: Planet.fr operates as a free, ad-supported digital media property generating revenue through display advertising, sponsored content (publi-info), and personalized ad targeting using first-party cookie data. The site displays ads across all content pages and uses behavioral targeting via partners such as Cloudmedia, LiveRamp, ID5, Sirdata, and Squadata.
- Newsletter and email marketing: The platform collects user email addresses through newsletter subscriptions and uses these for direct marketing communications, audience segmentation, and personalized content delivery, contributing to ad revenue through engaged user base.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Planet Media product offering
Product offeringCore offering
Planet Media operates a free, ad-supported French online news and lifestyle portal (Planet.fr) publishing original editorial content across 10+ thematic verticals including Actualités, Société, Politique, Météo, Vie Pratique, Maison et Jardin, Habitat Senior, Divertissement, Vacances et Loisirs, and Santé et Bien-être. The platform integrates supplementary consumer services such as games, daily horoscopes, weather forecasts, and topic-specific email newsletters, and is extended through health-focused sub-brand properties Medisite.fr and E-santé.fr under a CPPAP-licensed French online press publishing umbrella.
Product overview
Planet Media (New Planet Media SAS) operates a unified platform-plus-modules architecture centered on Planet.fr, a major French online news and content portal. The core offering combines editorial news content across society, politics, weather, entertainment, health, and lifestyle with supplementary service modules including Games (Jeux), Weather (Météo), Horoscope, and Newsletter subscriptions. The group portfolio extends through subsidiary brands Medisite.fr and E-santé.fr focused on health content, and Fondation-medisite.fr for the associated foundation. New Planet Media positions itself as a diversified online press publisher reaching broad consumer audiences through both the main portal and specialized vertical sites.
Differentiator
Problem solved
Functional benefit
Brands
- Planet.fr: Main online news and media portal covering French current affairs, society, lifestyle, health, finance, and entertainment content.
- Medisite.fr
- E-santé.fr
Products and services
- Planet.fr French online news and content platform offering free editorial coverage across society, politics, weather, entertainment, health, finance, and lifestyle topics with sections including Actualités, Vie pratique, Maison et jardin, Habitat Senior, Divertissement, Vacances et Loisirs, and Santé et Bien-être; integrates supplementary services (games, horoscope, weather, newsletters) under CPPAP press license 0526 Y 91368.
- Medisite.fr Health and wellness focused media website under the Planet Media group offering health and medical content.
- E-santé.fr French health information portal providing medical and wellness content, operated as a wholly-owned subsidiary of the Planet Media group.
- Fondation-medisite.fr Medisite foundation website associated with the health content platform, operated as an adjacent subsidiary of the Planet Media group.
Companies that use Planet Media
Customer profileSegments1 record
Ideal customer profiles1 record
Planet Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Planet Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- CloudmediaminorCloudmedia is an authorized advertising partner of New Planet Media / Planet.fr, providing targeted and personalized display advertising services. The company places cookies on Planet.fr pages to deliver personalized ads.
- LiveRampminorLiveRamp is a data marketing partner that receives pseudonymized personal data (hashed email, IP address, browser/OS information) from Planet.fr to create online identifiers for cross-device ad targeting and personalization. LiveRamp's cookie allows sharing with advertising partners globally.
- ID5minorID5 provides identity resolution services for Planet.fr, enabling cross-device recognition for advertising and content personalization purposes. Data shared includes email addresses (hashed/pseudonymized), IP addresses, and browser/OS information.
- SirdataminorSirdata is a data marketing company used by Planet.fr to deliver relevant offers adapted to user interests. User data is retained for a maximum of 365 days per applicable regulations.
- Squadata (Digital Squad)minorSquadata (Digital Squad) serves personalized advertisements on Planet.fr based on recent user browsing behavior across partner sites, newsletters, and applications, using cookies to recognize users.
- NotifyminorNotify Brand Technology provides audience measurement and personalized advertising services for Planet.fr through cookies placed by its partners, adapting communication across electronic and traditional channels.
- RemailMeminorRemailMe is an email-based behavioral advertising service that delivers targeted advertisements via email based on user browsing behavior on Planet.fr, using cookies placed on the site.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Planet Media competitors and assessment
Company assessmentDirect peers
- Le Figaro: Le Figaro is a major French online news destination with broad thematic verticals (news, society, lifestyle, health, finance) — same multi-vertical ad-supported publishing model and same French consumer target as Planet.fr.
- Aufeminin: Aufeminin is a French multi-vertical women's lifestyle portal (news, health, home, entertainment) with ad-supported revenue — directly comparable to Planet.fr in the multi-vertical free ad-supported French lifestyle media model.
- Le Monde: Le Monde is the flagship French daily online newspaper with a freemium ad- and subscription-supported model covering news, society, politics, culture and lifestyle — directly overlapping Planet.fr's core verticals and French consumer audience.
- Doctissimo: Doctissimo is a leading French health-and-wellness online media property — directly comparable to Planet Media's Medisite.fr and E-santé.fr health subsidiaries in audience, ad model, and content category.
- 20 Minutes: 20 Minutes is a free, ad-supported French online news portal covering society, weather, lifestyle and entertainment — directly comparable to Planet.fr's free, ad-driven, multi-vertical general-interest model.
- Slate.fr: Slate.fr is a French online magazine covering news, society, culture and lifestyle via a free ad-supported model — directly comparable to Planet.fr's news and lifestyle verticals targeting the same French-speaking general audience.
- Terrafemina: Terrafemina is a French ad-supported online lifestyle magazine covering news, wellness, and lifestyle verticals — directly comparable to Planet.fr's lifestyle and content breadth.
- PasseportSanté: PasseportSanté is a French health-information web portal — directly comparable to Medisite.fr and E-santé.fr as a free ad-supported French health media property.
- HuffPost France: HuffPost France is a free, ad-supported French digital news and lifestyle publisher — directly comparable in business model, audience, and content breadth to Planet.fr.
Broad incumbents
- France Télévisions (franceinfo): Franceinfo is the public-service French news platform operated by France Télévisions — a broader incumbent that overlaps with Planet.fr's news, society and weather verticals in the French ad/subscription media market.
Market position
Strengths2 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Media social profiles
Digital presencePlanet Media compliance and trust
Trust signalCompliance3 records
Planet Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Media leadership team
Management profileNumber of profiles
Profiles1 record
Planet Media subsidiaries and ownership
Company hierarchySubsidiaries3 records
Planet Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Media
What does Planet Media do?
Planet Media operates a free, ad-supported French online news and lifestyle portal (Planet.fr) publishing original editorial content across 10+ thematic verticals including Actualités, Société, Politique, Météo, Vie Pratique, Maison et Jardin, Habitat Senior, Divertissement, Vacances et Loisirs, and Santé et Bien-être. The platform integrates supplementary consumer services such as games, daily horoscopes, weather forecasts, and topic-specific email newsletters, and is extended through health-focused sub-brand properties Medisite.fr and E-santé.fr under a CPPAP-licensed French online press publishing umbrella.
Is Planet Media a public or private company?
Planet Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Media founded?
Planet Media was founded in 2000. It employs 101 to 250 people.
Where is Planet Media based?
Planet Media is headquartered in Paris, France, in the Europe region.
How does Planet Media make money?
Two revenue lines are on record. Advertising revenue is the primary driver. The others are newsletter and email marketing.
Who are Planet Media's main competitors?
Direct peers on record are Le Figaro, Aufeminin, Le Monde, Doctissimo, 20 Minutes, Slate.fr, Terrafemina, PasseportSanté and HuffPost France. France Télévisions (franceinfo) is listed as a broad incumbent.
Does Planet Media have an API?
No public API is recorded for Planet Media.
What industry is Planet Media in?
Planet Media's product category is Online News & Lifestyle Media Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.