WSM

What WSM does

WSM (Zhuhai Wiseman Co., Ltd. / 珠海威丝曼股份有限公司) is a Zhuhai-headquartered, vertically-integrated fashion knitwear company that has operated for over 32 years (founded 1987). The business operates two distinct but complementary revenue streams: a B2B one-stop fashion knitwear design service that supplies major international and domestic fashion brands including ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, UR, O'STIN, VERO MODA, ONLY, SELECTED, and JACK & JONES; and a B2C proprietary WSM retail brand targeting urban women aged 25-35 through mall counters, shopping plaza stores, and street-level boutiques across first and second-tier Chinese cities.

The company's technical capabilities are anchored by a 110-person dedicated design and R&D team, a fashion knitwear design database exceeding 100,000 entries, 100+ cumulative knitwear patents, and annual R&D investment of over RMB 10 million. Manufacturing integration is supported by an annual capacity of over 7 million pieces, 40 strategic yarn and manufacturing suppliers, and an industry-leading 25-day supply cycle. The company holds ISO-9001 quality management and BSCI social compliance certifications and is designated as China's Fashion Knitwear R&D Base. Operational infrastructure includes a 50,000 sqm headquarters facility in Zhuhai Nanping Science and Technology Industrial Park.

WSM has been listed on China's New Third Board (NEEQ) since October 2015 and has attracted institutional capital from Jiuding Investment (九鼎投资), Maoshu Capital (茂树资本), Xinding Capital (新鼎资本), Shanghai Mingwan Asset Management, and Zhuhai Zhengfang Venture Investment. The group also operates an unrelated real estate subsidiary (Zhuhai Wanwei Real Estate, established 2007) and owns Shenzhen Yisuoyan Fashion (acquired August 2009). Revenue figures are not publicly disclosed, though scale indicators (manufacturing capacity, major brand customer roster, multi-decade operations) suggest a mid-sized Chinese apparel enterprise.

Name

WSM

Legal name

珠海威丝曼股份有限公司

Website

https://wsmchina.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

WSM (Zhuhai Wiseman) is a 32-year-old Chinese fashion knitwear company that provides one-stop B2B knitwear design and manufacturing services to international brands like ZARA and LPP, while also operating its own WSM retail brand targeting urban women aged 25-35 in China.

Ownership category

akta.pro rank

Product category

Fashion Knitwear Apparel & Design Services

NAICS

Apparel Knitting Mills (3151), Apparel Manufacturing (315)

SIC

Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Fashion knitwear design
• Women's knitwear apparel
• One-stop design service
• Knitwear manufacturing
• Fashion apparel brand

Headquarters

HQ city

Zhuhai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. One-Stop Fashion Knitwear Design Services (B2B): Strategic design service provider for international and domestic fashion brands including ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, UR — providing one-stop knitwear design and manufacturing integration. This is the primary revenue stream with over 7 million pieces/year manufacturing capacity.
2. WSM Retail Brand Sales (B2C): Company-operated retail brand WSM selling women's fashion knitwear through mall counters, shopping plaza stores, and standalone boutiques targeting urban women aged 25-35.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WSM (Zhuhai Wiseman Co., Ltd) provides one-stop fashion knitwear design services covering design, prototyping, manufacturing integration, and supply chain management for international and domestic fashion brands such as ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, and UR. The company also operates its proprietary WSM women's knitwear retail brand targeted at urban women aged 25-35 through mall counters, shopping plaza stores, and street-level boutiques across China, with annual manufacturing capacity exceeding 7 million pieces.

Product overview

WSM (珠海威丝曼股份有限公司) operates two main product lines: (1) Its proprietary WSM fashion knitwear brand targeting urban women aged 25-35, and (2) A comprehensive one-stop design service business spanning men's, women's, and children's knitwear categories. The company functions as a strategic design and manufacturing partner for international fashion brands, providing integrated knitwear solutions from design through production. The company has 32+ years of experience in the fashion knitwear industry with an annual manufacturing capacity exceeding 7 million pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• WSM Brand Women's Knitwear Retail Line (威丝曼) Company-operated fashion knitwear retail brand featuring contemporary elegant designs (modern elegance, knitwear sentiment), positioning in first and second-tier Chinese shopping malls, shopping plazas, and street-level standalone boutiques for urban women aged 25-35.
• One-Stop Women's Knitwear Design Service (女士针织) B2B one-stop design service for women's fashion knitwear, covering the full cycle from design concept, prototyping, sampling, and manufacturing integration to supply chain delivery for international and domestic fashion brands.
• One-Stop Men's Knitwear Design Service (男士针织) B2B one-stop design service for men's fashion knitwear, covering design, prototyping, and manufacturing integration for international fashion brands.
• One-Stop Children's Knitwear Design Service (儿童针织) B2B one-stop design service for children's fashion knitwear, providing specialized knitwear design solutions for the children's apparel market with full-cycle design and manufacturing integration.

Quantifiable outcome

• 25-day lead time for fashion knitwear production
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• ZARAcoreStrategic or Co-development PartnerZARA is a core strategic customer for WSM's one-stop fashion knitwear design services. WSM serves as a strategic design service supplier to ZARA.
• LPPcoreStrategic or Co-development PartnerLPP is a major international fashion retailer and a strategic customer of WSM for one-stop knitwear design services.
• LIU JO (LiuJo)coreStrategic or Co-development PartnerItalian fashion brand LiuJo is a strategic customer receiving one-stop knitwear design services from WSM.
• PINKOcoreStrategic or Co-development PartnerItalian fashion brand PINKO is a strategic customer of WSM's one-stop knitwear design services.
• KARL LAGERFELDcoreStrategic or Co-development PartnerKARL LAGERFELD brand receives strategic one-stop knitwear design services from WSM.
• CABBEENcoreStrategic or Co-development PartnerChinese fashion brand CABBEEN (卡宾) is a strategic customer of WSM's one-stop knitwear design services.
• URcoreStrategic or Co-development PartnerUR (Urban Revivo) is a strategic customer receiving one-stop knitwear design services from WSM.
• O'STINcoreStrategic or Co-development PartnerO'STIN is listed as a strategic customer for WSM's one-stop fashion knitwear design services.
• VERO MODAcoreStrategic or Co-development PartnerVERO MODA is a strategic customer receiving one-stop knitwear design services from WSM.
• ONLYcoreStrategic or Co-development PartnerONLY is listed as a strategic customer of WSM's one-stop knitwear design services.
• SELECTEDcoreStrategic or Co-development PartnerSELECTED is a strategic customer of WSM's one-stop knitwear design services.
• JACK & JONEScoreStrategic or Co-development PartnerJACK & JONES is a strategic customer of WSM's one-stop knitwear design services.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Esquel Group: Vertically integrated textile and apparel manufacturer headquartered in Hong Kong with significant knitwear production for global brands. Comparable to WSM as a long-established, design-integrated apparel producer serving major international fashion labels.
• Eclat Textile Co., Ltd. Taiwan-listed knitwear and performance apparel manufacturer producing for global brands. Directly comparable to WSM as a vertically integrated knitwear specialist serving international fashion and activewear customers.
• Shandong Ruyi Technology Group: Major Chinese textile and apparel group with substantial knitwear operations and ownership of multiple international brands (Bally, Gieves & Hawkes). Comparable to WSM as a Chinese-headquartered, vertically integrated apparel player with both manufacturing and brand dimensions.
• TAL Apparel: Hong Kong-headquartered apparel manufacturer with significant knitwear production serving global brands. Closely comparable to WSM's B2B design-and-manufacturing model serving international fashion customers.
• UR (Urban Revivo): Chinese fast-fashion brand operating large-format stores in first and second-tier Chinese malls. Comparable to WSM as both a brand customer (one-stop knitwear design services) and a peer to the WSM retail brand in Chinese mid-market mall-based women's fashion.
• Erdos Group: Leading Chinese cashmere and knitwear brand and manufacturer based in Inner Mongolia. Comparable to WSM as a knitwear-specialized Chinese apparel company with both manufacturing scale and a consumer-facing knitwear brand.
• Crystal International Group: Hong Kong-listed apparel manufacturer producing knitwear and other garments for global brands including fast-fashion and premium labels. Directly comparable to WSM as a large-scale, multi-category apparel manufacturer serving international fashion brands with integrated design and manufacturing capabilities.

Emerging players

• ELLASSAY (歌力思): Chinese women's mid-to-upper-market fashion apparel brand listed on the Shenzhen Stock Exchange. Comparable to the WSM retail brand as a Chinese women's fashion brand targeting urban professional women with a similar mid-to-premium positioning.

Broad incumbents

• Li & Fung Limited: Global apparel and consumer goods sourcing and design giant headquartered in Hong Kong. Comparable to WSM's B2B design services as a much larger, broader incumbent offering apparel design, sourcing and supply chain services to international brands.
• Peacebird (太平鸟): Major Chinese mid-market fashion apparel group operating multiple brands across women's, men's and youth segments. Comparable to WSM's retail brand as a larger Chinese multi-brand women's fashion retailer targeting similar urban demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSM