Woodlike
Woodlike Ocean is a Hamburg-based DTC sustainable swimwear brand that designs and sells women's bikinis, one-pieces, and activewear made from ECONYL® regenerated nylon, serving eco-conscious, active women across roughly 37 countries.
- Company typePrivate
- Founded2016
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woodlike does
Woodlike Ocean (also operating as Woodlike) is a Hamburg, Germany-based sustainable swimwear brand founded in late summer 2016 by husband-and-wife co-founders Sonja and Mauricio Palma Jimenez. The company is registered as a sole proprietorship under Mauricio Palma Jimenez (VAT: DE275347042) and operates with a team of 1–10 people. Woodlike designs and sells direct-to-consumer, made-in-Europe women's swimwear, activewear, apparel, and accessories — exclusively online through its Shopify storefront at woodlikeocean.com, with no physical retail locations.
The core product technology is a single Italian fabric blend of 78% ECONYL® regenerated nylon (sourced from Aquafil and made from ghost fishing nets, fabric scraps, carpet flooring, and industrial plastic recovered with Healthy Seas divers) and 22% Xtra Life Lycra®, delivering UPF 50+ UV protection, chlorine resistance, and shape retention. Production is outsourced to a small socially responsible family facility in Turkey that the founders personally visit each collection. The signature product feature is reversibility — most bikini tops, bottoms, and one-pieces are designed as two-in-one pieces. The assortment spans bikinis, one-pieces, leggings, surf/yoga shorties, t-shirts, crochet tops, scrunchies, tote bags, and gift cards, plus cause-marketing SKUs such as a Donation T-Shirt and Charity Bag for sea turtles.
Woodlike monetizes via unit-priced one-time purchases at €45–€138, with shipping ranging from €4.99 (Germany) to €29.99–€34.99 (USA, Canada, Australia, Japan, South Africa). The brand serves a narrow but clearly defined persona — eco-conscious, active women interested in surfing, swimming, yoga, and conscious travel — across roughly 37 countries spanning the EU, UK, Switzerland, North America, Asia-Pacific, the Middle East, and Africa. Distribution is purely DTC, acquisition is driven by organic social (Instagram, Facebook, Pinterest), email newsletters (10% discount incentive), ADCELL affiliate partners, and Facebook Ads, and the brand is a 1% For The Planet member whose 1%-of-net-sales donation funds Healthy Seas ocean-cleanup activities.
Woodlike firmographics
Firmographics- Name
- Woodlike
- Legal name
- Mauricio Palma Jimenez
- Website
- https://woodlikeocean.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Woodlike Ocean is a Hamburg-based DTC sustainable swimwear brand that designs and sells women's bikinis, one-pieces, and activewear made from ECONYL® regenerated nylon, serving eco-conscious, active women across roughly 37 countries.
- Ownership category
- akta.pro rank
Woodlike industry classification
Industry- Product category
- Sustainable Swimwear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM), Swimwear & Beachwear Cut & Sew (IMAOAEAH)
Keywords
Where Woodlike is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Woodlike business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer sales of sustainable swimwear, activewear (surf and yoga wear), and accessories. Products include bikinis, one-piece swimsuits, reversibles, scrunchies, and bags. One-time purchase model with individual product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Swimwear - Bikinis and Tops |
| Unit Pricing | Pay-as-you-go | Swimwear - Bottoms |
| Unit Pricing | Pay-as-you-go | One-Piece Swimsuits |
| Unit Pricing | Pay-as-you-go | Shorties/Surf Shorts |
| Unit Pricing | Pay-as-you-go | Shipping - Domestic Germany |
| Unit Pricing | Pay-as-you-go | Shipping - Europe |
| Unit Pricing | Pay-as-you-go | Shipping - International |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Woodlike product offering
Product offeringCore offering
Woodlike designs, produces, and sells sustainable swimwear and activewear directly to consumers online. Its core product is reversible bikinis and one-piece swimsuits made from Italian ECONYL® regenerated nylon (78%) blended with Xtra Life Lycra® (22%), complemented by surf-and-yoga activewear, apparel, and accessories. The brand is vertically focused on eco-friendly beachwear with each bikini removing approximately 180-200g of ocean plastic waste.
Product overview
Woodlike is a sustainable swimwear brand offering a comprehensive collection of eco-friendly beachwear and activewear. The core product portfolio centers on the Swimwear Collection featuring bikinis (tops and bottoms), one-piece swimsuits, and reversible styles, complemented by an Active/Surf & Yoga collection with leggings and shorts, plus an Apparel line and Accessories. The swimwear products share key sustainability credentials: made from Italian ECONYL regenerated nylon (78%) and Xtra Life Lycra (22%), featuring UPF 50+ UV protection, chlorine resistance, and reversible designs. Notable products include the Anais Top, Ami Hipster, Emee High Waist, Coral Bustier, Knotted Top, Cimi Bottoms, Contour Cheeky, and Shorties. The company also offers gift cards and a sale section. All products are Made in Europe with ghost fishing net materials and ocean plastic.
Differentiator
Problem solved
Functional benefit
Brands
- Floral Boho Collection: A collection inspired by seventies surfing in Hawaii, featuring sustainable swimwear made with Econyl regenerated yarn.
Products and services
- Sustainable Swimwear Collection Core sustainable swimwear line including bikinis (tops and bottoms), one-piece swimsuits, reversible 2-in-1 styles, shape-enhancing one-pieces, and tanning swimwear. Made from 78% ECONYL® regenerated nylon and 22% Xtra Life Lycra®, featuring UPF 50+ UV protection, ultra-chlorine resistance, double-lined construction, and most pieces are reversible. Targeted at active women for surfing, swimming, yoga, and beach use.
- Activewear Collection (Surf & Yoga) Multi-functional activewear for surfing, swimming, yoga, gym, and other activities, including tops, bottoms, leggings, surf shorts (Shorties), and one-pieces. Made from sustainable ECONYL® fabric and deadstock textiles; Shorties feature high-waisted compression fit and squat-proof construction.
- Apparel Collection
Quantifiable outcome
- 180-200g of plastic waste removed from ocean per bikini produced
Companies that use Woodlike
Customer profileSegments3 records
Ideal customer profiles3 records
Woodlike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Woodlike partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Healthy SeascoreHealthy Seas organizes voluntary divers who recover ghost fishing nets from the ocean. These nets are used together with other nylon waste to create ECONYL® regenerated nylon yarn. Woodlike is a 1% For The Planet member and donates 1% of net sales to support Healthy Seas activities. The recovered fishing nets become part of Woodlike's swimwear fabric.
- 1% For The PlanetcoreWoodlike is a proud member of 1% For The Planet organization, committing to donate at least 1% of net sales to environmental causes. This membership supports their sustainability positioning and ocean conservation mission.
- ECONYL® (Aquafil)coreECONYL® is a regenerated nylon yarn made from waste including ghost fishing nets, fabric scraps, carpet flooring, and industrial plastic. Woodlike uses Italian fabric made with 78% ECONYL® regenerated nylon and 22% Xtra Life Lycra® for their swimwear. The material provides UPF 50+ UV protection and superior shape retention.
- ADCELLminorADCELL is a partner program used by Woodlike for affiliate marketing sales attribution. It tracks conversions from partner links and ensures accurate commission tracking.
- Xtra Life Lycra®coreXtra Life Lycra® is combined with ECONYL® regenerated nylon (78%/22%) to create Woodlike's premium Italian swimwear fabric with enhanced durability and shape retention.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Woodlike competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Incumbent in sustainable outdoor and surf apparel; competes for the same eco-conscious, active-lifestyle customer and uses similar recycled-material storytelling, though at vastly greater scale and breadth.
- Reformation: Established sustainable fashion brand with a women's swimwear line; overlaps on eco-conscious positioning, premium pricing and DTC distribution, but operates at significantly larger scale across multiple categories.
- Outerknown: Surf-rooted sustainable apparel brand; comparable on circular materials, surf lifestyle positioning and a women's range that intersects with Woodlike's swim and active categories.
- Billabong: Global surf apparel brand with women's swimwear and activewear lines; comparable target customer (active, surf-lifestyle women) and product categories, though at mass-market scale with broader distribution.
- prAna: Sustainable activewear and surf/yoga apparel brand; comparable on sustainable materials, surf/yoga target customer, and a women's apparel assortment that overlaps with Woodlike's activewear line.
Direct peers
- Mara Hoffman: Premium women's sustainable swimwear and apparel brand; comparable on recycled materials, premium pricing, and DTC-first positioning for conscious consumers.
- Summersalt: DTC sustainable swimwear brand targeting active women; comparable on recycled-fabric swimwear, direct-to-consumer model and digitally native marketing.
- Vitamin A: Direct sustainable swimwear DTC peer; similarly positioned premium women's swimwear brand using recycled and eco-friendly fabrics with a California-origin lifestyle aesthetic.
Emerging players
- Stay Wild: Small, mission-driven sustainable swimwear brand using recycled ocean plastics; comparable on ECONYL®-style materials, premium sustainable positioning and a founder-led DTC model.
- Malia Mills: Independent premium women's swimwear brand with sustainable and made-in-USA production ethos; overlaps with Woodlike on women's premium swimwear, sustainability cues and DTC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Woodlike social profiles
Digital presenceWoodlike compliance and trust
Trust signalCompliance2 records
Woodlike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodlike leadership team
Management profileNumber of profiles
Profiles2 records
Woodlike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodlike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodlike
What does Woodlike do?
Woodlike designs, produces, and sells sustainable swimwear and activewear directly to consumers online. Its core product is reversible bikinis and one-piece swimsuits made from Italian ECONYL® regenerated nylon (78%) blended with Xtra Life Lycra® (22%), complemented by surf-and-yoga activewear, apparel, and accessories. The brand is vertically focused on eco-friendly beachwear with each bikini removing approximately 180-200g of ocean plastic waste.
Is Woodlike a public or private company?
Woodlike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woodlike founded?
Woodlike was founded in 2016. It employs 1 to 10 people.
Where is Woodlike based?
Woodlike is headquartered in Hamburg, Germany, in the Europe region.
How does Woodlike make money?
One revenue line is on record: direct Product Sales.
Who are Woodlike's main competitors?
Broad incumbents on record are Patagonia, Reformation, Outerknown, Billabong and prAna. Direct peers are Mara Hoffman, Summersalt and Vitamin A. Emerging players are Stay Wild and Malia Mills.
Does Woodlike have an API?
No public API is recorded for Woodlike.
What industry is Woodlike in?
Woodlike's product category is Sustainable Swimwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 3159 and its SIC code is 2300.