Spunky Monkey Media
Spunky Monkey Media is an Australian digital marketing agency that manages paid Facebook, Instagram, and TikTok advertising campaigns for SMBs in e-commerce, lead generation, coaching, and local services, and sells coaching subscriptions and online courses globally.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spunky Monkey Media does
Spunky Monkey Media is an Australian digital marketing agency founded in 2017 and headquartered on the Gold Coast, Queensland. The firm provides managed paid advertising services on Facebook, Instagram, and TikTok, with supplementary offerings including user-generated content (UGC) video creation, social media management, graphic design, website development, Google Ads management, email marketing, and Reels editing. Its core products are tiered Facebook/Instagram Ads Management packages (Full, Premium, Ultimate Management) priced in relation to daily ad spend from A$51 to over A$1,000 per day, each with a 3-month minimum commitment.
The company also monetizes its expertise through educational products: the Coaching Academy delivers a done-with-you subscription program at A$495/month following an initial A$695 setup, and the "Winning with Facebook Ads" online course bundle (Foundations and Advanced) is sold globally via the website for US$397. Distribution combines direct sales through free strategy calls and audits targeting Australian SMBs with a self-serve global e-commerce channel for courses.
Spunky Monkey Media is a privately held, founder-owned agency led by Shenny Neveceral, a Meta Certified Media Buying Professional with 30+ years of business experience. The team is small (~7 named members) covering Facebook media buying, TikTok UGC, graphic design, social media management, email marketing, and Google Ads. Its proprietary CARE methodology (Communication, Analysis, Results, Experience) and over 5,000 hours of accumulated campaign management experience form the basis of its service differentiation. The business is not technology-led: no proprietary software, APIs, or AI/ML systems are offered, and revenue is generated entirely from human-delivered services and educational content.
Spunky Monkey Media firmographics
Firmographics- Name
- Spunky Monkey Media
- Legal name
- Spunky Monkey Media
- Website
- https://spunkymonkeymedia.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spunky Monkey Media is an Australian digital marketing agency that manages paid Facebook, Instagram, and TikTok advertising campaigns for SMBs in e-commerce, lead generation, coaching, and local services, and sells coaching subscriptions and online courses globally.
- Ownership category
- akta.pro rank
Spunky Monkey Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- Motion Graphics & Animation (BPAFAIAD)
Keywords
Where Spunky Monkey Media is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Spunky Monkey Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Facebook Ads Management Services: Full-service ad management with tiered packages (Full Management: $51-300/day ad spend, Premium: $300-1000/day, Ultimate: $1000+/day). Includes campaign creation, management, weekly reports, monthly meetings, and creative support. 3-month minimum commitment.
- Coaching Academy: Done-with-you coaching program with monthly strategy sessions, mid-month Loom video reviews, and access to course materials. Billed at $495/month + GST after initial $695 month with 3-month minimum commitment.
- Online Courses: DIY Facebook Ads training courses (Foundations and Advanced) sold as bundles. Courses offered at $397 USD (55% off regular $869) or as part of coaching package at $695 USD (50% off $1,395). Lifetime access included.
- Audit & Strategy Sessions: One-off 60-minute audit and strategy session for $695 + GST including account review, tailored strategy plan, creative direction, and troubleshooting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Full Management Package - $51-300/day ad spend |
| Outcome Based/ Performance | Monthly | Premium Management Package - $300-1000/day ad spend |
| Outcome Based/ Performance | Monthly | Ultimate Management Package - $1000+/day ad spend |
| One time/ perpetual license | Pay-as-you-go | One-Off Audit + Strategy Session |
| Subscription | Monthly | Done-With-You Coaching Program |
| One time/ perpetual license | Pay-as-you-go | Winning with Facebook Ads Bundle Course |
| One time/ perpetual license | Pay-as-you-go | Coaching & Course Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Spunky Monkey Media product offering
Product offeringCore offering
Spunky Monkey Media is a digital marketing agency that plans, creates, and manages paid advertising campaigns on Facebook, Instagram, and TikTok for small and mid-sized businesses. The agency also produces user-generated content (UGC) videos, offers the Coaching Academy for DIY advertisers, and sells online courses teaching Facebook advertising strategy.
Product overview
Spunky Monkey Media is a full-service digital marketing agency that operates as a service-based business rather than a software platform. The core offering centers on managed advertising services across Facebook, Instagram, and TikTok platforms, with UGC video creation as a distinct capability. The company also offers educational products including the Coaching Academy (1:1 coaching), and the Winning with Facebook Ads online course bundle (Foundations and Advanced levels). Supporting services include Social Media Management, Graphic Design, Website Development, Google Ads Management, Email Marketing, and Reels Editing. These services work together as an integrated digital marketing offering where advertising management, content creation, and educational support form the primary portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Coaching Academy: Facebook Advertising Coaching Academy providing 1:1 coaching and training programs for business owners wanting to run their own Facebook and Instagram advertising campaigns.
- Winning with Facebook Ads Course
Products and services
- Facebook Ads Management Full-service management of Facebook paid advertising campaigns for SMBs, including campaign creation, audience targeting, optimization, weekly reporting, monthly meetings, and creative support. Delivered under tiered packages (Full, Premium, Ultimate Management) with 3-month minimum commitments and ad spend ranging from $51/day to $1,000+/day.
- Instagram Ads Management Professional management of Instagram paid advertising campaigns integrated with Facebook Ads Manager, with audience targeting and creative optimization aimed at lead generation, e-commerce, and coaching businesses.
- TikTok Ads Management Creation and management of TikTok advertising campaigns including UGC video strategy, trending hashtag and music optimization, and talent sourcing for "TikTok-worthy" content aimed at growing brands through paid TikTok placements.
- UGC Video Creation End-to-end creation of user-generated content videos for Facebook, Instagram, and TikTok ads, including talent sourcing, strategy development, filming, and editing of authentic short-form videos designed to drive sales through paid and organic social channels.
- Facebook Ads Coaching Academy Done-with-you coaching program for business owners learning to run their own Facebook and Instagram advertising, including monthly 1:1 strategy sessions, mid-month Loom video reviews, creative direction reports, and access to online course materials. Priced at $495/month + GST after an initial $695 setup month with a 3-month minimum.
- Winning with Facebook Ads Online Course Bundle Self-paced online course bundle teaching Facebook advertising strategy across Foundations and Advanced levels, covering Facebook Pixel, audience targeting, customer avatars, ad components, testing strategies, funnel creation, campaign scaling, and audience fatigue management. Sold as a bundle at $397 USD (regular $869) or as Coaching & Course program at $695 USD with lifetime access and optional 1:1 coaching.
- One-Off Audit and Strategy Session One-off 60-minute Facebook and Instagram advertising audit and strategy session priced at $695 + GST, including account review, tailored strategy plan, creative direction, and troubleshooting for prospects not ready to engage ongoing management.
- Social Media Management Ongoing management of Facebook and Instagram social media presence, including regular content posting, engagement management, and maintaining a professional brand presence for client businesses.
- Graphic Design In-house graphic design services producing images optimized for paid advertising that drive sales, supporting both ad creative and website design needs of client businesses.
- Website Development Website creation services focused on conversion optimization, user experience, and building websites that effectively sell client products and support paid advertising traffic.
- Google Ads Management Google advertising management services delivered by an in-house Google Ads expert to complement Facebook advertising and provide clients with a multi-platform digital marketing presence.
- Email Marketing Email marketing services including automation and list building guidance, integrated with social media advertising strategies to create multi-touch customer engagement for client businesses.
- Reels Editing Video editing services for creating short-form Reels content optimized for Facebook, Instagram, and paid ads, designed for mobile viewing and engagement with client audiences.
Quantifiable outcome
- Helped e-commerce brands generate over $10 million in sales within the past year through Coaching Academy
- +1 more outcomes
Companies that use Spunky Monkey Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Spunky Monkey Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Spunky Monkey Media partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Spunky Monkey Media competitors and assessment
Company assessmentDirect peers
- SmartSites: US digital marketing agency offering paid search and paid social (including Facebook/Instagram) along with web design. Comparable full-service digital offering aimed at SMBs in the same way as Spunky Monkey.
- KlientBoost: Digital marketing agency offering paid media (Facebook, Google, LinkedIn) plus creative services. Comparable to Spunky Monkey in combining paid media buying with creative production, including ad creative and landing pages.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering paid social, SEO, web design, and content marketing for SMB clients. Comparable breadth of integrated services to Spunky Monkey's Facebook Ads + UGC + coaching portfolio.
- Disruptive Advertising: US-based digital marketing agency specializing in Facebook, Instagram, and Google paid media management for SMB and mid-market clients. Comparable to Spunky Monkey in its social-ads-led service model and tiered managed-service packages.
- Lyfe Marketing: US social media and digital marketing agency focused on paid social campaigns (Facebook, Instagram, TikTok) for SMBs. Directly comparable service offering and target customer to Spunky Monkey Media.
Broad incumbents
- Hootsuite: SaaS platform for social media management (publishing, analytics, monitoring). Adjacent to Spunky Monkey's social media management service line and overlapping customer base of SMB marketers, though delivered as software rather than services.
- Buffer: Social media management SaaS platform with publishing, analytics, and increasingly paid promotion features. Adjacent to Spunky Monkey's social media management offering, though software-based rather than agency services.
- Power Digital Marketing: US full-service digital marketing agency offering paid social, SEO, content, and influencer marketing. Overlaps significantly with Spunky Monkey's paid social and creative services but operates at greater scale.
- WebFX: Larger US-based digital marketing agency with proprietary marketing tech (MarketingCloudFX) offering paid social, SEO, web design, and content. Comparable services to Spunky Monkey but at a much larger scale with broader portfolio.
Emerging players
- Digital Marketer: Digital marketing training and education platform offering courses on paid traffic, social media, and customer acquisition. Directly comparable to Spunky Monkey's Coaching Academy and 'Winning with Facebook Ads' courses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Spunky Monkey Media social profiles
Digital presenceSpunky Monkey Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spunky Monkey Media leadership team
Management profileNumber of profiles
Profiles6 records
Spunky Monkey Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spunky Monkey Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spunky Monkey Media
What does Spunky Monkey Media do?
Spunky Monkey Media is a digital marketing agency that plans, creates, and manages paid advertising campaigns on Facebook, Instagram, and TikTok for small and mid-sized businesses. The agency also produces user-generated content (UGC) videos, offers the Coaching Academy for DIY advertisers, and sells online courses teaching Facebook advertising strategy.
Is Spunky Monkey Media a public or private company?
Spunky Monkey Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spunky Monkey Media founded?
Spunky Monkey Media was founded in 2017. It employs 11 to 50 people.
Where is Spunky Monkey Media based?
Spunky Monkey Media is headquartered in Brisbane, Australia, in the Oceania region.
How does Spunky Monkey Media make money?
Four revenue lines are on record. Facebook Ads Management Services are the primary driver. The others are coaching Academy, online Courses and audit & Strategy Sessions.
Who are Spunky Monkey Media's main competitors?
Direct peers on record are SmartSites, KlientBoost, Thrive Internet Marketing Agency, Disruptive Advertising and Lyfe Marketing. Broad incumbents are Hootsuite, Buffer, Power Digital Marketing and WebFX. Digital Marketer is listed as an emerging player.
Does Spunky Monkey Media have an API?
No public API is recorded for Spunky Monkey Media.
What industry is Spunky Monkey Media in?
Spunky Monkey Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of BPAFAIAD, Motion Graphics & Animation. Its NAICS code is 54181 and its SIC code is 7311.