Total TV

What Total TV does

Total TV (Kompanija Total TV d.o.o.) is a privately held satellite television provider headquartered in Ljubljana, Slovenia, and a subsidiary of United Group, a Southeast European telecommunications conglomerate. Founded in 2007 by Serbia Broadband (SBB), the company distributes digital TV and radio channels via three satellite systems — Eutelsat 16A, Hot Bird, and Astra — to households across Serbia, Montenegro, Bosnia and Herzegovina, Slovenia, and North Macedonia, plus an International offering spanning the broader European area. Total TV positions itself as "cable over satellite," serving viewers outside cable network coverage with a content lineup that includes regional broadcasters (RTV Pink, United Media, N1) and up to 200 bonus free-to-air channels.

The core product is a tiered subscription package structure: Total TV (€139/year, 40+ channels, 14 HD), Maximum (€190–€239/year, 70+ channels, 17 HD), and Pink (€149/year, 30 channels, 3 HD), supplemented by add-on packages including Film Box (€36/year), Club X (€20, adult content), and Elita (€100, 24/7 reality show access across 4 dedicated channels). Subscribers receive a satellite HD receiver with HDMI/USB, Dolby stereo, electronic program guide with 2-day advance scheduling, and recording/playback via external hard disk. HD channels have been included in the base package since 2016, following the merger with Telemach d.o.o. that produced the V2.0 unified platform.

Total TV generates revenue primarily through annual recurring subscription fees and satellite receiver hardware sales/leases. Distribution occurs through a network of authorized partners (ovlašćeni partneri) who handle sales, installation, and equipment mounting, supplemented by direct online ordering through the company website. The company is integrated into United Group's broader sales channels via Telemach and SBB in each operating market. The customer base is entirely residential (B2C), with no disclosed enterprise offerings. Total TV does not publish revenue figures, and no AI/ML capabilities are evidenced in the available operating data.

Name

Total TV

Legal name

Kompanija Total TV d.o.o.

Website

https://totaltv.tv

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Total TV is a privately held Slovenian satellite television provider and United Group subsidiary, distributing digital TV and radio via Eutelsat, Hot Bird, and Astra satellites to residential subscribers across the Balkans and Europe under tiered annual packages and exclusive RTV Pink content.

Ownership category

akta.pro rank

Product category

Satellite Television Services

NAICS

Satellite Telecommunications (517410)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

akta.pro secondary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Satellite television
• Digital TV packages
• Subscription television
• TV broadcasting services
• Satellite TV provider

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. TV Subscription Fees: Total TV generates revenue through recurring subscription fees charged for TV packages (Total TV, Maximum, Pink) on an annual billing cycle. Packages range from €139/year (Total TV) to €190/year promo / €239/year regular (Maximum). Additional revenue from premium add-on packages such as Film Box (€36/year), Club X (€20), and Elita (€100).
2. Equipment Rental/Sales: Revenue from satellite HD receiver hardware provided to subscribers, either as part of the package or as an add-on purchase. External hard disk enables recording and playback features for an additional equipment fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Total TV sells annual subscription access to digital satellite television packages delivered via Eutelsat 16A, Hot Bird, and Astra satellites across the Balkans and broader Europe. The portfolio comprises three core packages (Total TV, Maximum, Pink) ranging from €139 to €239 per year, supplemented by add-on packages (Film Box, Club X, Elita) and a proprietary Satellite HD receiver with DVR capability. Subscribers also receive up to 200 free bonus TV and radio channels as part of any subscription.

Product overview

Total TV is a digital satellite television service provider operating across the Balkans region (Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Slovenia) and internationally. The core offering consists of satellite TV packages delivered via Eutelsat 16A, Hot Bird, and Astra satellites. Three primary subscription packages are available: Total TV (40+ channels, 14 HD at 139 EUR/year), Maximum (70+ channels, 17 HD at 190 EUR/year), and Pink (30 channels, 3 HD at 149 EUR/year). The portfolio includes add-on packages: Film Box (36 EUR/year) for films and adult content, Club X (20 EUR) for adult programming, and Elita (100 EUR) for 24/7 reality show access across 4 dedicated channels. Equipment includes a Satellite HD Receiver with DVR capability via external hard disk, HDMI/USB ports, and electronic program guide. The service also offers up to 200 free bonus channels as part of any subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Total TV: Base satellite TV package offering 40+ TV channels including 14 HD channels, 10 radio channels, and up to 200 bonus free-to-air channels via satellite.
• Total TV Maximum
• Total TV Pink
• Club X
• Elita
• FilmBox

Products and services

• Total TV Package Base satellite TV package offering 40+ TV channels including 14 HD channels and 10 radio channels, with digital HD television on one TV in the household. Includes satellite HD receiver with TV guide, recording, pausing, and 72h rewind features. Priced at €139/year.
• Maximum Package Mid-tier satellite TV package offering 70+ TV channels including 17 HD channels, bundled with Club X adult content package. Promotional pricing €190/year (valid until 30 September 2025), regular price €239/year.
• Pink Package Entry/mid satellite TV package centered on Pink media group channels, offering 30 TV channels including 3 HD channels. Priced at €149/year.
• Film Box Add-on Additional package featuring films, action content, series, extreme sports, and adult channels. Priced at €36/year.
• Club X Add-on Adult entertainment package including RedLight HD, Blue Hustler, Dusk, Brazzers TV HD, and Reality Kings HD. Priced at €20.
• Elita Package Reality show package providing 24/7 live access to the Elita reality show across 4 dedicated channels (Elita Live 1, 2, 3, and 4). Priced at €100. Excluded from holiday promotional channel unlocks.
• Satellite HD Receiver Hardware device enabling satellite TV reception with HD resolution display, electronic program guide, recording and playback via external hard disk, HDMI and USB ports, and Dolby stereo digital audio. Provided as part of the satellite TV package or sold as an add-on.

Quantifiable outcome

• HD channels included in basic (entry-level) package at no extra cost since 2016
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Prva and B92 TelevizijaminorChannel Partner/ Reseller/ Distributor · 28 October 2022In October 2022, Total TV reached an agreement with Prva and B92 television leadership to retain these channels (along with Prva Plus, Prva Kick, and Prva World) in the Total TV offering. This followed negotiations amid external pressures on Total TV.
• Serbia Broadband – Srpske kablovske mreže (SBB)coreStrategic or Co-development Partner · 1 January 2007Founded in 2007 in Slovenia by Serbia Broadband – Srpske kablovske mreže (SBB), the original parent company that established Total TV as a satellite TV service. SBB is a major cable operator in Serbia.
• Telemach d.o.o.coreStrategic or Co-development PartnerTotal TV merged with Telemach d.o.o. (Ljubljana) and launched the V2.0 platform together, combining satellite TV operations under a unified digital platform. The merger strengthened Total TV's position as the leading satellite TV provider in the ex-Yugoslav region.
• United MediaminorChannel Partner/ Reseller/ DistributorUnited Media produces channels distributed on the Total TV platform, including Nova Series and Grand Nostalgija. Total TV carries these channels as part of its channel lineup.
• RTV PinkcoreChannel Partner/ Reseller/ DistributorRTV Pink is a key content partner producing the Elita reality show and a large suite of Pink-themed channels (Pink, Pink Plus, Pink Extra, Pink Music, Pink Kids, etc.) distributed exclusively on Total TV. Pink reality shows are among the most-watched content in the region.
• Eutelsat, Hot Bird, Astra SatellitescoreTechnology or IntegrationTotal TV distributes its digital TV signal via three satellite systems: Eutelsat 16A, Hot Bird, and Astra. The company describes its service as 'cable over satellite' (kablovska preko satelita), using satellite infrastructure to deliver TV content to customers unable to access cable networks.
• N1 Television (CNN affiliate)minorChannel Partner/ Reseller/ DistributorN1 HD (Serbia), N1 Bosnia and Herzegovina, and N1 Croatia channels are carried on Total TV packages, providing regional news coverage.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• beIN Media Group: beIN operates satellite pay-TV platforms across MENA, Turkey, and parts of Europe with sports-heavy content. Comparable as a multi-country DTH pay-TV operator with premium content partnerships and HD/subscription tiering, though operating in different geographies.
• Sky Deutschland: Sky Deutschland is the largest pay-TV operator in Germany and Austria, delivering premium content via satellite, cable, and OTT. Comparable as a DTH satellite pay-TV competitor in adjacent Central European markets, though at much larger scale and with premium sports/movie focus.
• MultiChoice (DStv / GOtv): MultiChoice is the leading pan-African DTH satellite pay-TV operator with DStv and GOtv brands. Comparable to Total TV as a multi-country satellite pay-TV provider with tiered subscription packages, HD content, and exclusive local content partnerships across emerging markets.
• Canal+: Canal+ is a major European pay-TV operator with significant DTH satellite operations across France, Poland (nc+), and other markets. Comparable as a premium pay-TV satellite operator with similar subscription packages, HD offerings, and European multi-country footprint, though much larger in scale.

Regional players

• Foxtel: Foxtel is Australia's largest pay-TV operator delivering content via satellite (and increasingly OTT). Comparable as a satellite-based pay-TV provider with tiered subscription packages, HD offerings, and exclusive content partnerships — though geographically distant and operating in a single market.

Others

• SRG SSR: SRG SSR is Switzerland's public broadcaster distributing content via satellite (and other channels). Comparable to Total TV in satellite TV distribution of regional language channels across a defined geography, though operating as a public broadcaster rather than commercial pay-TV operator.
• SBB (Serbia Broadband): SBB is Serbia's largest cable operator and the original parent/founder of Total TV (both now under United Group). Comparable as an adjacent pay-TV distribution channel in the same Balkan markets, and as a corporate sibling integrated with Total TV's distribution after the Telemach merger.

Direct peers

• M7 Group (Skylink): M7 Group operates Skylink, the leading DTH satellite TV platform in the Czech Republic and Slovakia. Directly comparable to Total TV: similar business model (satellite DTH pay-TV bundles), similar geographic focus on Central European multi-country markets with local-language channel lineups, and similar positioning as a cable-replacement service.
• Freesat: UK-based free-to-air satellite TV platform jointly owned by BBC and ITV, delivering FTA channels via Astra satellites. Comparable to Total TV in DTH distribution model and reliance on Astra satellite capacity, though operating in a free rather than subscription model.
• Allente (Viasat): Allente is the leading DTH satellite TV provider in the Nordic region (Sweden, Norway, Denmark, Finland), formed from the Viasat/Telenor merger. Comparable to Total TV as a multi-country DTH satellite operator delivering both SD/HD channels and bundled content, with similar 'cable over satellite' positioning in markets with cable alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/totaltv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total TV