What Smart Health does

Smart Health (legally Smart Vitaal B.V.), headquartered in Rotterdam and founded in 2017, provides a B2B online eHealth platform that helps employers and municipalities measure, advise, and act on employee health and lifestyle. Its core product is a medically validated electronic Preventive Medical Examination (e-PMO) that qualifies as an official PMO under Dutch labor law (Arbowet), generating individual heart risk scores and lifestyle scores. These feed the Gezondheidsindex (Health Index), an anonymized, real-time organizational health dashboard for HR and management, while employees receive algorithm-driven personalized advice, nudges, challenges, and access to a Health Partners marketplace (physiotherapists, mental coaches, nutritionists, gyms).

The business model is a per-employee annual subscription (approximately EUR 150/employee, including PMO), supplemented by a marketplace commission on transactions routed through the Health Partners network. The company sells primarily through direct enterprise field sales to Dutch employers, with an additional municipal/city channel exemplified by the VITR Smart Health Cities concept in Rotterdam. Named customers include Zeeman (1,300 retail locations across 7 Western European countries), AFAS Software, Kadaster, Sanquin, Spar, Chios Group, De Goede Woning, and Provincie Flevoland. The company holds ISO 27001:2022 certification, has research collaborations with VU Amsterdam and Erasmus MC, and is co-led by CEO Suzanne van Pelt and co-founder Prof. Dr. Leonard Hofstra, the cardiologist whose research underpins the platform's preventive methodology. The company rebranded from SmartVitaal to Smart Health in 2023 to support international expansion.

Name

Smart Health

Legal name

Smart Vitaal B.V.

Website

https://smarthealth.works

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workplace Wellness Software

NAICS

Offices of Physicians (6211), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Employee wellness platform
• Preventive health screening
• Workplace health analytics
• Corporate wellbeing software
• Digital health assessment

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (per employee): B2B subscription model where organizations pay per employee for access to the Smart Health platform, including the e-PMO and organizational dashboard. The platform also serves as a marketplace connecting employees with Health Partners.
2. Health Partner Marketplace Commission: Smart Health acts as intermediary between platform users and Health Partners who offer products and services. Employees use personal budgets to purchase from Health Partners through the platform.
3. PMO Services: The e-PMO qualifies as the legally required preventive medical examination under Dutch labor law (Arbowet), providing additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Smart Health provides a B2B eHealth SaaS platform that enables employers and municipalities to measure, advise, and activate employees around their physical and mental health. The platform bundles a medically validated online Preventive Medical Examination (e-PMO) generating heart-risk and lifestyle scores, personalized algorithm-driven lifestyle programs, challenges and content, and an anonymized organizational health dashboard. Revenue is earned through per-employee annual subscriptions and commissions from partner health providers purchased through the platform.

Product overview

Smart Health is an all-in-one e-health platform for lifestyle improvement and employee wellbeing, consisting of a core platform with multiple integrated modules. The main product ecosystem includes: (1) the Smart Health Platform for employee engagement with personalized health content and challenges; (2) the e-PMO — a medically validated online preventive medical examination that generates heart risk scores and lifestyle scores; (3) the Gezondheidsindex (Health Index) — an employer-facing dashboard aggregating anonymized organizational health data; (4) Femplus — a specialized program for working women; (5) VITR — the Smart Health Cities concept for municipal-wide prevention initiatives; and (6) the Health Scan/Vitaalscan — a shorter entry-level health questionnaire. These products work together as a unified system where the e-PMO provides measurement, the platform delivers personalized recommendations, and the Health Index gives employers aggregate organizational insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Health Platform (lifestyle and wellbeing platform) The core B2B eHealth SaaS platform that gives employees personalized insight into their physical and mental health, recommends tailored improvements, and converts recommendations into action via challenges, articles, videos, and access to a Health Partner marketplace. Designed for organizations that want to reduce absenteeism and increase engagement.
• e-PMO (electronic Preventive Medical Examination) A medically validated online questionnaire that meets Dutch Arbowet requirements for a preventive medical examination, producing personal heart-risk scores, lifestyle scores, and personalized improvement advice for each employee. Sold to employers and used by individuals within customer organizations.
• Gezondheidsindex (Health Index Dashboard) Employer-facing dashboard that aggregates anonymized, real-time data on workload and absenteeism across the organization so HR and management can monitor sustainable employability and guide organizational health interventions.
• Femplus A specialized health program under the Smart Health brand that addresses women's health topics and workplace challenges, including hormonal health and menopause, targeted at female employees of partner organizations.
• VITR (Smart Health Cities) A municipal-level deployment of the Smart Health platform that gives citizens insight into their lifestyle and health risks, connects them with local health solutions, and measures intervention outcomes; initially deployed in Rotterdam.
• Health Scan / Vitaalscan A short online health questionnaire that gives users quick personal insight into lifestyle and health improvement areas, used as an entry point distinct from the full medically validated e-PMO.

Quantifiable outcome

• 20% minimum reduction in sick leave
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Health Partners NetworkcoreOthersNetwork of health service providers including physiotherapists, online courses, gyms, mental coaches, nutritionists, and wellness providers. Partners offer products and services through the Smart Health platform, matched to employees' personal health scores. Partners work independently and are responsible for their own service delivery.
• VU AmsterdammajorStrategic or Co-development PartnerScientific research partnership for anonymous user data analysis. Smart Health provides anonymized health data to VU researchers for studies on heart risk and lifestyle intervention effectiveness. Supports both scientific advancement and platform improvement.
• Erasmus MCmajorStrategic or Co-development PartnerHealthcare institution partnership for 'Niet ziek, wel beter' events discussing workplace health, stress, women's health, and preventive care. Collaborative events bring together medical expertise and employer wellness insights.
• Prof. Dr. Leonard HofstracoreStrategic or Co-development PartnerCardiologist and founder behind Smart Health's scientific methodology. His research showing 90% of cardiovascular disease is lifestyle-related forms the basis of the platform's heart risk assessment and prevention approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dacadoo: Swiss digital health platform that computes a proprietary 'health score' from lifestyle and biometric inputs and partners with insurers and employers. Directly comparable algorithm-driven lifestyle scoring approach to Smart Health's heart risk and lifestyle scores.
• Limeade: Employee experience and wellbeing platform sold to mid-market and enterprise employers with health risk assessments, engagement programs, and outcomes reporting. Highly comparable go-to-market and product surface area to Smart Health.
• Wellable: Corporate wellness platform providing health screenings, challenges, and analytics dashboards to employers. Similar offering to Smart Health's combination of e-PMO-style screening, engagement content, and organizational dashboard.
• Personify Health (formerly Virgin Pulse): One of the largest enterprise employee wellbeing and health navigation platforms globally, offering employer-sponsored wellness programs with measurable health outcomes. Closely comparable B2B model, scale, and customer profile to Smart Health's employer-targeted platform.
• YuLife: UK-based insurer/employer wellness platform that gamifies healthy living and ties rewards to life-insurance/benefits products for employer clients. Comparable European B2B employer wellness motion, though with an insurance wrapper.

Broad incumbents

• Vitality Group: Global wellness-incentive and behavior-change platform integrated with health insurance carriers and large employers. Comparable incentive-driven employer wellness model, but operates at a much larger scale and through insurance partners.
• Headspace Health: Major mental wellness and meditation platform with a strong employer-sponsored channel (Headspace for Work). Comparable B2B employer go-to-market, with broader mental health focus versus Smart Health's broader lifestyle/physical health focus.

Regional players

• ArboNed: Major Dutch occupational health service provider contracted by employers for statutory PMO and sick-leave management. Directly tied to the same Dutch PMO regulatory framework that underpins Smart Health's e-PMO offering.
• OpenUp: Dutch mental health platform offering employer-sponsored access to psychologists and lifestyle experts. Regional overlap with Smart Health's Dutch employer customer base and overlapping stress/burnout use cases.

Others

• Menzis: Dutch health insurer that runs corporate wellness and prevention programs for employer clients. Adjacent player that could partner with or compete against Smart Health in the Dutch employer/prevention market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smarthealthnl
• LinkedInlinkedin.com/company/smarthealthnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Health