Wisconsin Lake & Pond Resource

What Wisconsin Lake & Pond Resource does

Wisconsin Lake & Pond Resource, LLC (operating as WLPR) is a private Wisconsin-based environmental services company founded in 2005 and headquartered in Eldorado, with additional offices in Waterford and Appleton. The firm provides end-to-end pond and lake solutions spanning planning and design, excavation and construction, ongoing biological management, fisheries services, fish stocking, and aquatic plant control. It serves six customer segments — property owners, HOAs, golf courses, municipalities, campgrounds, and businesses — across Wisconsin and Northern Illinois. Operational technology includes the BioBase mapping platform for bathymetric and vegetation surveys, GPS-guided excavation equipment for precision liner installation, and remote monitoring systems that feed its "hands-free" management program. The company also operates a half-acre swim pond as a customer-facing demonstration facility and runs an active educational blog and Facebook presence.

The business model blends project-based construction revenue (excavation, liner installation, aeration and fountain installation, wildlife and swim pond construction) with recurring pond/lake management subscriptions, a fountain lease program, and professional services such as environmental permitting, grant writing, wetland delineation, and stormwater management. Fish stocking is a transactional add-on with both delivery (minimum $800) and pickup across the three Wisconsin locations. Pricing is unit-based and varies by species, size, site conditions, and project scope, with construction starting at $3,500 for permits, design, and consulting. Since 2024 the company has operated as a Partner within the Jones Lake Management family of brands, which provides shared credibility and access to a multi-brand aquatic services platform. Customer concentration is low by design, with revenue distributed across many small- and mid-sized accounts rather than anchored to any single enterprise contract.

Name

Wisconsin Lake & Pond Resource

Legal name

Wisconsin Lake & Pond Resource, LLC

Website

https://wisconsinlpr.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Lake & Pond Resource is a Wisconsin-based environmental services firm providing pond and lake planning, construction, management, fish stocking, and aquatic plant control to property owners, HOAs, golf courses, municipalities, campgrounds, and businesses across Wisconsin and Northern Illinois.

Ownership category

akta.pro rank

Product category

Lake and Pond Management Services

NAICS

Water Supply and Irrigation Systems (221310), Aquaculture (11251)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Water Source Development & Conveyance (Intakes, Canals, Pipelines) (AFACAFAH)

Keywords

• Pond construction services
• Lake management services
• Fish stocking services
• Aquatic vegetation control
• Water aeration systems

Headquarters

HQ city

Eldorado

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pond and Lake Management Services: Recurring management and maintenance services for ponds and lakes including algae control, aquatic weed management, aeration maintenance, and water quality monitoring. Customized to fit customer budget and needs.
2. Pond Construction Services: Design and construction of new ponds including excavation, liner installation, aeration systems, fountains, docks, and wildlife habitat structures. One-time project-based revenue.
3. Fish Stocking Sales: Sale of various fish species including Black Crappie, Bluegill, Channel Catfish, Hybrid Bluegill, Largemouth Bass, Muskellunge, Northern Pike, Rainbow Trout, Walleye, Yellow Perch, Fathead Minnows, and Golden Shiners. Both delivery and pickup options available.
4. Professional Services: Consulting services including environmental permitting, mapping, grant writing, stormwater management, wetland delineation, and regulatory compliance services.
5. Fountain Lease Program: Lease program for decorative fountains providing an alternative to outright purchase for customers wanting pond aeration and aesthetic enhancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wisconsin Lake & Pond Resource designs, constructs, and manages ponds and lakes across Wisconsin and Northern Illinois, providing traditional and recreational swim pond construction, wildlife pond construction, pond liner installation, aeration and fountain systems, fish stocking, fishery management, aquatic plant control, hydraulic dredging, stormwater management, and professional services such as grant writing, environmental permitting, and wetland delineation. The company delivers both one-time construction projects and recurring management contracts through three Wisconsin offices.

Product overview

Wisconsin Lake & Pond Resource is a Jones Lake Management Partner offering a comprehensive suite of lake and pond management solutions. Their portfolio spans four core service areas: (1) Construction services including Traditional Pond Construction, Recreational Swimming Ponds, Wildlife Pond Construction, Pond Liner Installation, Aeration Design & Installation, and Fountain Design & Installation; (2) Pond/Lake Management services covering Hands-Free Management programs, Pond Treatments, Consulting, Fishery Management, Fish Stocking, Fish Structures, Aquatic Plantings, and Stormwater Pond Management; (3) Professional Services including Grant Writing, Environmental Permitting & Mapping, Wetland Delineation, and a Fountain Lease Program; and (4) Public Lake Services including Lake Management Planning, Aquatic Herbicide Application, Point Intercept and AIS Surveys/Mapping, Draw-down Planning, and Waterway Permitting. They also operate a Swim Pond Development Center as a demonstration facility. The company serves diverse industries including Home Owner Associations, businesses, campgrounds, golf courses, municipalities, and property owners across Wisconsin and Northern Illinois through three office locations in Eldorado, Waterford, and Appleton.

Differentiator

Problem solved

Functional benefit

Products and services

• Pond Construction Services Design and construction of traditional ponds, recreational swimming ponds, and wildlife ponds for residential and commercial properties. Includes site clearing, excavation, topsoil replacement, stone rip-rap placement, and beach sand installation.
• Pond Liner Installation Synthetic pond liner installation for porous soil conditions, including underlayment, boots, overlayment, installation, and freight services, using GPS-guided equipment for precision.
• Aeration System Design & Installation Bottom-diffused aeration system design and installation to improve dissolved oxygen levels, reduce thermal stratification, and support healthier fish populations year-round.
• Fountain Design & Installation Decorative fountain installation for aesthetic appeal and surface oxygenation, with available lease program options for hands-free pond management.
• Fountain Lease Program Flexible fountain leasing program providing decorative fountains with installation, maintenance, and servicing for hands-free pond management.
• Pond & Lake Management Services Ongoing pond and lake management including hands-free management programs, custom pond treatments, consulting services, and maintenance tailored to customer budgets and needs, with algae control, aquatic weed management, and aeration maintenance.
• Fishery Management Comprehensive fisheries management including fish population surveys via electrofishing, habitat assessments, and strategic management plans for trophy bass and balanced ecosystems.
• Fish Stocking Custom fish stocking services offering multiple species including largemouth bass, bluegill, channel catfish, walleye, crappie, yellow perch, rainbow trout, fathead minnows, golden shiners, and more, with delivery and pickup options.
• Fish Structures Installation Submerged fish habitat structures installed to provide cover, spawning areas, and ambush points for predatory fish, supporting balanced predator-prey dynamics.
• Aquatic Plantings Native wetland and aquatic vegetation planting services for habitat enhancement, water quality improvement, and shoreline stabilization.
• Stormwater Pond Management Specialized stormwater pond management for HOAs, municipalities, and commercial properties including inspections, algae/weed management, aeration, shoreline stabilization, and sediment surveys.
• Lake Management Planning Comprehensive lake management planning services for public and private lakes including aquatic herbicide application, grant writing, point-intercept surveys, AIS mapping, draw-down planning, and waterway permitting.
• Grant Writing Services Professional grant writing services to help clients secure funding for lake and pond restoration and management projects.
• Environmental Permitting & Mapping Environmental permitting and lake/pond mapping services to ensure regulatory compliance for construction and management projects, leveraging BioBase mapping technology.
• Wetland Delineation Wetland delineation services to identify and map wetlands for construction planning and regulatory compliance.
• Point Intercept and AIS Surveys/Mapping Aquatic invasive species (AIS) surveys and mapping using point-intercept methodology to assess vegetation distribution and invasive species presence.
• Hydraulic Dredging Hydraulic dredging services to remove accumulated sediment, muck, and nutrients, restoring pond depth and improving water quality.

Quantifiable outcome

• Pond construction from planning through completion with one partner
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jones Lake ManagementcoreStrategic or Co-development PartnerWisconsin Lake & Pond Resource is now part of the Jones Lake Management family of brands. This partnership provides access to broader resources, shared expertise in lake and pond management, and association with a larger network of aquatic management professionals. The company operates as a Jones Lake Management Partner serving clients throughout Wisconsin.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lake Pro Inc: Lake and pond management and construction company serving HOAs, municipalities, and property owners with aeration, weed control, dredging, and fish stocking services - highly comparable full-stack offering.
• SOLitude Lake Management: National lake, pond, and fisheries management company offering aeration, aquatic weed control, dredging, fishery management, and stormwater services to HOAs, municipalities, and golf courses - the most direct category analogue to WLPR's full-service model, just at a much larger footprint.
• Aquatic Management Services: Midwest/Southeast-focused company delivering lake and pond management, shoreline restoration, aeration, and fisheries services to HOAs, municipalities, and private owners - closely overlapping service stack and customer profile.
• Dragonfly Pond Works: Regional pond and lake construction, management, and restoration provider serving residential HOAs, golf courses, and municipalities in the Midwest with an ecosystem-services approach comparable to WLPR.
• Blue Water Environmental: Pond and lake management firm offering aeration, algae and aquatic weed control, dredging, and fisheries work for community associations and commercial properties - directly comparable service mix and customer base.

Others

• SePRO Corporation: Specialty manufacturer of aquatic herbicides and biological products for the lake and pond management industry; an ecosystem supplier whose product set underpins much of WLPR's weed/algae control and AIS work.

Regional players

• Carolina Pond & Lake Management: Regional lake and pond management company serving the Carolinas with aeration, vegetation control, and fishery services; comparable service delivery model but operating in a different climate/geography than WLPR.

Broad incumbents

• Jones Lake Management: WLPR's parent brand family of aquatic management companies; operates a multi-region network with shared biology expertise and brand, and serves as the strategic umbrella under which WLPR and other regional partners operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WisconsinLPR
• LinkedInlinkedin.com/company/wisconsin-lake-pond-resource

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Lake & Pond Resource