Groupe Sporever - Media365

What Groupe Sporever - Media365 does

Groupe Sporever - Media365 is a French content performance agency and multi-platform media publisher, founded in 2003 and headquartered in Boulogne-Billancourt, operating as a sports, branded-media and audiovisual subsidiary of publicly listed Reworld Media (Euronext: ALREW). The group produces more than 3,000 editorial pieces and 1,000+ hours of video per year and reaches over 8 million monthly content consumers across a portfolio of owned digital brands (Sport365, Sports.fr, Football.fr, Sport Stratégies), client-branded media (EnVols for Air France, Free FOOT for Ligue 1, Orange Sports) and owned TV channels (Sport en France, Marmiton TV, Top Santé TV, Maison&Travaux TV, Auto Plus TV) distributed via Canal+, SFR, Bouygues and Molotov, with SFR alone covering 24 million households.

Its service stack combines nine core modules — editorial strategy, branded media development, content production, audio/visual and TV production, SEO, support production, performance engagement, amplification and event production — delivered through approximately 70 staff and external production partners. Technology components include the Dailymotion Pro streaming and real-time video analytics platform that powers Sport en France Plus, a direct-to-consumer streaming offering, and the planned GEO 365 Sport product for Generative Engine Optimization of sports content in LLM-driven discovery.

Media365 operates a hybrid revenue model spanning (1) branded media development and content production fees from enterprise clients, (2) TV channel production and advertising, (3) performance marketing and audience engagement services, and (4) D2C streaming. The client base is anchored by long-dated flagship contracts with CNOSF (since 2019), Air France/EnVols (since 2021), Free/Free FOOT (since 2020) and Orange Sports (since 2016), supplemented by campaign work for Lacoste, Allianz, AXA Prevention, Festool, SoCoo'c, Interbev, FF Athlétisme, FF Handball and other brands across sports, consumer goods, insurance and tourism.

Name

Groupe Sporever - Media365

Legal name

Media365, SASU

Website

https://media365.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Sporever - Media365 is a French content performance agency and multi-platform publisher producing 3,000+ editorial and video pieces monthly, serving enterprise clients across sports, telecom, aviation, and consumer brands via branded media, TV channels and SEO services.

Ownership category

akta.pro rank

Product category

Content Marketing & Media Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Content marketing services
• Branded media production
• Linear TV channels
• Video content production
• Performance marketing

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Media Development & Publishing: MEDIA365 designs, develops, and manages branded media ecosystems for clients (e.g., EnVols for Air France), including print magazines, digital platforms, travel guides, newsletters, podcasts, and social media accounts. Revenue is generated through professional service fees for content strategy, production, and ongoing management of these brand media properties.
2. TV Channel Production & Distribution: MEDIA365 produces and operates owned TV channels (Sport en France for CNOSF, Marmiton TV, Top Santé TV, Maison&Travaux TV, Auto Plus TV) and distributes them through French telecom operators. Revenue derives from carriage agreements with operators and advertising inventory sales against the channel audiences.
3. Content Production Services: MEDIA365 produces audiovisual content, written articles, SEO-optimized content, event coverage, and social media content for brands, sports federations, and advertisers. Clients include Free/Free FOOT (Ligue 1 video), Orange Sports, Lacoste, Interbev, Allianz/LeEquipe.fr, Reezocar, and others. Revenue is generated per-project or through retainer-based professional service agreements.
4. Performance Marketing & Engagement: MEDIA365 offers performance-oriented campaigns with measurable outcomes (lead generation, content views, audience reach) for clients such as SoCoo'c, Lacoste, Festool, and Syntholkiné. Pricing and engagement models include guaranteed views, lead capture, and traffic generation with measurable KPIs.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

MEDIA365 is a content performance agency and media publisher that designs, produces, and distributes editorial, audiovisual, and branded media content for brands, sports federations, telecom operators, and advertisers. It operates owned linear TV channels (Sport en France, Marmiton TV, Top Santé TV, Maison&Travaux TV, Auto Plus TV) and digital media properties, while also building and managing custom branded media ecosystems (e.g., EnVols for Air France) and offering performance-based marketing services with measurable engagement outcomes. The company combines editorial strategy, multi-format production at scale, and proprietary distribution channels with performance guarantees.

Product overview

MEDIA365 is both a content performance agency and a multi-platform media publisher operating within the Reworld Media group. Its offering is organized around two pillars: (1) a portfolio of owned and managed media brands spanning sports (Sport en France, Sports.fr, Sport365.fr, Football.fr, Sport Stratégies), food (Marmiton TV), health (Top Santé TV), home (Maison&Travaux TV), and automotive (Auto Plus TV); and (2) a set of service modules covering the full content lifecycle — editorial strategy and storytelling, branded media, content production, audiovisual and TV production, SEO, support production, performance engagement, amplification, and events. GEO 365 Sport is a proprietary AI-powered Generative Engine Optimization service targeting sports organizations' visibility in LLMs. Sport en France Plus is the premium D2C streaming platform layered on top of the Sport en France channel, powered by Dailymotion Pro. The company manages branded media ecosystems for clients such as Air France (EnVols), Free (Free FOOT Ligue 1), and Orange (Orange Sports), combining its editorial expertise with performance-driven service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Sport en France: The official TV channel of the French National Olympic and Sports Committee (CNOSF), launched in 2019, broadcasting 100+ sports with 2.2M monthly viewers
• EnVols
• Marmiton TV

Products and services

• MEDIA365 Content Performance Agency
• Sport en France
• Sport en France Plus Premium D2C digital streaming platform under Sport en France, enabling simultaneous multi-event live streaming with modern intuitive design. Built on Dailymotion Pro technology with AI-powered real-time video performance analytics. Includes a dedicated Red Bull TV corner. Available via web and iOS/Android apps.
• Marmiton TV Linear food and cooking TV channel featuring over 500 linear and replay recipes plus 20 daily programs. Distributed on SFR (channels 29, 176), Free (channel 234), Molotov, and Zeop. Leverages the Marmiton brand's 20M+ monthly unique visitors and 6.5M social media followers.
• Top Santé TV Linear health and wellness TV channel within Reworld Media TV's portfolio, broadcasting health-related programming including original shows like 'Intox Detox' (with AXA Prévention) and 'La vape, et vous?' (with Oneshot Media). Distributed via SFR and other French operators.
• Maison&Travaux TV Linear home improvement and DIY TV channel within Reworld Media TV's portfolio, broadcasting programs including 'Créateur d'extérieur' (with My Living Bloom). Distributed via SFR and other French operators.
• Auto Plus TV Linear automotive TV channel within Reworld Media TV's portfolio, distributed via SFR and other French operators. Focused on car buying inspiration and automotive editorial content.
• EnVols Air France's branded media ecosystem created and managed by Media365, comprising a bimonthly print magazine (150,000 copies, 6 issues + 2 special editions in 2023), digital platform (1M+ monthly visitors, 1.2M visits, 6.4M page views per month), travel guide, newsletters, podcasts, and social media. 360° content synergy across print, digital, and in-flight screens.
• GEO 365 Sport Generative Engine Optimization (GEO) service for sports organizations enabling visibility in AI-generated responses from ChatGPT, Gemini, Perplexity, Mistral, and Grok. Combines auditing of brand presence in LLM responses, content production adapted for generative AI, and performance measurement. Targets equipment makers, rights holders, sponsors, distributors, and fitness networks.
• Sport Stratégies Reference magazine in the sports sponsorship and sports marketing universe, edited by Media365 as part of its sports media portfolio.
• Sports.fr / Sport365.fr / Football.fr Digital sports media properties within Media365's portfolio, providing editorial sports content and coverage. Used as amplification channels for branded content and client campaigns.
• Editorial strategy & storytelling services Consulting services to help brands define and execute content strategies, brand narratives, and editorial positioning.
• Branded media development (Médias de marque) End-to-end branded media services including conception, production, and management of brand media ecosystems across print, digital, and advertising channels (e.g., EnVols for Air France).
• Audiovisual and TV production services Studio, live event, and broadcast-quality video production for linear TV and digital platforms, including dedicated teams for near-live sports content (e.g., Free FOOT Ligue 1 with 12 commentators and 14 clip journalists).
• Performance engagement services Performance-oriented campaigns with guaranteed outcomes including lead generation, video views, and audience reach. Demonstrated for SoCoo'c (80,000+ contacts), Lacoste (17% over target), and Interbev (58% over target).
• Event management services (Événementiel) Event conceptualization, design, and organization services, demonstrated through the Festool Games (2023, 2024) two-day events for French artisans with 250 participants and ~100 teams.
• SEO and amplification services SEO content production optimizing brand visibility in search engines, demonstrated through client work for Cetelem, Le Tigre Yoga, Starkey, Campings.com, and Atout France (France.fr tourism portal). Also includes media amplification and editorial infiltration services.

Quantifiable outcome

• 8 million people consult a MEDIA365-produced content each month
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

13 partnerships are on record, tiered major, core and flagship.

• Red Bull TVmajorStrategic or Co-development Partner · 14 March 2025Sport en France and Red Bull TV announced an unprecedented partnership in March 2025 to broadcast extreme sports competitions in clear (free-to-air). Starting March 15-16, 2025, Sport en France airs Red Bull events including Crankworx, Red Bull Hardline, Red Bull Rampage, and Red Bull BC One World Finale. A dedicated Red Bull TV corner is created on Sport en France Plus platform. Both parties share content and engage in cross-promotion.
• PSA (Professional Squash Association)coreStrategic or Co-development Partner · 17 January 2025Sport en France concluded a broadcast agreement with the PSA Squash Tour for live coverage of international squash tournaments including the J.P. Morgan Tournament of Champions (January 2025) and World Team Championships. The partnership aims to promote squash ahead of its Olympic debut at Los Angeles 2028. Includes distribution of events, magazines, and reportages.
• Fédération Française de SquashcoreStrategic or Co-development Partner · 4 December 2024Sport en France partnered with the French Squash Federation and the World Squash Federation (WSF) to broadcast the 2024 World Team Championships from Hong Kong (December 9-15, 2024) — the first time this event was broadcast live on a French TV channel. The partnership is part of a long-term strategy to promote squash ahead of LA 2028 Olympics.
• Dailymotion ProcoreTechnology or Integration · 1 November 2024Sport en France partnered with Dailymotion Pro to launch Sport en France Plus, a new streaming platform enabling simultaneous multi-event live broadcasts. Dailymotion Pro provides the video player, live streaming servers, and complete content hosting, leveraging AI and global infrastructure for quality streaming and real-time performance analytics. Nova Media developed the platform.
• SFRcoreChannel Partner/ Reseller/ Distributor · 1 October 2024Reworld Media TV concluded a partnership with SFR in October 2024 integrating 5 linear channels: Marmiton TV (channels 29 and 176), Top Santé TV (197), Maison&Travaux TV (198), Auto Plus TV (199), and Sport en France (129). The partnership gives access to a potential audience of 24M French TV households.
• Canal+ GroupcoreChannel Partner/ Reseller/ Distributor · 1 February 2024Sport en France joined Canal+ TV offerings in February 2024 (positioned just before L'Equipe channel on MyCanal), contributing to a near-doubling of the channel's audience from early 2024. Canal+ distributes Sport en France on channels 78 and 109.
• Reworld Media — Tourism Business UnitcoreStrategic or Co-development Partner · 22 November 2023Reworld Media launched a dedicated Tourism business unit in November 2023, with Laurent Queige appointed as Director of the Tourism pole. MEDIA365 is central to this initiative as the entity that already manages EnVols for Air France. The unit aims to accelerate development in the tourism ecosystem and generate synergies with Reworld Media's 11 other thematic verticals.
• Reworld MediaConnect / Air France Media SolutionsflagshipStrategic or Co-development Partner · 26 January 2022Reworld MediaConnect (an alliance of Reworld Media's branding and performance advertising expertise) constituted Air France Media Solutions, a dedicated advertising representation entity for the Air France media and non-media ecosystem. Delphine Cossart was named Commercial Director. This regie handles commercialization of Air France's media ecosystem across all touchpoints.
• Air FranceflagshipStrategic or Co-development Partner · 1 January 2021MEDIA365 created and manages the EnVols brand media ecosystem for Air France since 2021, including a bimonthly print magazine, digital platform, travel guide, newsletters, podcasts, and social media. EnVols accompanies travelers throughout their customer journey. The partnership has been extended through Air France Media Solutions, a dedicated advertising representation entity operated by Reworld MediaConnect.
• Free / Free FOOTcoreChannel Partner/ Reseller/ Distributor · 1 January 2020MEDIA365 has produced 'quasi-direct' video content around all Ligue 1 McDonald's matches for Free's app since 2020/2021. The partnership continued into the 2024/2025 season with Free as distributor of DAZN's near-live Ligue 1 rights. A dedicated team of 12 commentators and 14 journalists produces 28,500+ video clips per season.
• Free (Free Ligue 1 App)coreChannel Partner/ Reseller/ Distributor · 1 January 2020MEDIA365 partnered with Free to produce video content for the Free Ligue 1 application, which distributed DAZN's near-live Ligue 1 McDonald's rights from the 2024/2025 season. Partnership includes TV commentary, live clip production, and match summaries and compilations.
• OrangecoreChannel Partner/ Reseller/ Distributor · 1 January 2016MEDIA365 has produced and managed sports content for sports.orange.fr since 2016, including articles, social media management (Facebook and Twitter), and event mini-sites (Roland Garros, Tour de France, World Cup, Olympics). Reached 1.5M unique visits per month with a dedicated editorial team producing ~7,000 original articles annually.
• CNOSF (Comité National Olympique et Sportif Français)coreStrategic or Co-development PartnerMEDIA365 creates and operates Sport en France, the official free-to-air TV channel of the French National Olympic Committee, in partnership with all 103+ affiliated sports federations. Active since 2019, the channel broadcasts 100+ sports disciplines including women's sports and parasports. MEDIA365 serves as the publisher (éditeur) of the channel.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webedia: Webedia is a French digital media publisher and content agency operating brands like Allociné, Purepeople, and 750g. Directly comparable to MEDIA365 as a content production agency serving enterprise brands with cross-vertical digital media reach.
• Prisma Media: Prisma Media is a French multimedia publisher with thematic titles spanning food (Cuisine Actuelle), sports (Gala sports coverage), health (Top Santé magazine), and lifestyle. Direct overlap with MEDIA365's thematic channel portfolio and content production services.

Emerging players

• Jellysmack: Jellysmack is a global creator economy company providing video content distribution and optimization services. Comparable as a content performance/amplification specialist targeting creators and brands with multi-platform video distribution.
• DAZN: DAZN is a global sports streaming platform distributing Ligue 1 rights in France via partnerships (Free). Comparable as a sports streaming competitor whose premium rights acquisitions could pressure MEDIA365's Sport en France audience position over time.

Broad incumbents

• Reworld Media: Reworld Media is the publicly traded parent company of MEDIA365, described as the #1 thematic media platform in France with 80+ media brands across 11 verticals. Functions as both parent and broader portfolio peer across digital publishing, TV, and branded content.
• Groupe EBRA: Groupe EBRA is a major French regional media group operating newspapers and digital properties across eastern France. Comparable as a diversified content publisher with both editorial operations and commercial agency services serving enterprise clients.
• M6 Publicité (Groupe M6): Groupe M6 operates French free-to-air TV channels (M6, W9, 6ter) and associated digital properties. Comparable in linear TV channel operation, advertising sales, and content production for brands in France.
• France Télévisions Publicité: France Télévisions operates France 2, France 3, France 5, and associated digital channels including the free-to-air france.tv sport coverage. Comparable as a major French public broadcaster with multi-channel content production and digital streaming platforms.
• Lagardère News (formerly Lagardère Media): Lagardère operates Paris Match, Le Journal du Dimanche, and Europe 1 — a diversified French media group with both editorial and commercial content production capabilities. Broad incumbent comparable in branded content and audience reach.

Others

• France.tv Sport: France.tv Sport is the free streaming hub of France Télévisions distributing French sports content including Olympics and Federation events. Adjacent/ecosystem comparable as a French-language free sports broadcaster that intersects with Sport en France's audience positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/media-365---sporever
• Xx.com/media_365
• Facebookfacebook.com/sport365fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Sporever - Media365