Codegen

Name

Codegen

Legal name

CodeGen Limited

Website

https://codegen.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

akta.pro secondary industries

Supplier Content, Rate Management & Contracting Tools (THAKANAH), Travel Program Analytics, BI & Reporting Tools (THAKANAD), Itinerary Management & Trip Collaboration Apps (THALAMAE), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Travel technology solutions
• AI-powered travel platform
• Travel reservation systems
• Hotel inventory management
• Travel booking software

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to TravelBox AI platform and its modules including Enterprise, Surf, Tritium, GIM, and DMC. Cloud-hosted with managed services option.
2. Managed Services: Fully managed service offering where CodeGen handles all hosting and servicing. Includes 24/7/365 support with zero downtime deployments.
3. Professional Services: Technology consultancy, implementation, and customization services. From technology consultancy to managed services.
4. AI Product Licensing: Licensing of AI products including LIA chatbot, Revenue Manager, Inspire, ReviewSpotter, and Negorate as standalone or integrated solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CodeGen is a leading travel technology provider offering the TravelBox AI platform, an end-to-end AI-powered software solution that connects, consolidates, and automates the entire travel ecosystem—from intelligent supplier management and dynamic package design to revenue management and multi-channel distribution. The company also offers standalone AI modules (LIA chatbot, Negorate, ReviewSpotter, Inspire, Revenue Manager), the TravelBooker SaaS booking engine, and the Lumos enterprise software delivery platform, sold as subscriptions and managed services to global travel brands including airlines, cruise lines, tour operators, DMCs, and OTAs.

Product overview

CodeGen offers a platform-plus-modules architecture centered around TravelBox AI, an end-to-end travel technology platform. The core TravelBox AI platform integrates modules including TravelBox Enterprise (full platform for large operators), TravelBox Surf (B2B/B2C web portal), TravelBox Tritium (H2H aggregation and API connectivity), TravelBox GIM (inventory management), and TravelBox DMC (destination management). AI-powered modules include LIA (intelligent chatbot), Negorate (price negotiation), ReviewSpotter (review management), Inspire (personalization engine), and Revenue Manager (yield optimization). Additional products include TravelBooker (SaaS booking engine), Lumos (enterprise software delivery platform), and Luminara (facial recognition and access control). CodeGen also operates sub-brands across adjacent industries: Kriyo HRM, Vega Innovations (automotive), Cloud Smart School (education), Agrow (agriculture), chargeNET (EV charging), CodeGen Solar, and Elektrateq (electric vehicles).

Differentiator

Problem solved

Functional benefit

Brands

• TravelBox AI: End-to-end AI-powered travel technology platform connecting, consolidating, and automating the entire travel ecosystem including supplier management, dynamic package design, revenue management, and multi-channel distribution.
• LIA
• TravelBooker
• Negorate
• Lumos
• Luminara
• Kriyo HRM

Products and services

• TravelBox AI AI-powered, all-in-one travel management platform that streamlines and automates the entire travel planning and booking process, connecting the entire travel ecosystem from supplier management to multi-channel distribution. Designed for airlines, cruise lines, tour operators, DMCs, OTAs, and resorts.
• LIA AI Chatbot Intelligent AI chatbot for smart customer interactions and direct conversions, working across websites, WhatsApp, and social media to handle reservations and FAQs in multiple languages for travel and hospitality businesses.
• TravelBooker State-of-the-art SaaS booking engine for retail travel agents with cloud-based B2B and B2C interfaces, custom branding, and markup management. Powered by Oracle Cloud Infrastructure.
• Negorate Super-intelligent negotiation platform using AI agents for real-time dynamic price negotiations between buyers and sellers to optimize yield.
• Lumos AI-powered multi-agent orchestration platform that connects knowledge, workflows, and teams across the software delivery lifecycle, functioning as a corporate brain for enterprise software development and delivery.
• Kriyo HRM State-of-the-art HRM platform with remote working facilitation, hybrid WFH+WFO management, performance management, and AI chatbot for HR inquiries.

Quantifiable outcome

• 20% cost savings on comparable annual costs for Flight Centre
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• RateHawkcoreTechnology or Integration · 23 June 2025RateHawk integration into TravelBox Tritium enabling users to expand accommodation inventory instantly, enhance customer satisfaction with broader choices, and optimise operational efficiency with automated workflows and real-time data.
• iOL XcoreTechnology or Integration · 15 January 2025Integration of iOL X into TravelBox Tritium H2H platform providing access to thousands of global hotel properties including Marriott, IHG, and Hilton. iOL X connectivity eliminates technical, legal, operational, and payment hurdles by acting as single point of contact, providing exclusive rate plans with no markups or commissions.
• Oracle Cloud InfrastructurecoreTechnology or Integration · 25 October 2021Oracle Cloud Infrastructure (OCI) powering TravelBooker SaaS platform. OCI provides scalable, secure, high-performance cloud environment with autonomous features. TravelBooker available on Oracle Cloud Marketplace.
• Flight Centre Travel GroupflagshipStrategic or Co-development PartnerGlobal partnership to implement TravelBox platform across Flight Centre's leisure operations in 23 countries. Flight Centre retired 8 legacy systems and achieved 20%+ cost savings. Platform supports 4000+ concurrent users and 5000+ agents.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Travelport (now part of CWT): GDS and travel retail platform serving OTAs, TMCs and corporate buyers; comparable to CodeGen's Traveller inventory aggregation and TMC technology offerings.
• Sojern: Digital marketing and AI-driven traveller demand platform for hotels, destinations and tour operators; overlaps with CodeGen's customer-engagement, personalisation (Inspire) and direct-channel distribution ambitions across the travel funnel.
• Sabre Corporation: Major GDS and airline IT vendor serving airlines, hoteliers, agencies and corporations; overlaps with TravelBox AI across distribution, revenue management and agency technology.
• Amadeus IT Group: Global GDS incumbent with massive R&D budget and deep airline, hotel and travel-seller integrations; competes with CodeGen in distribution, NDC, revenue management and corporate booking tools, but at vastly larger scale and across all travel sub-verticals.

Emerging players

• Cloudbeds: All-in-one hospitality platform (PMS, booking engine, channel manager) serving independent hotels and hostels; competes with CodeGen's TravelBooker and Resorts & Attractions stack at the SMB/mid-market of the travel ecosystem.
• TrustYou: AI-powered guest feedback and review analytics platform for hotels and travel brands; competes head-on with CodeGen's ReviewSpotter on sentiment analysis and review-driven reputation management.
• Atomize (part of Lighthouse): Hotel-focused revenue management software using AI for dynamic pricing; directly competitive with CodeGen's Revenue Manager for the same yield-management use case in hospitality.

Direct peers

• Traveltek: UK-headquartered travel technology vendor offering booking platforms, API aggregation and back-office tools to tour operators, OTAs and DMCs globally - a directly comparable mid-sized specialist serving the same travel vertical with similar module-based SaaS.
• RateGain: India-headquartered travel-tech SaaS provider offering revenue management, reputation and AI-powered demand forecasting for hotels, OTAs and tour operators - directly competitive with TravelBox's Revenue Manager, Inspire and ReviewSpotter modules.
• Hotelogix: Hotel PMS and channel manager vendor serving independent hotels and groups; overlaps with CodeGen's Resorts & Attractions and TravelBox GIM (inventory/yield) offerings for the accommodation side of travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/567733433314
• Xx.com/codegen_int
• LinkedInlinkedin.com/company/codegen-travel-technology
• Instagraminstagram.com/codegentravel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codegen