Athlete.AI

What Athlete.AI does

Athlete.AI (legal entity Athlete.ai, Inc., headquartered in Melissa, Texas) is an AI-powered sports technology platform that enables youth athletes to capture, auto-edit, and share highlight reels from game footage. The company's flagship product is a mobile-first iOS application that combines computer vision, generative AI, and predictive analytics to identify key in-game moments, compile them into personalized highlight reels, and generate automated scouting reports. The free core app records or imports video, flags plays with one tap, and produces shareable reels; a premium subscription bundle called "Prime Time" packages three advanced capabilities — Reeltime (live in-game flagging and post-game reel generation), AI Movie (automated best-play selection and reel assembly), and AI Studio (full creative-control editor with music, captions, transitions, and effects).

Athlete.AI pursues a hybrid go-to-market combining product-led growth through the Apple App Store with a partnership-driven event channel. The company has signed more than 25 youth-sports event organizations — including Select Events Basketball, OhioBasketball.com, Nike's EYBL/Jr. EYBL, Strictly Basketball, Attitude of Gratitude, Pangos All-American Camp, Big Shots, and others — providing on-site AI highlight generation at 688+ events annually covering 2,000+ teams and 50,000+ athletes nationwide. Revenue is generated through monthly subscription fees for Prime Time, with cancellation handled via email or portal. The platform serves four primary personas — youth athletes, parents, youth sports coaches, and college recruiters/scouts — with AI-generated reports positioned to streamline remote scouting and athlete exposure for recruiting.

Name

Athlete.AI

Legal name

Athlete.ai, Inc.

Website

https://athlete.ai

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Athlete.AI is a mobile-first AI platform that enables youth athletes, parents, and coaches to automatically capture, edit, and share sports highlight reels, distributed through an iOS app and 25+ youth sports event partnerships.

Ownership category

akta.pro rank

Product category

Sports Technology / Athlete Video Analytics

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Sports video editing
• Athlete highlight reels
• Youth sports recruiting
• AI video capture
• Sports performance analytics

Headquarters

HQ city

Melissa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription (Prime Time): Subscription-based revenue model with monthly membership option. Users can subscribe to access premium features including Reeltime, AI Movie, and AI Studio tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Athlete.AI provides an iOS mobile application that lets youth athletes record, automatically edit, and share sports highlight reels using AI. The platform uses computer vision and generative AI to identify key plays from game footage or multi-angle sources, automatically assembling reels that can be shared to social media or delivered to recruiters. A premium subscription tier (Prime Time) bundles Reeltime live-capture, AI Movie auto-reel generation, and AI Studio editing tools. The company also partners with youth sports event organizations to embed its technology at tournaments.

Product overview

Athlete.AI is a mobile-first sports technology platform that offers a free core application (iOS) for recording, editing, and sharing sports highlight videos. The platform centers on AI-powered video capture and automated highlight reel generation. A premium subscription tier called Prime Time (bundling Reeltime, AI Movie, and AI Studio) provides advanced video creation capabilities for athletes seeking professional-grade editing tools. The platform is designed to help youth athletes build digital portfolios for recruitment and exposure to coaches and scouts.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Time: Premium subscription tier offering Reeltime (live-game assistant), AI Movie (auto-highlight reel builder), and AI Studio (pro-level editing tools) - all three features combined in one package.
• Reeltime
• AI Movie
• AI Studio

Products and services

• Athlete.AI Mobile App Flagship iOS mobile application that enables youth athletes to record gameplay, capture highlights with one-tap flagging, automatically generate AI-powered highlight reels, and share content across social platforms. Available free with core recording and sharing features. Targeted at individual youth athletes, parents, and coaches.
• Prime Time Subscription Premium subscription tier that bundles three advanced video creation features: Reeltime (one-tap live-game capture), AI Movie (automated reel generation), and AI Studio (pro-level editing with full creative control). Unlocks professional-grade highlight editing capabilities for athletes seeking recruiter-ready content.

Quantifiable outcome

• Athletes can generate professional-quality highlight reels in seconds instead of hours of manual editing
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Strictly BasketballcoreGTM or Marketing Partner · 29 July 2025Premier training and event organization based in Milwaukee, Wisconsin. Athlete.ai provides automated highlight generation and player content tools for athletes participating in Strictly Basketball events and training programs. This partnership extends Athlete.ai's reach in the Midwest, helping athletes in underrepresented areas gain exposure to college opportunities.
• Select Events BasketballcoreStrategic or Co-development Partner · 9 July 2025One of the most prominent girls' grassroots basketball organizations in the country. Hosts over 65 annual events engaging more than 5,500 teams and 65,000 athletes from across the country with 2,500+ college coaches regularly in attendance. Athlete.ai integrates highlight automation and content tools for instant professional-quality video content.
• Attitude of Gratitude (AOG)coreStrategic or Co-development Partner · 1 July 2025Nonprofit dedicated to empowering young women through basketball and beyond. Founded by four former NCAA Division I athletes. Athlete.ai provides free access to AI-powered highlight generation tools for athletes participating in AOG events, supporting female athletes in underserved communities with tools to be seen, supported, and celebrated.
• OhioBasketball.comcoreStrategic or Co-development Partner · 1 July 2025Nation's premier women's basketball operator with over 60 events annually including the massive Run 4 the Roses featuring 2,900+ teams. Athlete.ai is the exclusive AI highlight partner, providing coaches, athletes, and families with clean, action-packed highlight videos instantly. AI processes hundreds of games simultaneously delivering personalized highlight packages minutes after athletes leave the court.
• Nike (via EYBL)coreGTM or Marketing PartnerStrategic Partnership Manager Taron Pickett serves as primary liaison between Athlete.ai and Nike, overseeing successful execution of Athlete.ai's involvement in Nike's Elite Youth Basketball League (EYBL) and Jr EYBL events. This partnership provides high-profile event exposure and credibility in the youth basketball ecosystem.
• NXT PROminorGTM or Marketing PartnerYouth basketball event organization featured in Athlete.ai's partner ecosystem
• The CircuitminorGTM or Marketing PartnerYouth basketball circuit organization in Athlete.ai's partner network
• Elite 11minorGTM or Marketing PartnerElite basketball event organization in Athlete.ai's partner ecosystem
• PylonminorGTM or Marketing PartnerYouth sports event organization (football) in Athlete.ai's partner network
• South Texas VBminorGTM or Marketing PartnerSouth Texas volleyball organization in Athlete.ai's partner ecosystem
• Mad Frog VolleyballminorGTM or Marketing PartnerVolleyball event organization in Athlete.ai's partner network
• Arizona Storm EliteminorGTM or Marketing PartnerElite basketball club organization in Athlete.ai's partner ecosystem
• Ohio BasketballminorGTM or Marketing PartnerOhio-based basketball organization in Athlete.ai's partner network
• Pangos All-American CampminorGTM or Marketing PartnerBasketball recruiting event organization in Athlete.ai's partner ecosystem
• The Border LeagueminorGTM or Marketing PartnerBasketball event league in Athlete.ai's partner network
• Big Foot HoopsminorGTM or Marketing PartnerBasketball event organization in Athlete.ai's partner ecosystem
• Flag Football LifeminorGTM or Marketing PartnerFlag football organization in Athlete.ai's partner network
• Adrenaline LacrosseminorGTM or Marketing PartnerLacrosse event organization in Athlete.ai's partner ecosystem expanding platform beyond basketball
• Big ShotsminorGTM or Marketing PartnerBasketball tournament organization in Athlete.ai's partner network
• Prime Time SportsminorGTM or Marketing PartnerSports event organization in Athlete.ai's partner ecosystem
• Hoop SourceminorGTM or Marketing PartnerBasketball scouting and event organization in Athlete.ai's partner network
• US Army BowlminorGTM or Marketing PartnerMilitary-themed basketball event in Athlete.ai's partner ecosystem
• Next GenminorGTM or Marketing PartnerBasketball organization in Athlete.ai's partner network
• Coast 2 Coast PrepsminorGTM or Marketing PartnerBasketball scouting and preparation organization in Athlete.ai's partner ecosystem
• West Coast EliteminorGTM or Marketing PartnerWest Coast basketball organization in Athlete.ai's partner network
• Field of 68 Media NetworkminorGTM or Marketing PartnerBasketball media network in Athlete.ai's partner ecosystem - Ani Umana serves as host of Field of 68 Recruiting Podcast
• 7on7 AssociationminorGTM or Marketing Partner7-on-7 football event organization in Athlete.ai's partner network

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlaySight: AI sports video and analytics platform used for performance analysis and highlight creation across multiple sports. Overlaps with Athlete.AI's computer vision-based highlight and scouting capabilities.
• Veo Technologies: AI-powered camera that automatically records and analyzes team sports games, producing highlight footage without an operator. Closely comparable to Athlete.AI's automated capture and highlight-generation value prop, particularly for club and amateur teams.
• Trace: Automated sports camera and highlight-reel platform that records and edits action from games and practices. Comparable AI-driven capture-to-highlight pipeline aimed at youth/club sports families.
• Krossover: Sports video breakdown and highlight service for youth and high school teams, with AI-assisted tagging. Direct competitor in the youth/high school highlight and stats space Athlete.AI targets.
• Hudl: Dominant sports video analysis platform used by high schools, colleges, and clubs for recording, sharing, and breaking down game footage. Most directly comparable to Athlete.AI in sports video capture and highlight workflows, though Hudl's center of gravity is older athletes.

Broad incumbents

• Next College Student Athlete (NCSA): Established college athletic recruiting platform serving high school athletes, parents, and college coaches. Comparable in the recruiting pipeline Athlete.AI enables, though it is a broader, less AI-native incumbent.
• Catapult Sports: Wearable and video performance analytics provider for elite and professional teams. Comparable on the sports performance/analytics axis, but anchored in higher levels of play rather than youth.

Emerging players

• HomeTeam: Youth sports video platform focused on parent-led filming, livestreaming, and highlight creation for families and recruiters. Adjacent in the youth/parent-filming and recruiting-exposure workflow.
• FieldLevel: Athlete development and recruiting network connecting youth athletes with college coaches through verified video and performance data. Overlaps on the AI scouting and recruiting visibility layer.
• SportsRecruits: Recruiting platform for student-athletes that combines profiles, video highlights, and college coach discovery. Comparable on the recruiting-exposure side of Athlete.AI's funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/athleteaiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athlete.AI