Poolmart

What Poolmart does

Pool Mart is a privately held, family-owned home leisure retailer founded in 1974 and headquartered in Depew, New York. The company sells above-ground pools, semi-inground pools, hot tubs, swim spas, cold plunge tubs, patio furniture, grills, fire pits, and related maintenance supplies, and it pairs those sales with professional installation, in-store water testing, and warranty service. It operates five physical retail showrooms across Western New York (Depew, Olean, Lockport, Tonawanda, Orchard Park) and a supporting e-commerce site, with free delivery on orders over $75 throughout the region and stated service reach into Northern Pennsylvania. The company self-identifies as Western New York's largest pool dealer, carries 100+ hot tub models and 500+ patio sets in stock, and maintains a 4.8-star rating across locations with 50,000+ cumulative customers.

The business model rests on one-time unit sales of big-ticket outdoor living products (price points range from roughly $1,300 entry-level above-ground pools to $75,999 luxury swim spas), installation services billed as professional services, financing referral arrangements with Wells Fargo and HFS Financial, and ancillary consumables revenue from water-care systems such as its proprietary Simple Blue line. Go-to-market is primarily direct-to-consumer through the five showrooms plus phone and online ordering, complemented by a separate commercial contract division serving hospitality, multi-family, and institutional buyers. Long-tenured channel partnerships anchor the assortment, including a flagship relationship with Hot Spring Spas since 1985 and Berlin Gardens since 1988, alongside supporting relationships with Endless Pools, Mira Spas, Viking Spas, and Telescope Casual.

The company is privately held with no disclosed institutional investors or funding rounds, an employee count of 11–50, and no reported M&A, leadership transitions, or restructuring activity. Customer concentration is broad and consumer-driven across the WNY region. Recent strategic activity is concentrated in product-line extension (2025 launches of the Vigor Cold Plunge, Hot Spring Freeflow, and Berlin Gardens Vida and Murphy collections) and modest expansion into commercial and digital channels, rather than structural transformation.

Name

Poolmart

Legal name

Pool Mart

Website

https://poolmartonline.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Mart is a family-owned, Western New York–based retailer (founded 1974, five showrooms, 11–50 employees) selling pools, hot tubs, swim spas, cold plunges, patio furniture, and supplies, with installation services and a commercial contract division.

Ownership category

akta.pro rank

Product category

Pool, Hot Tub, and Outdoor Living Retail

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool retail
• Hot tub sales
• Outdoor patio furniture
• Pool installation services
• Home leisure products

Headquarters

HQ city

Depew

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Pool Mart generates revenue primarily through the sale of above-ground pools, semi-inground pools, hot tubs, swim spas, cold plunge tubs, patio furniture, grills, fire pits, and related supplies. Products range from entry-level to luxury models across multiple categories.
2. Installation Services: Professional installation services for pools, hot tubs, swim spas, and semi-inground pools including site assessment, electrical/plumbing coordination, delivery, and post-installation support.
3. Financing Programs: Partner financing options through Wells Fargo and HFS Financial, enabling customers to make purchases through installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pool Mart is a regional home leisure retailer selling above-ground pools, semi-inground pools, hot tubs (including salt water models), swim spas, cold plunge tubs, and outdoor living products such as patio furniture, grills, fire pits, and umbrellas. The company operates five Western New York showrooms plus an e-commerce site, and complements product sales with professional installation, water care supplies, ongoing maintenance support, and commercial contract services for hospitality and property management buyers.

Product overview

Pool Mart operates as a premier home leisure company offering a comprehensive portfolio of outdoor living products and services. The core product lineup centers on swimming pools (above ground and semi-inground), hot tubs (including standard, salt water, and cold plunge variants), swim spas and Endless Pools for aquatic fitness. These are complemented by an extensive outdoor living category featuring over 500 patio furniture sets (wicker, aluminum, PolyTeak), grills, and fire pits. The company provides related installation services, commercial contract offerings, and financing options, while also serving as a wellness company offering cold therapy products. With five Western New York locations, Pool Mart functions as both a retailer and warranty service center for all products sold, supported by extensive water care systems (Simple Blue) and maintenance supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Above Ground Pools

Quantifiable outcome

• Over 50,000 customers served across Western New York
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• Berlin GardenscoreChannel Partner/ Reseller/ Distributor · 1 January 1988Berlin Gardens is a family-owned furniture company and trusted brand partner since 1988, specializing in 100% recycled Poly Lumber (Marine Grade Polymer) and aluminum outdoor furniture collections. Pool Mart offers their Vida (modern) and Murphy (traditional) collections along with other product lines.
• Hot Spring SpasflagshipChannel Partner/ Reseller/ Distributor · 1 January 1985Hot Spring Spas is Pool Mart's flagship hot tub brand partner since 1985, providing premium hot tubs, swim spas, and wellness products. Pool Mart carries the complete Hot Spring Highlife, Limelight, and FreeFlow collections along with Vigor cold plunges. This is their longest-standing partnership.
• Wells FargocoreGTM or Marketing PartnerWells Fargo provides credit financing options for Pool Mart customers through their retail services program, enabling installment-based purchases for pools, hot tubs, and outdoor furniture.
• HFS FinancialcoreGTM or Marketing PartnerHFS Financial offers promotional financing options for Pool Mart customers, providing convenient monthly payment plans to fit various budgets for pool and hot tub purchases.
• Telescope CasualcoreChannel Partner/ Reseller/ DistributorTelescope Casual is a family-owned American furniture manufacturer headquartered in Granville, NY since 1903, providing high-quality outdoor furniture including deep cushion, aluminum, and polymer collections for both residential and commercial use.
• Endless PoolscoreChannel Partner/ Reseller/ DistributorEndless Pools provides swim spa products featuring adjustable current technology for continuous swimming in place. Pool Mart offers installation and sales of these aquatic fitness systems as part of their swim spa and aquatic fitness offerings.
• Mira SpassupportingChannel Partner/ Reseller/ DistributorMira Spas is an alternative hot tub brand offered by Pool Mart alongside Hot Spring products, providing additional size, style, and price point options for customers.
• Viking SpassupportingChannel Partner/ Reseller/ DistributorViking Spas offers additional hot tub options at Pool Mart locations, including Aurora, Monterey, Regal, and Royale model lines with various jet packages and configurations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Lowe's competes in the same above-ground pools, patio furniture, and grills categories as Pool Mart through its national big-box footprint. It overlaps on commodity product lines but lacks Pool Mart's specialty hot tub, swim spa, and cold-plunge focus.
• Wayfair: Wayfair is a major online retailer of outdoor and patio furniture, including many of the same categories Pool Mart carries (wicker, aluminum, fire pits, grills). It competes on convenience and selection for customers willing to buy without showroom inspection.
• Home Depot: Home Depot carries above-ground pools, patio furniture, grills, and seasonal outdoor living merchandise alongside a broad home-improvement assortment. It competes with Pool Mart on price and convenience for entry-level pools, patio sets, and grills, though it does not offer Pool Mart's specialty hot tub, swim spa, or installation depth.

Others

• Pool Corporation: Pool Corporation is the world's largest wholesale distributor of swimming pool supplies, equipment, and related backyard products. It is a key upstream supplier and ecosystem reference point for retailers like Pool Mart, though it does not sell directly to consumers.
• Endless Pools: Endless Pools is a swim spa manufacturer (a brand Pool Mart resells) whose adjustable-current technology defines the swim spa category. It is both a product partner and a direct competitor when selling to consumers online.
• Hayward Pool Products: Hayward is a leading manufacturer of pool and hot tub equipment, including pumps, filters, heaters, and automation. Its products underpin Pool Mart's installed base for service and warranty work, making it a critical ecosystem participant even though it does not directly compete at retail.

Direct peers

• Leslie's Pool Supplies: Leslie's is the largest U.S. specialty retailer of pool supplies, chemicals, equipment, and accessories, with a nationwide footprint of company-owned stores. It is the closest large-scale analog to Pool Mart's specialty pool-chemicals and supplies business and competes head-to-head on category depth and brand breadth.

Emerging players

• Plunge: Plunge is a leading direct-to-consumer cold plunge brand that has built a viral wellness brand around cold-water therapy. It overlaps with Pool Mart's newly launched Vigor Cold Plunge line and represents both a competing product and a category-validation signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/buffaloPoolMart
• Facebookfacebook.com/poolmartWNY
• Instagraminstagram.com/poolmartwny
• LinkedInlinkedin.com/company/pool-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poolmart