Beter Wonen IJsselmuiden
Beter Wonen IJsselmuiden is a Dutch social housing corporation that owns and rents approximately 1,100 residential units in IJsselmuiden and surrounding Overijssel municipalities, serving low- and middle-income households, seniors, and young starters via its website, tenant portal, and the regional De Woningzoeker allocation platform.
- Company typePrivate
- Founded1919
- HeadquartersVelsen-noord, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beter Wonen IJsselmuiden does
Beter Wonen IJsselmuiden is a Dutch social housing corporation (woningcorporatie) that owns, manages, and rents approximately 1,100–1,200 residential units in IJsselmuiden and surrounding municipalities including Kampen, Zalk, and the broader Overijssel region. Founded in 1919 and headquartered at Dorpsweg 2, IJsselmuiden, the organization serves households who cannot independently secure housing on the open market, with prioritized segments including social-housing seekers, seniors requiring accessible or WMO-adapted housing, and young adults/starters up to age 22–29. Specialized staff (seniorenmakelaars for seniors, a maintenance department handling kitchen, bathroom, toilet and ventilation requests) and an independent tenant association (Huurdersvereniging groot IJsselmuiden) form the human service layer.
Its product surface centers on three digital properties: the public corporate website at bwij.nl (showcasing news, new-build projects, and organizational information), the Huurdersportaal (Mijn Beter Wonen) self-service tenant portal for rent payments, repair requests, and contract changes, and the shared De Woningzoeker marketplace platform on which Beter Wonen advertises all available properties alongside other regional social landlords. In March 2024 a De Woningzoeker mobile application was released for iOS and Android, and in May 2025 a redesigned website and new tenant portal were launched alongside a new automation system. There is no proprietary technology platform; the underlying stack is standard web and portal technology provided through De Woningzoeker and the in-house portal.
The business model is regulated recurring rental income. Tenants register through De Woningzoeker for a €10 one-time fee plus a €5 annual renewal, pay monthly regulated social-housing rents (with new product lines such as tiny houses in Zalk priced at €682.96/month at 2025 levels), and contribute to a €5/month maintenance fund (onderhoudsfonds) covering small repairs. Distribution is direct-to-consumer via the marketplace, the tenant portal, and the walk-in office. Revenue is complemented by service-cost recoveries (for example, solar-panel amenity costs). The organization has no parent company, no external investors, and operates as an independent non-profit-like Dutch housing corporation under Aedes benchmarking, where it achieved four A-scores in 2024 and continued good performance in 2025.
Beter Wonen IJsselmuiden firmographics
Firmographics- Name
- Beter Wonen IJsselmuiden
- Legal name
- Beter Wonen
- Website
- https://bwij.nl
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beter Wonen IJsselmuiden is a Dutch social housing corporation that owns and rents approximately 1,100 residential units in IJsselmuiden and surrounding Overijssel municipalities, serving low- and middle-income households, seniors, and young starters via its website, tenant portal, and the regional De Woningzoeker allocation platform.
- Ownership category
- akta.pro rank
Beter Wonen IJsselmuiden industry classification
Industry- Product category
- Social Housing
- NAICS
- Services to Buildings and Dwellings (5617), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Beter Wonen IJsselmuiden is headquartered
LocationHeadquarters
- HQ city
- Velsen-noord
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Beter Wonen IJsselmuiden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rent: Beter Wonen generates revenue through rental income from approximately 1,100 social housing units in IJsselmuiden and surrounding areas. Rent is paid monthly by tenants and includes service costs for amenities like solar panels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Woningzoeker registration fee |
| Subscription | Monthly | Tiny houses rental price |
| Subscription | Monthly | Onderhoudsfonds maintenance fund |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Beter Wonen IJsselmuiden product offering
Product offeringCore offering
Beter Wonen IJsselmuiden is a Dutch social housing corporation (woningcorporatie) that manages and rents approximately 1,100 residential properties to households in IJsselmuiden and surrounding municipalities. Core services include affordable rental housing, property maintenance and repairs, tenant self-service through the Huurdersportaal portal, housing allocation via the De Woningzoeker regional platform, and senior housing advisory through dedicated seniorenmakelaars.
Product overview
Beter Wonen IJsselmuiden operates as a social housing corporation (woningcorporatie) offering approximately 1,100-1,200 rental homes. The company's product portfolio centers on its tenant portal (Huurdersportaal/Mijn Beter Wonen), which functions as the core digital service platform integrated with its public website. The Huurdersportaal enables tenants to manage rent payments, submit repair requests, and handle administrative tasks. The Ik Zoek (housing search) section works in conjunction with De Woningzoeker, a shared housing allocation system used by social housing providers across multiple municipalities. Additional services include the Regelen (service management) module for repairs, payments, contracts, and complaints. All services are accessible through the main website at bwij.nl, which also serves as the customer-facing portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Housing Rental Units
Companies that use Beter Wonen IJsselmuiden
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Beter Wonen IJsselmuiden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beter Wonen IJsselmuiden partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gemeente KampencoreJoint development of Drostenerf area in IJsselmuiden. On June 24, 2026, Gemeente Kampen and partners signed an agreement for the redevelopment of Drostenerf, which will include new housing, a school, and community facilities. The municipality leads the development process with expected construction starting in 2028.
- IJsselrijk Christelijke KindcentracorePartner in the Drostenerf development project. On June 24, 2026, they joined the collaboration agreement with Gemeente Kampen and Beter Wonen for the redevelopment of Drostenerf area in IJsselmuiden.
- WijZ WelzijncorePartner in the Drostenerf development project. On June 24, 2026, they joined the collaboration agreement for the redevelopment of Drostenerf area in IJsselmuiden, contributing to the social/wellbeing aspects of the development.
- De WoningzoekercoreShared housing allocation platform used by Beter Wonen and other social landlords in the region. Prospective tenants register through this platform and can respond to available properties. Beter Wonen advertises all available homes through this system.
- Huurdersvereniging groot IJsselmuiden (HVgIJ)coreIndependent tenant association representing all Beter Wonen tenants. Advises on policy regarding rent increases, maintenance, service costs, and quality of service. Also addresses social topics such as neighborhood livability, energy savings, and investment decisions.
- Financiën op KoersminorPartnership with organization providing free financial guidance to Kampen residents. Beter Wonen refers tenants who need help with financial administration, budget management, or applying for subsidies.
- Evertsen Bouw OntwikkelingminorDevelopment partner for the Zandberglocatie sub-area of Drostenerf project. Starting construction from autumn 2026 on 4 semi-detached houses and 12 apartments.
Scale indicators2 records
Recent moves10 records
Expansion highlights5 records
Beter Wonen IJsselmuiden competitors and assessment
Company assessmentBroad incumbents
- Ymere: Major Dutch housing corporation managing roughly 80,000 units in the Amsterdam metropolitan region; broadly comparable as a large-scale woningcorporatie with portfolio renewal, sustainability programs, and digital tenant services.
- De Alliantie: Large Dutch housing corporation operating in Amsterdam, Utrecht, and surrounding regions; relevant as a scaled incumbent operating the same woningcorporatie model with comparable tenant-facing digital services and new-build pipeline.
- Portaal: Dutch housing corporation with a portfolio of tens of thousands of units across central and western Netherlands; comparable as a regional social landlord with active new-build and renovation programs.
- Woonin: One of the largest Dutch social housing corporations, operating tens of thousands of units primarily in the Utrecht/central Netherlands region; shares the woningcorporatie business model but at materially larger scale than Beter Wonen.
- Eigen Haard: Amsterdam-based Dutch housing corporation with a large social rental portfolio; broadly comparable operating model and tenant services platform, though serving a much larger and more urban market than Beter Wonen.
Direct peers
- Woonzorg Nederland: Dutch housing corporation focused on housing for elderly and vulnerable groups; comparable to Beter Wonen's senior housing segment (with dedicated seniorenmakelaars) and accessible/levensloopwoning new builds.
- Mitros: Dutch social housing corporation managing tens of thousands of units in the Utrecht region; comparable in operating model (woningcorporatie), affordable-housing mandate, and tenant-portal/digital service approach.
- Vivare: Regional Dutch social housing corporation serving the Arnhem/Nijmegen area; directly comparable as a woningcorporatie with mixed portfolio of social rental units, tenant support services, and ongoing new-build projects.
- Woningstichting Weststellingwerf: Small regional Dutch social housing corporation in Friesland operating on a comparable scale to Beter Wonen IJsselmuiden; notably the destination of Beter Wonen's outgoing CEO Hendrik Hoogenkamp, illustrating direct labor market and operating model overlap.
Regional players
- Woonstichting Steenwijkerland: Small Dutch social housing corporation operating in the Steenwijkerland municipality in Overijssel — adjacent to Beter Wonen's territory and one of the partner landlords on the shared De Woningzoeker housing allocation platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Beter Wonen IJsselmuiden social profiles
Digital presenceBeter Wonen IJsselmuiden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beter Wonen IJsselmuiden leadership team
Management profileNumber of profiles
Profiles6 records
Beter Wonen IJsselmuiden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beter Wonen IJsselmuiden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beter Wonen IJsselmuiden
What does Beter Wonen IJsselmuiden do?
Beter Wonen IJsselmuiden is a Dutch social housing corporation (woningcorporatie) that manages and rents approximately 1,100 residential properties to households in IJsselmuiden and surrounding municipalities. Core services include affordable rental housing, property maintenance and repairs, tenant self-service through the Huurdersportaal portal, housing allocation via the De Woningzoeker regional platform, and senior housing advisory through dedicated seniorenmakelaars.
Is Beter Wonen IJsselmuiden a public or private company?
Beter Wonen IJsselmuiden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beter Wonen IJsselmuiden founded?
Beter Wonen IJsselmuiden was founded in 1919. It employs 11 to 50 people.
Where is Beter Wonen IJsselmuiden based?
Beter Wonen IJsselmuiden is headquartered in Velsen-noord, Netherlands, in the Europe region.
How does Beter Wonen IJsselmuiden make money?
One revenue line is on record: social Housing Rent.
Who are Beter Wonen IJsselmuiden's main competitors?
Broad incumbents on record are Ymere, De Alliantie, Portaal, Woonin and Eigen Haard. Direct peers are Woonzorg Nederland, Mitros, Vivare and Woningstichting Weststellingwerf. Woonstichting Steenwijkerland is listed as a regional player.
Does Beter Wonen IJsselmuiden have an API?
No public API is recorded for Beter Wonen IJsselmuiden.
What industry is Beter Wonen IJsselmuiden in?
Beter Wonen IJsselmuiden's product category is Social Housing. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 5617 and its SIC code is 6531.