Lexington County Blowfish Baseball

What Lexington County Blowfish Baseball does

Lexington County Blowfish Baseball is a privately held summer collegiate baseball club founded in 2006 and based in Lexington, South Carolina, competing in the Coastal Plain League (CPL). The team plays a 33-game home schedule at the Lexington County Recreation Athletic Complex, drawing 40,000+ fans per season with an average of 1,300 per game, and has produced 13+ alumni who reached Major League Baseball. On-field performance has been validated by two CPL Petitt Cup championships (2012, 2023) and four CPL Organization of the Year awards (2006, 2015, 2022, and a fourth).

The team's operations are built on standard small-market sports tooling: Flicket and Etix for ticketing, Square for e-commerce, iScoreCentral for game statistics, and AstroTurf as the physical infrastructure partner for the upcoming 2026 field renovation. The franchise is owned by Bill and Vicki Shanahan and managed via Shanahan & Company Sports Management, with Tony Baldwin serving as General Manager, Matt Jinnette as Assistant GM, and Michael Menhart as Head Coach (2024 CPL Coach of the Year).

The business model is diversified across ticket sales, corporate sponsorships, merchandise, group outings, stadium rental, and theme jersey auctions (individual shirts have raised $150–$1,500). Ancillary programming — Faith and Family Fridays with HIS Radio 92.1, alumni events, and a 2027 Spring Break High School Invitational — extends the venue's monetization beyond the 33-game CPL window. No external funding or parent company is disclosed; the club is operationally lean at 1–10 employees.

Name

Lexington County Blowfish Baseball

Legal name

Lexington County Blowfish

Website

https://goblowfishbaseball.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Lexington County Blowfish Baseball is a privately held summer collegiate baseball club founded in 2006 in Lexington, South Carolina, competing in the Coastal Plain League and serving local fans, corporate sponsors, and amateur baseball programs through a 33-game home schedule and venue rental.

Ownership category

akta.pro rank

Product category

Summer Collegiate Baseball Entertainment

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industry

Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

Keywords

• Summer collegiate baseball
• Minor league entertainment
• Sports ticketing services
• Corporate sponsorship packages
• Community sports events

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Single-game tickets, season ticket packages, and all-you-can-eat mini-plans (3-, 5-, 10-, and 15-game plans) sold directly online and over the phone. Single-game tickets available via Flicket and Etix platforms. All-you-can-eat group plans require minimum 10 people.
2. Corporate Sponsorships & Advertising: Corporate Pack and 803 Pack packages offering tickets, all-you-can-eat hospitality, video board logo exposure across all home games, and marketing table nights. Additional in-game promotions and concourse advertising available to local Midlands-area businesses.
3. Theme Jersey Auctions: Special theme night game-worn player jerseys are auctioned online after games, with proceeds donated to local charitable organizations and community causes.
4. Merchandise & Team Store: Online team store selling jerseys, apparel, and memorabilia through a Square-powered e-commerce storefront.
5. Group Outings & FUNdraising: Groups of 10+ purchase all-you-can-eat or standard group outing packages. Qualifying nonprofit organizations earn $5 per ticket sold through the FUNdraising program.
6. Stadium Club Rental & Event Hosting: Stadium Club rental for private events, birthday parties, and group outings. Additional rental revenue from stadium rental inquiries submitted via online forms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Lexington County Blowfish operates a summer collegiate baseball team that competes in the Coastal Plain League at the 2,000-seat Lexington County Baseball Stadium. The organization sells single-game and season ticket packages, all-you-can-eat multi-game plans, group outings, birthday parties, corporate sponsorship packages, theme-night promotions, branded merchandise, stadium rentals, and youth baseball camps. The product is live family entertainment anchored by Coastal Plain League baseball games combined with themed promotions, fireworks, and community events.

Product overview

Lexington County Blowfish Baseball is a summer collegiate baseball team offering entertainment through Coastal Plain League games at Lexington County Baseball Stadium. The core product is live baseball games, supplemented by ticketing options including single game tickets and All-You-Can-Eat Mini Plans (3, 5, 10, and 15-game packages). Group experiences include AYCE Group Outings, Faith and Family Fridays, and birthday parties. Corporate sponsorship products include the Corporate Pack ($500) providing tickets, food, and video board exposure, and the enhanced 803 Pack ($803) adding marketing table access. Community programs encompass theme jersey auctions, FUNdraising ticket sales, youth baseball camps, reading programs, and donations. The organization operates a Square-based merchandise store and offers stadium rental options. The 2026 season features a newly installed $1.5 million AstroTurf Diamond Series surface and nightly 'Kids Run the Bases' experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Collegiate Baseball Games Live summer collegiate baseball games played in the Coastal Plain League at the 2,000-seat Lexington County Baseball Stadium. Open to the general public for ticketed admission across a 33-game home schedule each summer.
• Single Game Tickets Individual game admission tickets sold through Flicket.io (blowfish.flicket.io) and Etix.com, with seating options in Field Box and Reserved Grandstand sections. Available to the general public for individual home games throughout the summer schedule.
• All-You-Can-Eat Mini Plans Multi-game season ticket packages with unlimited food and drinks included per game and reserved seating: 3-Game Plan ($19.99/person), 5-Game Plan ($15.99/person, most popular), 10-Game Plan, and 15-Game Plan. Sold to individual consumers and families seeking a summer-long commitment.
• Group Outings Group ticket packages for organizations of 10+ people, including All-You-Can-Eat options ($15.99/person) and standard tickets ($8.50/person) with reserved group seating. A $150 deposit is required with balance due two weeks prior to the event. Available to community groups, schools, businesses, and nonprofits.
• Faith and Family Fridays Friday night group packages featuring reserved seating, All-You-Can-Eat food and drinks ($15.99/person), access to the Ballpark Village buffet through the 7th inning, worship band performances on the concourse, national anthem singing opportunities, kids running bases after games, and veteran/military family recognition. Available to churches, faith communities, and groups of 10+.
• Birthday Parties Birthday party packages at Lexington County Baseball Stadium including game attendance and special experiences for the birthday child and their guests. Sold to families seeking kid-friendly party venues.
• Corporate Pack Sponsorship Corporate sponsorship package offering 20 Field Box tickets (configurable across games), All-You-Can-Eat wristbands for all 20 attendees, and the corporate logo displayed on the concourse video board three times at every home game throughout the season. Starting at $500. Sold to local Midlands businesses seeking brand exposure.
• 803 Pack Sponsorship Enhanced corporate sponsorship combining all Corporate Pack benefits with one standalone Marketing Table Night at a 2026 home game. Priced at $803 (retail value $1,000). Limited to 3-4 businesses per game. Sold to local Midlands businesses.
• Stadium Club Rental VIP Stadium Club venue rental for private events at Lexington County Baseball Stadium. Available for birthday parties, group outings, and corporate gatherings.
• Stadium Rental Full stadium rental options for events beyond baseball games, booked through Google Forms inquiry. Includes use of the 2,000-seat Lexington County Baseball Stadium with AstroTurf Diamond Series surface for non-baseball programming.
• Theme Jersey Auctions Special themed player jerseys (e.g., Lexington County towns and cities, Hooties Night, Toy Story Night, Star Wars Night, NASCAR Night) auctioned online after games through fans.winwithdash.com, with proceeds donated to local charitable organizations and community causes. Open to fans and collectors bidding on game-worn memorabilia.
• FUNdraising Program Ticket fundraising program where qualifying nonprofit organizations (50+ tickets) earn $5 per ticket sold. Supports community charitable fundraising efforts for schools, churches, civic groups, and youth sports teams.
• Blowfish Summer Baseball Camps Youth baseball camps offering skill development training at Lexington County Baseball Stadium for young players. Promotional items such as BP shirts are included for participants.
• Blowie Appearance Program Mascot appearance service where Blowie the Blowfish attends events for a fee. Booked through Google Forms. Available to schools, businesses, and community organizations seeking entertainment at private events.
• Team Store Merchandise Official online merchandise store operated through Square (lexington-county-blowfish.square.site) selling team apparel, jerseys, and memorabilia to fans. Custom jersey orders available through Shanan Sports (shanahansports.teamatical.com).
• Lexington County Baseball Stadium Venue 2,000-seat stadium at 474 Ballpark Road, Lexington, SC 29072, featuring AstroTurf Diamond Series field surface, Ballpark Village food area, VIP Stadium Club, and field dimensions of 302ft RF, 394ft CF, 318ft LF. Also referred to as 'The Lex' or 'The Green Diamond Jewel.' Houses all Blowfish home games and is available for rental events.
• Spring Break High School Invitational Tournament Inaugural multi-day high school baseball tournament hosted at Lexington County Baseball Stadium featuring an elite eight-team field of local and visiting high school teams. Scheduled for March 28 through April 1, 2027.

Quantifiable outcome

• 40,000+ fans reached per season across 33 home games, averaging 1,300 fans per game
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• AstroTurf CorporationcoreStrategic or Co-development Partner · 21 January 2026LCRAC partnered with AstroTurf Corporation to install a state-of-the-art AstroTurf Diamond Series surface at Lexington County Baseball Stadium for the 2026 season. The $1.5 million renovation project replaced the previous field surface and positions The Lex as a premier venue for professional and amateur baseball events, including hosting the inaugural 2027 Spring Break High School Invitational tournament.
• Lexington County Recreation & Aging Commission (LCRAC)coreStrategic or Co-development PartnerLCRAC co-owns and operates Lexington County Baseball Stadium with the Blowfish. LCRAC Executive Director Randy Gibson co-announced the $1.5 million AstroTurf renovation and the inaugural 2027 Spring Break High School Invitational. LCRAC's mission focuses on improving quality of life for Lexington County citizens through recreational programs and facilities.
• HIS Radio 92.1 FMcoreGTM or Marketing PartnerPresenting sponsor of Faith and Family Fridays at Lexington County Baseball Stadium. HIS Radio 92.1 FM, Columbia's home for contemporary Christian music, sponsors pre-game worship bands performing on the concourse every Friday home game during the 2026 season. The partnership provides radio exposure and cross-promotional value for both organizations.
• Coastal Plain League (CPL)coreChannel Partner/ Reseller/ DistributorThe Blowfish are a proud member of the Coastal Plain League, a summer collegiate wood bat league with 13 franchises across Georgia, North Carolina, South Carolina, and Virginia. The CPL has had nearly 1,750 alumni drafted and 157 reach MLB. The league's championship trophy is the Pettit Cup. The league was acquired by Capitol Broadcasting Company in 2022.
• Shanahan & Company Sports ManagementcoreOthersThe Blowfish are operated by Shanahan & Company Sports Management (also referred to as Shanahan Sports & Entertainment). Owned by Bill and Vicki Shanahan, the organization manages all aspects of Blowfish operations including sales, marketing, player personnel, and community relations.
• US FoodsminorChannel Partner/ Reseller/ DistributorUS Foods is listed as a stadium concession partner, providing food service supplies to Lexington County Baseball Stadium. Listed alongside other sponsors on the team website.
• Peter Boulware ToyotaminorGTM or Marketing PartnerLocal Midlands automotive dealership participating in corporate partnership/advertising program at Lexington County Baseball Stadium. Named in the corporate partners section of the sponsorship page.
• First Community BankminorGTM or Marketing PartnerLocal Midlands financial institution advertising at Lexington County Baseball Stadium through the corporate sponsorship program.
• Carolina ComfortminorGTM or Marketing PartnerLocal Midlands healthcare/provider organization advertising at Lexington County Baseball Stadium. Listed as a sponsor on the team website.
• Lexington Health Foundation Partners ProgramminorGTM or Marketing PartnerCharitable beneficiary of proceeds from the 2026 'Hooties Night' jersey auction on June 19, 2026. The Blowfish temporarily became 'The Hooties' for one game, with jersey auction proceeds donated to the foundation's community health programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kannapolis Cannon Ballers: Low-A Minor League Baseball team in the Carolinas serving the same regional sports-entertainment market as the Blowfish. Relevant as a broader incumbent competing for regional fan entertainment dollars.
• Savannah Bananas: Summer collegiate-style baseball organization that has scaled the entertainment-first model Blowfish uses (theme nights, fan experience) into a national touring brand. Relevant as a benchmark for entertainment-driven summer baseball, though operating at much larger scale.
• Durham Bulls: Minor League Baseball franchise also owned by Capitol Broadcasting Company. Relevant for shared ownership, broadcast resources, and as a benchmark for MiLB-tier operations rather than direct CPL competition.

Direct peers

• Duluth Huskies (Northwoods League): Northwoods League summer collegiate team with comparable family-friendly ticketing, theme nights, and corporate sponsorship structure. Peer through parallel summer collegiate baseball category.
• Chatham Anglers (Cape Cod League): Cape Cod League summer collegiate baseball team — the most prestigious U.S. summer collegiate league. Comparable on player-development mission, ticket/AYCE model, and family entertainment positioning.
• Holly Springs Salamanders: CPL member team owned by Capitol Broadcasting Company, the same parent that now operates the league. Direct peer on league affiliation, ownership exposure, and broadcast/distribution model.
• Peninsula Pilots: CPL member team offering summer collegiate baseball with comparable group outing, sponsorship, and family entertainment product mix.
• Florence Flamingos: CPL summer collegiate team in South Carolina with comparable stadium capacity, ticket pricing tiers, and theme-night programming. Closely matched on geography, league, and audience.
• Macon Bacon: Another Coastal Plain League summer collegiate baseball team sharing the same league schedule, competitive structure, and SMB sponsorship-driven business model. Closest direct peer based on league affiliation.
• Morehead City Marlins: CPL summer collegiate team with similar ticketing, sponsorship, and community-event-driven GTM. Comparable in scale and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@blowfishbaseball3819/videos
• Facebookfacebook.com/goblowfish
• LinkedInlinkedin.com/company/lexington-county-blowfish-baseball

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexington County Blowfish Baseball