Tru47

What Tru47 does

Tru47 (The TRU47® Group, LLC) is a privately held U.S. wellness brand headquartered in Harrison, New York, that designs and sells silver-infused apparel, masks, grounding bedding, and related accessories marketed primarily for electromagnetic field (EMF) shielding, antimicrobial protection, and grounding/earthing benefits. The company's core technology is a proprietary electroless plating process that deposits 99.99% pure silver three-dimensionally onto nylon fibers, producing textiles that retain silver integrity without flaking; signature products include dual-function grounding bed bands that deliver both earthing and EMF shielding without a cord, and silver-copper hybrid masks combining silver mesh with an outer copper layer. Tru47 was acquired by Rye Strategic Partners in September 2025 and is positioning itself to evolve into a broader global wellness platform under new CEO Rhonda Vetere.

The company operates a direct-to-consumer e-commerce model through a Shopify-powered tru47.com storefront, selling individual units at price points ranging from approximately $14 (kids' masks) to $2,299 (Faraday bed canopy), with free domestic shipping on orders over $49 and direct international shipping to Canada, the UK, and Australia. Tru47 targets four primary consumer segments: health-conscious consumers concerned about EMF exposure from mobile devices and 5G, expecting mothers and parents seeking fetal/infant protection, remote workers and office professionals, and sleep/recovery seekers. Since the Rye acquisition the company has expanded its ecosystem with distribution partnerships (Shield Your Body, HAVN, Juunaday, Bagby) and adjacent wellness categories (colloidal silver sprays, essential oils, electrolytes, EMF-free accessories), with a planned brand relaunch in early 2026 and a co-hosted virtual EMF Summit in May 2026.

Name

Tru47

Legal name

The TRU47® Group, LLC

Website

https://tru47.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tru47 (The TRU47® Group, LLC) is a U.S. direct-to-consumer wellness brand selling silver-infused apparel, masks, and grounding bedding for EMF shielding and antimicrobial protection, acquired by Rye Strategic Partners in September 2025 and targeting health-conscious consumers, expecting mothers, remote workers, and sleep/recovery seekers.

Ownership category

akta.pro rank

Product category

Wellness Products

NAICS

Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

akta.pro secondary industries

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Silver EMF protection
• Grounding earthing products
• Silver-infused apparel
• Antimicrobial wellness textiles
• Colloidal silver sprays

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through the company's e-commerce platform. Products are priced individually with one-time purchase model. No subscription model mentioned. International shipping available with variable rates.
2. Gift Cards: Digital gift cards available for purchase on the website as an additional revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Tru47 designs, manufactures, and sells 99.99% pure electroless-plated silver wellness products that provide EMF/RF/5G shielding, grounding/earthing, and natural antimicrobial protection. Its catalog spans silver-infused apparel (ponchos, scarves, caps, maternity wear, bodysuits), face masks and gaiters, laptop pads, grounding bed bands, pillowcases, colloidal silver sprays, essential oils, nasal inhalers, blankets, and grounding socks, sold primarily through its own online storefront and partner resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• EMF Silver Apparel and Pouches Silver-infused wearable apparel and phone pouches designed to shield the body, head, and devices from EMF/RF/5G radiation. Items include ponchos ($205-$310), scarves ($67-$265), caps ($58.97-$104), beanies ($48-$79), maternity wear, bodysuits ($178-$278), and phone pouches. Targeted at health-conscious consumers, expecting mothers, and remote workers.
• Phone Pouches Silver-lined protective pouches for mobile phones that shield users from cell phone EMF radiation. Targeted at remote workers, frequent travelers, and health-conscious consumers concerned about device radiation.
• Silver Masks Silver-copper hybrid face masks providing natural antimicrobial and antiviral protection. Includes kids' masks ($14-$21) and adult masks ($24.50-$68). Targeted at parents, health-conscious consumers, and individuals seeking chemical-free antimicrobial protection.
• Silver Gaiters Silver-infused neck gaiters ($66-$70) providing EMF shielding and natural antimicrobial protection for outdoor and active use. Targeted at health-conscious consumers and outdoor users.
• Laptop and Tablet Pads Silver-lined laptop and tablet pads ($74.97-$148) that shield users from device EMF radiation during work or study. Targeted at remote workers, office professionals, and students.
• Silver Bodysuits Full-coverage silver-infused bodysuits ($178-$278) including maternity bodysuit ($178), playsuit ($278), unitard ($268), and leggings ($198) for body-level EMF shielding. Targeted at expecting mothers and consumers seeking maximum-coverage EMF protection.
• Grounding Bed Bands Dual-function grounding bed bands and mats ($331-$2,299, including a Faraday bed canopy at $2,299) made with 99% pure electroless plated silver. They ground/earth the user when plugged into a wall socket and provide EMF shielding even when unplugged. Targeted at sleep and recovery seekers.
• Silver Pillowcases Silver-infused pillowcases ($177-$183) that block EMF exposure during sleep and provide natural antimicrobial, anti-fungal, and anti-viral protection. Targeted at sleep and recovery seekers.
• Silver Spritz (Colloidal Silver Sprays) Colloidal silver sprays ($19-$48) offering natural antimicrobial, anti-fungal, and anti-viral support as part of the wellness product line. Targeted at health-conscious consumers seeking natural antimicrobial alternatives.
• Essential Oils and Diffusers Essential oils ($68) and diffusers ($53-$125) supporting grounding, recovery, and wellness routines. Targeted at sleep and recovery seekers and health-conscious consumers.
• Nasal Inhalers Nasal inhalers ($18) sold as part of the Grounding and Recovery collection. Targeted at health-conscious consumers seeking natural wellness support.
• Silver Blankets Silver-infused blankets (starting from $126.07) providing EMF shielding and natural antimicrobial benefits during rest. Targeted at sleep and recovery seekers and parents seeking EMF protection for children.
• Grounding Socks Silver/grounding socks supporting earthing/grounding routines and providing natural antimicrobial benefits. Targeted at sleep and recovery seekers and health-conscious consumers.
• Tru47 Gift Cards Digital gift cards for the Tru47 storefront, redeemable across the product catalog. Targeted at consumers purchasing gifts for health-conscious family and friends.

Quantifiable outcome

• Silver has highest electromagnetic conductivity of all metals
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shield Your BodycoreChannel Partner/ Reseller/ Distributor · 16 February 2026Distribution partnership expanding TRU47's wellness and EMF-protection product ecosystem. Shield Your Body is a partner brand reporting accelerating international adoption across Europe, Middle East, Asia, and other global wellness markets. Co-hosting EMF Summit in May 2026.
• HAVNcoreChannel Partner/ Reseller/ Distributor · 16 February 2026Distribution partnership with HAVN, expanding TRU47's product ecosystem. HAVN offers WaveStopper EMF protection products including pajama sets, beanies, caps, boxer briefs, joggers, and laptop pads sold through TRU47. Co-hosting EMF Summit in May 2026.
• JuunadaycoreChannel Partner/ Reseller/ Distributor · 16 February 2026Distribution partnership with Juunaday expanding TRU47's wellness product ecosystem. Juunaday offers maternity and wellness wear including the Even Flow Unitard. Partner brand reporting accelerating international adoption.
• BagbycoreChannel Partner/ Reseller/ Distributor · 16 February 2026Distribution partnership with Bagby offering EMF-free lifestyle products including silent alarm clocks, sleeping bags for phones, and no-phone desk mats. Partner brand reporting accelerating international adoption.
• MRI (Mineral Resources)minorStrategic or Co-development PartnerStrategic partnership with Mineral Resources for comprehensive protection products. Listed among partners on website.
• eleteminorStrategic or Co-development PartnerPartner brand offering electrolyte products in the TRU47 product ecosystem.
• Anderson Health SolutionsminorStrategic or Co-development PartnerPartner brand offering Anderson Minerals grounding and recovery products in the TRU47 wellness ecosystem.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• DefenderShield: DefenderShield offers EMF shielding phone cases, laptop pads, blankets, and apparel using proprietary shielding fabrics. It is one of the most established direct-to-consumer brands in the EMF protection category, with overlapping product lines to Tru47's silver-based apparel and accessories.
• Belly Armor: Belly Armor specializes in EMF protection for pregnant women and infants, including maternity belly bands, baby blankets, and apparel. It directly overlaps with Tru47's maternity segment focus and serves the same emotionally driven customer base.
• Less EMF: Less EMF sells a broad catalog of EMF shielding fabrics, paints, apparel, and accessories for consumers and professionals. Comparable to Tru47 in the EMF shielding textile category, with similar Faraday fabric technologies used in apparel and bedding.
• WaveWall: WaveWall offers EMF-shielding phone cases, laptop sleeves, and accessories marketed to consumers concerned about mobile device radiation. Comparable product category to Tru47's tech accessories and protective apparel.
• Silent Pocket: Silent Pocket makes Faraday cage phone sleeves, wallets, and bags designed to block EMF, RFID, and wireless signals. Overlaps with Tru47's phone pouches and shielding accessories, though Silent Pocket leans more toward data/identity protection.
• RF Safe: RF Safe sells a wide range of EMF shielding products including phone cases, laptop pads, baby blankets, and maternity wear. Highly comparable assortment to Tru47's protective apparel and shielding accessories for health-conscious consumers.
• Pong Research: Pong Research makes antenna-coupled EMF-shielding phone cases and tablet covers with patented redirection technology. Comparable to Tru47's phone pouches and protective tech accessories targeting mobile device EMF exposure.
• HAVN: HAVN sells EMF-blocking apparel (WaveStopper pajamas, joggers, boxer briefs, laptop pads) — explicitly listed as a Tru47 distribution partner. Direct product overlap in silver-lined sleepwear and EMF apparel for the same health-conscious consumer segment.
• SafeSleeve: SafeSleeve designs EMF-blocking phone cases, laptop sleeves, and backpacks marketed primarily to tech-using professionals. Overlaps with Tru47's phone pouches and laptop pads for the remote worker/office professional customer segment.
• Shield Your Body: Shield Your Body (SYB) sells EMF shielding apparel, blankets, phone pouches, and laptop pads directly to consumers — Tru47 is already a distribution partner, indicating near-identical product categories and customer overlap in the silver/EMF protection space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tru47
• Instagraminstagram.com/tru47official
• TikToktiktok.com/@tru47original
• Xx.com/tru47official
• LinkedInlinkedin.com/company/tru47

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru47