E-Squared Marketing Group
E-Squared Marketing Group is a US-based boutique agency providing multi-market local media activation — TV, radio, OTT/streaming, and OOH — exclusively to home improvement and home services brands, differentiated by its proprietary ServLink Attribution technology that links streaming ad exposures to offline booked revenue.
- Company typePrivate
- Founded2013
- HeadquartersBerwyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What E-Squared Marketing Group does
E-Squared Marketing Group is a US-based, founder-led marketing agency that provides local media activation services to home improvement and home services brands. Founded around 2013 by Robert Fein and headquartered in Berwyn, Pennsylvania, the firm operates with 1-10 employees and focuses exclusively on multi-market media buying across TV, radio, OTT/streaming, out-of-home, and sports sponsorships. Its core customer base spans roofing, HVAC, plumbing, kitchen & bath, and building-materials companies, including enterprise accounts such as PJ Fitzpatrick and MoreVent HVAC alongside mid-market clients. The company generates revenue through professional-services fees tied to media buying, cross-market strategy, and ongoing activation services, with a consultative sales model that targets VPs of marketing and CEOs directly.
The firm's principal technology asset is ServLink Attribution, launched in 2025 through an exclusive partnership with Awestruck Streaming. ServLink integrates with ServiceTitan and similar CRM platforms to match streaming ad impressions against actual booked jobs and revenue, providing closed-loop ROAS measurement for OTT campaigns. Supporting service modules include Cross-Market Strategy & Budget Planning, Local Activation & Optimization, Consumer Research, Campaign Strategy, and Market Expansion Consulting. The reported footprint spans 50+ DMAs with $100M+ in client media managed.
E-Squared is privately held with no disclosed external funding, no parent company, and no M&A activity. The leadership team of six named executives — covering CEO, President, Operations, Creative, Consumer Trends, and Media Placement — is reported as carrying 25+ years of media leadership collectively. Distribution is entirely direct, with no resellers, marketplaces, or self-serve channels; pricing is custom and non-transparent.
E-Squared Marketing Group firmographics
Firmographics- Name
- E-Squared Marketing Group
- Legal name
- E-Squared Marketing Group
- Website
- https://esquaredmarketing.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E-Squared Marketing Group is a US-based boutique agency providing multi-market local media activation — TV, radio, OTT/streaming, and OOH — exclusively to home improvement and home services brands, differentiated by its proprietary ServLink Attribution technology that links streaming ad exposures to offline booked revenue.
- Ownership category
- akta.pro rank
E-Squared Marketing Group industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
Keywords
Where E-Squared Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Berwyn
- HQ country
- United States
- HQ region
- North America
Markets served
E-Squared Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media Agency Services: Revenue generated through local media buying and activation services for home improvement brands across TV, radio, OTT/streaming, and out of home channels. Earns fees/commissions from media purchasing and strategic planning services for multi-market campaigns.
- Strategic Media Planning: Cross-market strategy and budget planning services, local activation and optimization, and market expansion consulting for home improvement brands.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
E-Squared Marketing Group product offering
Product offeringCore offering
E-Squared Marketing Group is a local media activation agency for home improvement and home services brands. The agency plans and buys media across TV, radio, OTT/streaming, out-of-home, and sports sponsorships, executing coordinated multi-market campaigns with category-specific strategy. Its proprietary ServLink Attribution technology integrates with CRM platforms such as ServiceTitan to connect streaming ad impressions directly to booked jobs and verified revenue.
Product overview
E-Squared Marketing Group is a local media activation agency for home improvement brands, offering a unified service portfolio centered on multi-market media campaigns. The core offering is Local Media Activation spanning TV, radio, OTT/streaming, and out of home channels, complemented by ServLink Attribution—an exclusive proprietary technology that connects streaming ad impressions to real offline revenue through CRM integration. Supporting service modules include Local Media Buying, Cross-Market Strategy & Budget Planning, Local Activation & Optimization, Consumer Research, Campaign Strategy, and Market Expansion Consulting. The ServLink Attribution technology is the key differentiator, available exclusively through E-Squared and enabling ROI measurement for streaming campaigns that was previously impossible.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Media Activation Multi-market local media activation service for home improvement and home services brands, spanning TV, radio, OTT/streaming, out-of-home, and sports sponsorships. Delivers measurable growth through strategic media buying, cross-market execution, and performance optimization across 50+ DMAs.
- ServLink Attribution Exclusive E-Squared proprietary technology that bridges streaming/OTT ad exposures with real offline revenue by integrating with ServiceTitan and other CRM platforms. Matches CRM customer sales data with campaign impressions to connect streaming ad impressions to booked jobs and revenue, providing verified revenue attribution, clear ROAS tracking, and transparency for streaming campaigns.
Quantifiable outcome
- 35% Average ROI Lift in marketing efficiency
- +5 more outcomes
Companies that use E-Squared Marketing Group
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
E-Squared Marketing Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
E-Squared Marketing Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Awestruck StreamingcoreExclusive partnership with Awestruck Streaming to deliver ServLink Attribution technology - the first technology to bridge streaming exposure with real offline revenue. This is an exclusive E-Squared product available nowhere else in the industry.
- ServiceTitancoreServLink integrates with ServiceTitan and other CRM platforms - the gold standard for home service marketers - to connect streaming ad impressions directly to booked jobs and revenue in the CRM.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
E-Squared Marketing Group competitors and assessment
Company assessmentBroad incumbents
- Wpromote: Wpromote is a larger, multi-channel digital and traditional media agency serving enterprise clients across verticals including home services — a broader incumbent competing for the same multi-market media buying wallet.
- PMG: PMG is a global independent media and analytics agency with proprietary tech stacks and CTV expertise — comparable to E-Squared's media-activation-plus-attribution value proposition, but at significantly broader scale and across multiple verticals.
- Power Digital Marketing: Power Digital Marketing is a growth-focused agency combining paid media, SEO, and analytics for mid-market and enterprise brands — overlapping with E-Squared's multi-market media activation and performance tracking services.
- Tinuiti: Tinuiti is a large independent performance marketing agency offering paid media, CTV, and analytics across retail, home services, and other verticals — competing with E-Squared in CTV/OTT buying and attribution at greater scale.
Direct peers
- Scorpion: Scorpion is a marketing and technology company purpose-built for home services brands (HVAC, plumbing, roofing, electrical), offering digital marketing, websites, and CRM-adjacent solutions — directly competing with E-Squared for the same enterprise home services client base.
- HughesLeahyKarlovic (HLK): HLK is a full-service B2B and consumer marketing agency with strong media planning/buying and multi-channel activation capabilities, serving mid-market and enterprise clients similar to E-Squared's customer base.
- The Mx Group: The Mx Group is a B2B and industrial services marketing agency offering media planning and buying across traditional and digital channels for multi-market brands — comparable in scope and client profile to E-Squared's home services focus.
- Blue Corona (now part of Plus Company): Blue Corona specialized in performance marketing for home services and B2B clients with multi-location footprints, including SEO, paid media, and analytics — directly comparable to E-Squared's local media activation model for the same vertical.
- Location3: Location3 is a digital media agency specializing in multi-location local activation and franchise marketing, comparable to E-Squared's cross-market strategy and local activation services for franchise and multi-market brands.
- Bryant & Stratton College (not a peer) — replaced with Hibu: Hibu (formerly Yellowbook and Dex One) provides multi-channel local marketing — including TV, digital, and SEO — for SMB and mid-market home services and local businesses, overlapping directly with E-Squared's local media activation offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E-Squared Marketing Group social profiles
Digital presenceE-Squared Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Squared Marketing Group leadership team
Management profileNumber of profiles
Profiles6 records
E-Squared Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Squared Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Squared Marketing Group
What does E-Squared Marketing Group do?
E-Squared Marketing Group is a local media activation agency for home improvement and home services brands. The agency plans and buys media across TV, radio, OTT/streaming, out-of-home, and sports sponsorships, executing coordinated multi-market campaigns with category-specific strategy. Its proprietary ServLink Attribution technology integrates with CRM platforms such as ServiceTitan to connect streaming ad impressions directly to booked jobs and verified revenue.
Is E-Squared Marketing Group a public or private company?
E-Squared Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-Squared Marketing Group founded?
E-Squared Marketing Group was founded in 2013. It employs 1 to 10 people.
Where is E-Squared Marketing Group based?
E-Squared Marketing Group is headquartered in Berwyn, United States, in the North America region.
How does E-Squared Marketing Group make money?
Two revenue lines are on record. Media Agency Services are the primary driver. The others are strategic Media Planning.
Who are E-Squared Marketing Group's main competitors?
Broad incumbents on record are Wpromote, PMG, Power Digital Marketing and Tinuiti. Direct peers are Scorpion, HughesLeahyKarlovic (HLK), The Mx Group, Blue Corona (now part of Plus Company), Location3 and Bryant & Stratton College (not a peer) — replaced with Hibu.
Does E-Squared Marketing Group have an API?
No public API is recorded for E-Squared Marketing Group.
What industry is E-Squared Marketing Group in?
E-Squared Marketing Group's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541810 and its SIC code is 7311.