Shenzhen RoboUP
Shenzhen RoboUP is a Shenzhen-based private robotics company that designs and sells wire-free robotic lawn mowers with AI vision and RTK positioning to residential homeowners across more than 20 countries via direct e-commerce and Amazon.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shenzhen RoboUP does
Shenzhen RoboUP (legal entity: Shenzhen Kaiqi Technology Co., Ltd.) is a Shenzhen-based private Chinese consumer robotics company founded in 2016 that designs, manufactures, and sells wire-free robotic lawn mowers for residential markets. The company employs a team of more than 100 engineers across software, hardware, and algorithms, led by a CTO with an AI background from Harbin Institute of Technology, and operates as the 'RoboUP' brand across three core product lines: the Raccoon 2 SE entry-level vision-based mower for lawns up to 600m², the T1200 Pro premium RTK+Vision hybrid for lawns up to 1,500m², and the T600 mid-range wire-free mower. Underlying technology combines RTK, vSLAM, and INS for centimeter-level positioning with on-device AI vision for lawn boundary detection and obstacle avoidance across 300+ object classes.
The company monetizes through one-time direct hardware sales plus a complementary accessory ecosystem (replacement blades, garages, ground stakes, RTK adapters, and extension cables). Its go-to-market is product-led and consumer-direct, with owned regional e-commerce storefronts for the EU (eu.iroboup.com) and US (us.iroboup.com), a global storefront at iroboup.com, Amazon marketplace listings in the US and Germany, a Kickstarter channel for crowdfunding-backed launches, an affiliate/referral program, and active influencer partnerships with European and US product reviewers. Distribution is supported by CE, UL, TÜV Rheinland, FCC, and IPX6 certifications, enabling sale across 20+ countries in Europe, North America, Oceania, Asia, the Middle East, Africa, and South America. Customer cohorts are organized around use cases (small-lawn homeowners, medium-to-large-lawn homeowners) and personas (busy parents, seniors), with a beta tester program launched in July 2025 covering 80+ families across Europe and the USA to validate products and build pre-launch social proof.
Shenzhen RoboUP firmographics
Firmographics- Name
- Shenzhen RoboUP
- Legal name
- Shenzhen Kaiqi Technology Co., Ltd.
- Website
- https://iroboup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shenzhen RoboUP is a Shenzhen-based private robotics company that designs and sells wire-free robotic lawn mowers with AI vision and RTK positioning to residential homeowners across more than 20 countries via direct e-commerce and Amazon.
- Ownership category
- akta.pro rank
Shenzhen RoboUP industry classification
Industry- Product category
- Robot Lawn Mowers
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Robots (Robotic Mowers, Yard Cleaners) (CRACARAB)
- akta.pro secondary industries
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)
Keywords
Where Shenzhen RoboUP is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Shenzhen RoboUP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Robot Mower Hardware Sales: One-time hardware sales of robot lawn mowers including Raccoon 2 SE, T1200 Pro, and T600 models. Primary revenue stream from direct e-commerce and Amazon marketplace sales.
- Accessories and Consumables: Sales of replacement blades ($29.99), garages ($139.99), ground stakes ($34.99), front wheels ($89.99), and navigation passage plates ($29.99) for ongoing product maintenance and customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Raccoon 2 SE - Entry-level robot mower for small lawns |
| One time/ perpetual license | Pay-as-you-go | T1200 Pro - Advanced robot mower for medium to large lawns |
| One time/ perpetual license | Pay-as-you-go | T600 - Mid-range robot mower |
| Unit Pricing | Pay-as-you-go | Replacement Blades - Consumable accessory |
| Unit Pricing | Pay-as-you-go | Raccoon 2 SE Garage - Protective accessory |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Shenzhen RoboUP product offering
Product offeringCore offering
Shenzhen RoboUP (Shenzhen Kaiqi Technology Co., Ltd.) designs, manufactures, and sells wire-free AI vision-based robot lawn mowers for residential use. Its product line includes the Raccoon 2 SE for small lawns (up to 600m²), the T1200 Pro for medium-to-large lawns (up to 1500m²), and the T600 mid-range model. Core technologies combine RTK, vSLAM, INS positioning with AI camera-based obstacle avoidance, enabling autonomous mowing without perimeter wires.
Product overview
RoboUP (Shenzhen Kaiqi Technology Co., Ltd.) offers a focused portfolio of robot lawn mowers consisting of three main product lines: the Raccoon 2 SE for small lawns (up to 600m²), the T1200 Pro for large lawns (up to 1500m²), and the T600 as a mid-range option. All products are wire-free robot mowers that use AI vision and RTK+Vision navigation technologies for autonomous lawn care. The TM01 series (T1200 Pro and T600) targets complex multi-zone lawns with advanced features like unlimited zone creation and AI obstacle avoidance, while the Raccoon 2 SE provides an accessible entry point for simpler small lawn setups with one-press operation. RoboUP also offers a complementary range of accessories including garages, replacement blades, ground stakes, and RTK equipment, all designed to support the core mower products.
Differentiator
Problem solved
Functional benefit
Brands
- RoboUP: Primary brand for robot lawn mowers and service robots
- Raccoon 2 SE
- TM01 Series
- T1200 Pro
- T600
Products and services
- Raccoon 2 SE Robot Lawn Mower Entry-level vision-based robot lawn mower designed for small residential lawns up to 600m² (EU) or 0.15 acre (US). Features wire-free operation with one-press start, AI obstacle avoidance, multi-zone management for up to 3 zones, and edge mowing capability with parallel mowing for stripe-like results.
- T1200 Pro Robot Lawn Mower Advanced robot lawn mower for medium-to-large lawns up to 1500m² (EU) or 0.37 acre (US). Combines RTK+Vision technology for precise navigation, unlimited zone creation, AI obstacle avoidance (recognizing over 300 obstacle types), triple-edge pass for clean borders, adjustable cutting height (1.2-2.4 inches), and IPX6 waterproof rating. TÜV/UL/FCC certified.
- T600 Robot Lawn Mower Mid-range robot mower for medium-sized lawns with wire-free setup, clean edge cutting, safe navigation, and smart app control. Designed for complex lawn layouts with multi-zone management capabilities.
- RoboUP Robot Mower Blades Replacement blades for RoboUP robot mowers, priced at $29.99 per pack, sold as a standalone consumable.
- Garage for Raccoon 2 SE Protective garage cover for Raccoon 2 SE robot mower, priced at $139.99.
- TM01 RTK Power Adapter Power adapter for the TM01 RTK base station to enable RTK positioning functionality for T1200 Pro and T600 mowers.
Quantifiable outcome
- Full-Map Parallel Mowing improves efficiency by up to 1.6x compared to traditional random mowing
- +4 more outcomes
Companies that use Shenzhen RoboUP
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Shenzhen RoboUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Shenzhen RoboUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon (Marketplace)coreAmazon serves as a secondary distribution channel for RoboUP products, with dedicated store pages on amazon.com (US) and amazon.de (Germany). Products are available for purchase alongside direct store orders, with 'Buy On Amazon' option provided on product pages.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Shenzhen RoboUP competitors and assessment
Company assessmentDirect peers
- Gardena (Husqvarna Group): Gardena Sileno is one of the most-recognized consumer robotic mower brands in Europe, owned by Husqvarna Group. It competes head-to-head with RoboUP at the small-to-mid-garden tier and benefits from Gardena's extensive European retail presence.
- Kress (Positec): Positec's Kress brand focuses on robotic and outdoor power equipment including RTK-based robot mowers, providing another mid-to-premium wireless alternative that competes for the same mid-size garden customers as RoboUP.
- Ambrogio Robot (Zucchetti Centro Sistemi): Italian robotic mower specialist under Zucchetti with a broad line-up from small to professional-grade robots. Comparable technology positioning and strong European dealer footprint make it a direct peer for RoboUP's premium tier.
- Mammotion: Venture-backed newcomer best known for the Luba wireless perimeter-free robot mower using RTK + vision. Mammotion is a direct technology and target-segment competitor that has raised significant capital to scale internationally.
- Segway Navimow: Segway's Navimow line uses EFLS/RTK-based wire-free robotic mowing, directly contesting RoboUP's T1200 Pro positioning. Backed by Ninebot's capital and brand, Navimow is one of the most aggressive recent entrants in the category.
- Worx (Positec): Positec's Worx Landroid series is the mass-market direct competitor to RoboUP across both small and mid-size garden tiers, with comparable wire-free (RadioLink) variants and broad retail distribution at similar price points.
Emerging players
- Dreame Technology: Dreame, primarily known for robotic vacuums, has entered the robotic mower market with wire-free models leveraging its AI vision capabilities. Its large R&D base and capital make it an emerging direct competitor with cross-category technology leverage.
- Ecovacs: Best known for DEEBOT robotic vacuums, Ecovacs has launched Goat-series robotic lawn mowers extending its AI-vision autonomy stack into outdoor service robotics — closely analogous to RoboUP's vision-based small-garden strategy.
Broad incumbents
- STIHL: German outdoor power equipment incumbent with the iMOW robotic mower line and acquisition of Robomow. STIHL brings deep service-dealer infrastructure that RoboUP lacks and competes across premium residential segments.
- Husqvarna Group: Swedish market leader behind the Automower line and owner of Gardena. Husqvarna is the category-defining incumbent in robotic lawn mowing, with deep dealer/service networks across Europe and North America that RoboUP must displace to gain meaningful share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Shenzhen RoboUP social profiles
Digital presenceShenzhen RoboUP compliance and trust
Trust signalCompliance6 records
Shenzhen RoboUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shenzhen RoboUP leadership team
Management profileNumber of profiles
Shenzhen RoboUP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shenzhen RoboUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shenzhen RoboUP
What does Shenzhen RoboUP do?
Shenzhen RoboUP (Shenzhen Kaiqi Technology Co., Ltd.) designs, manufactures, and sells wire-free AI vision-based robot lawn mowers for residential use. Its product line includes the Raccoon 2 SE for small lawns (up to 600m²), the T1200 Pro for medium-to-large lawns (up to 1500m²), and the T600 mid-range model. Core technologies combine RTK, vSLAM, INS positioning with AI camera-based obstacle avoidance, enabling autonomous mowing without perimeter wires.
Is Shenzhen RoboUP a public or private company?
Shenzhen RoboUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shenzhen RoboUP founded?
Shenzhen RoboUP was founded in 2016. It employs 51 to 100 people.
Where is Shenzhen RoboUP based?
Shenzhen RoboUP is headquartered in Shenzhen, China, in the Asia region.
How does Shenzhen RoboUP make money?
Two revenue lines are on record. Robot Mower Hardware Sales are the primary driver. The others are accessories and Consumables.
Who are Shenzhen RoboUP's main competitors?
Direct peers on record are Gardena (Husqvarna Group), Kress (Positec), Ambrogio Robot (Zucchetti Centro Sistemi), Mammotion, Segway Navimow and Worx (Positec). Emerging players are Dreame Technology and Ecovacs. Broad incumbents are STIHL and Husqvarna Group.
Does Shenzhen RoboUP have an API?
No public API is recorded for Shenzhen RoboUP.
What industry is Shenzhen RoboUP in?
Shenzhen RoboUP's product category is Robot Lawn Mowers. Its primary akta.pro industry code is CRACARAB, Lawn & Garden Robots (Robotic Mowers, Yard Cleaners), with a secondary code of HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 333112 and its SIC code is 3524.