ShiftPoint Solutions

What ShiftPoint Solutions does

ShiftPoint Solutions is a privately held, founder-operated software company that delivers a cloud-based Dealer Management System (DMS) and website hosting platform for independent used car dealers, motorcycle/RV/golf cart dealers, and Buy Here Pay Here operators across the United States. The platform is web-accessible and combines inventory management with VIN decoding, CRM, sales and deal paperwork, state-compliant DMV forms with QR codes, shop/repair invoicing, in-house financing tools (payment coupons, amortization schedules, repo letters, overdue notifications), and 70+ built-in reports. A website module offers responsive, SSL-secured dealer sites with watermarked photos, and inventory is automatically distributed to major aggregators including CarGuru, AutoTrader, Cars.com, Cycle Trader, Vast, LemonFree, and Auto Shopper, with credit application feeds to financing partners such as Credit Acceptance, West Lake, and Carvant. The product includes an OpenAI integration that auto-generates vehicle descriptions for web listings.

The business operates on a SaaS subscription model with three published tiers: Website Only at $75/month (up to 75 vehicles), DMS Only at $100/month (unlimited vehicles), and a combined bundle at $150/month, with first-time users receiving a promotional $100/month rate for the first 9 months and additional licenses priced at $20/month. There are no startup or cancellation fees, month-to-month terms with one month's notice, electronic funds transfer billing, and a 2-business-day implementation with included training. Go-to-market is sales-led: free 10–15 minute personalized demos are offered via online request forms and a phone line (315-723-2211) answered by owner Tom Droz, who also personally handles support. Marketing relies on the company website, educational content (photo tips, Google tips), customer testimonials, and local community involvement. The company maintains two offices (Fort Lauderdale, FL and Sauquoit, NY), has no disclosed funding, no parent company, and no published revenue or headcount figures.

Name

ShiftPoint Solutions

Legal name

ShiftPoint Solutions

Website

https://shiftpointsolution.com

Company type

Private

Operating status

Operating

Short description

ShiftPoint Solutions provides cloud-based dealer management software and website hosting for independent used car, motorcycle, RV, and Buy Here Pay Here dealers in the US. The SaaS platform combines inventory, CRM, sales paperwork, BHPH financing, 70+ reports, and OpenAI-generated vehicle descriptions on a $75–$150/month subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Sauquoit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Website Only: Monthly subscription for turnkey website hosting, inventory management, CRM, and Google-friendly website with photo management and exports to aggregator sites. Includes 1 license with $20/month per additional license.
2. Subscription - DMS Only: Monthly subscription for Dealer Management System including deal package paperwork, state forms, shop tickets, Buy Here Pay Here, and 70+ reports. Includes 1 license with $20/month per additional license.
3. Subscription - DMS with Website (Bundle): Combined DMS and Website subscription offering all features from both packages. First-time users receive promotional rate of $100/month for 9 months, then standard $150/month rate. Includes 1 license with $20/month per additional license.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ShiftPoint Solutions provides a cloud-based Dealer Management System (DMS) and a turnkey dealer website hosting platform for independent used car dealers, motorcycle, RV, and golf cart dealers, and Buy Here Pay Here operators. The DMS covers inventory management with VIN decoding, CRM, sales deal paperwork, state-compliant forms, Buy Here Pay Here financing, shop/repair invoicing, and 70+ reports. The website module delivers mobile-responsive, SSL-secured sites with branded watermarked photos, OpenAI-generated vehicle descriptions, and automated feeds to major vehicle listing aggregators. Both modules can be purchased separately or bundled, with typical implementation completed within two business days.

Product overview

ShiftPoint Solutions offers a unified dealer management ecosystem for used car dealers, consisting of two core product modules: the DMS (Dealer Management System) and Website Hosting. The DMS provides inventory management, CRM, shop ticketing, Buy Here Pay Here financing, compliant state forms, sales tax reporting, and 70+ reports. The Website module delivers professional, mobile-responsive websites with SSL certification, SEO optimization, and automatic feeds to vehicle aggregator sites. Dealers can purchase either module separately (DMS only at $100/mo or Website only at $75/mo) or bundle both at $150/mo. The platform also integrates OpenAI for AI-powered vehicle description generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Management System (DMS) Cloud-based dealer management system for independent used car dealers that includes inventory management, contact/CRM management, sales deal paperwork with state-compliant forms, shop/repair invoicing, Buy Here Pay Here financing management, sales tax reporting, and 70+ real-time reports.
• Dealer Website Hosting Mobile-friendly, SSL-secured dealer website product with Google-friendly design, branded watermarked photos, OpenAI-generated vehicle descriptions, VIN-based inventory management, CRM, and automatic feeds to major vehicle aggregator sites such as CarGuru, AutoTrader, and Cars.com.
• Combined DMS and Website Bundle Bundled subscription that combines the full DMS and the dealer website into a single package at a combined price below buying each separately, including lead management and every feature from both modules.

Quantifiable outcome

• 50% reduction in paperwork processing time
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability2 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Google AnalyticscoreTechnology or IntegrationFree web analytics service that tracks and reports website traffic. Integrated with ShiftPoint dealer websites for traffic analysis and performance measurement.
• Google BusinesscoreTechnology or IntegrationGoogle My Business integration for local search visibility. ShiftPoint includes free registration assistance for dealers.
• CarGurucoreTechnology or IntegrationVehicle aggregator with free and premium services. ShiftPoint dealers automatically receive feeds to CarGuru for inventory listing.
• Auto TradercoreTechnology or IntegrationMajor online car buying and selling marketplace with engaged local shoppers. ShiftPoint provides inventory feeds to AutoTrader.
• Cars.comcoreTechnology or IntegrationLeading two-sided digital automotive marketplace connecting car shoppers with sellers. ShiftPoint integrates inventory feeds to Cars.com.
• Credit AcceptancecoreChannel Partner/ Reseller/ DistributorSubprime auto finance leader enabling dealers to approve customers with bad or no credit. ShiftPoint can feed inventory and credit applications directly to Credit Acceptance.
• West Lake Financial ServicesminorChannel Partner/ Reseller/ DistributorTechnology-based finance company helping dealers grow through financing options. Network of 50,000+ dealers. ShiftPoint feeds inventory to West Lake.
• Carvant FinancialminorChannel Partner/ Reseller/ DistributorFinancing for consumers with less than perfect credit. Programs designed to help individuals purchase vehicles while improving credit.
• Gilded SocialminorGTM or Marketing PartnerSocial media marketing partner increasing website traffic and conversion. Full service including video creation and brand awareness across Facebook, Instagram, Twitter.
• Engaged to SellminorGTM or Marketing PartnerFacebook Marketplace automation partner offering FB Messenger support, texting, and Live Chat to increase website conversion. One-time $99 setup fee, no monthly fee.
• Dealers UnitedminorGTM or Marketing PartnerFacebook Marketplace partner with no monthly fee and one-time setup. Also offers posting services to other platforms.
• Talk In TominorGTM or Marketing PartnerFacebook Marketplace and Craigslist posting partner. Vehicles posted with dealer tag for serious buyers. Also offers webchat with round-the-clock first responder team.
• Dealership IDSminorGTM or Marketing PartnerCraigslist posting service with special algorithms ensuring vehicles stay at top of Craigslist while minimizing ad budget.
• JTZ EnterpriseminorGTM or Marketing PartnerCraigslist posting service for vehicles anywhere in US and Canada at $6 per post.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dominion DMS: DMS provider for franchised and independent dealers with a similar focus on accounting, CRM, and inventory — overlapping with ShiftPoint's core DMS modules.
• Auto/Mate (now Reynolds): DMS originally focused on franchised dealers with a competitive footprint in inventory, CRM, and desking that competes with ShiftPoint for dealer software spend, now part of Reynolds.
• PBS Systems: DMS provider serving dealerships including independent and franchise dealers, with inventory management, CRM, and accounting functionality that overlaps directly with ShiftPoint's core modules.
• Frazer Software: Direct competitor providing DMS specifically for independent used car dealers. ShiftPoint even markets website hosting as compatible with Frazer DMS, underscoring head-to-head overlap in the same niche customer segment.
• DealerCenter (Constellation Software): Cloud-based DMS targeting independent used car dealers with inventory, CRM, desking, and BHPH functionality — a direct overlap with ShiftPoint's positioning and target customer.

Broad incumbents

• Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer software suite serves franchised and independent dealers. Competes with ShiftPoint in the independent dealer tier with a much broader product portfolio and integration ecosystem.
• Elaina (or Dealer-FX) Dealer Software: Service-drive and dealership management software with overlapping dealer-management functionality. Larger installed base among franchised dealers, competing for the same operational software spend.
• VinSolutions (Cox Automotive): Dealer CRM, marketing, and inventory software within the Cox Automotive portfolio. Competes for the same dealer software budget, especially in CRM and inventory management where ShiftPoint overlaps.
• Reynolds and Reynolds: Long-established DMS and retail management system provider primarily serving franchised auto dealers, but with offerings aimed at independents as well. Significantly larger R&D and customer base than ShiftPoint.

Emerging players

• Roadster (end-to-end online car buying platform): Digital retailing platform for auto dealers covering online checkout, financing, and trade-in. Competes more on the online buying experience layer that complements rather than fully replaces a DMS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShiftPoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShiftPoint Solutions