Mentemia

Digital Mental Health and Wellbeing Softwarementemia.com

Mentemia, operating as Groov, is a New Zealand-based AI-powered mental wellbeing company offering Groov Health for healthcare systems, Groov Business for organizational intelligence, and a free consumer app, serving health systems, enterprises, and individuals with continuous personalized support.

Company typePrivate
Founded2018
HeadquartersAuckland, New Zealand
Headcount11–50
GTM typeB2B and B2C
OfferingSoftware

What Mentemia does

Mentemia is a New Zealand-based mental wellbeing technology company operating under the Groov brand, founded in 2018 to realize a 30-year vision held by Sir John Kirwan for accessible, continuous mental health support. The company builds an AI-powered intelligent care platform spanning three product lines: Groov Health, which extends care beyond the clinic for health systems, PHOs, and primary care providers; Groov Business, an organizational intelligence and employee support platform for enterprises; and the Groov App, a free consumer-facing mobile application providing on-demand AI health coaching and wellbeing tools. Underlying these products is a shared "safe AI" platform designed to deliver continuous, personalized support in the flow of real life, between clinical appointments and within the workday.

The company operates a hybrid revenue model combining enterprise subscription contracts for Groov Health and Groov Business with a freemium consumer app that functions as a top-of-funnel awareness and adoption channel. Go-to-market relies on direct enterprise sales supported by content marketing, thought leadership (blog, events, podcasts), and institutional partnerships, most notably Health New Zealand (Te Whatu Ora), alongside endorsement from NAIAEAG. The company holds ISO 27001 certification and is privately held with a 11-50 person team based in Auckland, operating primarily within Oceania. No disclosed funding rounds, institutional investors, or revenue figures are present in the available source material.

Mentemia firmographics

Firmographics

Name: Mentemia
Legal name: Mentemia
Website: https://mentemia.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Mentemia, operating as Groov, is a New Zealand-based AI-powered mental wellbeing company offering Groov Health for healthcare systems, Groov Business for organizational intelligence, and a free consumer app, serving health systems, enterprises, and individuals with continuous personalized support.
Ownership category
akta.pro rank

Mentemia industry classification

Industry

Product category: Digital Mental Health and Wellbeing Software
NAICS: Offices of Physicians, Mental Health Specialists (621112)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

Digital mental health
Employee wellbeing platform
AI health coaching
Organisational intelligence software
Primary care support

Where Mentemia is headquartered

Location

Headquarters

HQ city: Auckland
HQ country: New Zealand
HQ region: Oceania

Markets served

Mentemia business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Groov Health - Healthcare Systems: Subscription-based platform for health systems, PHOs, and primary care providers, extending care beyond the clinic.
Groov Business - Organisations: Organisational intelligence and employee support platform for enterprise and organisations with real-time insights and proactive support.
Groov App - Consumer: Free app for individuals providing practical tools for managing stress, building resilience, and mental health support at no cost.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free consumer app for mental health support
Subscription	Annual	Enterprise healthcare and business platforms

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Mentemia product offering

Product offering

Core offering

Mentemia (operating as Groov) builds an AI-powered intelligent care platform that delivers continuous, personalised mental wellbeing support to people in the flow of real life. It sells three products under this platform: Groov Health, a subscription platform for health systems, PHOs and primary care providers that extends care beyond the clinic; Groov Business, a subscription organisational intelligence and employee support platform for enterprises; and the Groov App, a free consumer mobile app providing on-demand AI health coaching and wellbeing tools.

Product overview

Mentemia operates as a unified platform under the Groov brand, offering three distinct products that serve different segments: Groov Health for healthcare systems and primary care providers, Groov Business for organisational intelligence and employee support, and the Groov App as a free consumer-facing mobile application. The portfolio is tied together by shared AI-powered intelligent care technology that provides continuous, personalised support to individuals in real-life contexts.

Differentiator

Problem solved

Functional benefit

Brands

Groov Health: Intelligent care platform for health systems and primary care, extending care beyond the clinic and supporting patients between sessions.
Groov Business
Groov App

Quantifiable outcome

Supports people between appointments and visits

Companies that use Mentemia

Customer profile

Segments3 records

Ideal customer profiles3 records

Mentemia technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Mentemia partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and supporting.

Health New ZealandcoreStrategic or Co-development PartnerProud partner of Health New Zealand (Te Whatu Ora). Developed in partnership with Health New Zealand for healthcare delivery. Groov Health extends care beyond the clinic for health systems, PHOs, and primary care providers under this partnership.
NAIAEAGsupportingStrategic or Co-development PartnerGroov Health is endorsed by NAIAEAG (National Association for the Advancement, Education and Advocacy of Groov - mental health/wellness association), providing credibility and validation for the platform's approach.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Mentemia competitors and assessment

Company assessment

Emerging players

Sondermind: Sondermind is a mental health provider network offering in-person and virtual therapy services to payers and individuals. Comparable as an emerging player in digital mental health delivery with a different mix of human-led versus AI-led care.
Wysa: Wysa is an AI-powered mental health chatbot offering anonymous, on-demand emotional support. Comparable to Mentemia's AI Health Coaching feature and continuous care approach via conversational AI.
Woebot Health: Woebot Health develops AI-driven mental health conversational agents for clinical and consumer use. Comparable to Mentemia's AI-powered health coaching and continuous care platform.

Direct peers

Lyra Health: Lyra Health is a mental health benefits platform for employers, offering therapy, coaching, and medication management. Closely comparable to Mentemia's Groov Business segment with an enterprise-focused mental health delivery model.
Headspace: Headspace is a leading mental wellbeing platform offering a consumer subscription app plus Headspace for Work for employers. Directly comparable to Mentemia across both the Groov App (consumer) and Groov Business (enterprise) segments.
Spring Health: Spring Health is a mental health benefits platform for employers and health plans offering therapy, coaching, and medication management. Comparable to Mentemia's enterprise mental health support offerings with similar go-to-market.
Modern Health: Modern Health is a global mental health platform serving employers with therapy, coaching, and self-guided digital resources. Directly comparable to Mentemia's enterprise offerings with a similar AI-enabled, multi-modality care delivery model.
Calm: Calm is a consumer mental wellness app with expanding enterprise offerings (Calm Business). Comparable to Mentemia's Groov App and Groov Business segments with similar focus on meditation, sleep, and mental wellness.

Broad incumbents

Teladoc Health: Teladoc Health is a large telehealth incumbent offering virtual care including mental health services. Comparable as a broad incumbent with overlapping mental health offerings, though much larger and with a wider portfolio spanning primary care and chronic conditions.
Carelon Behavioral Health: Carelon Behavioral Health (formerly Beacon Health Options, part of Elevance Health) is a large behavioral health services provider serving health plans and employers. Comparable as a broad incumbent delivering behavioral health at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Mentemia compliance and trust

Trust signal

Compliance1 record

Mentemia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mentemia leadership team

Management profile

Number of profiles

Profiles1 record

Mentemia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mentemia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentemia

What does Mentemia do?

Is Mentemia a public or private company?

Mentemia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mentemia founded?

Mentemia was founded in 2018. It employs 11 to 50 people.

Where is Mentemia based?

Mentemia is headquartered in Auckland, New Zealand, in the Oceania region.

How does Mentemia make money?

Three revenue lines are on record. Groov Health - Healthcare Systems are the primary driver. The others are groov Business - Organisations and groov App - Consumer.

Who are Mentemia's main competitors?

Emerging players on record are Sondermind, Wysa and Woebot Health. Direct peers are Lyra Health, Headspace, Spring Health, Modern Health and Calm. Broad incumbents are Teladoc Health and Carelon Behavioral Health.

Does Mentemia have an API?

No public API is recorded for Mentemia.

What industry is Mentemia in?

Mentemia's product category is Digital Mental Health and Wellbeing Software. Its primary akta.pro industry code is HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 621112 and its SIC code is 7372.