Goodbit

What Goodbit does

Goodbit, operating publicly as GB Studios, is a full-service creative production co-op that produces award-winning advertising campaigns integrating live action production, visual effects (VFX), conceptual development, design, editorial, finishing, and virtual reality (VR). The studio serves major consumer brands and advertising agencies, with an extensive portfolio spanning food and beverage (Kraft Heinz brands including Heinz Mustard, Kraft Mac & Cheese, Lunchables, Philadelphia Cream Cheese, Miracle Whip, Wholly Guacamole, Claussen, Capri Sun, Halo Top, Takis, Tic Tac/Dr Pepper), entertainment (Disney Parks, MTV, Narcos), sports (Las Vegas Raiders, US Open 2025), technology (Hewlett Packard Enterprise), and beauty (Sol De Janeiro). Its core technical capability is an end-to-end production pipeline that combines live action footage with VFX and finishing under a single workflow, a differentiator relative to siloed production vendors.

The firm operates on a project-based professional services model, earning revenue through custom production fees from agencies and brands rather than any disclosed productized or recurring pricing. Go-to-market is enterprise field sales delivered through direct brand relationships and channel partnerships with major advertising agencies including Publicis, Digitas North America, Dentsu, BBDO West, and The Kitchen. Marketing and demand generation are lean, relying on a portfolio website (gbstudios.tv), organic social on Instagram and LinkedIn, and a single inquiry email ([email protected]). The studio is privately held with no disclosed venture capital, private equity, or institutional investment, and is led by Executive Producer Tracey Khan alongside Creative Directors Tom O'Neill and Adam Carroll. The organization maintains a lean footprint of approximately seven people distributed across Chicago, Los Angeles, and New York, with Los Angeles serving as the operational headquarters.

Notable reputation signals include an Emmy Award (Television Academy) for the Raiders film produced in collaboration with Versus, high-profile broadcast placements such as the Heinz Mustard X Mustard spot that premiered during the live Grammys broadcast, and enterprise engagements spanning HPE Discover 2024 and the US Open 2025 marketing campaign. The studio's collaborative delivery model relies on a network of production and post-production partners (e.g., Versus, MK Productions, Casual Films, JOJX, Tessa Films, Sibling Rivalry, Cutters Studios, Rare Medium) to scale capacity beyond its internal headcount.

Name

Goodbit

Legal name

GB Studios

Website

https://gbstudios.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodbit (GB Studios) is a full-service creative production co-op producing award-winning advertising campaigns that integrate live action, VFX, design, editorial, finishing, and VR capabilities for major consumer brands and their advertising agency partners.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative production services
• Advertising video production
• Visual effects services
• Live action production
• Post-production finishing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production services for advertising campaigns, including concept development, live action production, VFX, design, editorial, and finishing. Revenue generated through project fees from agencies and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goodbit (operating as GB Studios) is a full-service creative production co-op delivering advertising and brand content campaigns. Services span conceptual development, editorial, design, live action production, visual effects (VFX), finishing, and virtual reality (VR) production, executed on a project basis for advertising agencies and major consumer brands.

Product overview

GB Studios is a full-service creative production co-op offering a comprehensive suite of production services including Conceptual Development, Editorial, Design, Live Action, VFX, Finishing, and VR. The studio collaborates with clients and agencies to produce award-winning advertising campaigns, combining live-action footage, visual effects, design elements, and finishing services across various brand projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Action Production
• Visual Effects (VFX)
• Design

Quantifiable outcome

• Emmy Award winning film for Las Vegas Raiders

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• VersuscoreStrategic or Co-development PartnerCollaborated with Versus to craft an Emmy Award winning film for the Las Vegas Raiders. GB Studios provided VFX, design, and finishing services while Versus handled creative direction and production.
• The Kitchen (Kraft Heinz Agency)coreChannel Partner/ Reseller/ DistributorAgency partner for Kraft Heinz campaigns including Heinz Mustard X Mustard and other Kraft Heinz brand work. GB Studios provides production services for campaigns conceptualized by the agency.
• MK Films / MK ProductionscoreStrategic or Co-development PartnerLong-standing production partner for live action work. Collaborated on multiple campaigns including Heinz Mustard, Claussen Crunch, and Wholly Guacamole Refresh.
• Casual FilmsminorStrategic or Co-development PartnerPartnered with Casual Films for the Sol De Janeiro immersive experience campaign featured at The Outernet London.
• Digitas North AmericacoreChannel Partner/ Reseller/ DistributorAgency partner for Hewlett Packard Enterprise campaigns including HPE Discover 2024 and digital content for Times Square and Tottenham Hotspurs Stadium.
• DentsucoreChannel Partner/ Reseller/ DistributorAgency partner for US Open 2025 marketing campaign production.
• BBDO WestcoreChannel Partner/ Reseller/ DistributorAgency partner for Wholly Guacamole Refresh character rebrand campaign.
• Sibling RivalryminorStrategic or Co-development PartnerPartnered with Sibling Rivalry for Halo Top ice cream marketing campaign.
• Cutters StudiosminorImplementation/ SI/ Consulting PartnerEditing and post-production partner for Halo Top campaign.
• Rare MediumminorImplementation/ SI/ Consulting PartnerColor grading partner for Raiders campaign and US Open 2025 project.
• PubliciscoreChannel Partner/ Reseller/ DistributorAgency partner for Tic Tac x Dr Pepper World Cup campaign.
• Tessa FilmsminorStrategic or Co-development PartnerProduction partner for Lunchables Cracker Stackers campaign.
• JOJXminorStrategic or Co-development PartnerProduction partner for Kraft Mac & Cheese campaign.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prettybird: Prettybird is a creative production company and commercial-making hub that produces agency-driven advertising content with directing talent, production, and post services. It operates in the same premium brand commercial production space as GB Studios.
• MK Productions: MK Productions is a commercial production company specializing in live action for advertising campaigns across food, beverage, and consumer brands. It is a long-standing GB Studios partner (Heinz, Wholly Guacamole, Claussen) and operates in the same agency-driven commercial production market.
• JOJX: JOJX is a boutique production company producing high-end commercials and branded content with an integrated directing, editorial, and finishing model. It is a known GB Studios production partner (Kraft Mac & Cheese campaign) and operates in the same premium commercial production niche.
• Tool of North America: Tool is a bicoastal creative production company specializing in commercials and branded content with integrated VFX, design, and directing talent. It serves the same agency-driven, major-brand advertising production market as GB Studios.
• Psyop: Psyop is a creative production company combining live action, design, VFX, and animation for advertising and entertainment clients. It serves the same major-brand advertising market with integrated VFX/design capabilities directly comparable to GB Studios' full-service model.
• Versus: Versus is a creative production agency that partners with brands and studios to deliver advertising films and campaigns. Versus co-developed the Emmy-winning Las Vegas Raiders film with GB Studios and operates in the same premium advertising production space with similar end-to-end creative production capabilities.
• B-Reel: B-Reel is a creative production and experience company producing commercials, branded content, and digital experiences for global brands. It combines creative development, production, design, and emerging-format (VR/AR) work comparable to GB Studios' integrated offering.

Broad incumbents

• Framestore: Framestore is a global VFX and immersive content studio with significant advertising and brand-experience work alongside its film/TV business. It competes for high-end brand content campaigns that combine live action, VFX, and emerging immersive formats — directly adjacent to GB Studios' offering.
• The Mill: The Mill is a global VFX and creative production studio serving major brands and agencies with live action, design, and post services. It competes for the same premium brand-content briefs as GB Studios but operates at substantially larger scale across more geographies.
• Anonymous Content: Anonymous Content is a global production company with advertising, film, and television divisions producing commercial and branded content for major brands and agencies. It competes for premium advertising production briefs similar to those served by GB Studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/goodbit-tv
• Instagraminstagram.com/gbstudios.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbit