Traum
Traum Inc is a London-based boutique creative studio that produces still and moving images for premium global brands in fashion, luxury, sportswear, and technology, combining CGI, AI image generation, and motion capture under founder Thomas Traum.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Traum does
Traum Inc (TRAUM INC) is a London-based creative studio founded in 2017 that produces still and moving images for premium global brands across fashion, sportswear, luxury and technology. The studio's stated approach is exploratory: combining CGI, AI image generation (Stable Diffusion), motion capture, and custom software to discover new visual languages rather than replicate conventional advertising aesthetics. Core services include creative direction, CGI/VFX production, campaign films, brand films, multiscreen video installations, AI-assisted image generation, and virtual character/influencer creation (exemplified by Alyh for Statement Paris). The studio is led by founder and director Thomas Traum and operates as a 1–10 person boutique team working with an extended network of freelance collaborators and partner studios (International Magic, Okay Studio, Free Folk, 十九 ninety studio, ARPA Studio, OK-RM, Universal Everything).
The business model is project-based professional services. Revenue is generated per engagement via quote-based pricing; the company does not publish pricing, run a self-serve product, or offer an API. Go-to-market is sales-led and reputation-driven: clients are acquired through portfolio visibility, brand relationships, and editorial features (Instagram, Vimeo, ID, NOWNESS), rather than traditional demand-gen. The studio's brand portfolio includes Apple/Beats, Nike, Adidas Y3, Chanel, Cartier, Bulgari, Kenzo, Uniqlo, On Running, Li-Ning, Moncler, Moschino, Glenmorangie, Issey Miyake, Victorinox, Desso, The Shed NY and Statement Paris. Operationally, Traum combines internal creative direction and direction with outsourced partners for editing, color grading, VFX post-production, sound design, scanning, and service production, allowing a small core team to deliver enterprise-scale brand campaigns. The company is privately held, founder-owned, with no external investors, no subsidiaries, and no disclosed funding.
Traum firmographics
Firmographics- Name
- Traum
- Legal name
- TRAUM INC
- Website
- https://trauminc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Traum Inc is a London-based boutique creative studio that produces still and moving images for premium global brands in fashion, luxury, sportswear, and technology, combining CGI, AI image generation, and motion capture under founder Thomas Traum.
- Ownership category
- akta.pro rank
Traum industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
Keywords
Where Traum is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Traum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Creative Production Services: Project-based creative services including direction, design, animation, and production of visual content (films, installations, campaigns) for brands and agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Traum product offering
Product offeringCore offering
TRAUM INC is a London-based creative studio that produces still and moving images using an exploratory digital approach combining CGI, VFX, and AI-assisted workflows. The studio provides creative direction, design, animation, and production of campaign films, brand films, retail and event installations, and virtual content for major global brands in fashion, luxury, sportswear, and technology. Distinct capabilities include a proprietary AI-CG integration pipeline using Stable Diffusion, virtual influencer creation (Alyh for Statement Paris), and custom multiscreen video installation systems.
Product overview
Traum Inc is a creative studio that provides creative direction and visual content production services. The core offering consists of creating still and moving images through exploratory digital approaches, combining CGI, VFX, and AI-assisted techniques. The studio's services span film production, video installations, CGI/VFX work, AI image generation, and virtual character creation. Recent innovations include AI image generation using Stable Diffusion as an assistant in the creative workflow, and virtual influencer development for brand representation. The studio primarily serves luxury, fashion, and sports brands with projects ranging from campaign films and product visualizations to immersive retail installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Direction and Production Services
Companies that use Traum
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Traum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Traum partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- International MagiccoreOngoing creative partnership for 2D motion design and typography. International Magic handles titles and 2D motion design work on Traum productions.
- Okay StudiocoreRegular collaboration for editing, color grading, and VFX post-production. Studios include Nikolaj Belzer for main edits and Ludovic Russaux for color grading.
- Universal EverythingflagshipCollaborated on Chanel video artworks project. Universal Everything was the lead creative studio, with Traum providing CGI and animation services for building facade installations.
- Alter ProjectscoreAgency partnership for projects including Glenmorangie Original and Cartier Christmas installations. Alter Projects handles creative direction on select campaigns.
- 十九 ninety studio (Nineteen90)coreRegular creative technology and music partner. Collaborated on Empire of Traum, Moschino TV H&M, Li-Ning, and other projects involving animation and sound design.
- Free FolkcoreVFX post-production partner for Beats Fit Pro project. Provided VFX supervision, compositing, color grading, and lead VFX editing.
- ECALminorEducational partnership conducting one-week workshops with students. Traum led creative sessions exploring CG as a photographer's perfect studio.
- 十九 ninety studiocoreMusic and sound partner for Empire of Traum CIARA project and other campaigns.
- ARPA StudiocoreCG art direction, production, design, and animation partner for Adidas Y3 Winter project.
- VandejongminorAgency partnership for Desso Human Fascination campaign.
- OK-RMcoreCreative partnership for Design Museum Fear and Love posters project. OK-RM created images while Traum handled poster design and photography.
- Studio OngaratominorCreative direction partnership for STH BNK by Beulah future of retail project.
- Bompass & ParrminorCommissioning partner for Glenmorangie Original film project.
- Real ReviewminorEditorial collaboration on Real Review Issue 10 featuring Renaissance-themed imagery in collaboration with Jack Self.
- It's Nice ThatminorCreative collaboration for Uniqlo New Perspectives campaign. Series featured on It's Nice That platform.
- SSENSEcoreCommissioning partner for Issey Miyake Homme Plissé SS16 material exploration film. Featured on SSENSE platform.
- 121 FestivalminorDirection and production of all imagery for the 121 festival in New Zealand.
- The Shed NYflagshipDirected trailer for Dragon Spring Phoenix Rise. Traum handled all production, art direction, and VFX for this major cultural venue.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Traum competitors and assessment
Company assessmentDirect peers
- Unit9: Global creative production studio delivering film, CGI, interactive experiences, and immersive installations for brands and agencies. Comparable to Traum in offering integration of CGI, real-time, and emerging tech across luxury and fashion clients.
- BUCK: Creative design and animation studio producing brand films, motion design, and CGI for fashion, tech, and lifestyle clients. Operating at slightly larger scale but with similar project-based brand model and technology-forward creative approach.
- Okay Studio: London-based creative studio providing editing, color grading, and VFX post-production. Direct post-production partner for Traum on Apple Beats projects and a comparable boutique creative operation in the London market.
- Gentleman Scholar: Boutique creative studio combining live action with CGI and animation for brand campaigns. Similar scale and project-based model to Traum, with overlapping luxury and lifestyle client roster.
- Mathematic Studio: Paris-based creative studio specializing in design, animation, and CGI for luxury and fashion brands. Comparable to Traum in boutique scale, aesthetic-led approach, and project-based delivery for premium European brands.
- Universal Everything: UK-based creative studio producing digital art, animation, and immersive installations for global brands. Direct collaborator with Traum on Chanel storefronts and similarly serves luxury, fashion, and cultural clients with project-based CGI and motion work.
- Tool of North America: Independent creative studio producing commercials, branded content, and digital experiences with strong CGI and VFX capabilities. Comparable to Traum in scale and project-based brand work for premium advertisers.
- ARPA Studio: Creative studio specializing in CG art direction, animation, and design for fashion and luxury brands. Direct collaborator with Traum on Adidas Y3 and overlaps in CGI-driven fashion brand campaigns.
Broad incumbents
- The Mill: Large global VFX and creative production studio serving advertising, film, and brands. Competes with Traum in CGI/VFX pitch work but at significantly larger scale with broader service offering across multiple offices.
- Framestore: Global VFX, CGI, and immersive production studio with established luxury and fashion advertising work. Larger and more diversified than Traum with capabilities in film, episodic, and brand content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights3 records
Customer concentration
Traum social profiles
Digital presenceTraum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traum leadership team
Management profileNumber of profiles
Profiles1 record
Traum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traum
What does Traum do?
TRAUM INC is a London-based creative studio that produces still and moving images using an exploratory digital approach combining CGI, VFX, and AI-assisted workflows. The studio provides creative direction, design, animation, and production of campaign films, brand films, retail and event installations, and virtual content for major global brands in fashion, luxury, sportswear, and technology. Distinct capabilities include a proprietary AI-CG integration pipeline using Stable Diffusion, virtual influencer creation (Alyh for Statement Paris), and custom multiscreen video installation systems.
Is Traum a public or private company?
Traum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traum founded?
Traum was founded in 2017. It employs 1 to 10 people.
Where is Traum based?
Traum is headquartered in London, United Kingdom, in the Europe region.
How does Traum make money?
One revenue line is on record: creative Production Services.
Who are Traum's main competitors?
Direct peers on record are Unit9, BUCK, Okay Studio, Gentleman Scholar, Mathematic Studio, Universal Everything, Tool of North America and ARPA Studio. Broad incumbents are The Mill and Framestore.
Does Traum have an API?
No public API is recorded for Traum.
What industry is Traum in?
Traum's product category is Creative Production Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPAHADAK, Virtual Production Production Management & Collaboration Tools. Its NAICS code is 51219 and its SIC code is 7819.