Expresso
Expresso is a Gurgaon-based B2B content creation agency that produces product explainer videos, sales guides, support videos, and product manuals for technology companies and other enterprise clients globally.
- Company typePrivate
- Founded-
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Expresso does
Expresso is a B2B professional services firm headquartered in Gurgaon, India, that produces product explainer content for technology companies. Its offering is organized around four service lines: Product Insight Videos (explainer, feature highlight, comparison, and case-study videos), Sales Guides (brochures, catalogs, one-pagers, battle cards, buying guides), Product Support Videos (how-to, product demo, troubleshooting), and Installation and Maintenance Manuals (user manuals, quick start guides, installation guides). Projects are delivered end-to-end from concept through research, scripting, design, animation, music, and sound under what the firm calls its Concept-to-Delivery model.
The company does not operate a proprietary technology platform. Its underlying capability is a content creation methodology that pairs technical research with creative production, supported by a team of tech researchers, writers, and creatives led by co-founders Akanksha Sharma (NIT Jaipur engineering graduate with prior roles at Mu Sigma, Walmart, and Dentsu) and Aniket Sharma (former Film Editor at Netflix and Disney). The combined technical-fluency plus high-end creative pedigree is the firm's core differentiator.
Revenue is generated through project-based, custom-scoped engagements on a quote-based pricing model with multi-year contracts. Go-to-market is consultative enterprise selling using a public portfolio of case studies with brands including HP Inc., Titan Company Limited, Acer, BookXpert, Amol Pharmaceuticals, Boww Homes, Federal Bank, CaratLane, Pearl Academy, Netflix, and Walmart. Marketing is primarily organic (LinkedIn, Instagram, website case studies) supplemented by direct email outreach. The firm is privately held with no disclosed external funding.
Expresso firmographics
Firmographics- Name
- Expresso
- Legal name
- Expresso
- Website
- https://expresso.works
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expresso is a Gurgaon-based B2B content creation agency that produces product explainer videos, sales guides, support videos, and product manuals for technology companies and other enterprise clients globally.
- Ownership category
- akta.pro rank
Where Expresso is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Expresso business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- B2B Content Creation Services: Project-based professional services delivering custom product explainer content including videos, sales guides, brochures, catalogs, product manuals, and support documentation for technology companies. Engagement model is consultative with custom scoping per client project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Expresso product offering
Product offeringCore offering
Expresso is a B2B product explainer content creation agency that produces videos, sales guides, product support videos, and installation and maintenance manuals for technology companies. They operate end-to-end from research and script-writing through design, animation, music, and sound, delivering custom content that helps enterprise clients communicate complex products, unfamiliar technologies, and scientific concepts to their audiences.
Product overview
Expresso is a Product Explainer content creation company that develops well-researched, visually compelling, and easy-to-understand content materials for technology companies. Their offering is a unified service portfolio consisting of four core service lines: Product Insight Videos (Product Explainer Videos, Feature Highlight Videos, Product Comparison Videos, Case Study Videos), Sales Guides (Brochures, Catalogs, One Pagers/Sales Sheets, Battle Cards, Buying Guides), Product Support Videos (How-to Videos, Product Demos, Troubleshooting Videos), and Installation & Maintenance Manuals (User Manuals, Quick Start Guides, Installation Guides). They also produce specialized content pieces such as AI Explainer Series, Premium Brochures, and Display Analysis Guides. The company operates on a Concept-to-Delivery model, taking projects from research and scripting through to design, animation, music, and sound production.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Insight Videos
- Sales Guides
- Product Support Videos
- Installation and Maintenance Manuals
Quantifiable outcome
- HP's 2024 Premium Brochure initially created for sales teams gained traction across HP and partner networks, leading to release as in-store collateral
- +2 more outcomes
Companies that use Expresso
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Expresso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expresso partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Expresso competitors and assessment
Company assessmentDirect peers
- Eleken: Design agency specializing in UI/UX and product design for SaaS and tech companies. Comparable to Expresso's product-explainer focus and similar project-based professional services model.
- Clay: Global digital design and branding agency serving tech-forward enterprise clients. Comparable to Expresso in its combination of design, storytelling, and brand-oriented creative services for tech.
- Lollypop Design Studios: India-headquartered design and product studio offering UX, UI, and creative services to enterprise tech clients. Comparable to Expresso in scale, geography, and vertical focus on technology companies.
- Koru UX Design: UX and product design agency focused on technology and SaaS clients. Comparable in vertical specialization, project-based delivery, and emphasis on simplifying complex digital products.
- Yuj Designs: India-based product design and UX agency serving technology clients globally. Closely comparable to Expresso in geography, target market (enterprise tech), and B2B professional services delivery model.
- ustwo: Design and technology studio with strong content and product storytelling capabilities for tech clients. Comparable to Expresso in blending design, narrative, and product/feature explanation.
Broad incumbents
- Work & Co: Digital product agency creating end-to-end products, branding, and content for major brands. Comparable to Expresso's design-plus-content model and enterprise client base.
- Designit: Large global design consultancy offering creative, brand, and product design services. Comparable to Expresso's enterprise creative offering but at much larger scale and broader scope.
Emerging players
- ManyPixels: Subscription-based graphic and design service for businesses. Comparable to Expresso's design service portfolio but delivered through a recurring-revenue, lower-touch model targeting SMBs and mid-market.
- Design Pickle: Subscription-based graphic design service providing unlimited design output for a flat fee. Comparable to Expresso's design output but competing via a SaaS-style recurring model rather than bespoke projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Expresso social profiles
Digital presenceExpresso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expresso leadership team
Management profileNumber of profiles
Profiles2 records
Expresso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expresso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expresso
What does Expresso do?
Expresso is a B2B product explainer content creation agency that produces videos, sales guides, product support videos, and installation and maintenance manuals for technology companies. They operate end-to-end from research and script-writing through design, animation, music, and sound, delivering custom content that helps enterprise clients communicate complex products, unfamiliar technologies, and scientific concepts to their audiences.
Is Expresso a public or private company?
Expresso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expresso founded?
Expresso was founded in -1. It employs 11 to 50 people.
Where is Expresso based?
Expresso is headquartered in Gurugram, India, in the Asia region.
How does Expresso make money?
One revenue line is on record: B2B Content Creation Services.
Who are Expresso's main competitors?
Direct peers on record are Eleken, Clay, Lollypop Design Studios, Koru UX Design, Yuj Designs and ustwo. Broad incumbents are Work & Co and Designit. Emerging players are ManyPixels and Design Pickle.
Does Expresso have an API?
No public API is recorded for Expresso.