NCSA Athletic Recruiting

What NCSA Athletic Recruiting does

NCSA Athletic Recruiting (legal name: National Collegiate Scouting Association LLC), founded in 2002 and headquartered in Bradenton, Florida, operates the largest two-sided college athletic recruiting platform in the United States. The company connects high school student-athletes and their families with college coaches across NCAA D1, D2, D3, NAIA, and JUCO levels, supporting 35 sports. Its core product is a cloud-based platform featuring athlete profile creation with highlight videos, academic transcripts, and statistics; direct messaging to a directory of more than 40,000 college coaches; college search and matching tools; and dedicated iOS and Android mobile applications. NCSA also operates acquired brand SportsRecruits, which extends its recruiting software footprint, and is part of the IMG Academy network owned by Endeavor, enabling bundled access to IMG Academy+ (1-on-1 mental performance and nutrition coaching) and IMG Academy Essentials (online courses and workshops).

The business runs a freemium-to-premium subscription model. Athletes can create free profiles that are searchable by 40,000+ college coaches, while premium tiers (Champion, Elite, MVP, MVP+) are annual subscriptions sold through both self-serve and sales-assisted motions, including recruiting assessment calls and consultations. Pricing is quote-based and not publicly disclosed. Additional revenue comes from IMG Academy+ coaching sold as a standalone product or add-on, and from B2B distribution through 14 official partnerships with national sports governing bodies including NAIA, NJCAA, AAU, and USA Lacrosse. NCSA reports a workforce of 1,100+ recruiting experts, mostly former college athletes and coaches, and has helped more than 333,000 student-athletes commit to play college sports, with 30,000+ commitments annually in 2024 and 2025. The company is private and does not disclose revenue or funding rounds.

Name

NCSA Athletic Recruiting

Legal name

National Collegiate Scouting Association LLC

Website

https://ncsasports.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NCSA Athletic Recruiting operates the largest U.S. college athletic recruiting platform, connecting high school student-athletes and their families with 40,000+ college coaches across 35 sports through subscription-based memberships and partnerships with 14 national sports governing bodies, as part of the IMG Academy network.

Ownership category

akta.pro rank

Product category

College Athletic Recruiting Platform

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• College athletic recruiting
• Athlete recruiting platform
• NCAA recruiting services
• Sports recruiting software
• Student athlete marketing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Tiered subscription model with multiple membership levels (Champion, Elite, MVP, MVP+) offering increasing access to recruiting tools, coaching support, and developmental coaching from IMG Academy+. Free profile available with limited features.
2. Freemium Model: Free athlete profile creation and basic platform access. Premium features upsold through paid memberships. Assessment calls and consultation services drive conversions.
3. IMG Academy+ Add-on Coaching: 1-on-1 mental performance coaching and nutrition coaching available as add-on to any NCSA membership or as standalone purchase through IMG Academy+.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

NCSA operates a cloud-based college athletic recruiting platform that enables student-athletes to create profiles, communicate directly with more than 40,000 college coaches, search and match with colleges across NCAA, NAIA, and JUCO divisions, and track recruiting activity. The platform is complemented by tiered premium memberships, IMG Academy+ 1-on-1 mental performance and nutrition coaching, mobile apps, and partnerships with 14 national sports governing bodies.

Product overview

NCSA Athletic Recruiting operates a platform-plus-services model centered on its core NCSA College Recruiting Platform, which is complemented by several add-on products and modules. The core platform provides athlete profile creation, college coach messaging, and college search/matching tools. Key add-ons include IMG Academy+ for 1-on-1 mental performance and nutrition coaching, IMG Academy Essentials for online courses and workshops, and NCSA Recruiting Workshops for expert-led educational content. SportsRecruits (acquired brand) extends recruiting software capabilities at select events. Additional services include Recruiting Assessments for personalized recruiting plans and a College Coach Directory. The company also offers dedicated mobile applications for both NCSA (iOS/Android) and IMG Academy+ (iOS).

Differentiator

Problem solved

Functional benefit

Brands

• IMG Academy+: Mental performance and nutrition coaching services integrated with NCSA memberships
• SportsRecruits

Products and services

• NCSA College Recruiting Platform Primary college athletic recruiting platform enabling student-athletes to build profiles, connect with college coaches across NCAA, NAIA, and JUCO divisions, search for colleges, and track recruiting activity. Features include direct messaging with coaches, college search tools, highlight video uploads, and recruiting calendar.
• NCSA Mobile App

Quantifiable outcome

• 333,000+ student-athletes committed to college sports
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core.

• USA LacrossecoreStrategic or Co-development Partner · 9 April 2026USA Lacrosse extended its exclusive partnership with NCSA College Recruiting and SportsRecruits to provide expanded recruiting access, education, and tools to its more than 425,000 members. The agreement deepens integration across USA Lacrosse events, digital platforms, and member communications, offering recruiting software at select events, designated enrollments into NCSA's All In Award, and online workshops for parents.
• IMG AcademycoreStrategic or Co-development PartnerNCSA is part of the IMG Academy network, providing recruiting services alongside IMG Academy's athletic training and developmental coaching (IMG Academy+). Integration includes shared platforms (Teamworks, Blackbaud), cross-promotion, and bundled membership offerings.
• NAIAcoreStrategic or Co-development PartnerOfficial recruiting partner providing NCSA platform access to NAIA schools and athletes. NAIA logo displayed on NCSA website as official partner.
• NJCAA (National Junior College Athletic Association)coreStrategic or Co-development PartnerOfficial partner for junior college recruiting. NJCAA logo displayed on NCSA website as official partner.
• AAU SportscoreStrategic or Co-development PartnerAAU Sports partnership providing recruiting visibility for AAU athletes through NCSA platform. AAU logo displayed as official partner.
• USA Field HockeycoreStrategic or Co-development PartnerOfficial partner for field hockey recruiting. USA Field Hockey logo displayed on NCSA website.
• USA VolleyballcoreStrategic or Co-development PartnerOfficial partner for volleyball recruiting. USA Volleyball logo displayed on NCSA website.
• USA HockeycoreStrategic or Co-development PartnerOfficial partner for hockey recruiting. USA Hockey logo displayed on NCSA website.
• USA Track and FieldcoreStrategic or Co-development PartnerOfficial partner for track and field recruiting. USA Track and Field logo displayed on NCSA website.
• USA WrestlingcoreStrategic or Co-development PartnerOfficial partner for wrestling recruiting. USA Wrestling logo displayed on NCSA website.
• USA BaseballcoreStrategic or Co-development PartnerOfficial partner for baseball recruiting. USA Baseball logo displayed on NCSA website.
• US Youth SoccercoreStrategic or Co-development PartnerOfficial partner for youth soccer recruiting. US Youth Soccer logo displayed on NCSA website.
• USA Water PolocoreStrategic or Co-development PartnerOfficial partner for water polo recruiting. USA Water Polo logo displayed on NCSA website.
• MaxPrepscoreTechnology or IntegrationMaxPreps partnership providing data integration for basketball and other sports recruiting visibility. MaxPreps logo displayed as official partner.
• Perfect GamecoreTechnology or IntegrationPerfect Game partnership providing baseball and softball recruiting data integration. Perfect Game logo displayed as official partner.
• TeamworkscoreTechnology or IntegrationTeamworks integration for NCSA/IMG Academy authentication and platform access. Athlete data and recruiting workflow integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SportsRecruits: Recruiting platform for student-athletes, now operating as a sub-brand within IMG Academy alongside NCSA. Direct functional competitor in athlete profile, video, and college coach messaging before integration.
• CaptainU: College athletic recruiting platform offering athlete profiles, coach search, and recruiting guidance. Closely comparable in target customer (high school athletes/families) and core feature set.
• FieldLevel: Athletic recruiting network connecting high school athletes with college coaches. Competes directly with NCSA on profile-based recruiting, coach messaging, and athlete discovery workflows.
• BeRecruited: Free athlete profile platform historically focused on helping high school athletes get recruited by college coaches. Comparable in target customer and freemium GTM motion.

Broad incumbents

• Stack Sports: Provider of sports technology platforms including registration, websites, and recruiting tools for youth and amateur sports organizations. Comparable in serving governing bodies and athletes with software.
• Hudl: Dominant video and data platform for high school and collegiate athletics. Adjacent to NCSA through highlight video workflows and coach-side scouting tools, with a broader team/club focus.
• Sports Illustrated Play (SportsEngine): Youth and amateur sports platform offering registration, websites, and recruiting-adjacent tools. Overlaps with NCSA in connecting athletes, coaches, and governing bodies in youth sports.

Emerging players

• Opendorse: NIL platform enabling athlete endorsements and compliance, already integrated with NCSA's workflow via Teamworks. Comparable as an adjacent monetization layer for student-athletes.
• PrepHero: Emerging recruiting platform focused on connecting high school athletes to college programs with profile and video tools. Overlaps with NCSA's core athlete-side offering but at smaller scale.

Others

• IMG Academy: NCSA's parent organization and sports training brand. While not a direct competitor, the IMG Academy campus, branding, and developmental coaching portfolio directly integrate with NCSA's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ncsa
• YouTubeyoutube.com/@ncsa
• Facebookfacebook.com/NCSAsports
• LinkedInfacebook.com/NCSAsports
• Instagraminstagram.com/ncsa_sports
• TikToktiktok.com/@ncsa_sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCSA Athletic Recruiting