Toushay - It's what's in store
- Company typePrivate
- Founded2011
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Toushay - It's what's in store firmographics
Firmographics- Name
- Toushay - It's what's in store
- Legal name
- Wesley Clover International Corporation
- Website
- https://toushay.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Toushay - It's what's in store industry classification
Industry- Product category
- Consumer Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Toushay - It's what's in store is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Toushay - It's what's in store business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Investment Returns and Portfolio Exits: Wesley Clover International generates returns through direct investments in innovative technology companies. The firm has produced over 50 exits generating $4.0B in returns on over $1.0B in direct investment. Revenue is derived from capital appreciation, exit proceeds, and ongoing portfolio company value creation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Toushay - It's what's in store product offering
Product offeringCore offering
Toushay provides a cloud-based platform that enables its users to manage consumer engagements. The company sells software-as-a-service functionality designed to help businesses coordinate and oversee consumer interaction programs, with the tagline "It's what's in store" indicating an in-store consumer engagement focus. The company is based in Ottawa, Canada and is backed by Wesley Clover International Corporation.
Product overview
Wesley Clover International is a global, private investment management firm that operates as a diversified holding company with multiple investment vehicles and operational subsidiaries. The company provides technology investment management and operates accelerator programs (Alacrity Global, L-SPARK), an impact fund (Emend Vision Fund), technology enablement services (WCS Global, Test & Integration Centers), and hospitality/entertainment properties including Brookstreet Pictures film production. The portfolio spans enterprise technology solutions across communications, cybersecurity, infrastructure, analytics, and artificial intelligence, along with hospitality, commercial real estate, and leisure properties.
Differentiator
Problem solved
Functional benefit
Brands
- Alacrity Global: Entrepreneurship program empowering entrepreneurs worldwide
- L-SPARK
- WCS Global
- TechTuesday
- CEOTuesday
- Wesley Clover Foundation
Products and services
- Toushay Cloud Platform
Quantifiable outcome
- 140+ founders backed with over $1.0B in direct investment
- +1 more outcomes
Companies that use Toushay - It's what's in store
Customer profileSegments1 record
Ideal customer profiles1 record
Toushay - It's what's in store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toushay - It's what's in store partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Alacrity GlobalcoreAlacrity Global is a Wesley Clover-affiliated program empowering entrepreneurs worldwide. The program provides structure, mentorship, and funding to help startups scale from idea to execution. Alacrity operates in multiple countries including Canada, UK, Mexico, France, and Turkey.
- L-SPARKcoreCanada's leading corporate accelerator focused on connecting startups with enterprise partners. L-SPARK is part of the Wesley Clover ecosystem, helping early-stage companies accelerate growth through structured programs and corporate partnerships.
- WCS GlobalcoreWCS Global transforms organizations worldwide through technology consulting and integration services. Part of the Wesley Clover ecosystem, providing Test & Integration Centers to accelerate technology to market.
- Wesley Clover ParksminorWorld-class outdoor recreation hub operated within the Wesley Clover portfolio, supporting community engagement and wellness initiatives.
- Kanata North Business AssociationminorLocal business association partnership supporting the well-being of the local technology community in the Kanata North area where Wesley Clover is headquartered.
- Hub350minorCommunity hub partnership supporting local technology ecosystem development and community well-being initiatives.
- Brookstreet HotelminorLuxury hotel property within the Wesley Clover hospitality portfolio, providing accommodation and amenities for visitors and events in the Ottawa tech corridor.
- Celtic ManorminorLuxury resort and championship golf destination within the Wesley Clover hospitality portfolio, featuring conference centers and spa facilities.
- ICC WalesminorInternational Convention Centre Wales, operated within the Wesley Clover hospitality portfolio, providing meeting and event spaces.
- Brookstreet PicturesminorIndependent film production company within the Wesley Clover entertainment portfolio, supporting media and content initiatives.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Toushay - It's what's in store competitors and assessment
Company assessmentEmerging players
- mParticle: Customer data infrastructure platform used to power consumer engagement workflows. Comparable in targeting digital and retail brands that need to manage consumer engagement at scale.
- Twilio Segment: Customer data platform that underpins consumer engagement use cases. Adjacent rather than direct overlap with Toushay, but commonly co-evaluated by buyers of consumer engagement SaaS.
Direct peers
- Klaviyo: E-commerce-focused customer engagement and marketing automation SaaS. Comparable in being a cloud platform enabling consumer engagement for retail/brand customers.
- Marigold Engage (formerly Sailthru): Cross-channel marketing and consumer engagement SaaS for retail and e-commerce. Directly comparable as a cloud-based platform focused on consumer engagement orchestration.
- Punchh: Loyalty and consumer engagement SaaS for restaurant and retail chains. Highly comparable business model and customer base to Toushay's consumer engagement platform.
- Insider: Cross-channel customer engagement and personalization platform for enterprise retail and ecommerce. Comparable product category and target customer base to Toushay.
- SessionM (Mastercard): Cloud-based customer loyalty and engagement platform serving enterprise retail and restaurant brands. Directly comparable to Toushay as a SaaS platform for managing consumer engagements at scale.
- Yotpo: E-commerce consumer engagement platform offering reviews, loyalty, SMS marketing, and subscriptions. Comparable as a cloud-based SaaS managing consumer engagements for retail/D2C brands.
Broad incumbents
- Bloomreach: Broader digital experience and consumer engagement platform for enterprise commerce. Overlaps with Toushay on consumer engagement but operates at larger enterprise scale and broader scope.
- Emarsys (SAP): Enterprise omnichannel customer engagement platform within SAP's portfolio. Comparable consumer engagement functionality but with broader enterprise reach and incumbent backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Toushay - It's what's in store social profiles
Digital presenceToushay - It's what's in store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toushay - It's what's in store leadership team
Management profileNumber of profiles
Toushay - It's what's in store subsidiaries and ownership
Company hierarchySubsidiaries18 records
Toushay - It's what's in store funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toushay - It's what's in store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toushay - It's what's in store
What does Toushay - It's what's in store do?
Toushay provides a cloud-based platform that enables its users to manage consumer engagements. The company sells software-as-a-service functionality designed to help businesses coordinate and oversee consumer interaction programs, with the tagline "It's what's in store" indicating an in-store consumer engagement focus. The company is based in Ottawa, Canada and is backed by Wesley Clover International Corporation.
Is Toushay - It's what's in store a public or private company?
Toushay - It's what's in store is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toushay - It's what's in store founded?
Toushay - It's what's in store was founded in 2011. It employs 11 to 50 people.
Where is Toushay - It's what's in store based?
Toushay - It's what's in store is headquartered in Ottawa, Canada, in the North America region.
How does Toushay - It's what's in store make money?
One revenue line is on record: investment Returns and Portfolio Exits.
Who are Toushay - It's what's in store's main competitors?
Emerging players on record are mParticle and Twilio Segment. Direct peers are Klaviyo, Marigold Engage (formerly Sailthru), Punchh, Insider, SessionM (Mastercard) and Yotpo. Broad incumbents are Bloomreach and Emarsys (SAP).
Does Toushay - It's what's in store have an API?
No public API is recorded for Toushay - It's what's in store.
What industry is Toushay - It's what's in store in?
Toushay - It's what's in store's product category is Consumer Engagement Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 513210 and its SIC code is 7372.