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Decide.com

Full company profile

uuid003gekf

Namestring
Decide.com
Websiteurl
decide.com
Company typeenum
Private
Founded yearint
1998
Descriptiontext

The available input data for Decide.com is effectively empty of substantive company information. Across the provided structured fields — including headcount, technology stack, revenue model, pricing, customer segments, value proposition, marketing channels, distribution, partnerships, funding rounds, ownership, office locations, management team, certifications, and product launches — every field is either blank or explicitly states that no information is available. The only source material attached to this record is a generic eBay browser-verification/redirect splash page (URL: https://www.ebay.com/splashui/challenge...), which is unrelated to Decide.com and contains no company-specific facts such as founding date, domicile, leadership, or operating status.

As a result, no first-party factual claims can be made about Decide.com's products, services, business model, go-to-market motion, customer base, technology stack, or financial profile from the supplied evidence. The company name "Decide.com" is the only verifiable data point. Any description of what the company builds, sells, or to whom it sells must be treated as a data gap rather than a documented fact. Investors reviewing this record should treat the absence of first-party information as the dominant signal and seek primary sources (company website, regulatory filings, founder profiles) before drawing any conclusions about the company's operating profile, revenue mechanics, or strategic positioning.

Short descriptiontext

Decide.com is referenced by name in the input record, but no substantive data is provided about its products, services, customers, or operations; the sole attached source is an unrelated eBay verification page.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSanta Clara, United States
HQ citystring
Santa Clara
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
e-commerce website, online shopping platform, product comparison tools, consumer price tracking, online retail research
Industry1 code
1Price Comparison/Aggregator Generalist Marketplaces
CodeCRAFAAAIPrimaryYes
NAICS code1 code
  • Web Search Portals and All Other Information Services51929
Product category
E-commerce
No data
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

No specific product or service details about Decide.com are available in the supplied source data. The provided source consists of an eBay browser verification/redirect page and structured fields populated with no substantive information about Decide.com's core offering, features, or capabilities.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
1Pronto
TypeDirect peer
Description

Shopping comparison search engine that aggregates product listings and prices from online merchants. Directly comparable to Decide.com in serving price-comparison queries to consumers.

TypeDirect peer
Description

Comparison shopping engine (formerly BizRate) acquired by EBay in 2011 alongside Decide.com. Comparable product/merchant comparison model and now under the same corporate parent as Decide.com.

TypeEmerging player
Description

Amazon-focused price tracking and historical price-chart service that helps shoppers decide when to buy. Comparable to Decide.com's decision-engine concept, though narrower in retailer scope.

TypeDirect peer
Description

Shopping comparison and discovery platform that aggregated offers from across the web. Comparable to Decide.com's product comparison and personalized deal-discovery proposition before being wound down.

TypeBroad incumbent
Description

Operated by Google, this is the dominant product/price comparison surface on the web. Comparable in function to Decide.com but at vastly greater scale and as part of Google's broader search and ads ecosystem.

TypeDirect peer
Description

Comparison shopping site offering product search, reviews, and price comparison across categories. Directly comparable to Decide.com's price-comparison use case.

TypeDirect peer
Description

Comparison shopping engine that was acquired by eBay in 2005. Functionally aligned with Decide.com and now part of the same eBay-owned comparison-shopping portfolio.

TypeDirect peer
Description

Long-running price comparison and product discovery platform covering multiple categories. Directly comparable to Decide.com as both aimed to help shoppers compare prices and decide when/where to buy.

TypeDirect peer
Description

General-merchandise price comparison marketplace aggregating offers from thousands of merchants. Comparable to Decide.com in surfacing and ranking competing offers for consumer shoppers.

TypeBroad incumbent
Description

Comparison shopping destination within Yahoo's broader portal/media network. Comparable to Decide.com's consumer shopping comparison use case but bundled into a much larger incumbent media property.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses2 records

Each record includes

Headline, Details, Source

Key highlights2 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

No data
Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Decide.com

E-commercedecide.com

Decide.com is referenced by name in the input record, but no substantive data is provided about its products, services, customers, or operations; the sole attached source is an unrelated eBay verification page.

What Decide.com does

The available input data for Decide.com is effectively empty of substantive company information. Across the provided structured fields — including headcount, technology stack, revenue model, pricing, customer segments, value proposition, marketing channels, distribution, partnerships, funding rounds, ownership, office locations, management team, certifications, and product launches — every field is either blank or explicitly states that no information is available. The only source material attached to this record is a generic eBay browser-verification/redirect splash page (URL: https://www.ebay.com/splashui/challenge...), which is unrelated to Decide.com and contains no company-specific facts such as founding date, domicile, leadership, or operating status.

As a result, no first-party factual claims can be made about Decide.com's products, services, business model, go-to-market motion, customer base, technology stack, or financial profile from the supplied evidence. The company name "Decide.com" is the only verifiable data point. Any description of what the company builds, sells, or to whom it sells must be treated as a data gap rather than a documented fact. Investors reviewing this record should treat the absence of first-party information as the dominant signal and seek primary sources (company website, regulatory filings, founder profiles) before drawing any conclusions about the company's operating profile, revenue mechanics, or strategic positioning.

Decide.com firmographics

Firmographics
Name
Decide.com
Website
https://decide.com
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
11–50 employees
Short description
Decide.com is referenced by name in the input record, but no substantive data is provided about its products, services, customers, or operations; the sole attached source is an unrelated eBay verification page.
Ownership category
akta.pro rank

Decide.com industry classification

Industry
Product category
E-commerce
NAICS
Web Search Portals and All Other Information Services (51929)
akta.pro primary industry
Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

  • E-commerce website
  • Online shopping platform
  • Product comparison tools
  • Consumer price tracking
  • Online retail research

Where Decide.com is headquartered

Location

Headquarters

HQ city
Santa Clara
HQ country
United States
HQ region
North America

Markets served

Decide.com business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content

Decide.com product offering

Product offering

Core offering

No specific product or service details about Decide.com are available in the supplied source data. The provided source consists of an eBay browser verification/redirect page and structured fields populated with no substantive information about Decide.com's core offering, features, or capabilities.

Differentiator

Problem solved

Functional benefit

Decide.com technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Decide.com competitors and assessment

Company assessment

Direct peers

  • Pronto: Shopping comparison search engine that aggregates product listings and prices from online merchants. Directly comparable to Decide.com in serving price-comparison queries to consumers.
  • Shopzilla: Comparison shopping engine (formerly BizRate) acquired by EBay in 2011 alongside Decide.com. Comparable product/merchant comparison model and now under the same corporate parent as Decide.com.
  • TheFind: Shopping comparison and discovery platform that aggregated offers from across the web. Comparable to Decide.com's product comparison and personalized deal-discovery proposition before being wound down.
  • Become.com: Comparison shopping site offering product search, reviews, and price comparison across categories. Directly comparable to Decide.com's price-comparison use case.
  • Shopping.com: Comparison shopping engine that was acquired by eBay in 2005. Functionally aligned with Decide.com and now part of the same eBay-owned comparison-shopping portfolio.
  • PriceGrabber: Long-running price comparison and product discovery platform covering multiple categories. Directly comparable to Decide.com as both aimed to help shoppers compare prices and decide when/where to buy.
  • Nextag: General-merchandise price comparison marketplace aggregating offers from thousands of merchants. Comparable to Decide.com in surfacing and ranking competing offers for consumer shoppers.

Emerging players

  • CamelCamelCamel: Amazon-focused price tracking and historical price-chart service that helps shoppers decide when to buy. Comparable to Decide.com's decision-engine concept, though narrower in retailer scope.

Broad incumbents

  • Google Shopping: Operated by Google, this is the dominant product/price comparison surface on the web. Comparable in function to Decide.com but at vastly greater scale and as part of Google's broader search and ads ecosystem.
  • Yahoo Shopping: Comparison shopping destination within Yahoo's broader portal/media network. Comparable to Decide.com's consumer shopping comparison use case but bundled into a much larger incumbent media property.

Market position

Strengths1 record

Weaknesses2 records

Key highlights2 records

Customer concentration

Decide.com financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Decide.com leadership team

Management profile

Number of profiles

Decide.com funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Decide.com M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decide.com

What does Decide.com do?

No specific product or service details about Decide.com are available in the supplied source data. The provided source consists of an eBay browser verification/redirect page and structured fields populated with no substantive information about Decide.com's core offering, features, or capabilities.

Is Decide.com a public or private company?

Decide.com is a private company. It is classified as corporate owned and is currently operating.

When was Decide.com founded?

Decide.com was founded in 1998. It employs 11 to 50 people.

Where is Decide.com based?

Decide.com is headquartered in Santa Clara, United States, in the North America region.

Who are Decide.com's main competitors?

Direct peers on record are Pronto, Shopzilla, TheFind, Become.com, Shopping.com, PriceGrabber and Nextag. CamelCamelCamel is listed as an emerging player. Broad incumbents are Google Shopping and Yahoo Shopping.

Does Decide.com have an API?

No public API is recorded for Decide.com.

What industry is Decide.com in?

Decide.com's product category is E-commerce. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 51929.

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Live signals
FinSMEsEbay Acquires Decide.comEbay acquired Decide.com, a Seattle-based price research startup, for an undisclosed amount. The company, led by CEO Mike Fridgen, raised $17m in venture capital. Fridgen and employees will join eBay's new Seattle office to build a pricing tool for sellers.Business InsiderOren Etzioni Could Be The Most Successful Entrepreneur You've Never Heard OfeBay acquired Decide.com, which predicts electronics prices, and will shut the service by month's end, with its 26-person team joining eBay. The deal marks the sixth successful exit for cofounder Oren Etzioni, who previously sold FareCast to Microsoft for $110 million.FinSMEsDecide.com Closes $8M Series C FundingDecide.com closed an $8M Series C led by Vulcan Capital, with Maveron and Madrona Venture Group participating. The Seattle-based startup will use the funds to expand across all e-commerce categories and grow its technical teams. The company has raised $17M in venture capital since its 2011 launch.TechCrunchShopping Engine Decide.com Rolls Out Premium Pricing: “When To Buy” Recommendations Now $5 Per MonthDecide.com, a shopping search engine that recommends both what and when to buy, began charging for its "when to buy" recommendations, priced at $4.99 monthly or $29.99 yearly. CEO Mike Fridgen said the move will keep recommendations unbiased and independent of advertisers, while "what to buy" and price alerts remain free. The service has served over 10 million users since June 2011, estimating $127 million in potential savings.TechCrunchDecide.com’s Shopping Engine Now Tells You What To Buy, Not Just When To Buy ItDecide.com, a shopping engine launched last summer by former Farecast engineers, is adding product recommendations alongside its existing "buy or wait" timing advice. It will start with recommendations in 16 electronics and appliance categories, eventually site-wide, and will assign 1-100 quality scores. CEO Mike Fridgen said the service has served 7 million recommendations, potentially saving $75 million, and is pursuing two more partner deals.GlobeNewswireDecide.com Launches "Love It" or "Don't Buy It" Product Recommendations Based on Millions of ReviewsDecide.com launched Decide Score, a product recommendation system analyzing over 200 terabytes of data from reviews across the web. The beta version covers 22,000 consumer electronics and appliance products across 16 categories, with scores ranging from 1-100. The company also expanded price predictions to three new categories.GlobeNewswireDecide.com(TM) Launches Got Your Back(TM) Price Guarantee Program Unlike Any OtherDecide.com launched its Got Your Back price guarantee program, paying buyers the difference if a price drops within two weeks of purchase. The program covers up to $200 in price drops and includes 10 daily deals. The company has served over seven million recommendations since June 2011.