Schirnhofer
- Company typePrivate
- Founded1926
- HeadquartersKaindorf, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Schirnhofer firmographics
Firmographics- Name
- Schirnhofer
- Legal name
- Schirnhofer Gesellschaft m.b.H.
- Website
- https://feinkost-schirnhofer.at
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Schirnhofer industry classification
Industry- Product category
- Meat & Sausage Production
- NAICS
- Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (424470)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)
- akta.pro secondary industries
- Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)
Keywords
Where Schirnhofer is headquartered
LocationHeadquarters
- HQ city
- Kaindorf
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Schirnhofer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Meat and Sausage Products Sales: B2B wholesale and retail sales of meat and sausage products. Company sells to retailers, gastronomy businesses, department stores, and large commercial kitchens. Direct factory sales to consumers via Werksverkauf.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Wholesale/B2B pricing for retailers and foodservice |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Schirnhofer product offering
Product offeringCore offering
Schirnhofer produces and distributes a portfolio of approximately 650 meat and sausage products totaling 7,000 tonnes annually, including traditional Austrian sausages (Wurst, Würstel), hams (Schinken), smoked/roast specialties (Selch-/Bratenspezialitäten), premium beef (ALMOX), pork (Premium Schweinefleisch), and Styrian veal (Steirisches Premiumkalb), all made from 100% Austrian-origin meat with Clean Label standards. Products are sold primarily B2B to Austrian retail chains, gastronomy/HoReCa businesses, department stores, and large commercial kitchens, with supplementary direct-to-consumer sales via a factory outlet and online shop, and German-market reach via a distribution subsidiary.
Product overview
Schirnhofer is a family-owned Austrian meat and sausage producer founded in 1926, based in Kaindorf bei Hartberg, Styria. The company operates as a traditional food manufacturer producing approximately 650 different products including Wurst (sausages), Würstel (frankfurters), Schinken (hams), and Selch-/Bratenspezialitäten (smoked/roast specialties). Premium sub-brands include ALMOX Austrian beef, Premium Schweinefleisch (pork), and Steirisches Premiumkalb (veal). The product portfolio spans over 7,000 tonnes of meat and sausage products annually, distributed through retail, gastronomy, and factory outlet channels. The company emphasizes 100% Austrian meat sourcing, CO2-neutral production using hydropower, and clean-label products without artificial additives.
Differentiator
Problem solved
Functional benefit
Brands
- ALMOX: Premium Austrian beef brand representing Austrian quality beef with highest ethical standards, from cattle raised in free-range on Alpine pastures.
Products and services
- Schirnhofer Wurst
Quantifiable outcome
- 100% CO2-neutral electricity for production since 2008
- +2 more outcomes
Companies that use Schirnhofer
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Schirnhofer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schirnhofer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- WEISS Fleischveredelung GmbHminorCompany acquired in 2008 as part of expansion strategy.
- Energie KlagenfurtcoreSince 2016, energy supply from mix of hydropower, wind energy, and biomass through Energie Klagenfurt to maintain CO2-neutral production.
- Ökoregion KaindorfcoreSchirnhofer is initiator and financial implementation partner of Ökoregion Kaindorf, a region-wide environmental initiative. The partnership aims for drastic CO2 reduction to carbon neutrality, transition to renewable energy, and raising environmental awareness among the population. The eco-region encompasses 7 municipalities in the Hartberg district and pursues ecological circular economy.
- KröswangminorPartnership formed in 2005 as part of ongoing supply chain and distribution partnerships.
- GreenpeaceminorEnvironmental partnership established in 2004 as part of Schirnhofer's sustainability initiatives.
- Vier Pfoten (Four Paws)minorAnimal welfare partnership established in 2003 as part of Schirnhofer's commitment to ethical food production.
- Schlachthof Prettenhofer (Großsteinbach)coreSlaughterhouse acquired in 1999 to secure product quality for the future. Developed into one of the most hygienic slaughterhouses in Austria, located only 10km from production facility.
- Zielpunkt Warenhandel GesmbH & Co KGminorPartnership formed in 1997 with Zielpunkt to strengthen domestic Austrian market. Schirnhofer operated fine food counters through Zielpunkt stores until 2014 when Zielpunkt was acquired by Pfeiffer Gruppe and took over the counters themselves. The partnership ended following Zielpunkt bankruptcy in 2015.
Scale indicators5 records
Recent moves12 records
Expansion highlights4 records
Schirnhofer competitors and assessment
Company assessmentDirect peers
- Micarna: Swiss meat processor covering slaughtering, cutting, and further processing of beef, pork, and poultry into sausages and ready-meals — directly comparable to Schirnhofer's vertically integrated model and product breadth.
- Bell Food Group: Swiss-listed meat, charcuterie, and convenience-food group with overlapping sausage, ham, and processed-meat categories, similar B2B and B2C distribution models across the DACH retail landscape.
- Reinert: German premium sausage and convenience meat producer with a similar mix of branded cooked sausages, hams, and snack meats supplied to German and DACH retail — directly comparable product set and channel focus.
- Handl Tyrol: Austrian family-owned producer of traditional Tyrolean salami, ham, and sausage specialties with comparable regional-heritage positioning, branded portfolio, and retail/ HoReCa distribution across DACH.
- Wiesbauer: Long-established Austrian meat and sausage specialist (Wiener Würstchen, leberkäse, hams) competing head-to-head with Schirnhofer in retail deli, HoReCa, and specialty channels in Austria.
- Rügenwalder Mühle: German family-owned meat and sausage producer that, like Schirnhofer, has expanded into clean-label and plant-based alternatives while running a comparable branded sausage and charcuterie portfolio across DACH retail.
Broad incumbents
- PHW-Gruppe (Wiesenhof): German poultry and convenience-food group with branded meat products across retail and foodservice; relevant as a wider DACH protein incumbent with branded packaged-meat capabilities overlapping parts of Schirnhofer's portfolio.
- Vion Food Group: Large pan-European meat producer active in beef, pork, and further-processed products, including sausages and charcuterie. Overlaps with Schirnhofer in finished meat categories while serving global retail and foodservice customers at much greater scale.
- Tönnies: Germany's largest family-owned meat group with a much broader industrial slaughtering and processing footprint than Schirnhofer; competes in overlapping sausage and processed-meat categories at a different scale and price tier.
Emerging players
- Johnsonville: US-based family-run sausage specialist, the largest US sausage brand, increasingly active in adjacent categories like plant-based; provides a like-for-like 'family-owned branded sausage pure-play' benchmark for Schirnhofer's premium go-to-market model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Schirnhofer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schirnhofer leadership team
Management profileNumber of profiles
Profiles1 record
Schirnhofer subsidiaries and ownership
Company hierarchySubsidiaries2 records
Schirnhofer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schirnhofer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schirnhofer
What does Schirnhofer do?
Schirnhofer produces and distributes a portfolio of approximately 650 meat and sausage products totaling 7,000 tonnes annually, including traditional Austrian sausages (Wurst, Würstel), hams (Schinken), smoked/roast specialties (Selch-/Bratenspezialitäten), premium beef (ALMOX), pork (Premium Schweinefleisch), and Styrian veal (Steirisches Premiumkalb), all made from 100% Austrian-origin meat with Clean Label standards. Products are sold primarily B2B to Austrian retail chains, gastronomy/HoReCa businesses, department stores, and large commercial kitchens, with supplementary direct-to-consumer sales via a factory outlet and online shop, and German-market reach via a distribution subsidiary.
Is Schirnhofer a public or private company?
Schirnhofer is a private company. It is classified as family owned and is currently operating.
When was Schirnhofer founded?
Schirnhofer was founded in 1926. It employs 11 to 50 people.
Where is Schirnhofer based?
Schirnhofer is headquartered in Kaindorf, Austria, in the Europe region.
How does Schirnhofer make money?
One revenue line is on record: meat and Sausage Products Sales.
Who are Schirnhofer's main competitors?
Direct peers on record are Micarna, Bell Food Group, Reinert, Handl Tyrol, Wiesbauer and Rügenwalder Mühle. Broad incumbents are PHW-Gruppe (Wiesenhof), Vion Food Group and Tönnies. Johnsonville is listed as an emerging player.
Does Schirnhofer have an API?
No public API is recorded for Schirnhofer.
What industry is Schirnhofer in?
Schirnhofer's product category is Meat & Sausage Production. Its primary akta.pro industry code is AFANAEAC, Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified), with a secondary code of AFANAEAE, Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style). Its NAICS code is 3116 and its SIC code is 2013.