Vector Art
Vector Art is a New York-headquartered, multi-national graphics and digital imaging services company delivering vector conversion, embroidery digitizing, image editing, art and order management, and technology solutions primarily to promotional product suppliers, distributors, and apparel/print businesses via an India-based offshore delivery model.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Vector Art does
Vector Art is a multi-national graphics and digital imaging services company headquartered in New York at 252-35 91 Ave, Bellerose, Jamaica, NY, with an India corporate office in Andheri East, Mumbai and an Offshore Development Center also in Mumbai. Founded in 2016 per available firmographic data, the company delivers raster-to-vector conversion, embroidery digitizing, image editing, graphic design, creative/flyer design, animation, art and order management, design and data services, digital marketing, ERP, cloud email, technology consulting, and maintenance services. Its stated end market is the promotional products industry, where it serves some of the largest suppliers and distributors alongside smaller growth-stage buyers. Reported operational scale includes a team of 100+ expert designers, more than 721,860 finished projects, 594 B2B clients, 284 B2C customers, work with 300+ suppliers, and 1 million+ orders processed annually. The company is a member of PPAI, ASI, Distributor Central, UPIC, and Partner Proofs, and operates the Pentool creative agency sub-brand, the Vector Premier League brand campaign, and the VectorArt Podcast.
The technical stack centers on Adobe Illustrator, CorelDRAW, and Adobe Photoshop for 100% manual vector tracing, supported by proprietary platforms including Promo Virtuals (virtual sample/mockup generation with imprint and color rules), an online proofing and approval portal, a WYSIWYG ERP/order management system with a 180-day go-live claim, and design integrations with Partner Proofs, UPS, FedEx, Razorpay, Visa, MasterCard, Capital One, and accounting applications. The Mumbai Offshore Development Center delivers .NET, Java, Microsoft Dynamics (AX & NAV), and PHP/MySQL development. In 2025, the company introduced an AI Image Generator that produces visuals from text prompts, alongside which it launched the Pentool sub-brand and participated at PPAI Expo 2025 (Booth #6066) and ASI Orlando 2025.
Vector Art's commercial model is built on professional services billed per unit or per project, with vector conversions starting at $14 per file and same-day rush service priced identically to standard turnaround. Pricing tiers include unit-priced standard conversion, same-day rush, and event-based discounts of up to 20% offered at PPAI Expo. Distribution combines a self-service website with online artwork upload and Pay Now options, inside sales via phone (+1 650 610-1108 and +1 860 261 2601) and email, event-driven field sales at industry trade shows, and bank transfer invoicing for corporate clients. The GTM motion targets vertical customer segments including embroidery businesses, apparel brands, commercial print shops, marketing/branding agencies, and promotional product suppliers, with the offshore delivery model enabling a publicly guaranteed 50% cost saving versus in-house art operations.
Vector Art firmographics
Firmographics- Name
- Vector Art
- Website
- https://vectorart.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vector Art is a New York-headquartered, multi-national graphics and digital imaging services company delivering vector conversion, embroidery digitizing, image editing, art and order management, and technology solutions primarily to promotional product suppliers, distributors, and apparel/print businesses via an India-based offshore delivery model.
- Ownership category
- akta.pro rank
Vector Art industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industries
- Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC), Motion Graphics & Animation (BPAFAIAD), Look Development, Shading & Lighting (Animation) (MPAHACAI)
Keywords
Where Vector Art is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vector Art business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Graphic Design Services: Custom graphic design services including logo design, vector artwork creation, and creative designs for promotional products, embroidery, and printing applications.
- Vector Conversion Services: Raster to vector conversion services transforming low-resolution images into scalable vector graphics for embroidery and printing. Rates begin as low as $14 per conversion.
- Embroidery Digitizing: Logo digitizing services converting vector artwork into machine-readable embroidery files (.DST, .EMB formats) with quality digitizing, dynamic designs, and minimal trims.
- Image Editing Services: Photo retouching and image editing services including product retouching, fashion retouching, jewelry retouching, clipping paths, and color corrections.
- Art & Order Management: End-to-end order processing including art preparation, proof management, order entry, and virtual samples processing for production art.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Vector Conversion |
| Unit Pricing | Pay-as-you-go | Rush/Same-Day Service |
| Other | Pay-as-you-go | PPAI Expo Special Discount |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Vector Art product offering
Product offeringCore offering
Vector Art is a multi-national graphics and digital imaging services company that delivers vector conversion (raster to vector), embroidery digitizing, image editing, graphic design, and end-to-end art & order management for the promotional products industry. The company leverages a team of 100+ trained designers and an offshore delivery model to convert low-resolution artwork into production-ready vector files and machine-readable embroidery files for promotional product suppliers, distributors, and apparel brands.
Product overview
Vector Art is a multi-national graphics and digital imaging services company offering a comprehensive suite of design and technology services primarily for the promotional products industry. The core offering consists of vector artwork creation, image editing, and embroidery digitizing services. Key services include Graphic Design, Digitizing, Image Editing, Creative/Flyer Design, Animation, Art & Order Management, Design & Data Services, Digital Marketing, Technology Solutions, Promo Virtuals, ERP & Order Management, Offshore Development Center, Consulting, and Maintenance & Upgrades. Additional offerings include Cloud Email Solutions, the Pentool creative design sub-brand, AI Image Generator, and the VectorArt Podcast. The company operates an Offshore Development Center in Mumbai, India and serves global clients including leading promotional product suppliers and distributors. Pricing starts at $14 with next business day standard turnaround.
Differentiator
Problem solved
Functional benefit
Brands
- Pentool: Creative design agency based in New York City offering cutting-edge solutions in digital design, branding, and visual storytelling.
- Vector Premier League (VPL)
- VectorArt Podcast
Products and services
- Graphic Design Professional graphic design services including logo design, vector conversion, mockup creation, and custom artwork for both digital and print use. Includes recreations (raster to vector), virtual samples, paper proofs, brochures, flyers, e-flyers, newsletters, and packaging labels for promotional products businesses.
- Digitizing Contract embroidery digitizing solution converting scanned images (JPG, PNG, BMP, TIF) into machine-ready embroidery files (DST or EMB formats). Award-winning digitizers focus on limiting knots and thread breaks for efficient embroidery machine operation. Includes logo digitizing and raster to vector conversion for embroidery.
- Image Editing Professional image editing services including product retouching, fashion retouching, jewelry retouching, clipping paths, color corrections, and photo restoration. Specializes in detailed photo retouch and Photoshop post production for commercial clients.
- Creative/Flyer Design Sales flyer and promotional flyer design services for business marketing. Includes creative designs, catalogs, spotlight publications, e-books, and visual storytelling content for promotional products distributors.
- Animation Animation design services including company AV, logo reveal, and raster to vector animation capabilities for promotional marketing and digital content.
- Art & Order Management End-to-end order processing including art and proofs, production art, dedicated studio, on-demand artwork, proof approval process, production order entry, sample order entry, mailbox management, and virtual samples. Processes 1 million+ orders annually for promotional product suppliers.
- Design & Data Services Product information management, product research, catalog design and production, image editing and clipping paths, product templates/mockups, dedicated studio, PDF brochures, flip brochures, print brochures, email flyers, and PDF flyers. Manages product data from collation to database entry for promotional products suppliers.
- Digital Marketing Comprehensive digital marketing services including research, strategy and execution, SEO optimization, online reputation management and PR, social media management, mobile marketing, content creation and management, and measurement and analytics for business clients.
- Technology Solutions Technology solutions including website development, e-commerce platform development with UPS and FedEx integration, mobile app development for iOS, Android, BlackBerry and Windows Mobile, and ERP & CRM systems for sales, manufacturing, purchasing, project management, HR, and accounting.
- Promo Virtuals Virtual sampling solution that creates realistic product mockups with logos and imprint methods. Features include configure imprints, define imprint colors, select imprint method, easy sharing, easy setup, logo background removal, and cross-platform compatibility (PC, Mac, iOS, Android).
- ERP & Order Management WYSIWYG ERP system with go-live in 180 days, extensive post-live support, transparent inventory management, cash flow management, integration with promo standards, multi-order type management, artwork online proof approval, and special pricing for customer groups.
- Offshore Development Center Offshore development center in Mumbai, India providing .NET, Java, Microsoft Dynamics (AX & NAV), and PHP/MySQL development. Offers FTE resources for dedicated software development, web applications, mobile apps, and ERP solutions.
- Consulting Technology consulting services including existing technology evaluation, cross estimation, project management, vendor engagement and shortlisting, and requirement definition for software implementation and RFQ preparation.
- Maintenance & Upgrades System maintenance and upgrade services including technical support, application integration, business process automation, and version upgrades. Includes inventory status display, simplified interfaces, automated artwork tagging, order posting, order status tracking, online proof approval, and system version upgrades.
- Cloud Email Solutions Cloud email solutions including Google Workspace, Google Workspace for Education, and Microsoft 365. Helps businesses choose the right corporate email solution for identity and productivity.
- Pentool Creative design agency sub-brand based in New York City offering cutting-edge solutions in digital design, branding, and visual storytelling. Innovative tools for graphic designers and digital artists, powered by Vector Art's technology and design infrastructure.
- AI Image Generator AI-powered image generation tool that creates custom visuals from text prompts. Enables users without technical skills to create professional-grade designs including concept art, bobbleheads, models, and creative same-day custom designs. Supports vibrant landscapes, abstract art, photorealism, and minimalist styles.
Quantifiable outcome
- 50% guaranteed cost savings on order processing and art services
- +3 more outcomes
Companies that use Vector Art
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Vector Art technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Vector Art partnerships and signals
Strategic signalPartnerships
Five partnerships are on record.
- PPAI (Promotional Products Association International)Active member of PPAI, participating in annual PPAI Expo events. Founders showcased expertise at PPAI 2025 event in Las Vegas, demonstrating commitment to the promotional products industry through exhibition and networking.
- ASI (Advertising Specialty Institute)Participated in ASI Orlando 2025 event, spending three days connecting with existing clients and gathering feedback on services and business impact.
- Distributor CentralListed as proud member of Distributor Central network, indicating B2B marketplace presence for promotional products industry distribution.
- UPIC (Universal Product Information Code)Member of UPIC organization, participating in industry standards for promotional products information management.
- Partner ProofsPartner Proofs integration suggesting technology partnership for online proof approval and order management workflow integration.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Vector Art competitors and assessment
Company assessmentBroad incumbents
- Vista (Cimpress / Vistaprint): Mass-customization platform for print, marketing materials, and promotional products with embedded design services. Overlaps significantly on flyer design, logo creation, and promotional product artwork but operates at vastly larger scale.
- 4imprint: Large promotional products distributor with in-house art services for logo digitization and print-ready artwork. Comparable target end market (promotional products) and overlapping artwork preparation needs.
- HALO Branded Solutions: One of the largest promotional products distributors in the US with substantial in-house art and decoration operations. Vector Art is a service provider to similar distributor customers and competes for the same promotional product artwork workload.
Direct peers
- SunTec India: India-headquartered data and design services provider offering image editing, vector conversion, and graphic design. Comparable offshore delivery model targeting SMB and enterprise clients in print, ecommerce, and promotional use cases.
- Flatworld Solutions: Offshore BPO offering graphic design, image editing, vector conversion, and 2D/3D services with India-based delivery. Highly comparable business model to Vector Art with similar cost-arbitrage value proposition across design and creative services.
- Absolute Digitizing: Specialized embroidery digitizing and vector conversion service targeting apparel decorators and promotional product suppliers. Closely comparable core offering (digitizing, vector, embroidery files) with similar offshore-heavy delivery model.
- Designhill: Online graphic design marketplace (now part of Vista) connecting customers with designers for logos, business cards, flyers, and promotional materials. Comparable target customers and design services portfolio, with platform rather than pure services delivery.
- PixelCrayons: India-based design and development agency offering graphic design, image editing, branding, and offshore creative services. Overlaps with Vector Art's design and digital marketing service lines and similar offshore cost structure.
Emerging players
- Inkd: Design-on-demand platform offering logos, brand assets, and marketing materials with AI-assisted and human creative workflows. Comparable in targeting SMBs needing logo, flyer, and promotional artwork with faster turnaround.
Others
- Fiverr: Global freelance marketplace where Vector Art's potential customers source vector conversion, logo design, and image editing at very low price points. Represents the floor of the competitive landscape on price and discoverability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vector Art social profiles
Digital presenceVector Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vector Art leadership team
Management profileNumber of profiles
Profiles1 record
Vector Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vector Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vector Art
What does Vector Art do?
Vector Art is a multi-national graphics and digital imaging services company that delivers vector conversion (raster to vector), embroidery digitizing, image editing, graphic design, and end-to-end art & order management for the promotional products industry. The company leverages a team of 100+ trained designers and an offshore delivery model to convert low-resolution artwork into production-ready vector files and machine-readable embroidery files for promotional product suppliers, distributors, and apparel brands.
Is Vector Art a public or private company?
Vector Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vector Art founded?
Vector Art was founded in 2016. It employs 51 to 100 people.
Where is Vector Art based?
Vector Art is headquartered in New York, United States, in the North America region.
How does Vector Art make money?
Five revenue lines are on record. Graphic Design Services are the primary driver. The others are vector Conversion Services, embroidery Digitizing, image Editing Services and art & Order Management.
Who are Vector Art's main competitors?
Broad incumbents on record are Vista (Cimpress / Vistaprint), 4imprint and HALO Branded Solutions. Direct peers are SunTec India, Flatworld Solutions, Absolute Digitizing, Designhill and PixelCrayons. Inkd is listed as an emerging player. Fiverr is listed as an others.
Does Vector Art have an API?
No public API is recorded for Vector Art.
What industry is Vector Art in?
Vector Art's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of MPAAAEAC, Graphic Design & Visual Communications (Collateral, Illustration). Its NAICS code is 541430 and its SIC code is 7330.