No Show Hero

What No Show Hero does

No Show Hero, Inc. operates a two-sided mobile marketplace that connects appointment-based service providers with consumers seeking last-minute availability. Providers — including hair salons, spas, massage therapists, estheticians, tattoo studios, cleaning services, pet care, and medspas — post live openings through a subscription dashboard; seekers set preferences via a free Radar notification system and receive instant SMS or in-app alerts when a matching opening appears, with one-tap routing to the provider's booking platform.

The product surface includes three provider subscription tiers (Vigilante at $24/mo, Heroic at $48/mo, League of Luxe at $96/mo), a public Provider Directory, a Community Marketplace feed with hashtag-driven discovery, and supporting features such as iCal calendar sync, screenshot-based time extraction, Smart Auto-Response credits, and ISO matching. The matching and notification infrastructure is built on Twilio for SMS delivery, Google Sign-In for authentication, and iCal for real-time schedule sync. The seeker side is fully free with no credit card required.

The business is a subscription-recurring model monetized exclusively on the provider side, with a freemium seeker experience. Geographic reach is restricted to the Raleigh-Durham (RDU) and Wilmington, North Carolina markets. No funding rounds, partnerships, or acquisitions are disclosed; the company appears to operate as an independent private entity, likely bootstrapped, with GDPR and CCPA compliance posture and approximately 44 providers listed in the directory at the time of scrape.

Name

No Show Hero

Legal name

No Show Hero, Inc.

Website

https://noshowhero.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

No Show Hero is a two-sided mobile marketplace connecting appointment-based service providers in North Carolina with consumers seeking last-minute availability, monetized via tiered provider subscriptions while seekers use the platform for free.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Provider Subscriptions: Monthly subscription fees from service providers (salons, spas, massage therapists, etc.) who pay to list openings and access the marketplace. Three tiered plans ranging from $24 to $96/month with increasing features including messaging, auto-responses, analytics, and priority matching.
2. Seeker Platform (Free): Consumers access the marketplace free of charge to discover and book last-minute appointments. No subscription or per-booking fees for seekers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

No Show Hero operates a mobile-first two-sided marketplace that connects independent appointment-based service providers with consumers seeking last-minute availability. Providers pay tiered monthly subscriptions ($24-$96) to post live openings, receive ISO (In Search Of) matches, and access analytics; seekers use the platform for free, setting Radar alerts that fire instantly via SMS and in-app notifications when a matching opening appears, with one-tap redirection to the provider's booking system.

Product overview

No Show Hero is a two-sided marketplace platform built around a subscription model for service providers and a free tier for seekers. The core platform connects appointment-based service providers (hair salons, massage therapists, estheticians, etc.) with consumers seeking last-minute availability. The product portfolio consists of the main marketplace platform, a free Radar notification feature for seekers, and three subscription tiers for providers: Vigilante ($24/mo), Heroic ($48/mo), and League of Luxe ($96/mo). Additional components include a Provider Directory and Community Marketplace feed. All services are currently live in the RDU (Raleigh-Durham) and Wilmington, North Carolina areas.

Differentiator

Problem solved

Functional benefit

Products and services

• No Show Hero Marketplace Platform

Quantifiable outcome

• Fill empty chairs at 70% rate example shows $186 recovered in first month plus $152 ongoing monthly value from returning clients

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StyleSeat: StyleSeat is an online booking platform and marketplace for beauty and wellness professionals, allowing clients to find and book appointments with local providers. Comparable to No Show Hero in target market (beauty/wellness SMBs) and two-sided marketplace model, though focused on scheduled rather than last-minute availability.
• Fresha: Fresha is a global beauty and wellness marketplace connecting consumers with salons, spas, and barbers via a free SaaS platform with integrated payments. Its two-sided marketplace model and beauty/wellness focus closely mirror No Show Hero, though Fresha operates at significantly larger scale.
• Vagaro: Vagaro provides appointment scheduling, marketing, and payment solutions for salons, spas, and fitness studios with a marketplace component that surfaces providers to consumers. Comparable to No Show Hero's SMB subscription model and beauty/wellness focus, though broader in feature set.
• Boulevard: Boulevard provides appointment booking and business management software specifically for salons, spas, and barbershops. Its targeted focus on premium beauty/wellness SMBs and subscription pricing model make it a comparable peer to No Show Hero's provider offering.
• Booksy: Booksy is a leading appointment-booking marketplace specifically built for beauty and wellness professionals (salons, spas, barbers, tattoo artists). It is the closest direct competitor to No Show Hero, addressing the same SMB customer base with subscription booking software, though it focuses on scheduled rather than real-time openings.

Broad incumbents

• Mindbody: Mindbody is a large-scale SaaS platform for fitness, wellness, and beauty businesses offering scheduling, payments, marketing, and a consumer marketplace. It addresses the same SMB customer base as No Show Hero with a broader product suite and significantly more capital and market share.
• Square Appointments: Square Appointments is Block's scheduling tool for service-based SMBs, integrated with payments, payroll, and marketing. It serves the same appointment-based SMB customer as No Show Hero with much broader capabilities and ecosystem advantages, making it a major incumbent threat.

Emerging players

• Soothe: Soothe is an on-demand massage and wellness services marketplace connecting consumers with licensed therapists for in-home or hotel appointments. Comparable to No Show Hero in wellness-focused last-minute booking model, though delivering services directly rather than filling empty chairs.
• Glamsquad: Glamsquad operates an on-demand beauty services marketplace sending stylists to consumers' homes for hair, makeup, and other services. Comparable to No Show Hero in addressing appointment-based beauty services with a marketplace model, though with mobile service delivery rather than in-store.

Regional players

• Treatwell: Treatwell is Europe's leading hair and beauty booking marketplace connecting consumers with salons and self-employed beauty professionals. Comparable to No Show Hero in marketplace model and beauty vertical focus, though primarily serving European markets rather than the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noshowhero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Show Hero