Whole Health Partners

Name

Whole Health Partners

Legal name

Whole Health Partners, PLLC

Website

https://wholehealthpartners.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Telehealth Lifestyle Medicine

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD)

Keywords

• Telehealth services
• Lifestyle medicine
• Weight management
• Metabolic health
• Nutrition coaching

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Consultation Services: Whole Health Partners generates revenue through billable healthcare consultation services. They accept multiple insurance plans including Aetna, Ambetter of NC, BlueCross NC, Cigna, Claritev, Healthgram, Medcost, UMR, and United Healthcare, allowing patients to use their NC insurance plan at little or no cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Whole Health Partners is a telehealth-based healthcare practice offering virtual consultations with a team of doctors, nurse practitioners, and registered dietitians. The practice focuses on holistic, lifestyle medicine addressing nutrition, sleep, movement, and mindset, with specialized programs in weight management, diabetes and prediabetes care, and perimenopause/menopause support. Services are delivered to patients statewide in North Carolina via telehealth and accepted across multiple insurance plans.

Product overview

Whole Health Partners operates as a healthcare practice offering a coordinated suite of telehealth and in-person services centered on metabolic health, weight management, and women's health. The core offerings include Telehealth virtual appointments, Weight Loss & Weight Management, Diabetes Care & Prevention, and Perimenopause/Menopause services. These clinical services are complemented by The Whole Health Reset—a self-paced online course—and a free Mastering Your Cravings guide. The practice also provides nutrition coaching, blog-based educational content, and Continuous Glucose Monitoring integration. Services are designed around the Whole Health Method, addressing nutrition, sleep, movement, and mindset as interconnected pillars. The practice accepts multiple insurance plans statewide in North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Services

Quantifiable outcome

• A1C improvement from 7.8% to 5.9% achieved through lifestyle modifications in 6 months (patient case study)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and support.

• AetnacoreOthersAccepts Aetna insurance plans, allowing patients with Aetna coverage to access services at little or no cost.
• BlueCross NCcoreOthersAccepts BlueCross BlueShield of North Carolina insurance, enabling in-network access for patients.
• United HealthcarecoreOthersAccepts United Healthcare insurance plans, providing in-network coverage options for patients.
• CignacoreOthersAccepts Cigna insurance plans for patient services.
• Ambetter of NCcoreOthersAccepts Ambetter of North Carolina insurance plans.
• ClaritevcoreOthersAccepts Claritev insurance plans for patient services.
• HealthgramcoreOthersAccepts Healthgram insurance plans.
• MedcostcoreOthersAccepts Medcost insurance plans for patient services.
• UMRcoreOthersAccepts UMR insurance plans, part of United Healthcare.
• Kareo (Patient Portal)supportTechnology or IntegrationUses Kareo's patient portal platform for scheduling and patient health information access.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SteadyMD: Telehealth primary care platform pairing patients with longitudinal clinician relationships — comparable in operating model (insurance-billed virtual primary care) to WHP.
• Calibrate: Metabolic-health and weight-loss telehealth program pairing physicians with coaching for sustainable outcomes — directly comparable to WHP's weight management and metabolic health offerings.
• Sequence (WeightWatchers Clinic): Telehealth weight-loss clinic delivering physician-led, lifestyle-plus-medication care — overlaps directly with WHP's weight loss and diabetes/prediabetes services.
• Maven Clinic: Virtual care platform for women's health across hormonal, perimenopause, and metabolic needs — the most direct comparator to WHP's perimenopause and women's health focus.
• Parsley Health: Subscription-based root-cause medicine practice combining physicians and health coaches with nutrition and lifestyle programming — closely aligned with Whole Health Partners' integrated MD + dietitian, lifestyle-first care model.

Emerging players

• Noom: Behavior-change weight management platform pairing coaching with nutrition tracking — adjacent to WHP's weight management offering, though app-led rather than clinician-led.
• Levels Health: Metabolic-health platform built around CGM data and nutrition insights — overlaps with WHP's CGM integration and metabolic/diabetes focus, but is consumer-app-led rather than clinician-led.

Broad incumbents

• Ro: Multi-condition telehealth platform with a strong weight management/GLP-1 offering — comparable patient profile and digital-first funnel, though broader in scope than WHP.
• Evernorth Care Group: Cigna-affiliated integrated care delivery and virtual primary care network — represents the payer-sponsored, scaled incumbent version of the kind of primary care model WHP operates locally.
• Hims & Hers Health: Large direct-to-consumer telehealth platform with growing weight loss, metabolic health, and women's health verticals — competes for the same patient demand WHP targets, but at vastly greater scale and marketing spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wholehealthpartners
• Xx.com/whp_dallas
• Facebookfacebook.com/wholehealthpartnersnc
• LinkedInlinkedin.com/company/whole-health-partners-nc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health Partners