Be Well Co

Name

Be Well Co

Legal name

Be Well Co Pty. Ltd.

Website

https://bewellco.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Training and Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

akta.pro secondary industries

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Stress Management & Well-Being at Work (EDABAMAN), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Workplace wellbeing training
• Mental health programs
• Positive psychology research
• Wellbeing microlearning
• Evidence-based wellbeing

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Services: Be Well Co delivers evidence-based workplace wellbeing programs, workshops, and leadership training both online and in-person across Australia. Services include the Oranges Toolkit (2-day immersive program), the Be Well Plan (5-week program), team wellbeing workshops (1–2 hours), leadership workshops, and public training sessions. Revenue is generated through programme fees charged to organisations. Pricing is quote-based for enterprise engagements.
2. Digital Product Sales (Microlearning Videos): The company sells digital microlearning video packages (Starter, Core, Complete) through its e-commerce shop. Products are delivered via email with direct links to hosted video content and companion worksheets. No login or app required. Pricing is tiered by organisation size and package.
3. Research and Consulting Services: Be Well Co provides commissioned research, independent evaluations, literature reviews, and evidence-based mental health and wellbeing advice to community organisations, industry, NGOs, and government bodies. Revenue is earned through consulting fees on a project basis.
4. Social Enterprise Profit Contribution: As a social enterprise owned by Camp Quality, Be Well Co channels its profits to support Camp Quality's programs and services for children facing cancer. This represents not a revenue stream but a structural allocation of surplus that defines the company's social mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Be Well Co is an Australian social enterprise that delivers evidence-based workplace wellbeing training, workshops, and digital microlearning content rooted in positive psychology, neuroscience, and behaviour change science. Its primary offerings are the Oranges Toolkit (a 2-day immersive program), the Be Well Plan (a 5-week group program), shorter team and leadership wellbeing workshops (1–2 hours), tiered microlearning video packages, and commissioned research/consulting services for organisations, governments, and NGOs.

Product overview

Be Well Co is a social enterprise offering a portfolio of evidence-based workplace wellbeing solutions. The core offerings include The Oranges Toolkit (a 2-day immersive program) and The Be Well Plan (a 5-week program), which can be supplemented with short Team Wellbeing Workshops (1-2 hours) and Leadership Workshops. Digital education is delivered through Wellbeing Microlearning Videos available in Starter (1 topic), Core (7 videos), or Complete (28 videos) packages. Additional services include Research Services (independent evaluations and consulting), the Be Well Tracker (measurement tool), and the free Be Well Work Well program for South Australian small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• The Oranges Toolkit: An award-winning, expert-led interactive, dynamic and highly engaging 2-day training program that boosts productivity, focus, and wellbeing. Covers seven segments: Optimism, Resilience, Attitude, Now, Gratitude, Energy and Strengths.
• The Be Well Plan
• Be Well Work Well

Products and services

• The Oranges Toolkit An award-winning, expert-led interactive 2-day training program covering seven segments — Optimism, Resilience, Attitude, Now/Mindfulness, Gratitude, Energy, and Strengths — that boosts productivity, focus, and wellbeing while equipping teams to manage change and stress. Deployed to 80+ companies across Australia and Asia; 93% of participants agree they gained tools to strengthen wellbeing and resilience.
• The Be Well Plan A 5-week group-based interactive mental health program that helps participants develop personalised wellbeing strategies, feel more resilient, and reduce distress. Directly addresses workplace languishing and is delivered online and in-person across Australia.
• Team Wellbeing Workshops Short 1–2 hour practical workshops covering topics including Languishing, Constructive Conversations, Managing Stress, Optimising Strengths, Mindfulness, Managing Burnout, Building Resilience, Gratitude, and Psychological Safety. 98% of participants agree they gained tools to strengthen wellbeing and resilience.
• Leadership Workshops Targeted workshops for people leaders covering Wellbeing for People Leaders, Psychosocial Hazards, Psychological Safety, Leading Through Change, and Workplace Mental Health Foundations.
• Wellbeing Microlearning Videos — Complete Package 28 bite-sized (~4 minutes each) video lessons covering all seven ORANGES pillars (Optimism × 4, Resilience × 4, Attitude × 4, Now/Mindfulness × 4, Gratitude × 4, Energy × 4, Strengths × 4), plus reflection worksheets, with 24 months access. Sold as a perpetual licence at A$2,490 with tiered pricing by organisation size.
• Wellbeing Microlearning Videos — Core Package 7 hand-picked video lessons providing one video from each of the seven ORANGES pillars, with 12 months access. Designed as a guided introduction for busy teams. Perpetual licence at A$1,100 with tiered pricing by organisation size.
• Wellbeing Microlearning Videos — Starter Pack 4 bite-sized (~4 minutes each) video lessons focusing on a single ORANGES pillar (Optimism, Resilience, Attitude, Now/Mindfulness, Gratitude, Energy, or Strengths), with reflection worksheets and 12 months access. Sold as a perpetual licence at A$690 per topic with not-for-profit pricing available on enquiry.
• Research Services Commissioned research, independent evaluations, literature and peer reviews, qualitative research (focus groups and interviews), and evidence-based mental health and wellbeing advisory services provided to community organisations, industry, NGOs, and government bodies on a project basis.
• Be Well Work Well Free workplace wellbeing training for South Australian small businesses and sole traders with ≤20 employees. Offers workshops on Wellbeing Habits (60 min), Psychosocial Hazards (90 min), Psychological Safety (2 hours), Managing Stress (2 hours), and Be Well Foundations (full day, 6 hours, catered). Delivered in-person and online via Microsoft Teams.
• Public Workshop — Languishing: Beyond the 'meh' A 90-minute public online/in-person workshop exploring workplace languishing (the state of feeling stuck, disconnected, and disengaged). Priced at A$25 per person and ticketed through Humanitix, intended as both a standalone offering and a customer acquisition channel.

Quantifiable outcome

• 90%+ of people report improvements in a Mental Health & Wellbeing outcome after working with Be Well Co
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gallagher BassettcoreGTM or Marketing PartnerGallagher Bassett serves as a key GTM partner in the Be Well Work Well program, a South Australian Government-funded initiative providing free workplace wellbeing training to small businesses (≤20 employees). Gallagher Bassett promotes and refers small businesses to the program, while Be Well Co delivers the training content and facilitation both online and in-person. The program is an initiative of the Government of South Australia's Office for Small and Family Business and the South Australian Small Business Strategy 2023-2030.
• Mental Health Council of TasmaniacoreStrategic or Co-development PartnerThe Mental Health Council of Tasmania (the state's peak mental health body) commissioned Be Well Co to design and evaluate the Take A Minute wellbeing literacy campaign. The project involves co-design with community groups, logic modelling, evaluation design, and creative production. The campaign was extended into youth programming and was Highly Commended at the 2024 Mental Health Service Awards of Australia and New Zealand.
• University of AdelaidecoreStrategic or Co-development PartnerThe University of Adelaide is a primary academic research partner. Be Well Co originated as a spin-out from SAHMRI, and co-CEO Dr Joep van Agteren and Head of Data & Research Translation Dr Matthew Iasiello hold academic affiliations with the university. Key collaborative projects include: the MyWELL Study (tailoring the Be Well Plan for Multiple Myeloma patients, funded by Medical Research Future Fund); the Taxonomy of Positive Mental Health research published in Nature Mental Health; and various active research studies.
• Prevention UnitedminorStrategic or Co-development PartnerPrevention United collaborated with Be Well Co and the Victorian Wellbeing Promotion Office on the 'What Works Guide' — a systematic review mapping effective primary prevention and wellbeing interventions across the socio-ecological model.
• Victorian Department of Health — Wellbeing StrategycoreStrategic or Co-development PartnerThe Taxonomy of Positive Mental Health developed by Be Well Co informed the Victorian Department of Health's 10-Year Wellbeing Strategy, supporting a shift toward prevention and promotion of mental wellbeing at a population level across Victoria.
• SAHMRI (South Australian Health and Medical Research Institute)coreStrategic or Co-development PartnerBe Well Co was the first spin-out from SAHMRI, one of the world's top biomedical research institutes. Be Well Co's original research underpinned the Be Well program suite, and SAHMRI's research excellence legacy continues to inform the company's evidence-based approach.
• Be Well Lab Academic Collaborator NetworkcoreStrategic or Co-development PartnerBe Well Co collaborates with researchers from 10 leading institutes: University of Adelaide, University of the Sunshine Coast (Assoc. Prof Dan Fassnacht), The Australian National University (Prof Philip Batterham), George Mason University (Prof Todd Kashdan), George Washington University (Assoc. Prof Fallon Goodman), The University of Melbourne (Assoc. Prof Aaron Jarden, Emeritus Prof Mike Kyrios), Kozminski University (Assoc. Prof Dorota Weziak-Bialowolska). These collaborators work with Be Well Co's in-house researchers on scientific studies, validation research, and impact measurement.
• Fay Fuller FoundationminorStrategic or Co-development PartnerBe Well Co partnered with the Fay Fuller Foundation on the project Mapping the SA Mental Health System and Its Funding Flows — a study developing a thorough understanding of how funding flows through the mental health and wellbeing system, identifying where prevention investment is getting stuck.
• Camp QualitycoreOthersCamp Quality is Be Well Co's parent organisation. Be Well Co merged with the Oranges Toolkit in 2024 and became owned by Camp Quality, one of Australia's leading children's cancer charities. Be Well Co operates as a social enterprise, with its profits funding Camp Quality's programs and services that support kids facing cancer and their families.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lyra Health: Enterprise mental health benefits provider offering therapy, coaching, and medication management to employees. Operates broadly in the same workplace mental health category with substantial venture backing.
• Modern Health: Global mental health benefits platform serving enterprises with therapy, coaching, and self-guided programs. Competes broadly in workplace mental health with significantly larger scale and venture funding than Be Well Co.

Direct peers

• Calm Business: Enterprise arm of the Calm meditation and sleep app, offering wellbeing subscriptions to organisations. Direct competitor in workplace mindfulness and mental wellbeing with global reach.
• Sonder: Australian employee wellbeing platform combining safety, mental health, and medical support for workplaces. Direct competitor in the Australian enterprise wellbeing market with overlapping customer base.
• Thrive Global: Workplace wellbeing and performance platform founded by Arianna Huffington, delivering behavior-change programs to enterprises. Comparable in targeting corporate wellbeing buyers with training and content-led interventions.
• Mentemia: New Zealand-founded workplace mental health and wellbeing platform offering digital tools, coaching, and content to employers. Comparable mission and target market in the Australia/NZ workplace wellbeing segment.
• Smiling Mind: Australian-founded digital mindfulness platform serving schools, workplaces, and individuals with evidence-based wellbeing programs. Closest direct competitor given shared Australian origin, evidence-based positioning, and overlapping workplace mindfulness market.
• Headspace (Headspace for Work): Global mental health and mindfulness platform offering Headspace for Work enterprise subscriptions. Direct competitor in workplace wellbeing/mindfulness with substantially larger scale and venture funding.

Regional players

• PeopleSense by Altius: Australian EAP and workplace wellbeing provider under Altius Group, offering counselling, training, and consulting to organisations. Comparable in providing wellbeing training and EAP services to Australian employers and government.
• Converge International: Australia-based EAP and wellbeing provider offering counselling, training, and consulting to organisations. Directly comparable in delivering workplace wellbeing services to Australian enterprise and government customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bwco
• Xx.com/bewellco_
• Facebookfacebook.com/BeWellCo1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Well Co