Ten Oaks
Ten Oaks, LLC manufactures solid hardwood flooring in Stuart, Virginia, featuring the patented Six Side Seal© moisture barrier. The company sells prefinished and unfinished Red Oak and White Oak products through regional distributors serving contractors, homeowners, and commercial projects across the Eastern US.
- Company typePrivate
- Founded2004
- HeadquartersStuart, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ten Oaks does
Ten Oaks, LLC is a US manufacturer of solid hardwood flooring headquartered in Stuart, Virginia. Founded in 2004 by Buddy E. Williams and family, the company operates a 260,000-square-foot manufacturing campus on 34 acres in the foothills of Virginia's Blue Ridge Mountains, with a second Dobyns site added in 2018 for raw materials processing. Ten Oaks produces solid strip hardwood flooring in Red Oak and White Oak, across multiple widths (2¼", 3¼", 4", and 5"), offered unfinished for job-site finishing or prefinished, in a range of stain colors and grades.
The company's core technology is the patented Six Side Seal©, a proprietary UV-cured urethane moisture barrier applied to all six sides of every individual flooring piece (including tongue-and-groove) immediately after machining. This coating eliminates acclimation time before installation, protects against jobsite damage (moisture, drywall screws, paint, scuffs), provides a barrier against wood-eating insects, and enables truer pre-installation grading. All raw material is sourced from Verified Sustainable Hardwood Forests in the Appalachian region, supporting LEED MR Credit 5.1/5.2 eligibility for projects within 500 miles of Stuart.
Ten Oaks operates as a privately held, family-rooted business within the Boa-Franc family of brands (alongside Mirage, Vintage, and Alexandra Hardwood Flooring). The company sells exclusively through a regional distributor network across the Mid-Atlantic and Southeastern United States, reaching professional flooring contractors, residential homeowners, and commercial installation projects via a distributor-locator-enabled website. Revenue is generated through transactional one-time product sales at undisclosed pricing.
Ten Oaks firmographics
Firmographics- Name
- Ten Oaks
- Legal name
- Ten Oaks, LLC
- Website
- https://tenoaksflooring.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ten Oaks, LLC manufactures solid hardwood flooring in Stuart, Virginia, featuring the patented Six Side Seal© moisture barrier. The company sells prefinished and unfinished Red Oak and White Oak products through regional distributors serving contractors, homeowners, and commercial projects across the Eastern US.
- Ownership category
- akta.pro rank
Ten Oaks industry classification
Industry- Product category
- Hardwood Flooring Manufacturing
- NAICS
- Sawmills and Wood Preservation (32111), All Other Wood Product Manufacturing (32199)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
Keywords
Where Ten Oaks is headquartered
LocationHeadquarters
- HQ city
- Stuart
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ten Oaks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Hardwood Flooring Products: Ten Oaks generates revenue from the sale of solid hardwood flooring products in both prefinished and unfinished configurations. Products are sold in multiple widths (2 1/4", 3 1/4", 4", and 5") and two oak species (Red Oak, White Oak), with various stain colors and grades. The revenue model is transactional—one-time purchase of flooring materials.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ten Oaks product offering
Product offeringCore offering
Ten Oaks manufactures and sells solid hardwood flooring products in both prefinished and unfinished configurations, available in Red Oak and White Oak species across multiple widths (2 1/4", 3 1/4", 4", and 5") with various stain colors and grades. The company's flagship differentiator is the patented Six Side Seal© moisture barrier technology, which coats all six sides of each flooring piece with a UV-cured urethane seal to eliminate acclimation time, protect against jobsite hazards, and prevent warping, cupping, and cracking. Products are sold exclusively through a regional distributor network to contractors and homeowners in the Eastern United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Six Side Seal Prefinished Hardwood Flooring
- Unfinished Solid Hardwood Flooring
- Six Side Seal© Moisture Barrier Technology
Quantifiable outcome
- Zero acclimation time required when job site meets NWFA installation recommendations
- +4 more outcomes
Companies that use Ten Oaks
Customer profileSegments3 records
Ideal customer profiles3 records
Ten Oaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ten Oaks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boa-Franc (parent company)coreBoa-Franc is the parent company and manufacturer of Ten Oaks, Mirage, Vintage, and Alexandra Hardwood floorings. Boa-Franc is headquartered in Saint-Georges, Quebec, Canada and is updating its corporate name while maintaining its position as a North American industry leader. Ten Oaks operates as a separate brand under the Boa-Franc umbrella.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ten Oaks competitors and assessment
Company assessmentDirect peers
- Mirage Floors: Sister brand under Boa-Franc manufacturing hardwood flooring. Most directly comparable peer: same parent, same North American hardwood category, overlapping contractor distribution channel, and similar warranty-led positioning.
- Somerset Hardwood Flooring: U.S.-based solid hardwood flooring manufacturer in Kentucky. Comparable on U.S. domestic manufacturing, Appalachian hardwood sourcing, and distributor-led residential/commercial channel.
- Mullican Flooring: Independent U.S. manufacturer of solid and engineered hardwood flooring headquartered in Johnson City, TN. Closest independent comparable — similar product mix, Appalachian-region sourcing, and distributor-led GTM.
- Lauzon Hardwood Flooring: Canadian solid and engineered hardwood manufacturer with a Pure Genius air-purifying finish claim. Comparable on premium-finish differentiation, North American manufacturing, and overlap in the U.S. residential channel.
- Homerwood Premium Hardwood Flooring: Pennsylvania-based manufacturer of solid and engineered hardwood flooring. Comparable on premium positioning, U.S. domestic manufacturing, and focus on character-grade and specialty hardwood products.
- Vintage Hardwood Flooring: Sister brand under Boa-Franc producing solid hardwood flooring. Direct peer sharing the same parent platform, raw material sourcing strategy, and contractor channel — direct head-to-head competition on similar product specs.
Broad incumbents
- Bruce Hardwood Floors: Iconic American solid hardwood brand owned by AHF Products. Broad incumbent with deep contractor brand recognition and significantly larger SKU breadth than Ten Oaks.
- Shaw Industries: Berkshire Hathaway subsidiary and one of the largest flooring manufacturers globally. Operates hardwood brands (Anderson Tuftex) plus carpet, LVT, and resilient. Broad incumbent spanning the same end markets with vastly larger portfolio.
- Anderson Tuftex: Premium hardwood flooring brand under Shaw Industries. Comparable on design-forward positioning, U.S. manufacturing roots, and targeting of residential remodels and new construction.
- Mohawk Industries: Largest flooring manufacturer in North America with hardwood brands (Mohawk, Karastan, Pergo). Broad incumbent in same category with substantially greater scale and product diversification.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ten Oaks social profiles
Digital presenceTen Oaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ten Oaks leadership team
Management profileNumber of profiles
Profiles1 record
Ten Oaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ten Oaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ten Oaks
What does Ten Oaks do?
Ten Oaks manufactures and sells solid hardwood flooring products in both prefinished and unfinished configurations, available in Red Oak and White Oak species across multiple widths (2 1/4", 3 1/4", 4", and 5") with various stain colors and grades. The company's flagship differentiator is the patented Six Side Seal© moisture barrier technology, which coats all six sides of each flooring piece with a UV-cured urethane seal to eliminate acclimation time, protect against jobsite hazards, and prevent warping, cupping, and cracking. Products are sold exclusively through a regional distributor network to contractors and homeowners in the Eastern United States.
Is Ten Oaks a public or private company?
Ten Oaks is a private company. It is classified as corporate owned and is currently operating.
When was Ten Oaks founded?
Ten Oaks was founded in 2004. It employs 101 to 250 people.
Where is Ten Oaks based?
Ten Oaks is headquartered in Stuart, United States, in the North America region.
How does Ten Oaks make money?
One revenue line is on record: hardwood Flooring Products.
Who are Ten Oaks's main competitors?
Direct peers on record are Mirage Floors, Somerset Hardwood Flooring, Mullican Flooring, Lauzon Hardwood Flooring, Homerwood Premium Hardwood Flooring and Vintage Hardwood Flooring. Broad incumbents are Bruce Hardwood Floors, Shaw Industries, Anderson Tuftex and Mohawk Industries.
Does Ten Oaks have an API?
No public API is recorded for Ten Oaks.
What industry is Ten Oaks in?
Ten Oaks's product category is Hardwood Flooring Manufacturing. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork). Its NAICS code is 32111 and its SIC code is 2430.