XPORT Communication

What XPORT Communication does

XPORT Communication GmbH is a privately held digital marketing agency headquartered in Dresden, Germany, founded in 2001 by Alexander Creutzburg to serve the hospitality industry exclusively. The company operates with a distributed team of approximately 20 people across Germany and targets hotels, hotel groups, and vacation rentals across the DACH region (Germany, Austria, Switzerland), with a stated customer base of over 100 hotels. Core service lines include custom hotel website development, SEO, SEA, metasearch management, social media marketing, newsletter marketing, influencer marketing, and analytics—all designed to drive commission-free direct bookings and reduce OTA dependency.

The technology stack spans proprietary and integrated systems. XPORT's proprietary platform, hellohotel.io, is a hotel-specific website system launched in 2026 emphasizing AI visibility, accessibility, performance, and direct-booking optimisation. XPORT Analytics is a SaaS dashboard (from €49/month) bundling 80+ integrations including Google Ads, Meta, GA4, and PMS systems such as MEWS, Apaleo, Protel, DIRS21, and ibelsa, with automated brand-compliant reporting. Adjacent innovations include WebAR room visualisation, a conference configurator, and digital guest check-in integrated with MEWS PMS. The agency also offers Generative Engine Optimization (GEO) to make hotels visible in ChatGPT, Gemini, and AI Overviews, plus BAFA-listed subsidized consulting covering up to 80% of project cost.

The revenue model is a hybrid of project-based fees (€5,000-€150,000+ per website project), recurring monthly retainers (online marketing from €500/month, XPORT Analytics from €49/month), transaction commissions (4.9% on voucher sales after a two-month free trial), and government-subsidized consulting. Distribution is sales-led via direct outreach, free Google Meet consultations, website project-request forms, and inside-sales follow-up. Marketing channels include organic and paid search, social media (Facebook, Instagram, LinkedIn, YouTube, XING), content marketing, a podcast ("Bring dich mit"), partnerships with HSMA Germany and Google, and the deutschlandurlaub.jetzt referral portal. The company is privately held with no external investors or parent company, managed by founder Alexander Creutzburg and COO Thomas Fritsche.

Name

XPORT Communication

Legal name

XPORT Communication GmbH

Website

https://xport.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

XPORT Communication is a 20-person digital marketing agency in Dresden, Germany, founded in 2001, providing hotel-specific website development, SEO, SEA, metasearch, analytics, and AI visibility services to 100+ hospitality clients across the DACH region.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Sales & Catering / Group & Event Management (THALACAM), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Hotel digital marketing
• Hospitality website development
• Search engine optimization
• Hotel online marketing
• Generative engine optimization

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Website Development: Custom hotel website creation and optimization services. Projects range from €5,000 to €150,000+ depending on scope and complexity. Track record of over €10 million in booking revenue per month through client hotel websites.
2. XPORT Analytics Subscription: Monthly subscription dashboard service starting at €49 per month for standalone dashboard packages. Includes automated reporting and KPI monitoring.
3. Online Voucher Store: Commission-based voucher sales platform. Free setup for 2 months, then 4.9% commission per voucher sold. No minimum contract term.
4. Subsidized Consulting Services: BAFA-listed consulting company providing subsidized consulting for hotel digitalization. Up to 80% government funding available. Consulting focus areas include system consulting, online marketing strategy, conversion optimization, and website accessibility.
5. Marketing Support/Assistance: Outsourced marketing department services providing ongoing marketing support including content marketing, social media management, newsletter creation, website maintenance, and more. Fixed contact person with agency team backing.
6. Online Marketing Services: Ongoing digital marketing services including SEO, SEA, metasearch, social media marketing, newsletter marketing, and influencer marketing. Monthly budgets starting from €500.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels16 records

Core offering

XPORT Communication is a digital marketing agency that designs and develops hotel websites and provides ongoing online marketing services (SEO, SEA, metasearch, social media, newsletter, influencer marketing) plus analytics, GEO (Generative Engine Optimization), WebAR, system consulting, and digital guest check-in solutions tailored to hotels. The company serves the DACH hospitality market through project-based engagements, monthly marketing retainers, subsidized BAFA consulting, and subscription analytics.

Product overview

XPORT Communication is a digital hotel marketing agency established in 2001, celebrating 25 years of operation in 2026. The company offers a comprehensive suite of services organized around a core hotel website and online marketing platform. The primary offerings include Individual Hotel Websites with conversion optimization (1.0-4.0% conversion rates), supported by Search Engine Optimization, Search Engine Advertising, Metasearch management, Newsletter Marketing, Social Media Marketing, and Influencer Marketing. Additional value-added services include XPORT Analytics (all-in-one dashboard with 80+ integrations from €49/month), GEO (Generative Engine Optimization for AI visibility in ChatGPT/Gemini), System Consulting for Hotel Software (PMS, booking engines, CRM), Subsidized BAFA Consulting (up to 80% funding), Augmented Reality for Hotels (WebAR room visualization), Marketing Assistance (outsourced marketing department), Hotel Website Check (100-point audit), Online Voucher Store, Corporate Design services, and Web Analytics Migration. The company also offers hellohotel as a dedicated hotel website platform. With over 20 years of experience and 30+ WebAwards, XPORT focuses exclusively on the hospitality industry, serving boutique hotels, chains, and large luxury accommodations across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• hellohotel: A cutting-edge website system specifically developed for hotels, combining website speed and efficiency with the unique requirements of professional hotel websites, focusing on direct bookings, AI visibility, accessibility, performance, and easy maintenance.

Products and services

• Individual Hotel Website
• Search Engine Optimization (SEO)
• Search Engine Advertising (SEA)
• Metasearch
• Newsletter Marketing
• Social Media Marketing
• Influencer Marketing
• XPORT Analytics
• GEO (Generative Engine Optimization)
• System Consulting for Hotel Software
• Subsidized BAFA Consulting
• Augmented Reality (AR) for Hotels
• Marketing Assistance
• Hotel Website Check
• Online Voucher Store
• Corporate Design
• Web Analytics & Tracking Migration
• hellohotel
• Digital Guest Check-in

Quantifiable outcome

• Over €10 million in monthly booking revenue generated through client hotel websites
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and key.

• Hellohotel (hellohotel.io)coreTechnology or IntegrationProprietary hotel website platform developed by XPORT. Cutting-edge website system combining modern website system speed with hotel-specific requirements. Features AI visibility, accessibility, performance, and easy maintenance.
• HSMA GermanykeyGTM or Marketing PartnerHotel Sales & Marketing Association Germany - industry association for hotel marketing professionals. XPORT participates in expert group activities and develops career website content with HSMA.
• GooglekeyTechnology or IntegrationGoogle Partner with certified expertise in Google Ads, Analytics, Tag Manager, Maps, Meet, and reCAPTCHA. Integration across multiple Google services for hotel marketing.
• MewskeyTechnology or IntegrationCloud-based hotel PMS (Property Management System). Partnership for digital guest check-in integration and booking engine connections.
• Meta (Facebook/Instagram)keyTechnology or IntegrationFacebook Pixel integration for hotel website analytics and advertising measurement. Meta Ads for social media advertising campaigns.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Net Affinity: Boutique digital marketing agency specializing in hotels with website design, SEO, PPC, and CRM services. Directly comparable in offering mix and customer profile (independent hotels and chains), operating mainly in UK/Ireland.
• Blue Magnet Interactive: US-based hotel digital marketing agency specializing in SEO, SEM, web design, and social media for hotels and resorts. Closely comparable in service mix and customer profile (independent hotels and chains).
• Screen Pilot: Hotel digital marketing agency focused on website design, SEO, paid media, and content marketing for hotels. Similar boutique agency structure with comparable service offering to hotel clients.
• Bookassist: Hotel digital marketing specialist offering booking engine, website design, metasearch, and SEM services. Similar vertically-specialized agency model with direct overlap in website development and online marketing for hotels.
• HotelNetSolutions: Austrian/German hotel software and digital marketing provider offering PMS, channel management, and website solutions. XPORT markets it as a partner but it competes in the same hotel digital stack space with overlapping channel manager and connectivity offerings.
• Tambourine: Hotel digital marketing agency providing website design, CRO, paid media, and CRM services to hotels and resorts. Same boutique-agency model with comparable service lines and customer base.

Broad incumbents

• SiteMinder: Global hotel commerce platform with channel manager, booking engine, and website solutions. Overlaps with XPORT on hotel website and distribution offerings, but at significantly larger scale and with broader platform capabilities.

Emerging players

• Avvio: Hotel booking platform and digital marketing technology provider with direct booking websites and AI-driven personalization. Overlaps with XPORT on hotel website technology and direct booking optimization.
• Profitroom: Hotel booking engine and digital marketing platform with website builder, channel manager, and marketing tools. Competes with XPORT on website and online marketing technology, with growing European presence.

Others

• HSMA Germany: Hotel Sales & Marketing Association Germany — industry association where XPORT is a partner. Relevant as an ecosystem/peer relationship rather than a direct competitor; provides insight into competitive landscape and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/xportcommunicationgmbh
• YouTubeyoutube.com/@XportDe
• Facebookfacebook.com/xport.de
• LinkedInlinkedin.com/company/xportde
• Instagraminstagram.com/xport.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPORT Communication