Florence Flamingos
Florence Flamingos is a privately held summer collegiate wooden bat baseball team in the Coastal Plain League, founded in 2022 and based in Florence, South Carolina. The franchise operates Carolina Bank Field and generates revenue from tickets, concessions, sponsorships, and merchandise serving local fans and corporate groups.
- Company typePrivate
- Founded2022
- HeadquartersFlorence, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Florence Flamingos does
Florence Flamingos is a summer collegiate wooden bat baseball team based in Florence, South Carolina, founded in 2022 as a member of the Coastal Plain League. The franchise is owned by SRO Partners, Florence LLC and operates with a small staff of 1-10 employees. The team plays home games at Carolina Bank Field, a 1,372-seat venue that opened on May 28, 2022, and serves the local Florence, SC consumer market with a family- and community-oriented entertainment experience.
The team's revenue model is founded on four streams: ticket sales (single game, 5-game, 10-game, season, group, and VIP plans), concessions including all-you-can-eat offerings, sponsorships and partnerships, and merchandise. Ticket pricing is tiered by seat location, with 5-game plan reserve seating at $80 per seat, dugout box seats at $110 per seat, and field-level seats at $125 per seat, plus VIP and group (10+ people) options. The franchise has built a layered customer base spanning individual season ticket holders, walk-up fans, corporate group buyers, and local sponsorship partners (e.g., Carolina Bank for naming rights and Pepsi of Florence).
The business operates as a privately held, for-profit minor league sports franchise with an asset-light structure, relying on community engagement through themed game nights, family events, the "Flamingo Insider" newsletter, and multi-year commercial partnerships for monetization. Within the Coastal Plain League ecosystem, the team maintains affiliations with peer franchises, shared scheduling, and cross-promotional digital presence.
Florence Flamingos firmographics
Firmographics- Name
- Florence Flamingos
- Legal name
- SRO Partners, Florence LLC
- Website
- https://florenceflamingos.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Florence Flamingos is a privately held summer collegiate wooden bat baseball team in the Coastal Plain League, founded in 2022 and based in Florence, South Carolina. The franchise operates Carolina Bank Field and generates revenue from tickets, concessions, sponsorships, and merchandise serving local fans and corporate groups.
- Ownership category
- akta.pro rank
Florence Flamingos industry classification
Industry- Product category
- Sports Entertainment
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
- akta.pro secondary industry
- Sports Event Promotion & Tournament Operations (MPAKAKAC)
Keywords
Where Florence Flamingos is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Florence Flamingos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue generated from single-game tickets, 5-game plans, 10-game plans, full season ticket plans, group tickets, and VIP hospitality packages. Ticket plans include all-you-can-eat wristbands as a bundled benefit.
- Concessions & All-You-Can-Eat: Food and beverage sales including hot dogs, burgers, chicken sandwiches, chips, cookies, Coca-Cola products, and water. All ticket plans come with all-you-can-eat wristbands, with additional concessions available for individual purchase.
- Sponsorships & Partnerships: Multi-year sponsorship deals with local and regional businesses, including stadium naming rights (Carolina Bank), beverage partnerships (Pepsi of Florence), and various in-game branding and theme night sponsorships.
- Merchandise Sales: Online merchandise store powered by Square, selling branded apparel and goods including exclusive ticket plan hats and general merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 5-Game Plan - Reserve Seating (Bleacher) |
| Unit Pricing | Multi-year contract | 5-Game Plan - Dugout Box Seats |
| Unit Pricing | Multi-year contract | 5-Game Plan - Field Level Seating |
| Unit Pricing | Pay-as-you-go | Per-Game Pricing (Single Game) |
| Subscription | Annual | Season Ticket Plans |
| Unit Pricing | Annual | VIP Seating - Five Star Automotive Club & Coker Field Level |
| Unit Pricing | Pay-as-you-go | Group Outings (10+ people) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Florence Flamingos product offering
Product offeringCore offering
The Florence Flamingos operate a summer collegiate wooden bat baseball team competing in the Coastal Plain League at Carolina Bank Field in Florence, South Carolina. The team generates revenue primarily through ticket sales (single-game, multi-game plans, season tickets, and group outings), concessions, merchandise, and corporate sponsorships, with most ticket plans bundled with unlimited food and non-alcoholic beverages.
Product overview
Florence Flamingos is a summer collegiate baseball team based in Florence, South Carolina, operating as a family entertainment business at Carolina Bank Field. The organization offers a portfolio of ticket products including single game tickets, 5-Game Plans, 10-Game Plans, and Full Season Tickets, with most ticket plans bundled with all-you-can-eat food and beverage wristbands. Premium experiences include Five Star Automotive Club and Coker University Field Level Seats VIP seating areas. The team also sells group outing packages for organizations of 10 or more people. The stadium serves as the primary venue, with the Flamingo Insider Newsletter providing fan engagement. The team competes in the Coastal Plain League against other summer collegiate baseball teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game admission tickets for home games at Carolina Bank Field, with gates opening at 6pm and first pitch at 7pm.
- 5-Game Plans Ticket package including five best theme night games with guaranteed firework shows, all-you-can-eat wristband (hot dogs, hamburgers, chicken sandwiches, chips, cookies, soft drinks, water), and exclusive flamazing hat. Starting at $80 per seat across reserve, dugout box, and field level seating options.
- 10-Game Plans Ticket package for ten home games with all-inclusive food and drink benefits.
- Full Season Tickets Complete season ticket package for all home games at Carolina Bank Field.
- Five Star Automotive Club VIP Seating Premium VIP seating area behind home plate with unlimited food and non-alcoholic drinks, exclusive seats, and premium parking.
- Coker University Field Level Seats VIP VIP field-level seating experience with premium amenities and parking access.
- Group Outings Group packages for 10+ people including unlimited food and drink, free Florence Flamingos hat, and other benefits at the ballpark.
- Themed Game Nights Calendar of themed game nights including Opening Night with fireworks, Bark in the Park, Strikeout Cancer Night, Neon Night with drone show, Harry Potter Night, Military Appreciation Night, and Faith & Family Night that drive ticket sales and social engagement.
- Sponsorship & Partnership Packages Multi-year sponsorship deals with local and regional businesses, including stadium naming rights (Carolina Bank), beverage partnerships (Pepsi of Florence), and various in-game branding and theme night sponsorships.
Quantifiable outcome
- All-you-can-eat ticket plans sold out during the 2023 and 2024 seasons
Companies that use Florence Flamingos
Customer profileSegments3 records
Ideal customer profiles4 records
Florence Flamingos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Florence Flamingos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pepsi of FlorencecoreFlorence Flamingos announced a multi-year partnership with Pepsi of Florence on February 12, 2025. As a sponsor, Pepsi of Florence provides beverage products at the ballpark and engages in co-marketing activities across the team's promotional channels, including theme nights and digital media.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Florence Flamingos competitors and assessment
Company assessmentDirect peers
- Boone Bigfoots: Boone Bigfoots is a Coastal Plain League team based in Boone, NC. Direct peer in the same league with a comparable small-market, mountain-region footprint and entertainment-led positioning.
- Forest City Owls: Forest City Owls is a Coastal Plain League team based in Forest City, NC. Direct peer in the same league operating with a similar small-market, entertainment-driven model.
- Peninsula Pilots: Peninsula Pilots is a Coastal Plain League team based in the Virginia Peninsula. Direct peer operating in the same summer collegiate wooden bat league with similar small-market dynamics and entertainment programming.
- Wilmington Sharks: Wilmington Sharks is a Coastal Plain League team based in Wilmington, NC. Direct peer in the same summer collegiate wooden bat league with a comparable coastal Southeast market and entertainment-led positioning.
- Martinsville Mustangs: Martinsville Mustangs is a Coastal Plain League team based in Martinsville, VA. Direct peer in the same summer collegiate wooden bat league with a similarly small-market profile and themed entertainment approach.
- Morehead City Marlins: Morehead City Marlins is a Coastal Plain League team based in Morehead City, NC. Direct peer in the same summer collegiate wooden bat league with a comparable coastal small-market profile.
- Holly Springs Salamanders: Holly Springs Salamanders is a Coastal Plain League team based in Holly Springs, NC. Direct peer in the same summer collegiate wooden bat league with a similar small-market scale.
- Wilson Tobs: Wilson Tobs is a Coastal Plain League team in Wilson, NC. Direct peer in the same league with a comparable small-market, entertainment-driven, family-focused model.
- Macon Bacon: Macon Bacon is a fellow Coastal Plain League summer collegiate wooden bat baseball team based in Macon, GA, operating with a similar entertainment-driven, theme-night-heavy model and small-market footprint. Direct peer in the same league, with comparable scale, schedule, and audience.
- Lexington County Blowfish: Lexington County Blowfish is a Coastal Plain League team based in Lexington, SC, the same state as the Flamingos. Direct peer competing in the same league with comparable small-market South Carolina economics and similar operational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Florence Flamingos social profiles
Digital presenceFlorence Flamingos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florence Flamingos leadership team
Management profileNumber of profiles
Profiles7 records
Florence Flamingos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florence Flamingos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florence Flamingos
What does Florence Flamingos do?
The Florence Flamingos operate a summer collegiate wooden bat baseball team competing in the Coastal Plain League at Carolina Bank Field in Florence, South Carolina. The team generates revenue primarily through ticket sales (single-game, multi-game plans, season tickets, and group outings), concessions, merchandise, and corporate sponsorships, with most ticket plans bundled with unlimited food and non-alcoholic beverages.
Is Florence Flamingos a public or private company?
Florence Flamingos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Florence Flamingos founded?
Florence Flamingos was founded in 2022. It employs 1 to 10 people.
Where is Florence Flamingos based?
Florence Flamingos is headquartered in Florence, United States, in the North America region.
How does Florence Flamingos make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are concessions & All-You-Can-Eat, sponsorships & Partnerships and merchandise Sales.
Who are Florence Flamingos's main competitors?
Direct peers on record are Boone Bigfoots, Forest City Owls, Peninsula Pilots, Wilmington Sharks, Martinsville Mustangs, Morehead City Marlins, Holly Springs Salamanders, Wilson Tobs, Macon Bacon and Lexington County Blowfish.
Does Florence Flamingos have an API?
No public API is recorded for Florence Flamingos.
What industry is Florence Flamingos in?
Florence Flamingos's product category is Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAKAC, Sports Event Promotion & Tournament Operations. Its NAICS code is 711219 and its SIC code is 7900.