Macon Bacon

What Macon Bacon does

Macon Bacon (legal entity: Macon Bacon Baseball) is a privately held summer collegiate baseball franchise based in Macon, Georgia, founded in 2018 as the 13th member of the Coastal Plain League. The team plays home games at Luther Williams Field, a historic ballpark built in 1929 that has hosted legendary baseball figures including Hank Aaron, Ted Williams, Joe DiMaggio, and Jackie Robinson (whose #42 was retired at the venue on June 20, 2025). The franchise sells tickets, season plans, VIP and group-outing hospitality packages, food and beverage concessions, branded merchandise through its online Pork Shop (Shopify storefront), and rents the ballpark for corporate and private events. The organization also fields ancillary services such as mascot (Kevin) appearances, a host-family program for players, and community-partnership programs involving 20+ local nonprofits. In August 2024, the team was sold to a local investor group led by Managing Partner and President Brandon Raphael, and the Luther Williams Field lease was extended through 2037.

The commercial stack is multi-channel and structurally consistent with mid-size minor-league sports entertainment. Core products are ticket subscriptions (5-game, 10-game, and full-season plans priced at $17–$30 per game), VIP seating tiers, group outings ($17–$30 per person with all-inclusive food and drink), corporate partnership tiers (Founding, Naming Rights, Signature, Community, Broadcast), and merchandise. Marketing spans social media, an email list ('Bacon Nation'), group-sales outreach to schools, churches, and businesses, theme nights, and broadcast partnerships with HomeTeam Live and FLO Baseball. There is no proprietary technology platform; the back office is a lean operation of roughly 9 full-time staff, 17 interns, and 150+ game-day teammates.

Macon Bacon's revenue mechanics blend recurring subscription (season ticket plans and corporate partnerships), per-transaction concession and merchandise sales, and event-based venue rentals. The 2025 season produced disclosed records: attendance of 70,000+ fans (CPL-leading, averaging 2,475 per game with representation from 39 states and 68% of Georgia counties), 23,000+ group tickets sold, corporate-partnership revenue exceeding $500,000, and $685,394 donated to Georgia nonprofits. The franchise was selected as the 2025 CPL Organization of the Year (its second such award) and hosted the league All-Star Game in July 2025.

Name

Macon Bacon

Legal name

Macon Bacon Baseball

Website

https://maconbaconbaseball.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Macon Bacon is a privately held Coastal Plain League summer collegiate baseball franchise in Macon, Georgia, playing at historic Luther Williams Field. It sells season tickets, VIP and group-outing packages, merchandise, concessions, and corporate sponsorships to families, schools, businesses, and community organizations across the Southeast.

Ownership category

akta.pro rank

Product category

Sports Entertainment

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Concession & Stadium / Arena Catering (THAFAIAG)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Summer collegiate baseball
• Minor league baseball
• Sports entertainment
• Team merchandise
• Ballpark concessions

Headquarters

HQ city

Marcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to home games including season ticket plans (5-game, 10-game, full season), single-game tickets, and group outings at Luther Williams Field.
2. Season Ticket Packages: All-inclusive ticket plans that include unlimited food and drinks for every game, with tiered options including 5-game plans, 10-game plans, and full season packages.
3. Merchandise Sales: Online and in-stadium sales of branded merchandise including jerseys, t-shirts, hats, caps, novelties, and youth apparel through the Macon Bacon Pork Shop.
4. Corporate Partnerships: Corporate sponsorship revenue from naming rights partners, premier partners, founding partners, signature partners, community partners, and broadcast partners.
5. Food & Beverage: Concession sales including all-you-can-eat packages with hot dogs, hamburgers, and Coca-Cola products, plus alcoholic beverages at bars.
6. Venue Rentals: Revenue from renting Luther Williams Field for corporate events, weddings, birthday parties, and community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Macon Bacon operates a summer collegiate baseball team that plays home games at the historic Luther Williams Field in Macon, Georgia as a member of the Coastal Plain League. The organization sells tickets (single-game, season plans, group outings, VIP packages), food and beverages at concessions, branded merchandise through its online Pork Shop, and rents the ballpark for events. Revenue is also generated through corporate sponsorships and partnerships with brands such as Coca-Cola, Georgia Power, Jack Daniel's, and US Foods.

Product overview

Macon Bacon operates as a summer collegiate baseball team in the Coastal Plain League, offering game attendance experiences at historic Luther Williams Field. The product portfolio includes season ticket packages (5-Game, 10-Game, and Full Season plans) with all-inclusive food and drink options, VIP seating experiences (Field Box, VIP Row 2, VIP Tables), and group outing packages. The Pork Shop provides branded merchandise including t-shirts, jerseys, caps, and youth apparel. Additional services encompass Luther Williams Field rentals for events, Kevin the Mascot appearances, host family housing for players, National Anthem auditions, and community partnership programs. The organization also hosts special events including the 2025 CPL All-Star Game and themed game nights.

Differentiator

Problem solved

Functional benefit

Brands

• Macon Eggs: Secondary team brand/product line featuring a different team identity under the Macon Bacon organization.

Products and services

• Macon Bacon Baseball Games Professional summer collegiate baseball games played at Luther Williams Field in Macon, Georgia, as a member of the Coastal Plain League, open to families and individual fans.
• Season Ticket Packages All-inclusive season ticket plans including unlimited food and drinks, with options for 5-game plans ($85/seat), 10-game plans ($170-$200/seat), and full season plans ($500-$750/seat) for individual fans and families.
• VIP Seating and Hospitality Premium VIP experiences including Field Box, VIP Row 2, VIP Tables, Bacon Box, Cabana Suites, and Party Deck with exclusive parking, in-seat wait service, and all-inclusive food and drinks for premium individual and corporate guests.
• Group Outings Group ticket packages for schools, businesses, churches, and organizations with all-inclusive food and drinks at $17 per person for groups of 10+ and customized VIP options, often used for fundraising events.
• Pork Shop Branded Merchandise Online and in-stadium sales of Macon Bacon branded apparel including t-shirts ($20-$28), jerseys ($60-$75), caps ($26-$32), crewnecks and quarter zips ($55), novelties ($4-$10), and youth apparel through the Shopify-hosted Pork Shop.
• Luther Williams Field Rentals Event venue rental of historic Luther Williams Field (built 1929) for corporate events, weddings, birthday parties, and community celebrations located at 225 Willie Smokie Glover Dr., Macon, GA 31201.
• Kevin the Mascot Appearances Mascot appearance service featuring Kevin, a 7-foot bacon mascot, available for birthday parties, weddings, corporate events, community events, and fundraisers.

Quantifiable outcome

• Average 2,475 fans per game with over 70,000 total fans in 2025 season
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered founding partner, naming rights partner, signature partner, community partner, broadcast partner and additional partner.

• We Care Heat & Airfounding partnerOthersFounding partner of the Macon Bacon. Heating and air conditioning services company supporting the organization.
• Atrium Health Navicentfounding partnerOthersFounding partner and healthcare provider for the Macon Bacon organization.
• Window World Maconfounding partnerOthersWindow replacement company serving as a founding partner.
• High Noon Spiritsnaming rights partnerOthersNaming rights partner for the High Noon Spirits area at Luther Williams Field.
• Terrapin Beernaming rights partnerOthersNaming rights partner for the Bacon and Keggs Beer Garden at Luther Williams Field.
• WPMH Legalnaming rights partnerOthersNaming rights partner for the ballpark.
• Jack Daniel'snaming rights partnerOthersBeverage partner with naming rights for bar area.
• US Foodsnaming rights partnerOthersNaming rights partner for the US Foods Pavilion. Food service provider for the ballpark.
• Georgia Powernaming rights partnerOthersElectric utility company as naming rights partner and Tools for Teachers program sponsor.
• Miller Litenaming rights partnerOthersBeer sponsor with naming rights for bar area.
• Coca-Colanaming rights partnerOthersOfficial beverage partner with exclusive pouring rights for non-alcoholic drinks.
• Prince Servicenaming rights partnerOthersService company as naming rights partner.
• Central Georgia Technical Collegenaming rights partnerOthersEducational institution as naming rights partner.
• Erthal Chiropracticsignature partnerOthersChiropractic services as signature partner.
• Texas Roadhousesignature partnerOthersRestaurant chain as signature partner.
• Waffle Housesignature partnerOthersRestaurant chain as signature partner.
• Freedom Fireworkssignature partnerOthersFireworks provider for game entertainment as signature partner.
• D-BAT Academy Warner Robinssignature partnerOthersBaseball training facility as signature partner.
• Armstrongsignature partnerOthersAir balance and testing services as signature partner.
• Triple J Roofingsignature partnerOthersRoofing company as signature partner.
• Active Pest Controlsignature partnerOthersPest control services as signature partner.
• All-In Promotionalsignature partnerOthersPromotional products company as signature partner.
• Tyson Foodssignature partnerOthersFood protein donations for every run scored at home games to Middle Georgia Community Foodbank.
• Sleep in Heavenly Peacecommunity partnerStrategic or Co-development PartnerCommunity partnership to provide beds to children in need. One of the 20 community partners.
• Healing 4 Heroescommunity partnerStrategic or Co-development PartnerCommunity partnership connecting veterans with life-changing service dogs.
• B&D Industrial / Habitat for Humanitycommunity partnerStrategic or Co-development PartnerJoint home-building initiative with B&D Industrial and Habitat for Humanity.
• Tractor Supply Co.community partnerStrategic or Co-development PartnerDonating 200 pounds of dog and cat food to All About Animals Rescue for every Macon Bacon stolen base.
• Wesleyan Collegecommunity partnerStrategic or Co-development PartnerScholarship program: $5,000 scholarship for fans when players hit Wesleyan target on home runs, $100 per double hit.
• International Papercommunity partnerStrategic or Co-development PartnerPlanting 2 trees in Flint River Farms Preservation Society for every Macon Bacon broken bat.
• YKKcommunity partnerStrategic or Co-development PartnerDonating $100 for every home run to RBI Baseball Macon.
• First Qualitycommunity partnerStrategic or Co-development PartnerDonating a case of diapers to Mother's Nest for every opposing batter strikeout.
• Jacuzzi Bath Remodelcommunity partnerStrategic or Co-development PartnerDonating $500 to Covenant Cares Adoptions for every shower/bathtub remodel purchase.
• HomeTeam Livebroadcast partnerOthersBroadcast partner for live game streaming.
• Visit Maconadditional partnerOthersTourism partner for Visit Macon.
• Hilton Garden Inn Maconadditional partnerOthersOfficial hotel partner.
• Synovusadditional partnerOthersBanking partner.
• Ollie's Adventuresadditional partnerOthersTravel partner.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Others

• iSportstix: Ticketing platform used by the Macon Bacon for online ticket sales. Adjacent ecosystem enabler rather than a competitor; comparable to other ticketing SaaS providers serving small sports franchises.

Direct peers

• Holly Springs Salamanders: Coastal Plain League team operating in Holly Springs, NC. Direct peer in the same collegiate summer league with comparable ticket, merchandise, and sponsorship revenue model.
• Savannah Bananas: Coastal Plain League baseball team with an entertainment-first, fan-engagement model. The closest direct peer; same league, comparable community-driven approach, though at significantly larger scale.
• Forest City Owls: Coastal Plain League team in Forest City, NC. Direct peer in CPL with comparable small-market summer collegiate operations, group sales, and merchandise-driven model.
• Peninsula Pilots: Coastal Plain League franchise in Hampton, Virginia. Same league, similar collegiate summer baseball operations, ticket plans, and community partnership strategy.
• La Crosse Loggers: Northwoods League team in La Crosse, WI. Operates a summer collegiate baseball franchise in a different league but with comparable season-ticket, sponsorship, and merchandise revenue streams.
• Chatham Anglers: Cape Cod League team in Chatham, MA. Operates the same summer collegiate baseball model in a different (and more prestigious) collegiate summer league; comparable ticket and sponsorship economics.
• Wilson Tobs: Coastal Plain League team in Wilson, NC. Operates with a similar summer collegiate model - ticket packages, group outings, sponsorships, and branded merchandise.
• Gastonia Grizzlies: Coastal Plain League franchise in Gastonia, NC. Direct peer sharing league structure, fan engagement themes, and small-staff operations similar to Macon Bacon.

Broad incumbents

• Augusta GreenJackets: Minor League Baseball (Single-A affiliate) team based in nearby Augusta, GA. Same sport and regional Georgia footprint but operates as a professional (not collegiate) franchise with substantially larger scale and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoMaconBacon
• Facebookfacebook.com/GoMaconBacon
• LinkedInlinkedin.com/company/macon-bacon
• Instagraminstagram.com/gomaconbacon
• TikToktiktok.com/@gomaconbacon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macon Bacon