Attitude of Gratitude

What Attitude of Gratitude does

Attitude of Gratitude, legally AOG and All In, LLC, is a founder-led full-service premium events company based in El Segundo, California, operating more than 300 events annually across boys' and girls' basketball and volleyball, football bowl games, college basketball showcases, political fundraising events, and corporate retreats. The company runs youth sports event brands including Stage 1 Events and POWER 32, serves families and athletes through the All In Elite Basketball and All In Elite Under Armour club program (with cumulative NIL earnings of $7.1 million for alumni since 2021 and $500 million in scholarships facilitated), and offers college placement consulting via Attitude of Gratitude Consulting, LLC across multiple sports. Technology infrastructure relies on third-party platforms such as LeagueApps for registrations and BallerTV for streaming, with no proprietary event-management platform disclosed.

The company monetizes through four streams: participant registration fees (transaction-based), college consulting fees, multi-year corporate sponsorship and advertising packages targeting the 540,000+ annual visitors across email, social, signage, and on-site activations, and hotel/travel referral revenue via Reserve Travel. Its go-to-market is event-driven, leveraging founder Ryan Silver's personal brand, a network of 100+ West Coast club teams, AAU affiliation (where Silver serves as West Coast Director of AAU Boys' Basketball), and relationships with 40+ former college and NBA coaches for mentorship and recruiting. Strategic partnerships with BallerTV, IMG Academy, NCSA Sports, One Pivotal Move, and Exposure Events round out the value chain, while the December 2024 launch of the National Events Division extends operations into political, business, and philanthropic verticals.

Name

Attitude of Gratitude

Legal name

AOG and All In, LLC

Website

https://attitudeofgratitude.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Attitude of Gratitude is a full-service premium events company running 300+ annual youth and amateur sports tournaments, showcases, and corporate events nationwide, with college placement consulting, corporate sponsorship packages, and AAU-affiliated All In Elite club programs.

Ownership category

akta.pro rank

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Incentive Travel Design & Rewards Programs (THAHADAB)

Keywords

• Youth sports events
• Basketball tournaments
• College consulting
• Event management
• Corporate retreats

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Event Registration Fees: Revenue generated from participant registration fees for tournaments, showcases, and camps including Stage One events, POWER 32 events, and basketball tournaments across the nation.
2. College Consulting Services: Fee-based consulting service that helps student-athletes navigate the college placement process by matching them with schools, connecting them with coaches, and providing individual support, evaluation, and promotion for placement in college athletics programs.
3. Corporate Sponsorship and Advertising: Revenue from corporate partners who advertise to the company's 540,000+ annual visitors through signage, event marketing, branded promotions, email/social media campaigns, and couponing packages.
4. Hotel and Travel Services: Referral revenue from hotel partnerships for event attendees, with the company partnering with Reserve Travel for accommodation booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Attitude of Gratitude is a full-service premium events company that curates and operates sports tournaments (boys' and girls' basketball, volleyball, football bowl games, college basketball showcases), political fundraising events, and corporate retreats nationwide. Through its National Events Division, it runs 200-300+ events annually and supports youth and amateur athletic programs. The company also operates Attitude of Gratitude Consulting, LLC, a fee-based college placement consulting firm that helps student-athletes navigate recruitment across multiple sports.

Product overview

Attitude of Gratitude is a premier full-service events company with a multi-offering portfolio. The core business includes AOG National Events Division managing 300+ annual events nationwide covering boys' and girls' basketball and volleyball tournaments, football bowl games, college basketball showcases, political fundraising events, and corporate retreats. The company also operates Stage 1 Events, a youth basketball tournament series for grades 3rd-8th with sessions like Road to Nationals and Summer Championships. Complementary offerings include Attitude of Gratitude Consulting, LLC for college placement services in multiple sports, and corporate advertising partnership packages targeting 540,000+ annual visitors. Associated programs include All In Elite Basketball and All In Elite Under Armour clubs with NIL and scholarship focus.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $7.1 million in NIL earnings for All In Elite alumni since 2021
• +4 more outcomes

Named customers4 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• One Pivotal MovecoreStrategic or Co-development Partner · 6 February 2025Partnership to develop up-and-coming basketball officials during select AOG tournaments in 2024-25 season. Michael Smith, owner of One Pivotal Move, brings 25-year officiating career including nine WIAA State High School Basketball Championships appearances. Partnership addresses referee shortage by providing quality training and establishing higher expectations.
• AAU (Amateur Athletic Union)coreStrategic or Co-development Partner · 28 October 2024Historic partnership announced October 28, 2024, with Ryan Silver appointed as West Coast Director of AAU Boys' Basketball. The collaboration is expected to bring more than 15,000 new athletes to AAU over two years. AAU is the largest youth organization in the world with nearly 800,000 members and 135-year tradition. Silver directs over 100 club teams and brings top program in Under Armour UAA Circuit.
• BallerTVcoreGTM or Marketing PartnerStreaming partner providing live coverage of all AOG tournaments and events. Enables nationwide visibility for events and allows college scouts and families to view events remotely.
• Athlete.aisupportingTechnology or IntegrationTechnology partner listed in the Our Partners section of the website.
• Silver Waves MediasupportingGTM or Marketing PartnerMedia partner listed in the Our Partners section, associated with Ryan Silver's media ventures.
• NCSA SportssupportingGTM or Marketing PartnerCollege sports recruiting platform partner listed in the Our Partners section, supporting college placement services.
• IMG AcademysupportingStrategic or Co-development PartnerElite youth sports training academy partner listed in the Our Partners section, providing training and development resources.
• Exposure EventssupportingGTM or Marketing PartnerEvent promotion and exposure platform partner listed in the Our Partners section.
• The Phix CateringsupportingGTM or Marketing PartnerCatering partner with Instagram presence, listed in the Our Partners section.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hoop Group: Long-running youth basketball event operator running showcases, tournaments, and camps across the U.S. Closely comparable to AOG's Stage 1 and POWER 32 youth basketball tournament series.
• Amateur Athletic Union (AAU): Largest U.S. youth sports organization and AOG's strategic partner. Both run national youth basketball tournaments and pipelines, and Ryan Silver now serves within AAU's leadership structure, making AAU both a partner and a competitor.
• Five-Star Basketball: Established youth basketball camp and event operator with a similar model of running premium basketball events and showcases for high school prospects.
• NCSA Sports (Next College Student Athlete): College recruiting platform partner of AOG that also operates its own recruiting service for student-athletes. Directly comparable in the college placement/consulting side of AOG's business.
• Exposure Events: Event promotion and exposure platform partner listed on AOG's site. Operates youth sports tournaments and exposure events with a comparable business model to AOG's event portfolio.
• Adidas Gauntlet: Adidas-sponsored elite youth basketball tournament series that competes directly with AOG in the AAU/UAA-style circuit, recruiting top high school teams and offering national exposure.
• Nike Elite Youth Basketball League (EYBL): Nike's flagship grassroots youth basketball circuit competing with AOG's Stage 1 and POWER 32 events. Targets the same elite high school athlete pool and offers comparable national tournament exposure.
• Under Armour UAA Circuit: Under Armour-sponsored elite basketball circuit where AOG's All In Elite Under Armour is a top program. Competes for the same elite club teams and tournament schedule slots.

Emerging players

• BallerTV: Streaming partner of AOG that also broadcasts other youth basketball events nationally. Comparable distribution channel and audience-monetization model via youth sports live streaming.

Broad incumbents

• IMG Academy: Large, established youth sports training and event operator with a multi-sport portfolio. Listed as a partner on AOG's website and competes more broadly in elite youth sports development and college placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aog_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitude of Gratitude