Stockton Kings

What Stockton Kings does

The Stockton Kings are the NBA G League affiliate of the Sacramento Kings, operating as a privately held professional basketball franchise out of Adventist Health Arena (formerly Stockton Arena) at 248 W Fremont St, Stockton, California. The team plays a full NBA G League schedule and serves as the official minor league development pipeline for the parent Sacramento Kings, with players cycling between the two rosters. The franchise is operated by Sacramento Basketball Holdings LLC, a California-incorporated holding company that also owns the Sacramento Kings (NBA), the Sacramento River Cats (MiLB), and Kings Guard Gaming.

The business sells live basketball entertainment through four primary commercial channels: Season Ticket Memberships (annual subscriptions with presale access and member events), Premium Memberships (courtside seating bundled with Red Hawk Casino VIP Club amenities), Group Fan Experiences (deposits and discounted packages for groups of 10+), and single-game tickets distributed via Ticketmaster. Secondary revenue comes from team-store merchandise and a portfolio of regional sponsorship and partnership deals, with Kaiser Permanente anchoring a community-impact stack that includes Fit Kids (2021-22 G League Social Responsibility Award winner), the 209 Locker school-supply program, and the Kings 209 Pantry food-donation initiative. Go-to-market is direct-to-consumer via the official website, Ticketmaster, and a dedicated in-house sales team for season and group tickets.

The Stockton Kings finished as 2024-25 NBA G League Champions, reached the 2025-26 NBA G League Finals as Western Conference Champions, and were assigned a new General Manager, Saagar Sarin, on May 4, 2026. The franchise competes within a 75-mile service radius around Stockton Arena and runs an active youth and community programming calendar, including the free Kids Club, Kingdom of Learning educational programs, and the Dunkson mascot appearances.

Name

Stockton Kings

Legal name

Sacramento Basketball Holdings LLC

Website

https://stockton.gleague.nba.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Stockton Kings are the NBA G League affiliate of the Sacramento Kings, operating professional basketball out of Adventist Health Arena in Stockton, California, and generating revenue from tickets, merchandise, and regional sponsorships while running youth and community impact programs.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

akta.pro secondary industry

Basketball Equipment Retail (CRAMAEAB)

Keywords

• Minor league basketball
• Professional sports entertainment
• NBA G League
• Sports ticketing memberships
• Community basketball programs

Headquarters

HQ city

Stockton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season ticket memberships, premium seating (courtside), and group ticket packages sold directly to consumers and corporate groups.
2. Merchandise: Sale of Stockton Kings branded merchandise through the team store and online storefront.
3. Sponsorships: Partnership agreements with local and regional businesses displayed on team website partner page and arena signage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Stockton Kings operate as the NBA G League affiliate of the Sacramento Kings, delivering professional live basketball entertainment at Adventist Health Arena in Stockton, California. Their core commercial offerings include season ticket memberships, premium courtside memberships, group fan experience packages, and Royal Club hospitality, complemented by branded merchandise sales and team-sponsored community programs such as Fit Kids, Kings 209 Pantry, and Kingdom of Learning.

Product overview

The Stockton Kings are the NBA G League affiliate of the Sacramento Kings, operating as a professional basketball organization that functions as the official minor league of the NBA. The organization's product portfolio centers on live sports entertainment experiences, including game attendance through Season Ticket Memberships, Premium/Courtside Memberships, Group Fan Experiences, and the Royal Club hospitality suite. Beyond game-day offerings, the team operates extensive community impact programs including the Fit Kids wellness initiative (partnered with Kaiser Permanente), the 209 Locker school supply program, the Kings 209 Pantry food donation initiative, and the Kingdom of Learning youth education programs. The organization also offers a free Kids Club for young fans and mascot appearances by Dunkson. As of 2025, the team won the G League Championship and has advanced to the Finals in consecutive seasons (2025-26).

Differentiator

Problem solved

Functional benefit

Products and services

• Season Ticket Memberships Full-season ticket packages offering the lowest per-game prices, exclusive member events, presale access, and benefits for fans attending most or all home games of the Stockton Kings season.
• Premium Memberships Annual courtside seating memberships with Red Hawk Casino VIP Club access, complimentary parking, all-inclusive buffet, and private bar at every home game.
• Group Fan Experiences Group ticket packages for 10 or more attendees offering discounted tickets, on-court experiences, special birthday packages, and fan engagement activities for schools, community groups, and corporate outings.
• Royal Club Premium hospitality and luxury game-day experience designed for entertaining clients or celebrating special occasions at Stockton Kings home games.
• Team Store / Merchandise Official team merchandise store selling Stockton Kings branded apparel, accessories, and fan gear through the online storefront.

Quantifiable outcome

• Fit Kids program reached seven elementary schools across Stockton Unified School District in 2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Kaiser PermanentecoreStrategic or Co-development PartnerMulti-year partnership supporting community health and wellness programs including Fit Kids (winners of 2021-22 G League Social Responsibility Award), 209 Locker water filtration stations at Stagg High School, and Kings 209 Pantry food donation initiative.
• Red Hawk CasinocoreGTM or Marketing PartnerProvides VIP Club amenities for premium members including complimentary parking, all-inclusive buffet, and private bar at every home game held at Adventist Health Arena.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Stockton Kings single-game ticket sales. Primary platform for fan ticket purchases.
• Sacramento KingscoreStrategic or Co-development PartnerNBA parent team and G League affiliate relationship. Provides player development pathway and organizational support.
• CalHOPEminorGTM or Marketing PartnerCommunity wellness partner listed on official partners page.
• Chick-fil-AminorGTM or Marketing PartnerFood and beverage partner visible on partners page.
• Second Harvest of the Greater ValleycoreStrategic or Co-development PartnerFood bank partner for Kings 209 Pantry initiative providing fresh produce, perishable and non-perishable goods to underserved neighborhoods.
• Stockton HondaminorGTM or Marketing PartnerAutomotive partner listed on official partners page.
• Four Points by SheratonminorGTM or Marketing PartnerHotel partner listed on official partners page.
• Mountain Mike's PizzaminorGTM or Marketing PartnerFood partner listed on official partners page.
• Weberstown MallminorGTM or Marketing PartnerLocal retail mall partner listed on official partners page.
• UPSminorGTM or Marketing PartnerLogistics partner listed on official partners page.
• LuxBus AmericaminorGTM or Marketing PartnerTransportation partner listed on official partners page.
• Les SchwabminorGTM or Marketing PartnerTire and automotive services partner listed on official partners page.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rio Grande Valley Vipers: Houston Rockets' G League affiliate and one of the league's historically most successful franchises (multiple championships). Comparable in NBA-affiliate economics, ticket/sponsorship mix, and community-program orientation.
• Maine Celtics: Boston Celtics' G League affiliate; comparable NBA-affiliate structure, smaller-market operating profile, and similar reliance on community programming and corporate partnerships.
• Austin Spurs: San Antonio Spurs' G League affiliate operating in a similarly mid-sized regional market. Closely comparable on arena economics, single-market dependency, and NBA-affiliate operating model.
• Santa Cruz Warriors: NBA G League affiliate of the Golden State Warriors, operating in Northern California with a similar community-driven, lower-tier market model. Directly comparable in market positioning, ticket structure, and affiliation economics.
• Wisconsin Herd: Milwaukee Bucks' G League affiliate; comparable small-to-mid regional market, NBA-affiliate cost structure, and community-outreach driven sponsorship approach.
• Greensboro Swarm: NBA G League affiliate of the Charlotte Hornets; defeated Stockton in the 2026 G League Finals. Direct on-court competitor with similar regional-market structure and same league revenue/sponsorship dynamics.
• Grand Rapids Gold: Denver Nuggets' G League affiliate; comparable mid-sized regional market, NBA-affiliate economics, and reliance on season-ticket and group-sales channels to anchor revenue.
• Raptors 905: Toronto Raptors' G League affiliate; comparable NBA-affiliate operating model, multi-tier ticketing structure, and group/corporate sales emphasis in a defined regional catchment.
• Long Island Nets: Brooklyn Nets' G League affiliate; comparable NBA-affiliate structure, multi-tier ticket and premium offering, and community-program emphasis serving a defined regional catchment.
• Sioux Falls Skyforce: Miami Heat's G League affiliate and one of the league's longest-tenured franchises. Comparable in single-market model, NBA-affiliation economics, and sponsorship-driven revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StocktonKings
• YouTubeyoutube.com/channel/UCW3AG6MCLS6xq7Nvv_tzcaQ
• Facebookfacebook.com/KingsStockton
• Instagraminstagram.com/stocktonkings
• TikToktiktok.com/@nbagleague
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockton Kings