Extension Developer Network
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Extension Developer Network firmographics
Firmographics- Name
- Extension Developer Network
- Legal name
- Magento Extension Developers Network
- Website
- https://extdn.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Extension Developer Network industry classification
Industry- Product category
- E-commerce Developer Tools
- NAICS
- Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
- akta.pro secondary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Extension Developer Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Organization: ExtDN is a non-profit network of Magento extension developers focused on quality standards rather than revenue generation. The organization does not appear to have a commercial revenue model.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Extension Developer Network product offering
Product offeringCore offering
Extension Developer Network (ExtDN) is a member-supported network of Magento extension development companies that collectively promotes and enforces quality standards across the Magento 2 extension ecosystem. It produces open source developer tooling (GitHub Actions for Magento 2, PHP CodeSniffer rules, PHPStan configuration, Mess Detector rulesets, an integration test framework, and Blackfire-based performance profiling) and publishes educational resources and quality guidelines that its roughly 20 member companies commit to follow.
Product overview
Extension Developer Network (ExtDN) is an organization/network of Magento extension developers rather than a single product company. ExtDN's offering consists of open-source developer tools (GitHub Actions for Magento 2 testing, PHP CodeSniffer rules) and educational resources (whitepapers on extension development best practices, security tips, and quality guidelines). The member companies (including BlueJalappeno, Cobby, CustomGento, ebizmarts, firebear, Fooman, OneStepCheckout, ParadoxLabs, xtento, yireo and others) collectively work to advance Magento as an ecommerce platform through initiatives focused on extension quality, interoperability standards, education, and communication with Magento/Adobe.
Differentiator
Problem solved
Functional benefit
Products and services
- ExtDN GitHub Actions for Magento 2 Open source GitHub Actions workflows that automate Magento 2 extension quality checks — including coding standard validation, PHPStan static analysis, Mess Detector rules, integration tests, and Blackfire.io performance profiling — for Magento extension development companies and their engineering teams.
- ExtDN PHP CodeSniffer Rules Open source PHP CodeSniffer ruleset that validates Magento 2 extension code against the community-defined Magento 2 Coding Standard, for Magento extension developers and agencies building compliant extensions.
Quantifiable outcome
- Support response within 2 business days or less from most members
Companies that use Extension Developer Network
Customer profileSegments2 records
Ideal customer profiles2 records
Extension Developer Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Extension Developer Network partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AdobecoreAdobe owns Magento and its Product teams for the Magento Marketplace and Bundled Extension programs are keen to elevate the whole Magento ecosystem.
- WagentominorWagento is a global digital agency and Magento Enterprise Solution Partner that organizes Magento Events and promotes a healthy community among Magento and Adobe users.
- Blackfire.iocoreBlackfire.io empowers PHP developers to continuously measure and improve app performance. They support ExtDN's performance testing tools for Magento extensions.
- Nexcess.netminorManaged Magento cloud hosting provider that has built a cloud solution optimized for Magento stores and supports ExtDN's mission.
- CloudwaysminorManaged cloud hosting platform supporting Magento among other PHP applications, offering pay-as-you-go pricing.
- Vinai KoppminorMagento developer, consultant, trainer, and 3-time Magento Master. Holds all 9 Magento 2 related certifications and is a member of the Magento certification advisory board.
- Sander MangelminorTechnical and outsourcing consultant, speaker, Meet Magento organizer, 4-time Magento Master.
- Alessandro RonchiminorMagento community author, speaker, and event organizer. Magento Master Maker 2017 and 2019, Magento Community Maintainer since 2018.
- Kalpesh MehtaminorMagento 2 Certification Advisory Board Member, Magento Top 50 Contributors 2018, Magento Community Engineering Maintainer, Magento 2 Security MVP.
- Fisheye Media Ltd.minorIn-house e-commerce design, development and marketing agency focused exclusively on delivering premium Magento solutions since 2009.
- PinpointminorAward-winning design and development agency and Official Magento Solutions Partner in the UK.
- MageSpecialistminorActive Magento contributor for 2017-2018, extension developer, Magento Master 2019, Magento Maintainer since 2018.
Scale indicators2 records
Extension Developer Network competitors and assessment
Company assessmentBroad incumbents
- Shopware: Shopware is an established open source eCommerce platform with a large extension/app ecosystem and active community organization, directly competing with Magento in the European market. Comparable to ExtDN as a community-driven extension ecosystem for an open commerce platform, though at a much larger scale.
Direct peers
- Yireo: Yireo is a Magento extension developer, training provider, and active ExtDN member that publishes developer-focused content and extensions. It is comparable to ExtDN's mission in promoting Magento extension quality, though as a single company rather than a network collective.
- Fooman: Fooman is one of the original ExtDN founding members and a long-standing Magento extension developer focused on coding standards and quality. As an ExtDN co-founder it shares the network's quality-first ethos and is comparable as a Magento extension vendor with public commitment to coding standards.
- ParadoxLabs: ParadoxLabs is a Magento extension developer (notably for custom checkout and customer portal functionality) and ExtDN member. Directly comparable as a participating Magento extension vendor operating under ExtDN's coding standards and interoperability commitments.
- OneStepCheckout: OneStepCheckout is a Magento checkout extension vendor and ExtDN member. It is directly comparable as a Magento extension developer participating in the network and adhering to ExtDN's interoperability and quality standards commitments.
- Magento Association: The Magento Association is the official community organization supporting the Magento ecosystem through events, education, and advocacy. It is the closest functional peer to ExtDN as both are community-led organizations advancing Magento's open commerce ecosystem, with the key distinction being ExtDN's focus on extension developer quality versus the Association's broader community mandate.
Others
- Blackfire.io: Blackfire.io is a PHP performance profiling tool and core ExtDN technology partner whose tooling underpins ExtDN's performance benchmarking of Magento extensions. Comparable as the underlying technology provider for ExtDN's quality tooling, though Blackfire.io operates as a commercial SaaS product rather than a community network.
Regional players
- Divante: Divante is a European eCommerce software house specializing in Magento, Pimcore, and modern JavaScript, and is an ExtDN supporter. Comparable as a Magento-focused development partner participating in the same ecosystem, though Divante operates as a commercial agency rather than a non-profit network.
Emerging players
- Vue Storefront: Vue Storefront is an open source headless PWA for eCommerce tightly integrated with Magento, and a listed ExtDN supporter. Comparable to ExtDN's network as an adjacent ecosystem player advancing Magento's modern technical stack, though focused on frontend/PWA rather than extension quality.
- Sylius: Sylius is an open source headless eCommerce platform built on Symfony, positioned as a modern alternative to Magento for composable commerce. Comparable to ExtDN's open source ethos and developer-first community, but serves merchants choosing a different platform foundation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Extension Developer Network social profiles
Digital presenceExtension Developer Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extension Developer Network leadership team
Management profileNumber of profiles
Extension Developer Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extension Developer Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extension Developer Network
What does Extension Developer Network do?
Extension Developer Network (ExtDN) is a member-supported network of Magento extension development companies that collectively promotes and enforces quality standards across the Magento 2 extension ecosystem. It produces open source developer tooling (GitHub Actions for Magento 2, PHP CodeSniffer rules, PHPStan configuration, Mess Detector rulesets, an integration test framework, and Blackfire-based performance profiling) and publishes educational resources and quality guidelines that its roughly 20 member companies commit to follow.
Is Extension Developer Network a public or private company?
Extension Developer Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Extension Developer Network founded?
Extension Developer Network was founded in 2016. It employs 11 to 50 people.
How does Extension Developer Network make money?
One revenue line is on record: membership Organization.
Who are Extension Developer Network's main competitors?
Shopware is listed as a broad incumbent. Direct peers are Yireo, Fooman, ParadoxLabs, OneStepCheckout and Magento Association. Blackfire.io is listed as an others. Divante is listed as a regional player. Emerging players are Vue Storefront and Sylius.
Does Extension Developer Network have an API?
No public API is recorded for Extension Developer Network.
What industry is Extension Developer Network in?
Extension Developer Network's product category is E-commerce Developer Tools. Its primary akta.pro industry code is BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL, with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 541511 and its SIC code is 7370.