Organa International

What Organa International does

Organa International is a privately held, direct-to-consumer natural wellness company founded in 1995 by Sam Curtis and headquartered in Springville, Utah. The company develops, manufactures, and sells a catalog of approximately 18 nano mineral supplements and topical wellness products under its own brand, including single-element mineral supplements (Silver, Gold, Zinc, Iron, Calcium, Magnesium, Chromium, Copper), blended mineral drinks, Silver Gel, Magnesium Cream, Liquid Oxygen, MSM, Immune Boost, Organa Essiac Tea, and a proprietary "Uplift" wellness blend. Distribution is conducted exclusively through organa.net, a Shopify-powered e-commerce storefront that ships globally to dozens of countries; the company claims no wholesale, marketplace, or B2B enterprise channel.

The company's core technology is a proprietary cold leaching process that extracts plant-based trace minerals into Reverse Osmosis water without heat, sulfuric acid, or sodium hydroxide, producing nano-particle elemental minerals that the company states absorb at the cellular level. Organa positions its Mineral Drink as containing up to 76 trace organic plant-based minerals and 20–40% fulvic acid, and it cites a Brownian Movement comparison against 150 competing mineral products as evidence of superior mineral content and particle behavior. Production is reported to use only elemental minerals and RO water, with no fillers, salts, or proteins, and the company has held the same basic process and product standards since 1995, with a 1997 upgrade to a more bioactive mineral deposit and a 2012 ownership transition when the founder retired.

Organa monetizes exclusively through one-time e-commerce sales on a pay-as-you-go basis, with no subscription model. Pricing spans $1.95 (Mineral Shots) to $180.95 (premium SKUs), with most products priced in the $10–$30 range and offered in multiple sizes and concentrations (e.g., 30 ppm and 100 ppm silver). The customer base is fragmented individual/health-conscious consumers globally, with no institutional, enterprise, or wholesale accounts and no disclosed headcount. Marketing is conducted through email newsletter, Facebook organic posts, and paid advertising on Facebook, Google, and Bing, supported by website content and customer testimonials. The company is independently owned, with no disclosed venture capital, private equity, or institutional investment.

Name

Organa International

Legal name

Organa International

Website

https://organa.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Organa International is a privately held, direct-to-consumer nano mineral supplement company founded in 1995 and based in Springville, Utah, selling 18 elemental mineral, topical, and herbal wellness products globally through its Shopify storefront to individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB)

Keywords

• Nano mineral supplements
• Colloidal silver products
• Trace mineral drinks
• Topical mineral creams
• Herbal wellness supplements

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells natural health supplements directly to consumers through their Shopify-powered e-commerce website. Products include mineral supplements, creams, gels, teas, and wellness products. Customers purchase individually with no subscription required, though repeat purchases are encouraged through marketing emails.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Organa International manufactures and sells nano-crystalline mineral supplements and natural wellness products directly to individual consumers through its Shopify online store. Its core line consists of elemental single-mineral supplements (silver, magnesium, calcium, zinc, iron, copper, chromium, gold) suspended in reverse-osmosis water at nano-particle size, along with a multi-mineral fulvic acid drink, topical mineral creams and gels, an herbal Essiac tea blend, and complementary wellness products such as MSM, Liquid Oxygen, Immune Boost, and Uplift.

Product overview

Organa International is a natural wellness company specializing in nano mineral-based health supplements and topical products. The product portfolio centers on Crystalline Nano Minerals—including single-element supplements (Silver, Gold, Zinc, Iron, Calcium, Magnesium, Chromium, Copper), mineral blends (Mineral Drink, Organa Mineral Shots), and topical formulations (Silver Gel, Magnesium Cream). These nano-particle mineral products are designed for efficient cellular absorption, using only elemental minerals and RO water without fillers or additives. The portfolio also includes Essential Wellness offerings such as Immune Boost, Uplift, MSM, Liquid Oxygen, and Organa Essiac Tea—a five-botanical herbal blend. The company emphasizes natural, unprocessed formulations that preserve nature's nutritional integrity, positioning its products as alternatives to synthetic supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• Organa Silver (Colloidal Silver) An elemental silver supplement in nano-particle colloidal form with RO water, available in 10 ppm, 30 ppm, and 100 ppm concentrations and multiple sizes for efficient cellular absorption. Targeted at individual consumers seeking a bioavailable silver supplement.
• Organa Magnesium An elemental magnesium supplement in nano-particle form with RO water, designed for rapid cellular absorption without requiring further breakdown by the body. Targeted at individual consumers seeking bioavailable magnesium.
• Organa Calcium An elemental calcium supplement in nano-particle form with RO water, designed for cellular-level absorption without fillers, additives, salts, or proteins. Targeted at individual consumers seeking bioavailable calcium.
• Organa Zinc An elemental zinc supplement in nano-particle form with RO water, designed for efficient cellular absorption without additional fillers, additives, salts, or proteins. Targeted at individual consumers seeking bioavailable zinc.
• Organa Iron An elemental iron supplement in nano-particle form with RO water, offering premium quality and potency for efficient cellular absorption without additional fillers. Targeted at individual consumers seeking bioavailable iron.
• Organa Chromium A nano-particle elemental chromium supplement dissolved in pure RO water with no fillers, additives, salts, or proteins, designed for efficient cellular absorption. Targeted at individual consumers seeking bioavailable chromium.
• Organa Copper An elemental copper supplement in nano-particle form with RO water, designed for efficient cellular absorption without fillers, additives, salts, or proteins. Targeted at individual consumers seeking bioavailable copper.
• Organa Gold An elemental gold supplement in nano-particle form with RO water, offering premium quality and potency for efficient cellular absorption. Targeted at individual consumers seeking bioavailable gold.
• Mineral Drink A trace bio-active organic plant-based mineral supplement containing fulvic acid (20-40%) and up to 76 trace minerals, available in Original, Wildberry Pomegranate, and Peach Mango flavors in 32 oz and 1 Gallon sizes. Targeted at individual consumers seeking comprehensive daily trace mineral support.
• Organa Mineral Shots A concentrated trace mineral supplement providing up to 76 trace organic, plant-based minerals with 20-40% fulvic acid, supporting cellular absorption and nutritional completeness. Targeted at individual consumers seeking a portable, concentrated mineral dose.
• Silver Gel A topical gel made with 100 ppm crystalline nano silver, designed to soothe, protect, and heal skin. Unscented, uncolored, and alcohol-free for gentle skin application. Targeted at individual consumers seeking a topical mineral skin-care product.
• Magnesium Cream A topical cream made with 100 ppm Organa Crystalline Nano Magnesium, containing peppermint, wintergreen, camphor, and menthol essential oils for temporary relief of sore muscles and joints. Targeted at individual consumers seeking transdermal magnesium delivery.
• Organa Essiac Tea A herbal supplement tea containing five botanicals (Burdock Root, Sheep Sorrel, Cat's Claw, Slippery Elm inner bark, Turkish Rhubarb) designed to boost immune system and support body detoxification. Targeted at individual consumers seeking a botanical wellness tea.
• Immune Boost A natural immune support supplement containing fermented yeast (Saccharomyces cerevisiae), rich in amino acids, vitamins, enzymes, fiber, protein, polyphenols, and antioxidants. Targeted at individual consumers seeking daily immune support.
• Uplift A mineral blend combining Organa Fulvic Mineral Blend with hand-selected minerals and essential oils (cinnamon, clove, orange, oregano, rose) extracted from ancient plant sources for healthy living support. Targeted at individual consumers seeking a premium essential wellness blend.
• MSM (Methylsulfonylmethane) An organic sulfur supplement (MSM) designated GRAS, approximately one-third sulfur, suitable for direct or indirect food additives, with recommended dose of 1 tsp (3696 mg) daily. Targeted at individual consumers seeking a sulfur supplement.
• Liquid Oxygen A high-concentration bioavailable molecular oxygen supplement that is non-toxic, drug-free, pH balanced, and 100% natural, suitable for internal and topical use. Targeted at individual consumers seeking an oxygen-based wellness supplement.

Quantifiable outcome

• Tested against 150 competing mineral drink products in a Brownian Movement survey, demonstrating superior mineral content and individual mineral movement
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the Organa International online e-commerce store at organa.net. The platform provides the online store infrastructure enabling product listings, shopping cart, checkout processing, payment handling, and order management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Designs for Health: Established practitioner-channel supplement brand with broad mineral and trace element lines, providing a larger, more institutionalized benchmark against which Organa's mineral portfolio competes.
• Life Extension: Large incumbent supplement retailer selling a wide range of mineral and trace element products, including liquid and capsule forms, overlapping Organa's product positioning at scale.

Direct peers

• Mary Ruth's: DTC-first liquid supplement brand covering minerals, multivitamins, and wellness blends with a comparable clean-label, e-commerce-led go-to-market targeting similar buyer personas.
• Ancient Minerals: Direct competitor in topical and oral magnesium products, including magnesium creams and oils, closely overlapping with Organa Magnesium and Magnesium Cream SKUs.
• Eidon Mineral Supplements: Direct peer producing liquid ionic mineral supplements (single-element and blends) in small bottles, marketed on purity and bioavailability claims analogous to Organa's value proposition.
• Trace Minerals Research: Direct competitor specializing in liquid ionic and colloidal trace mineral supplements for human consumption, offering a comparable plant-based mineral drink product to Organa's Mineral Drink.
• Natural Vitality: Mineral-focused supplement brand (CALM, Calmful Sleep) selling magnesium and multi-mineral products through DTC and retail channels to overlapping health-conscious consumers.
• Sovereign Silver: Direct competitor in the nano/colloidal silver category with similar SKU structure, packaging, and health-positioning messaging aimed at the same wellness consumer.

Emerging players

• Beekeeper's Naturals: DTC wellness brand selling propolis, honey-based and complementary mineral/wellness SKUs; competes for share of wallet among health-conscious consumers shopping online for natural supplements.
• Nutricology: Specialty supplement company with focus on immune and detoxification formulas, including Essiac-style herbal blends and trace minerals, adjacent to Organa's Essiac Tea and Mineral Drink SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/organainternational
• LinkedInlinkedin.com/company/organa-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organa International