EasyRent
EasyRent, a Dutch trade name of Volkswagen Pon Financial Services B.V., provides business shortlease, private car subscriptions (AutoAbo), and daily car and van rental from a 2,200+ vehicle fleet serving companies and individuals across the Netherlands.
- Company typePrivate
- Founded1971
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What EasyRent does
EasyRent is a Dutch car rental, short-term lease, and car subscription provider operating as a trade name of Volkswagen Pon Financial Services B.V., the joint venture between Volkswagen Financial Services AG and Pon Holdings. Founded in 1971 and headquartered in Zwolle with branches in Apeldoorn and Deventer, the company runs a fleet of more than 2,200 passenger cars and commercial vehicles drawn from Volkswagen Group brands (Volkswagen, Audi, SEAT, Skoda). Its offering is organized into three service lines: Shortlease Zakelijk (business leases of 1–12 months with daily cancellation after the first month), Shortlease Privé / AutoAbo (private subscriptions with a 3-month minimum and daily cancellation thereafter, including an all-inclusive monthly rate), and Auto Huren (daily and weekly rental for private and business customers). Additional products include commercial vehicle shortlease, promotional shortlease deals, and ancillary services such as Haal- en Brengservice delivery, tire change coordination with Euromaster, digital damage reporting via Ubench, fine dispute support through Appjection, and roadside assistance via ANWB.
The technology stack is a web-based rental and shortlease platform integrated with Volkswagen Pon Financial Services infrastructure. Customers transact through two segmented online booking portals (huren.easyrent.nl for consumers and zakelijk.easyrent.nl for businesses) with real-time vehicle availability, instant quote generation, and integrated payments. The Mijn EasyRent self-service portal enables customers to manage reservations, report damage, request documents, and handle vehicle returns. Vivition integration provides 360-degree vehicle viewing, while the Sitecore-based web platform and imagin.studio image CDN support vehicle catalog presentation. Operations are governed by BOVAG car rental terms and GDPR-compliant data handling under the parent VWPFS privacy framework.
EasyRent generates revenue primarily through subscription-based recurring monthly payments (business shortlease and AutoAbo private subscriptions) and usage-based daily/weekly rental fees, supplemented by one-time delivery charges, excess reduction insurance, and tire change add-ons. Distribution is hybrid: three physical branches handle direct pickup and walk-in traffic, while online self-service booking captures both consumer and business demand. Sales teams support business fleet customers via dedicated phone and email channels ([email protected]). A 24/7 driver assistance desk and a nationwide Haal- en Brengservice extend operational reach across the Netherlands beyond the immediate branch catchment.
EasyRent firmographics
Firmographics- Name
- EasyRent
- Legal name
- Volkswagen Pon Financial Services B.V.
- Website
- https://easyrent.nl
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyRent, a Dutch trade name of Volkswagen Pon Financial Services B.V., provides business shortlease, private car subscriptions (AutoAbo), and daily car and van rental from a 2,200+ vehicle fleet serving companies and individuals across the Netherlands.
- Ownership category
- akta.pro rank
EasyRent industry classification
Industry- Product category
- Car Rental & Short-term Leasing
- NAICS
- Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)
- akta.pro secondary industries
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)
Keywords
Where EasyRent is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
EasyRent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Short-term Vehicle Rental: Daily and weekly rental of vehicles to both private individuals and businesses with flexible terms, comprehensive insurance, and optional add-ons.
- Shortlease Business: Monthly subscription-based leasing for businesses with terms from 1-12 months, inclusive of road tax, insurance, maintenance and repairs. Daily cancellation after the first month.
- AutoAbo (Private Shortlease): Monthly subscription for private individuals with 3-month minimum commitment followed by daily cancellation. All-inclusive monthly rate covering maintenance, insurance, and road assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shortlease Business - Compact class (e.g., SEAT Ibiza) |
| Subscription | Monthly | Shortlease Business - Electric (e.g., Peugeot e-208) |
| Subscription | Monthly | Shortlease Business - Commercial (e.g., Volkswagen Caddy) |
| Subscription | Monthly | Shortlease Business - Hyundai i30 Wagon |
| Subscription | Monthly | AutoAbo Private - SEAT Ibiza |
| Subscription | Monthly | AutoAbo Private - Volkswagen Polo |
| Subscription | Monthly | AutoAbo Private - Volkswagen ID.5 |
| Other | Pay-as-you-go | Vehicle Rental Deposit |
| Usage-based | Pay-as-you-go | Excess Reduction Insurance |
| One time/ perpetual license | Pay-as-you-go | Home Delivery/Collection Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
EasyRent product offering
Product offeringCore offering
EasyRent provides short-term vehicle mobility solutions across the Netherlands through a fleet of 2,200+ vehicles from Volkswagen Group brands. Its core offerings are business shortlease (1-12 month flexible leases with all-inclusive pricing), private car subscriptions (AutoAbo, daily cancellable after 3 months), and traditional daily car rental for both private and business customers. The company operates retail locations in Zwolle, Apeldoorn, and Deventer, with a nationwide delivery service for vehicles.
Product overview
EasyRent is a Dutch car rental and short-term leasing company offering three main service lines: Shortlease for business (1-12 month flexible leases), Shortlease Privé/AutoAbo for private customers (daily cancellable after 3 months with model-switching options), and traditional Auto Huren for daily rentals. The company, part of Volkswagen Pon Financial Services, operates primarily in the Zwolle and Apeldoorn regions with a fleet of over 2,200 vehicles from Volkswagen, Audi, SEAT, and Škoda brands. Additional services include commercial vehicle leasing, home delivery/pickup services, tire change coordination through Euromaster, damage reporting via Ubench, and a customer portal for managing contracts.
Differentiator
Problem solved
Functional benefit
Brands
- AutoAbo: Flexible car subscription service for private individuals, daily cancelable after 3 months, with models from Volkswagen, SEAT, and Škoda.
Products and services
- Shortlease Zakelijk
Quantifiable outcome
- Customer satisfaction rating of 8.1 out of 10
- +2 more outcomes
Companies that use EasyRent
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
EasyRent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
EasyRent partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Pouw DeventerminorFranchise location at Zweedsestraat 11-15, Deventer, operating from Pouw Deventer premises. Previously operated as Budget Rent a Car and Pouw Rental before becoming EasyRent in 2014.
- Volkswagen Pon Financial ServicescoreEasyRent is a trading name of Volkswagen Pon Financial Services B.V., a joint venture between Volkswagen Financial Services AG and Pon Holdings. This partnership provides access to Volkswagen Group brands including Volkswagen, Audi, SEAT, and Skoda vehicles.
- EuromasterminorPartnership for tire change services. EasyRent refers customers to Euromaster locations across the Netherlands for winter and summer tire changes, with preferred scheduling for EasyRent customers.
- ANWBminorRoadside assistance partnership. ANWB provides emergency road assistance for EasyRent customers experiencing breakdowns abroad, including on-the-spot repair or towing to nearest dealer.
- AppjectionminorPartnership for traffic fine dispute handling. EasyRent offers customers free access to Appjection's platform to challenge unfair traffic violations received during the rental period.
- BOVAG (Autoverhuur)minorEasyRent is a member of the BOVAG Car Rental division, operating under BOVAG rental terms and conditions. Provides credibility and standardized industry practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EasyRent competitors and assessment
Company assessmentEmerging players
- SnappCar: Dutch peer-to-peer car sharing marketplace connecting private vehicle owners with renters; an emerging player in flexible Dutch car access that competes for the use cases EasyRent addresses for consumers who don't want to own or lease long-term.
- Autohero: Online used-car retailer now offering car subscription products in the Netherlands; partially overlaps EasyRent's subscription offering while bringing a different vehicle sourcing model (used-stock driven).
Direct peers
- DirectLease: Netherlands-based online platform for operational lease and car subscriptions targeted at SMEs and consumers; overlaps directly with EasyRent's AutoAbo and Shortlease proposition on price transparency and digital booking.
- Justlease: Dutch private car subscription and shortlease brand offering flexible monthly terms (1–24 months) covering insurance, maintenance and road tax; the closest direct functional competitor to EasyRent's AutoAbo and Shortlease Privé products.
- Athlon: Dutch-based fleet leasing and operational mobility provider owned by Mercedes-Benz Mobility; offers shortlease, long-term lease, and car-as-a-service products to Dutch corporates in the same customer segment as EasyRent's Shortlease Zakelijk.
- MyWheels: Netherlands-based private car sharing platform with hundreds of cars available by the hour across Dutch cities; an adjacent peer that competes for flexible-mobility share and targets many of the same Dutch private consumers as EasyRent's AutoAbo.
Broad incumbents
- Ayvens (formerly LeasePlan / ALD Automotive): One of the world's largest fleet management and vehicle leasing companies, formed from the merger of LeasePlan and ALD Automotive and headquartered in the Netherlands; competes with EasyRent across B2B shortlease, long-term lease, and mobility subscriptions in the Dutch market.
- Sixt Netherlands: International mobility and rental provider with Dutch operations spanning short-term rental, long-term rental (Sixt Leasing) and subscription (Sixt+); broader portfolio but directly overlaps EasyRent's daily rental and shortlease products.
- Hertz Netherlands: Global car rental brand with multiple airport and city locations across the Netherlands; competes with EasyRent's traditional Auto Huren product line for short-term business and leisure rentals.
Others
- Pon Holdings (sister entities, e.g., Pon Bike, Pon Car Lease): Sister companies within the Pon group that owns half of EasyRent's parent Volkswagen Pon Financial Services; adjacent mobility and fleet/leasing entities that share distribution and back-office with EasyRent and benchmark its operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyRent social profiles
Digital presenceEasyRent compliance and trust
Trust signalCompliance2 records
EasyRent financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyRent leadership team
Management profileNumber of profiles
EasyRent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyRent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyRent
What does EasyRent do?
EasyRent provides short-term vehicle mobility solutions across the Netherlands through a fleet of 2,200+ vehicles from Volkswagen Group brands. Its core offerings are business shortlease (1-12 month flexible leases with all-inclusive pricing), private car subscriptions (AutoAbo, daily cancellable after 3 months), and traditional daily car rental for both private and business customers. The company operates retail locations in Zwolle, Apeldoorn, and Deventer, with a nationwide delivery service for vehicles.
Is EasyRent a public or private company?
EasyRent is a private company. It is classified as corporate owned and is currently operating.
When was EasyRent founded?
EasyRent was founded in 1971. It employs 11 to 50 people.
Where is EasyRent based?
EasyRent is headquartered in Zwolle, Netherlands, in the Europe region.
How does EasyRent make money?
Three revenue lines are on record. Short-term Vehicle Rental is the primary driver. The others are shortlease Business and autoAbo (Private Shortlease).
Who are EasyRent's main competitors?
Emerging players on record are SnappCar and Autohero. Direct peers are DirectLease, Justlease, Athlon and MyWheels. Broad incumbents are Ayvens (formerly LeasePlan / ALD Automotive), Sixt Netherlands and Hertz Netherlands. Pon Holdings (sister entities, e.g., Pon Bike, Pon Car Lease) is listed as an others.
Does EasyRent have an API?
No public API is recorded for EasyRent.
What industry is EasyRent in?
EasyRent's product category is Car Rental & Short-term Leasing. Its primary akta.pro industry code is THADACAC, Flexible-Term / Month-to-Month Car Subscriptions, with a secondary code of THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration). Its NAICS code is 53211 and its SIC code is 7510.