XOS Digital

What XOS Digital does

XOS Digital was a US-based sports technology company that developed subscription-based video analysis software for professional and collegiate American Football and Ice Hockey teams. Founded in 1999 and headquartered in Orlando, Florida, the company built a client base of more than 400 professional and college sport organizations including 24 of 32 NFL teams and 21 NHL teams, served through an enterprise field sales motion with direct demo and purchase pathways. Its flagship product, XOS Thunder, was a video workflow platform enabling coaching staffs to ingest, tag, distribute, and analyze game and practice footage to inform coaching decisions, improve athlete performance, and support recruitment assessment. The platform architecture consisted of a core video analysis application with companion modules including Thunder Playbook (tactical analysis) and Hub Presentation Tools (video distribution), positioned as a single-sport-focused but extensible coaching workbench.

On March 5, 2025, XOS Digital was acquired by Catapult Group International Pty Ltd (ASX: CAT) for US$60 million. The transaction brought XOS's nearly 100 employees and 400+ customer accounts into Catapult's broader portfolio of over 900 elite sports clients. Following the acquisition, XOS Thunder was rebranded as Catapult Thunder and integrated into Catapult's wider sports technology stack spanning athlete monitoring (VECTOR PRO, VECTOR CORE, CATAPULT ONE, PERCH), video analysis (Catapult Pro Video, Impect Analysis), recruiting (Catapult Scout, Impect Scouting), motorsports analysis (RaceWatch), and content licensing services. XOS had previously raised cumulative equity capital exceeding US$90 million across multiple rounds between 2004 and 2014, with notable investors including Beechtree Capital, Blue Chip Venture Company, Comcast Interactive Media, Dorchester Capital, Dublin Capital Partners, Liberty Associated Partners, and NewSpring.

Name

XOS Digital

Legal name

XOS Digital

Website

https://xosdigital.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

251–500 employees

Short description

XOS Digital provided subscription-based video analysis software for professional and collegiate American Football and Ice Hockey teams. Acquired by Catapult Sports in March 2025 for US$60 million, its platform was rebranded as Catapult Thunder.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Video Analysis Software: Subscription-based video analysis software licensing to professional and collegiate sports teams. The platform provides video workflow tools for coaching decisions, athlete performance improvement, and recruitment workflows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

XOS Digital develops and licenses subscription-based video analysis software (Thunder platform, formerly branded XOS Thunder, now Catapult Thunder) for professional and collegiate American Football and Ice Hockey teams. The platform enables coaches and staff to capture, analyze, and distribute game and practice video to inform coaching decisions, improve athlete performance, and support recruitment workflows.

Product overview

XOS Digital was acquired by Catapult Group International in March 2025 for US$60 million and integrated into Catapult's sports technology portfolio. The company's flagship product, XOS Thunder, was rebranded as Catapult Thunder—a professional video analysis platform serving over 400 professional and college sport clients including 24 NFL teams and 21 NHL teams. Catapult Thunder operates as part of a broader platform-plus-modules architecture alongside Catapult Pro Video, with add-on tools including Thunder Playbook and Hub Presentation Tools for enhanced coaching workflows. The combined Catapult portfolio also encompasses athlete monitoring solutions (VECTOR PRO, VECTOR CORE, CATAPULT ONE, PERCH), recruiting tools (Catapult Scout, Impect Scouting), racing analysis (RaceWatch), and content licensing services. XOS Digital's nearly 100 employees and established client base expanded Catapult's reach to over 900 elite sports clients globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Catapult Thunder (formerly XOS Thunder) Professional video analysis platform for collegiate and professional American Football and Ice Hockey teams, enabling coaches to analyze performance, improve athlete performance, enhance recruitment workflows, and make data-driven coaching decisions. Formerly known as XOS Thunder before Catapult's acquisition of XOS Digital in March 2025.
• Catapult Pro Video Professional-grade video analysis solution for sports teams, part of Catapult's broader video analysis product suite alongside Thunder for organizations seeking alternative video workflows.
• Catapult Scout Recruiting platform that enables sports teams to identify, evaluate, and recruit athletes using integrated video and performance data analysis.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Catapult Group International Pty LtdcoreStrategic or Co-development Partner · 5 March 2025XOS Digital was acquired by Catapult Group International Pty Ltd for US$60 million in March 2025. The acquisition brought XOS's nearly 100 employees and over 400 professional and college sport clients into Catapult's portfolio of over 900 elite sports clients. XOS Digital's products were integrated as Catapult Thunder (video analysis) within Catapult's comprehensive sports technology suite.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Stats Perform is a large incumbent in sports data and AI, providing video, tracking, and analytics to professional leagues, media, and betting operators. Comparable to XOS as a broader sports data and video analytics incumbent overlapping in professional team analytics.
• Catapult Group International: Catapult is now the parent company of XOS Digital and serves as the broader sports technology incumbent offering athlete monitoring, video, recruiting, and racing solutions. Comparable as both the acquirer of XOS and the wider integrated platform that XOS's video product now extends.
• Zebra Technologies: Zebra Technologies provides sports player tracking and location data (NFL Next Gen Stats) via RFID tags and sensors. Comparable to XOS as a sports technology incumbent whose tracking/data assets complement video analysis in professional team workflows.
• Second Spectrum: Second Spectrum provides AI-driven sports tracking and video analysis for professional leagues including the NBA, MLS, and EPL. Comparable to XOS as a video-and-data analytics peer in elite professional sports.

Direct peers

• PlaySight Interactive: PlaySight provides AI-powered sports video and analytics platforms including Smart Court systems used in tennis, basketball, and other sports. Comparable to XOS as a video-capture-and-analysis peer targeting competitive sports teams.
• Dartfish: Dartfish provides sports video analysis software used by professional teams, federations, and individual coaches. Comparable to XOS as a direct video analysis peer with established professional team adoption and similar coaching-workflow functionality.
• Hudl: Hudl is the dominant sports video analysis platform serving high school, collegiate, and professional teams globally. It is the most direct competitor to XOS Digital's Thunder platform, particularly in the college segment where both companies compete head-to-head for coaching workflow contracts.

Emerging players

• KinaTrax: KinaTrax provides markerless motion capture and biomechanical video analysis for professional baseball and other sports. Comparable to XOS as a sports-specific video analytics provider with professional team deployments.
• Coach's Eye: Coach's Eye (TechSmith) provides mobile-first video analysis tools for coaches and athletes across multiple sports. Comparable to XOS as a video analysis peer with overlapping coaching-workflow use cases at a lower price point.
• Veo Technologies: Veo Technologies provides AI-powered sports video capture and analysis, most established in soccer with expansion into other team sports. Comparable to XOS as an emerging automated video analysis alternative targeting team-based performance workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xosdigital
• Facebookfacebook.com/xosdigital
• LinkedInlinkedin.com/company/xos-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOS Digital