The Refill Shoppe

What The Refill Shoppe does

The Refill Shoppe is a privately held, zero-waste retail business founded in 2010 and based in Ventura, California. It operates a hybrid distribution model combining a direct-to-consumer e-commerce storefront (therefillshoppe.com) with a single brick-and-mortar retail location, recently relocated to 1727 E Main St in Midtown Ventura. The company sells refillable body care, face/beauty, bath, home cleaning, and laundry products, along with essential oils, candles, and to-go reusable accessories, all positioned around reducing single-use plastic. Its proprietary offering centers on a custom scent blending system built from 100+ all-natural essential oils and natural fragrance oils (branded "Scentables"), enabling customers to personalize products with layered top, middle, and base notes. The product portfolio is organized into face & beauty, bath & body, home & clean, kits & gifts, and to-go essentials categories, with refill SKUs available for most items and a four-step "Pick it, Use it, Refill it, Return it" mail-back circular economy process.

The company's revenue mechanics span one-time product purchases, recurring refill orders, and a monthly subscription service called Sudscriptions® that automates recurring delivery of refillable body, bath, and home products with customizable scent preferences. Pricing is unit-based (products ranging from $3 bamboo straws to $80 bath kits), with reduced pricing on refills, free shipping on US orders over $75, gift cards in $10-$200 denominations, and a points-based loyalty program ($1 = 1 point) plus 20% off first refill for email subscribers. Customer segments are horizontal consumer personas rather than enterprise verticals: environmentally conscious consumers seeking plastic-free alternatives, personal care buyers interested in customizable fragrances, home care users, and gift purchasers. The company markets through organic social (Facebook, Instagram, TikTok, Pinterest), email, a blog called Re:topia, SEO, and a referral/loyalty program. Operations are supported by a small team (1-10 employees) with no disclosed institutional funding, no M&A activity, and no parent company, indicating a founder-led independent ownership structure.

The business is differentiated primarily by sustainability credentials — Certified B Corporation, 1% for the Planet member, City of Ventura Certified Green Business, and a "one tree planted per order" reforestation commitment — plus its custom scent blending IP, refill mail-back infrastructure, and Tory Burch Fellowship recognition (2023) of its founder.

Name

The Refill Shoppe

Legal name

The Refill Shoppe

Website

https://therefillshoppe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Refill Shoppe is a privately held zero-waste retailer founded in 2010 in Ventura, California, selling refillable body care, beauty, home cleaning, and laundry products online and through one physical store, with custom scent blending, mail-back refills, and a monthly subscription service.

Ownership category

akta.pro rank

Product category

Refillable Personal Care & Home Products

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro industry

PRIMARYCRAJAOAL

Eco-Friendly Concentrates, Refills & Packaging Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Eco-Friendly Cleaning Products

SECONDARYCRAIACAC

Candles, Home Fragrance & Diffusers Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

SECONDARYCRAJAMAO

Refill Systems & Tablets for All-Purpose Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

Keywords

• Refillable personal care
• Zero waste beauty
• Custom scent blending
• Sustainable home cleaning
• Subscription refill service

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase of refillable body care, home products, and accessories through e-commerce and retail storefront. Products include cleansers, moisturizers, masks, soaps, laundry supplies, and home cleaning products.
2. Sudscriptions® (Subscription): Monthly subscription service for recurring delivery of favorite products. Customers set up automated deliveries of their preferred refills and essentials.
3. Refill Orders: Recurring revenue from customers who purchase refills for their existing containers. Refills are available for most products at reduced prices compared to initial purchase.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Refill Shoppe sells refillable body care, beauty, and home cleaning products through direct-to-consumer e-commerce and a brick-and-mortar store in Ventura, CA. Customers can choose from 50+ product categories and customize scents using 100+ natural essential oils. The company operates a mail-back refill program (Pick it, Use it, Refill it, Return it) and a monthly subscription service called Sudscriptions® for recurring deliveries.

Product overview

The Refill Shoppe is a zero-waste e-commerce company offering refillable body care, beauty, and home cleaning products with custom scent options. The product portfolio includes Face & Beauty Products (skincare, serums, cleansers, masks), Bath & Body Products (salts, shower gels, hair care), Home & Clean Products (kitchen cleaners, laundry supplies), To-Go Essentials (reusable bottles, straws, utensil kits), Essential Oils & Blends (100+ natural oils), and the Sudscriptions subscription service for monthly refills. Core differentiators include the ability to customize scents using their blending system, a mail-back refill program for empties, and a focus on sustainability with 1% for the Planet and B Corp certifications. The company also sells curated Kits & Gifts including gift cards, bundled sets, and themed collections.

Differentiator

Problem solved

Functional benefit

Brands

• Sudscriptions®: Monthly subscription service for refillable body, bath, and home products delivered to customers
• Scentables
• Re:topia

Products and services

• Face & Beauty Products Refillable skincare and clean beauty essentials including natural serums, moisturizers, cleansers, scrubs, masks, and accessories for sustainable low-waste personal care routines.
• Bath & Body Products Refillable bath, body, and oral care products including salts, shower gels, moisturizers, hair care, and body oils with custom scent options.
• Home & Clean Products Low-waste home cleaning products including kitchen cleaners, laundry supplies, soaps, sanitizers, and sprays with refill options.
• To-Go Essentials Reusable on-the-go products including water bottles, travel cups, utensil kits, straws, and shopping bags designed to reduce single-use waste.
• Essential Oils & Blends Over 100 natural essential oils and custom blends including botanical, citrus, floral, forest, fruit, sugar & spice, and tea & musk categories for custom scent creation.
• Sudscriptions® Monthly subscription delivery service for refillable body, bath, and home products with customizable scents, sizes, and automatic replenishment.
• Refills Low-waste refill products for bath, body, and home essentials allowing customers to reuse containers and reduce plastic usage, available at reduced prices compared to initial purchase.
• Kits & Gifts Curated gift sets and bundles including themed collections and price-based selections for eco-conscious gifting.
• Gift Cards Digital gift cards available in denominations of $10, $25, $50, $100, and $200 with customizable recipient messaging.
• Custom Scent Blending Bespoke fragrance creation service allowing customers to blend essential oils to create personalized scents, including top, middle, and base notes layering guidance.

Quantifiable outcome

• 100% recyclable packaging and one tree planted per order shipped

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core, regional and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental membership organization where The Refill Shoppe commits 1% of annual sales to support environmental causes. Trees are planted for every order shipped through this partnership, supporting reforestation in California, Amazon rainforest, national forests, and forest fire recovery areas.
• B LabcoreStrategic or Co-development PartnerB Lab certifies the company as a Certified B Corporation after assessing social and environmental performance against rigorous standards.
• City of Ventura Green Business ProgramregionalStrategic or Co-development PartnerLocal government certification program recognizing businesses that operate sustainably and meet environmental standards.
• Tory Burch FoundationminorStrategic or Co-development PartnerThe company's founder was selected as a Tory Burch Fellow, gaining access to the foundation's resources and network for women entrepreneurs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• by Humankind: Direct-to-consumer refillable personal care brand with a take-back refill program. Overlaps directly with The Refill Shoppe in refillable body care, hair care, and oral care offerings aimed at sustainability-focused consumers.
• Plaine Products: Refillable personal care brand with a mail-back bottle return program for hair care, body care, and skincare. Highly comparable refill-economy model and target customer as The Refill Shoppe.
• Package Free Shop: Online zero-waste retailer offering refillable personal care, home cleaning, and lifestyle essentials. Closely comparable to The Refill Shoppe in product mix (refillable bath, body, home goods) and customer target (eco-conscious consumers seeking plastic-free alternatives).
• Dropps: DTC eco-friendly laundry and cleaning products with concentrated pods/sheets. Comparable on low-waste, plastic-reducing laundry and home care refill positioning, with stronger national D2C scale.
• Blueland: Eco-friendly household cleaning brand selling tablet and concentrate refill systems (dish soap, all-purpose cleaners, laundry). Directly overlaps with The Refill Shoppe's home cleaning refill assortment.
• Fill (Refillery): Refill-focused zero-waste retail concept offering bulk refillable household and personal care items. Directly comparable refill-shop model targeting similar eco-conscious consumer, though operating with a more limited geographic footprint.

Emerging players

• EarthHero: Online marketplace and curated sustainable products retailer covering home, personal care, and lifestyle. Comparable in eco-conscious consumer targeting and curated assortment; broader and less refill-specialized than The Refill Shoppe.

Broad incumbents

• Method Products: Design-led eco-friendly cleaning and personal care brand (Ecover/Methode). Competes in the natural home cleaning space adjacent to The Refill Shoppe's home cleaning assortment but without a refill-first model.
• Seventh Generation: Large sustainable CPG brand offering cleaning, laundry, and personal care products. Competes broadly in the eco-friendly household category where The Refill Shoppe also operates, but at much greater scale and through mass retail.
• Mrs. Meyer's Clean Day: Established eco-friendly household cleaning brand (SC Johnson-owned) sold in mass retail. Overlaps with The Refill Shoppe's cleaning and laundry categories but lacks the refill/zero-waste model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheRefillShoppe
• Facebookfacebook.com/therefillshoppe
• Instagraminstagram.com/therefillshoppe
• TikToktiktok.com/@therefillshoppe
• Pinterestpinterest.com/therefillshoppe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Refill Shoppe