NPE Coaching

What NPE Coaching does

NPE Coaching (legal entity: NPE Group, LLC) is a privately held business coaching and marketing-systems firm founded in 2006 and headquartered in Santa Monica, California. The company serves exclusively the fitness industry, targeting personal trainers, fitness solopreneurs, and studio/gym owners — an SMB-only customer profile with no enterprise or institutional buyers. It operates a globally distributed delivery model, with team presence in the USA, Canada, the UK, and Australia, and claims to have served more than 53,000 fitness businesses across 96+ countries since inception.

The company's product portfolio is built around a four-tier coaching program ladder — ACCELERATOR (for individual fit pros and solopreneurs), and GROW, EXPAND, and OPEN (for studio and gym owners at progressively higher revenue stages). Adjacent revenue lines include productized live workshops (The Offer Reset™, GET MORE CLIENTS™), 1:1 GAME PLAN™ strategy sessions, and the NPE Partner Program. Acquisition is supported by free lead-magnet content (e.g., 2025 Growth Plan) and the NPE Fitness Profits newsletter. The underlying technology stack is described in the source material as "business coaching and marketing systems"; no proprietary software, app, API, or AI/ML components are disclosed. The firm has appeared on the Inc 500/5000 list eight times.

NPE's business model is built on long-duration coaching engagements and workshop licenses sold to many independent fitness operators. Revenue mechanics rely on multi-year contracts and high-ticket program pricing rather than enterprise SaaS or per-seat licensing. Leadership includes founder/CEO Sean Greeley (since 2006), CPO Tiffany Stewart, and Asia Pacific Director Andre Sauer. The company is privately held with no disclosed outside funding or M&A activity.

Name

NPE Coaching

Legal name

NPE Group, LLC

Website

https://npecoaching.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

NPE Coaching is a Santa Monica-based, privately held business coaching firm founded in 2006 that sells tiered coaching programs, workshops, and strategy sessions exclusively to fitness entrepreneurs — including personal trainers, solopreneurs, and gym owners — across 96+ countries.

Ownership category

akta.pro rank

Product category

Fitness Business Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABANAM

Founder/Entrepreneur & Family Business Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABANAD

Performance & Accountability Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Fitness business coaching
• Gym owner coaching
• Personal trainer marketing
• Fitness studio growth
• Business coaching programs

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Programs: Tiered coaching programs including ACCELERATOR (for fit pros), GROW, EXPAND, and OPEN (for studios/gyms). Programs appear to be subscription or multi-session coaching engagements with ongoing support.
2. Live Workshops: Live workshop sessions providing business training and systems. Attendees register for workshops with potential upsell to paid programs.
3. GAME PLAN Sessions: 1:1 personalized business planning sessions offered as entry point to the coaching ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NPE Coaching sells structured business growth coaching programs and workshops for fitness entrepreneurs—personal trainers and gym/studio owners. Its paid portfolio is anchored by tiered coaching programs (NPE ACCELERATOR® for individual Fit Pros, plus NPE GROW™, NPE EXPAND™, and NPE OPEN™ for studio and gym owners) and is complemented by 1:1 GAME PLAN™ business planning sessions and live Build-With-Us™ workshops (The Offer Reset™, GET MORE CLIENTS™). Free growth resources, a weekly email newsletter (NPE Fitness Profits), and a Partner Marketplace support lead generation.

Product overview

NPE (National Personal Training, now NPE Group) offers a suite of business growth systems, tools, and coaching programs for fitness entrepreneurs. The portfolio includes three branded program tiers for different business stages: NPE ACCELERATOR® for individual fitness professionals, and NPE GROW™, NPE EXPAND™, and NPE OPEN™ for studio/gym owners. Additional offerings include The Offer Reset™ workshop (a live Build-With-Us™ workshop), the GAME PLAN™ 1:1 business planning session, free resources like the GET MORE CLIENTS™ Workshop and 2025 Fitness Business Growth Plan, and the NPE Fitness Profits weekly newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• NPE ACCELERATOR®: Program for fitness professionals and trainers seeking business growth acceleration.
• NPE GROW™
• NPE EXPAND™
• NPE OPEN™
• GAME PLAN™
• GET MORE CLIENTS™
• Offer Reset™

Products and services

• NPE ACCELERATOR® Subscription/multi-session coaching program for individual fitness professionals and personal trainers, providing business growth systems, tools, and coaching to build 6-, 7-, and 8-figure personal training businesses.
• NPE GROW™ Studio/Gym coaching program focused on growing fitness businesses that are already operating, typically serving owners in earlier-to-mid revenue stages.
• NPE EXPAND™ Studio/Gym coaching program designed to help established fitness business owners expand and scale their operations beyond the GROW stage.
• NPE OPEN™ Studio/Gym coaching program for entrepreneurs opening or scaling a new fitness facility, focused on business planning, launch, and initial client acquisition.
• GAME PLAN™ Session A focused 1:1 business planning call designed to uncover what is holding a fitness business back and to define actionable next steps, often positioned as a free or entry-level engagement ahead of paid programs.
• The Offer Reset™ Workshop Live Build-With-Us™ workshop event teaching three business systems to help fitness entrepreneurs increase profits, acquire clients, and build a healthy team.
• GET MORE CLIENTS™ Workshop Free live/online workshop focused on client acquisition and lead generation strategies for fitness businesses, functioning as a top-of-funnel acquisition offer.

Quantifiable outcome

• Clients achieve $40k/month recurring revenue from selling 12+ month packages
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NPE Partner ProgramminorOthersThe NPE Partner Program allows fitness industry partners to refer clients and participate in the NPE ecosystem. Details of partnership structure and benefits are not explicitly disclosed on the main website.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pacific VI (Fitness Boss Nation): Sales coaching and business training focused on fitness professionals, with structured programs for trainers and gym owners. Directly comparable in target customer and price point to NPE's ACCELERATOR and GROW programs.
• Two-Brain Business: Founded by Chris Cooper, Two-Brain is one of the most established fitness business coaching/marketing companies in the space, serving gym owners and personal trainers with similar growth systems, masterminds, and mentorship programs. Direct competitor to NPE's core offering.
• Gym Launch: Provides fitness business coaching and marketing systems specifically for gym owners and personal trainers, with a similar education-and-coaching-driven model. Competes directly with NPE for the same SMB fitness entrepreneur customer.

Emerging players

• Ginge's Fitness Business Mentorship: Coaching and mentorship for fitness professionals, particularly personal trainers in Australia/UK. Smaller-scale coaching offering that overlaps with NPE's solopreneur-facing ACCELERATOR program, particularly in Oceania.
• Stronger U: Fitness business coaching community focused on gym owners, with mentorship and accountability coaching. Partial overlap with NPE's studio/gym-owner programs but typically targeting a different revenue tier or region.

Broad incumbents

• Strategic Coach: Dan Sullivan-led coaching program for entrepreneurs and founders, offering tiered membership around business growth strategies. Comparable in delivery model (structured coaching, cohort-based) and target (growth-oriented entrepreneurs), though not fitness-specific.
• Tony Robbins Business Mastery: Tony Robbins' business coaching division for entrepreneurs and business owners, with high-ticket programs and live event-driven acquisition. Comparable in event-driven GTM and premium pricing to NPE's workshop-to-program funnel.
• Vistage: Peer advisory and executive coaching organization for SMB CEOs and business leaders. While broader than NPE's niche, it is a comparable scale player in the business coaching category with similar subscription/group-based delivery.
• ActionCOACH: Global business coaching franchise providing coaching and mentoring to SMB owners across industries. While not fitness-specific, it competes for the same entrepreneur customer and offers a comparable coaching format with multi-tier programs.
• Gazelles (Verne Harnish): Business coaching and methodology provider (Scaling Up / Rockefeller Habits) for growth-stage companies. Comparable in providing structured business systems and coaching for scaling entrepreneurs, though not vertical-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NPEFitness
• Facebookfacebook.com/NPEFitness
• LinkedInlinkedin.com/company/2807799/admin
• Instagraminstagram.com/npefitness
• Xx.com/npecoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPE Coaching