What ideesport.fr does

Ideesport.fr is a French e-commerce operator founded in 2011 that sells sports and adventure experience gift boxes and vouchers. The platform aggregates more than 3,000 curated activities — including multi-sport passes, sailing, climbing, paragliding, freefall simulators, and escape games — across France and selected European markets (Belgium, Spain, Switzerland, Morocco), with voucher prices ranging from approximately €25 to over €1,100. The catalog targets both individual gift buyers (B2C) and corporate clients purchasing through CSE (Comité Social et Économique) channels for employee rewards and incentives.

Name

ideesport.fr

Legal name

Ideesport.fr

Website

https://ideesport.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

French e-commerce platform founded in 2011 that sells sports and adventure gift boxes and vouchers, aggregating 3,000+ activities across France and several European markets for individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Experience Gifts Marketplace

NAICS

All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Experience gifts
• Sports activities
• Leisure gifts
• Gift boxes
• Activity marketplace

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Gift Box and Voucher Sales: Sale of gift boxes, multi-choice passes (Pass), and vouchers for sports and leisure activities. Customers purchase vouchers that can be redeemed for specific activities with local providers.
2. Activity Marketplace Commission: Platform connects customers with local activity providers (driving schools, flight instructors, parachute operators, etc.) and takes a commission on bookings. Acts as an intermediary marketplace for experience-based gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ideesport.fr is an e-commerce and aggregator marketplace that sells sports and leisure experience gifts — including gift boxes (coffrets cadeaux), multi-choice passes, digital and physical gift cards, and themed vouchers — redeemable at over 3000 partner activity providers across France and Europe. The platform curates experiences such as driving circuits, hot air balloon flights, tandem skydiving, helicopter rides, light aircraft/ULM flights, and adventure activities, while also offering match tickets, theme park entries, weekend stays, escape games, and dedicated corporate/employee-committee (CSE) gift purchasing.

Product overview

Ideesport.fr operates as a B2C e-commerce gift experience platform offering over 3000 sports and leisure activities across France and internationally. The platform's core product portfolio centers on six primary categories: Pilotage (luxury car driving experiences), Montgolfière (hot air balloon flights), Parachute (tandem skydiving), Hélicoptère (helicopter scenic flights), Avion-ULM (light aircraft experiences), and Aventure (adventure activities including survival, bungee, paragliding, and water sports). The platform functions as an aggregator marketplace connecting customers with local activity providers through multi-choice gift passes (Pass Multi-Circuits, Pass Multi-Vols), digital/physical gift cards (Cartes Cadeaux), and themed gift boxes (Coffrets Cadeaux). Additional offerings include sports match tickets, theme park entries, weekend packages, escape games/VR experiences, and corporate/committee services (CE/Enterprise). The business model involves bundling experiences from regional partners into standardized gift products with centralized booking and activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Pilotage (Driving Experiences) Stage de pilotage automobile sur circuit with experiences including Ferrari, Lamborghini, Porsche, and other luxury sports cars across 30+ French circuits. Targets gift buyers seeking adrenaline driving experiences.
• Montgolfière (Hot Air Balloon) Hot air balloon flights across France and internationally with multi-choice passes valid at 40+ departure sites.
• Parachute (Skydiving) Tandem skydiving experiences at 30+ locations across France with discovery and prestige pass options.
• Hélicoptère (Helicopter) Helicopter flights and aerial sightseeing experiences across France and international destinations including scenic flights over famous landmarks.
• Avion-ULM (Light Aircraft/ULM) Light aircraft and ULM experiences including multi-axis, pendular, autogiro, and paramoteur options with flight experiences across France and overseas territories.
• Aventure (Adventure) Adventure activities including survival training, bungee jumping, paragliding, water sports, winter sports, and outdoor experiences.
• Cartes Cadeaux (Gift Cards) Digital and physical gift cards valid for nearly 3000 activities, available in Découverte (€25+) and Plaisir (€100) tiers; redeemable against the full activity catalog.
• Coffrets Cadeaux (Gift Boxes) Themed gift boxes and multi-choice gift checks for various occasions including birthdays, Christmas, Father's Day, and bachelor/bachelorette parties.
• Matchs & Parcs (Sports & Theme Parks) Sports match tickets and theme park entry including football (PSG, OM, OL), rugby, Puy du Fou, Futuroscope, and Disneyland Paris experiences.
• Pass Multi-Circuits / Multi-Vols Multi-circuit and multi-flight gift passes valid across multiple venues, including Pass Auto Découverte, Sensations, Adrénaline, Performance and Pass Vol Montgolfière DUO; recipients choose venue and date.

Quantifiable outcome

• Over 2280 verified customer reviews with 4.5/5 average rating
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• 1% for the PlanetminorStrategic or Co-development PartnerEnvironmental membership collective where Ideesport.fr commits to donating 1% of its annual revenue to associations working for environmental protection. This partnership demonstrates corporate social responsibility and environmental commitment.
• Local Activity Providers (Circuits, Flight Schools, Parachute Operators)coreChannel Partner/ Reseller/ DistributorNetwork of local activity providers including driving circuits, flight schools, parachute drop zones, balloon operators, and adventure sports providers across France and Europe. Ideesport aggregates their offerings and acts as a distribution channel for their services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global experiences marketplace offering tours, activities, and attractions across thousands of destinations. While broader and more tour-focused than Ideesport.fr, it directly competes for the same activity-provider relationships and end-buyer demand in the European adventure/experiences category.
• Tiqets: European-based marketplace for tickets to museums, attractions, and experiences. Overlaps with Ideesport.fr in the leisure-experience aggregation layer and competes for the same activity providers, particularly around theme parks and major attractions.
• Viator: Global experiences marketplace owned by Tripadvisor. Competes with Ideesport.fr at the activity-provider level and increasingly in the gifting/occasion use-case, though Viator's scale and brand are an order of magnitude larger.
• Klook: Asia-headquartered experiences and activities platform expanding aggressively in Europe. Offers activities, attractions, and travel services that overlap with Ideesport.fr's core proposition of bundling local experience providers.

Direct peers

• Wonderbox: French market leader in experience gift boxes (coffrets cadeaux) covering sports, gastronomy, wellness, and travel. Operates a near-identical model to Ideesport.fr — multi-choice gift passes redeemed with local providers — but at much larger scale and with a broader category mix, including significant sports and adventure offerings that overlap directly.
• Smartbox: European experience-gifting platform with deep roots in the French market. Sells themed gift boxes and multi-choice passes for sports, leisure, gastronomy, and accommodation with very similar mechanics to Ideesport.fr — voucher validity, online redemption, and a local provider network.
• Boxevasion: French gift box brand offering themed boxes for stays, gastronomy, and adventure activities. Overlaps with Ideesport.fr in the sports and adventure experience-gift category and competes for the same occasion-driven consumer purchase.
• Dakotabox: French experience gift box operator with focus on adventure, sports, and original activities. Targets the same buyer persona (gift-givers for men, couples, EVJF/EVG) using a comparable e-commerce + provider marketplace model.

Regional players

• Voyage Privé: French members-only travel and experiences club. Overlaps with Ideesport.fr's premium experiential offerings (luxury stays, balloon flights, adventure weekends) and targets a similar French consumer base, though primarily through travel packages rather than pure activity gift boxes.

Emerging players

• Adrenaline Hunter: European adventure-experiences marketplace specializing in adrenaline and outdoor activities (skydiving, driving, bungee). Closely aligned with Ideesport.fr's sports/adventure specialization, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ideesport
• Instagraminstagram.com/ideesport.fr
• Xx.com/ideesport
• LinkedInlinkedin.com/company/ideesport-fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ideesport.fr